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Cook's Apple got you: - Apple Watch - Airpods (& Pro) & Beats - Apple Silicon - Vision Pro

csomar 11mo ago
Vision Pro is underrated. The issue is that it’s not at a stage where it can go mainstream but the tech is insane. Apple silicon is huge and the only reason I am considering a macbook pro and waiting for the M5 max/pro series. I think people are underestimating cook because none of these replaced the iPhone and because of the significant degradation in Apple software.
gcanyon 11mo ago
If the Vision Pro were $1000 I'd buy it without hesitation. At $1500 I'd eventually talk myself into it. At $3500 I'm just waiting.
- crooked-v 11mo ago
  It's a product category that will be really interesting in ten years (no sarcasm), when the hardware actually catches up in usability to the concept.
ww520 11mo ago
Apple also invested heavily into EV. Though not succeeded, they at least put money into new areas.
- chubs 11mo ago
  Is it worth mentioning that there are almost countless Chinese EV brands nowadays? I wonder if Apple was really trying. I’m sure it’s difficult, of course, but it seems like every week there’s a new car manufacturer. To quote Clarkson ‘how hard could it be’ ;)
  - seanmcdirmid 11mo ago
    Maybe they tried and didn’t find that they could be competitive with the hundreds of Chinese EV producers. The market was crowded, and they didn’t see what special value they could add? I mean, it’s already cliche that xiaomi decides to release one, but they released a heat pump as well, their stores in the mall are pretty confusing.
    - rzerowan 11mo ago
      Interestingly enough if apple really wanted they could acquihire one of the currrent EV brands and do a beats/siri on it. Theres probably a lot of churn currently before the field stabilises , and probably the entry point for a new entrant would be currently closing.
      - seanmcdirmid 11mo ago
        What value could apple add though? They would just be diluting their brand. Even the beats acquisition is confusing.
        rzerowan 11mo ago
        Yeah, even the industrial design angle seems a bit on the wane.Most likely move to open a new product lineand integrate it into the apple ecosystem. At this point they havent had any new product lines or innovations rather than thinner and custom chip designs , if they want to go that way.Although i think a better fit for them would be one of the humanoid robot firms and apply some of that industrial design they are(were) famous for.
        seanmcdirmid 11mo ago
        I guess I could go with an apple bot...especially if they partner with someone that really does AI. The Chinese techs however are better positioned to do this, even if a trade war cuts off access to the USA, they still have the rest of the world. One wonders what could have happened if Google didn't get rid of Boston Robotics.
stinkbeetle 11mo ago
No, Apple had been doing their own silicon (presumably you mean for their phones) while Jobs was still CEO, and he bought PA Semi in 2008 which put them on the path to do their own CPU cores (iPhone 5 with Swift CPU was released the year after he died so he'd obviously seen the core design process through from the beginning to likely initial tape-out or very close to).
- pertymcpert 11mo ago
  Where do you draw the line? Apple Silicon as a high powered replacement for Intel as a concept was all under Cook's tenure, from initial investigations to product ship. By your logic where would we stop the attribution?
  - stinkbeetle 11mo ago
    Draw the line for Apple silicon? With Jobs. I'm not sure what was unclear about my previous post. Jobs introduced Apple silicon. That's my logic. Jobs began the SoC design for iPhones and he began the high performance CPU initiative with the purchase of PA Semi. That's my logic. Putting their CPUs in laptops wasn't an incredible initiative from Cook either, it was basically an inevitability that mobile class cores would eventually intercept high end CPUs for performance after Dennard scaling ended, and it was widely predicted by many Apple watchers even before their own core came out, but particularly after the first ones came out. Some thought it would be sooner, some later. If Intel hadn't shat the bed for a decade, and/or if the PA Semi team and subsequent Apple CPU team turned out to be in the Samsung or Annapurna tier, then it might have taken many more years, or they might have switched over to an ARM Ltd core IP. But the trajectory for how things turned out was set in motion squarely by Jobs. Who brought up the CPU group and introduced the first high performance Apple CPU silicon.
- snowwrestler 11mo ago
  Cook was COO through all of that too. He’s been at Apple since 1998.
  - stinkbeetle 11mo ago
viraptor 11mo ago
Beats started without Apple. They bought the existing brand.
- matwood 11mo ago
  I read the comment as Cook acquired Beats which, in addition to the hardware, became the basis for Apple Music streaming and growing service revenue.
raincole 11mo ago
And it perfected iPad.

csomar 11mo ago

Vision Pro is underrated. The issue is that it’s not at a stage where it can go mainstream but the tech is insane. Apple silicon is huge and the only reason I am considering a macbook pro and waiting for the M5 max/pro series. I think people are underestimating cook because none of these replaced the iPhone and because of the significant degradation in Apple software.

gcanyon 11mo ago

If the Vision Pro were $1000 I'd buy it without hesitation. At $1500 I'd eventually talk myself into it. At $3500 I'm just waiting.

crooked-v 11mo ago
It's a product category that will be really interesting in ten years (no sarcasm), when the hardware actually catches up in usability to the concept.

ww520 11mo ago

Apple also invested heavily into EV. Though not succeeded, they at least put money into new areas.

chubs 11mo ago
Is it worth mentioning that there are almost countless Chinese EV brands nowadays? I wonder if Apple was really trying. I’m sure it’s difficult, of course, but it seems like every week there’s a new car manufacturer. To quote Clarkson ‘how hard could it be’ ;)
- seanmcdirmid 11mo ago
  Maybe they tried and didn’t find that they could be competitive with the hundreds of Chinese EV producers. The market was crowded, and they didn’t see what special value they could add? I mean, it’s already cliche that xiaomi decides to release one, but they released a heat pump as well, their stores in the mall are pretty confusing.
  - rzerowan 11mo ago
    Interestingly enough if apple really wanted they could acquihire one of the currrent EV brands and do a beats/siri on it. Theres probably a lot of churn currently before the field stabilises , and probably the entry point for a new entrant would be currently closing.
    - seanmcdirmid 11mo ago
      What value could apple add though? They would just be diluting their brand. Even the beats acquisition is confusing.
      - rzerowan 11mo ago
        Yeah, even the industrial design angle seems a bit on the wane.Most likely move to open a new product lineand integrate it into the apple ecosystem. At this point they havent had any new product lines or innovations rather than thinner and custom chip designs , if they want to go that way.Although i think a better fit for them would be one of the humanoid robot firms and apply some of that industrial design they are(were) famous for.
        seanmcdirmid 11mo ago
        I guess I could go with an apple bot...especially if they partner with someone that really does AI. The Chinese techs however are better positioned to do this, even if a trade war cuts off access to the USA, they still have the rest of the world. One wonders what could have happened if Google didn't get rid of Boston Robotics.

stinkbeetle 11mo ago

No, Apple had been doing their own silicon (presumably you mean for their phones) while Jobs was still CEO, and he bought PA Semi in 2008 which put them on the path to do their own CPU cores (iPhone 5 with Swift CPU was released the year after he died so he'd obviously seen the core design process through from the beginning to likely initial tape-out or very close to).

pertymcpert 11mo ago
Where do you draw the line? Apple Silicon as a high powered replacement for Intel as a concept was all under Cook's tenure, from initial investigations to product ship. By your logic where would we stop the attribution?
- stinkbeetle 11mo ago
  Draw the line for Apple silicon? With Jobs. I'm not sure what was unclear about my previous post. Jobs introduced Apple silicon. That's my logic. Jobs began the SoC design for iPhones and he began the high performance CPU initiative with the purchase of PA Semi. That's my logic. Putting their CPUs in laptops wasn't an incredible initiative from Cook either, it was basically an inevitability that mobile class cores would eventually intercept high end CPUs for performance after Dennard scaling ended, and it was widely predicted by many Apple watchers even before their own core came out, but particularly after the first ones came out. Some thought it would be sooner, some later. If Intel hadn't shat the bed for a decade, and/or if the PA Semi team and subsequent Apple CPU team turned out to be in the Samsung or Annapurna tier, then it might have taken many more years, or they might have switched over to an ARM Ltd core IP. But the trajectory for how things turned out was set in motion squarely by Jobs. Who brought up the CPU group and introduced the first high performance Apple CPU silicon.
snowwrestler 11mo ago
Cook was COO through all of that too. He’s been at Apple since 1998.
- stinkbeetle 11mo ago

viraptor 11mo ago

Beats started without Apple. They bought the existing brand.

matwood 11mo ago
I read the comment as Cook acquired Beats which, in addition to the hardware, became the basis for Apple Music streaming and growing service revenue.

raincole 11mo ago

And it perfected iPad.