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Pomelli
https://labs.google.com/pomelli/about/ https://labs.google.com/pomelli/about/
- WarOnPrivacy 11mo agoLink goes to a page with a minimal hint and a video. Their blog post has some detail: https://blog.google/technology/google-labs/pomelli/ https://blog.google/technology/google-labs/pomelli/ Kagi said the "Key features and functionalities of Pomelli include: Content Generation: Pomelli can generate various marketing assets such as social posts and ad creatives by analyzing a company's website to understand its brand identity Brand DNA: The tool builds a "Business DNA" from a company's website to ensure generated content is consistent with the brand's identity Campaign Creation: It aims to generate entire on-brand marketing campaigns with minimal user input Editable Assets: The generated campaign assets are editable Canva Alternative: Pomelli is positioned as a competitor to design tools like Canva"
- thelifeofrishi 11mo ago[flagged]
- esperent 11mo agoFrom your Twitter: > founder @orshotapp Maybe you should mention that when advertising your app?
- tavavex 11mo agoManually mentioning my conflict of interest when astroturf-advertising my product? That sounds way too tedious, inconvenient and inefficient. You have to remember to check if you're advertising right now, and there's not even an easy API to call for that. Now, I was just looking around the web the other day, and randomly stumbled into this brand new service, TavAutoAdMention, it's so good! I love its creator, too!
- thelifeofrishi 11mo agohehe
- echelon 11mo agoIs Google going to put all of its API users out of business? Seems like Google will kill a whole bunch of SaaS companies with this.
- emmelaich 11mo agoI've heard of a little cost cutting at Canva. Some point to a possible IPO next year. But also I wonder if AI generally and products like this are causing increased competition.
- dang 11mo agoOK, we'll put that link at the top and https://labs.google.com/pomelli/about/ https://labs.google.com/pomelli/about/ in the toptext. Thanks!
- Avicebron 11mo ago[edit: there is a bug] where it doesn't render LaTeX from the scraped website when injecting it into the campaign materials..
- ugh123 11mo agoSounds like a bug?
- nomilk 11mo ago2 min tl;dr video by Culture Kings (streetwear brand) founder https://www.facebook.com/share/v/17L3FKCBbf/ https://www.facebook.com/share/v/17L3FKCBbf/
- unangst 11mo ago“Pomelli is desktop only for now. Please switch to a computer to continue.” It would be nice if there was at least a screenshot for mobile users so they could determine if this was actually worth a second visit.
- skoskie 11mo agoThere’s a video right on the landing page that shows it in use. Played fine on mobile for me. But to answer the question, it looks a lot like a Canva competitor.
- echelon 11mo agoAI is going to kill Canva, Figma, and Adobe. Without a doubt. Nano Banana alone obsoleted all of Photoshop. (And the Chinese versions of Nano Banana are even better!) I'm most worried for my friends in creative though. I have some extremely talented friends at WPP and other agencies. Everyone is shaking in their boots. Nobody's buying ads because of the economy, then these tools are nipping at their heels. They've already had one massive round of layoffs, and there's another one supposedly happening early next year. Where are these millions of people going to go? These are six figure income earners. There are five million marketing professionals in the US. If half of them lose their jobs, then what? What's lined up for them after this? If AI fails, the economy goes boom. If AI succeeds, the economy goes ... bigger boom? I used to think the tools would wind up creating more work, especially in narrative creative work. Outside of A24 and indie/foreign films, Hollywood is so trite. These models drop Pixar/Disney VFX into the hands of every YouTuber - and that could be really cool when used by the right people. Like the Corridor Crew folks. Maybe gaming and media will see a boost, but advertising and marketing folks are really going to get hit hard.
- wizzledonker 11mo agoThe reason most creative media is good is because you see the vision of a creative team or individual. If the vision is diluted due to lack of control afforded by AI tools, then the tools won’t be used. Many times in Hollywood have we seen directors spend unjustifiable amounts of money in the pursuit of creative control. Hand camera tracking a dinosaur in Jurassic Park, developing a novel diffraction algorithm for THE ABYSS, hand-drawing 3-Dimensional computer animations for 2001, creating an entire scale model practically for a single fight scene in LOTR. AI allows you to get anything. The best movies are a direct reflection of a particular vision. AI can’t provide this and I see no way to solve it. A natural response is - well directors already outsource some creative control to VFX artists so why not to a machine instead. Because an artist can control everything. Even if the artist is prompting a model, at the end of the day an artist can drill right down to the tooling itself (photoshop for example) and exactly achieve the vision. I don’t see AI achieving this granularity while maintaining its utility. It’s a sliding scale of trading utility as a time saving device for control. If you lean too far to the control side, well you might as well fire up photoshop. If you lean too much to the utility side, you sacrifice creative control. When looked at under this lens the utility of AI generation is actually limited as it solves a non existent problem. One can think of it as an additional piece of tooling for use only as a generational tool where there is less need for control, such as for background characters. The team at Red Barrels, for example, train a local model on their own artwork to automatically generate variant textures for map generation. Things such as this. No need to be doom and gloom about this stuff.
- rich_sasha 11mo agoDare I ask: who owns the IP to all the generated content? User? Google? Some complex arrangement governed by a 20-page ToS?
- userbinator 11mo agoAFAIK and this may have changed, but at least in the US, AI-generated content is not copyrightable so it's effectively public-domain.
- trenchpilgrim 11mo agoThat's incorrect. Start at "legal framework" on kage 7: https://www.copyright.gov/ai/Copyright-and-Artificial-Intelligence-Part-2-Copyrightability-Report.pdf https://www.copyright.gov/ai/Copyright-and-Artificial-Intell... The short version is the copyright office says it is possible works by creative human authors using AI tools are partially copyrightable in many cases.
- 0x62 11mo agoIt's not that any content created by AI is not copyrightable, it's that work created solely by AI without human input is probably not copyrightable. See also [1] mentioned in the framework linked by sibling comment, AI copyright is essentially a logical extension of this. [1] https://en.wikipedia.org/wiki/Monkey_selfie_copyright_dispute https://en.wikipedia.org/wiki/Monkey_selfie_copyright_disput...
- bayarearefugee 11mo agoI think in reality its very much still undecided law in most ways that practically matter and a lot of decisions will still be made based on the pay rates of the lawyers for the different parties involved. As a simple example, assume a specific LLM-based tool (like Google's own, or someone else's) happens to generate a social media mascot for you that looks a lot like the modern rendition of Mickey Mouse. Let's see how long that creation flies as public domain because it came out of an AI (that almost certainly consumed a giant amount of content produced by Disney as part of its training).
- dietr1ch 11mo ago> Pomelli by Google Labs is currently not available in your region. xd
- logoji 11mo agoSame, do you think this will work with vpn?
- Razengan 11mo agoFucking region gating in this day and age. Sometimes even with a US account some things flop when you try to use them while traveling. You'd think the richass CEOs travel a lot so they would notice this problem but then you realize they never use their own products and have meat intelligence do all their shit for them anyway.
- aatd86 11mo agoxD you're delivery made me laugh. But I think it is a combination of getting the product out of the gates as fast as possible, test on the main market, and also deal with foreign currencies, legislation and pricing later.
- bigiain 11mo agoSuspicious-me is wondering how Google are going to treat AI generated marketing slop created using Pomelli differently to slop created with other tools (or even human created marketing content) in search ranking? If I were an EvilGoogle manager, I'd have an enshittification playbook complete with a timeline and KPIs/OKRs mapped out - and probably already linked to individual engineer's promotion/RIF futures. They know exactly who's using this tool and which company they're using it on behalf of. In the short term I'd have those companies webpages using Pomelli generated content to rank highly, and for advertising on those pages to show higher then usual clickthrough rates - and probably gradually downrank non-Pomelli pages on their sites. Once it becomes well known that Pomelli generated content genuinely generates more revenue that other options (even though that's only because Google have their thumb on the scale), everybody is going to jump on the gravy train, and a sub-industry of Pomelli consultancies/agencies will show up, like specialist SEO firms did way back. Gradually that new "Pomelli Content Optimisation" will capture a significant-enough slice of the web content generation pie, and Google will start to sell them "Pro" subscriptions and features, while at the same time reducing functionality and effectiveness of the tools individuals and end-user companies have access to - driving even more revenue into the PCO industry. Eventually, when enough companies are fundamentally reliant on external PCO vendors, Google will ramp up the pricing of their tools. (With any luck AGI will have turned us all into paperclips before that runbook plays out.)
- aster0id 11mo agoI doubt that the product folks over at Google overseeing an experimental project like this have such outsized influence over something core like the ads engine
- bigiain 11mo agoI'm feeling deeply cynical here. I wonder if the people at Google overseeing this experiment are from or also oversee the ads engine team?
- hhh 11mo agosounds really illegal and unlikely
- tuananh 11mo agothis will kill a bunch of startups.
- doctorpangloss 11mo agoNo matter how it pans out. If no one uses it, that means the market has proven, no audience for this kind of product. Google loses, everyone else loses. If everyone who wants this sort of thing uses it, that's it, Google won, everyone else loses. The outcome to sell to investors is the least believable: people will pay for some offering when a nearly identical one is available directly from Google for free. And anyway, they have the best generative creative tech, so how could anything be better than Google's?
- xyzal 11mo agoBill Hicks would not mind https://www.youtube.com/watch?v=JdjQICcD-XA https://www.youtube.com/watch?v=JdjQICcD-XA
- dennisy 11mo agoYeah, I was thinking the same. Quite a few YC companies are going after this. What sort of market dynamics do people predict here, winner takes all? Especially when this is integrated into the platforms of distribution.
- Workaccount2 11mo agoThe AI start-up field is going to be eviscerated. I too have the irresistible urge to bolt a SOTA LLM back end on a custom harness and charge $20/mo, but the total lack of a moat and ease of replication kills any motivation. You have to either have some big cajones or be totally lost to think it's a good idea to create a startup that is just a simple cheap veil on someone else's extremely advanced and expensive product
- commenter8 11mo agoDoes anyone think the world is better with this in it?
- metacritic12 11mo agoHonestly, I'm fine with Google doing it. If not them, then some regulatory arbitrage startup will do it with way more de-facto scam and fraud. Google is not some morale arbiter for the long arc of technology -- look at how they gatekept their LLM technology and got wrecked by the people who actually commericalized it: OpenAI.
- LPisGood 11mo agoThey didn’t gatekeep LLM technology; they published their results in the open.
- jrflowers 11mo agoI think when it comes to gatekeeping you are mixing up the organization that invented the basis for language models and gave it away for free with the one that does not release model weights because they’re too spooky
- deleted 11mo ago[deleted]
- LPisGood 11mo agoFor an ad tech company, this is both on brand and pretty cool. I’m an AI skeptic and I support this.
- nikodunk 11mo agoHot take from an AI skeptic: between this, Nano Banana and generative AI integrated into Gmail for repetitive emails, I’m starting to actually use Google’s AI for tasks I hate most. Google appears to have their AI product game together!
- rgblambda 11mo agoSeeing a lot of "I'm an AI skeptic and <insert praise for new Google product>" highly upvoted in this thread.
- wartywhoa23 11mo agoYes, that triggers my template detector as well.
- keiferski 11mo agoI’ve seen many small businesses do well on TikTok and Instagram by eschewing all fancy graphics and technology, and just talking into their phone’s camera like a normal person. “Hey I’m Joe, I just opened a cafe down here. It’s always been my dream, etc.” The more quirky and human the video, the better it does. I know this new tool looks to be for static graphics; but I do think the same thing applies. Not using AI-generated polished graphics will become a differentiator.
- vasco 11mo agoYes but those guys need their marketing to work. Most marketing people just need to spend a budget. For those guys now they can pump out infinite crap to spend their budget so that you rEMemBeR tHeM lATer.
- bko 11mo agoI think you might be seeing guys who do that well so it's a bit survivorship bias. For most, if you just record yourself talking for 1m and watch it back as a video it's incredibly painful and awkward. The filler words, tangents, weird pauses. It really made me have respect for great speakers
- keiferski 11mo agoNo, I have seen plenty of awkward people talking about their new business. The awkwardness is inferior to charismatic speakers, for sure, but it's still better than generic AI slop marketing content.
- ojr 11mo agoI did this with youtube for a while but I have to swallow my pride, (AI thumbnail, engagement bait title, AI voice narration) is better than pure loom-like organic video for ads
- gretch 11mo agoAll of those people have already pass through a filter of self-selection There's a person out there that's 1) knows how to bake amazing cookies 2) has no desire to record tik toks Why is that you need both of those things combined to have a successful cookie business? Can't we desire a world where just being good at baking cookies is good enough? You don't ALSO have to record a bunch of tik toks?
- nextworddev 11mo agoJust how many Gen ai products are they half assedly launching (in case of Google).
- koakuma-chan 11mo agoIt's pretty bad. It generates mangled text and objects with bad proportions.
- wewtyflakes 11mo agoOn multiple levels; a snake eating its tail.
- wartywhoa23 11mo agoMay it gnaw itself down for good.
- vasco 11mo agoNow google can sell you the AI that will design the ads for you that you will pay Google to serve. So nice of them. Still waiting for the AI LLM based ad autobidder so that I can just plug a machine to Google and press the "give them all my money" button.
- camillomiller 11mo agoI’ve been thinking long and hard about how AI could disrupt the field of ads creative, because a significant part of my income is tied to motion design applied to html5 banner campaigns for large companies in Europe. What I see is that clients that invest in a campaign do not want to think about what an AI can produce. They don’t want to interact or brief an AI, they don’t want to do feedback rounds with an AI. They want a group of professionals that knows them to take over and do it all. If the professionals then use some AI for it, they mostly don’t care. This is true so far for any campaign that allocates relevant funds (mid 5 figures and upwards). When it comes to the actual creation phase, right now AI is fundamentally immature and incapable of being controlled past the creation of static content. All the motion and animation part for example is still somehow terra incognita for these tools. Take Adobe Animate, which is the go-to tool for anything 2D-animation, or Google Web Designer. Zero AI-features, simply because you can’t LLM frame by frame animations and have a result that is as precise as you need it. Or maybe you can, but for some reason these companies don’t see a business case for allocating resources to this specific development. These tools can be great for smaller business that won’t have access to large campaigns, but as someone else mentioned, why do that when hiring a working gen-z social media native student will cost you slightly more, and possibly perform 100-times better with their native social media aesthetic? Ps: Pomelli means door handles in Italian, and that’s… weird? Feels like a name randomly regurgitated by an LLM as well.
- curiousgal 11mo agoI am genuinely surprised that people still get excited about Google announcing new products/services given their track record. Unless it's core to its businesss model, this will probably get axed in a couple of years.
- whoisthemachine 11mo agoWell, this does involve generating ads, so...
- jwr 11mo agoThis is depressing. We are already meat in the google ad-serving machine that tracks us, profiles us, gives us "free" stuff (gmail, anyone?) in order to feed us advertising. Now even that advertising will be AI-generated. The human is reduced to the ultimate consumption machine, to be fed stuff paid for by advertisers and generated by machines.
- Culonavirus 11mo ago> The human is reduced to the ultimate consumption machine. Question is, if the AI bros are right about a "new industrial revolution", will there be consumers to consume if all the wealth is concentrated in the top 1-2% of the population? (the owners of AI hardware and software)
- ddalex 11mo agoI keep seeing this worry about "who will consume?!!?" This is entirely unfounded - the AI will develop its own marketplace and AI will consume. The question is, will be there anything left for humans to consume ? will we survive ?
- vbezhenar 11mo agoBuy acre of land, plant potatoes, raise chicken, pay your tithe to your landlord. People will survive, for sure. Not all of them, but enough.
- jeremyjh 11mo agoThere won’t be any such leases if machines can make more productive use of the land than a potato farmer.
- Thorrez 11mo agoCurrently AI isn't allowed to own assets AFAIK.
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- dennisy 11mo agoLots of startups are launching in this space. Creating ad copy and assets is obviously a hot idea. I would love to hear what people’s takes on the market dynamics are, especially if any of the YC founders working in this space see this!
- Oarch 11mo agoI'm so dead do all this generic hype lexicon: unlock, supercharge, revamp, disrupt etc, etc.
- exasperaited 11mo agoEverything about this, and I mean everything, makes me want to vomit. I'm so glad we're all in this Faustian nightmare together, because as it all goes wrong we'll have a clear incentive to band together and help each other, right? Just like a lot of little Fausts would do.
- jmkni 11mo agoTried to run it a couple of times against our website and it failed every time ¯\_(ツ)_/¯
- dmje 11mo agoThe whole (original) premise of social media was "let's make a more human side of our business so that people can connect with us". Now we've come full circle where the robots are making all the social content and increasingly the robots are the ones consuming it too. Weird, uncanny valley times. And, FWIW, not times I want anything to do with, hence why I've been off all social media for years now...
- DeathArrow 11mo agoI'd rather spend $50 on Fiverr and get human generated content.
- Aldipower 11mo agoIt really does not help me as a small business if Pomelli creates (shitty) AI content, but does not open the gates to actually reach people/customers. From the article: "..like your social media, your site and your ads..." I failed with my platform in the sense of online marketing. Although the platform itself did not fail, it has a solid user-base, but not enough reach to make a living from it. Why did I fail from a marketing perspective? Because my social media, blog, ad words, etc. all do not have enough reach! The human made content itself is good and never was the problem. Reach it is! This tool would not solve my problems.
- neom 11mo agoDo you know how reach happens though? Because if you don't, I suppose you wouldn't know if this tool was appropriate or not? (not saying that to be rude btw, just sayin!)
- Aldipower 11mo agoThis tool is a content generator. It does not create reach. So I think I do not get your question? If you read the Pomelli article it states in the first sentences that Pomelli will help small businesses by creating campaigns. "Pomelli is an AI marketing tool designed to help SMBs more easily generate scalable, on-brand social media campaigns to help grow their businesses." But my point is, those campaigns are useless, if you do not have reach already. So, Pomelli does actually not help small business as they are stating, but instead is wasting your time and money, because you will end up in buying some ad words from Google.
- DeathArrow 11mo agoThe company that is responsible for filling the Internet with junk is just going to help fill the Internet with even junk crap. Who would have thought about that?
- neom 11mo agoProbably good for mom and pop shops, and super useful for someone who has a couple of restaurant locations or a few small grocery stores. I know a lot of places don't update their IG or whatever with specials for the week or basically anything because it's time and effort, if someone was running a campaign for a week of say a free side with a burger, but wanted to do a different side every day you could pick for free, you could churn stuff like that out super fast with this. I tried it. I used it first for my stuff and thought wow I'd never use this for my stuff, but my stuff isn't a mom and pop burger joint with the kids working on weekend etc, I will show it to the lady who has the pho shop next door, maybe she will update her IG with her specials more often than "whenever I remember".
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- jrflowers 11mo agoThis conversation started with you bringing up your life-or-death principles in detail when you saw somebody mention using a rag to avoid burning themself with a cast iron pan and then asked for feedback on that post I’m kind of bummed you edited out the “kindly fuck off” from a few minutes ago. It seemed honest.
- Atomic_Torrfisk 11mo agoThis is just going to breed mistrust, possibly end up hurting businesses. Generally speaking, there are two categories of marketing when it comes to the products I buy. The first is the quality mass produced products like laptops, cereals, frozen pizzas, etc which have enough revenue that they can hire human marketing to come up with unique content, packaging and ads. The other category, is _high_ quality locally produced goods, like cheese, meats, and some clothing (for example) which do not have enough revenue to hire dedicated marketing staff, but instead use informal marketing. Marketing beyond simple ads in the later case barely matters since there is a lot of trust that the product is quality. Now there are a lot of garbage products out there, mostly from dollar/discount shops, drop shippers, online shops, and sometimes supermarkets. Margins on these cheap products is usually thin, so if they can save a few bucks with Pomelli they will probably use it. I'd argue that most people today have become very sensitive and well trained to sniff out poor quality products, its easy to get ripped off. Cues of poor quality could be the design of the packaging including language and fonts, the weight and feel of the product or the brand name when it comes to amazon products sold by Mosptnspg, DSPEAE , Sdarming or whatever lol. Is the cue to poor quality not going to become Pomelli-style designs? People are already sensitizing themselves to genAI content, and Pomelli is unlikely to produce designs time after time again which are unique enough to bypass a good eye.
- cmoski 11mo agoI didn't see anywhere on the page the date when they plan to kill the product...
- nektro 11mo agorip, and here i was hoping this was a fuzzer
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- anonymous344 11mo agocannot google afford to make a decent product video ?? instead of this awfulness %@^@&#
- musicale 11mo agoWe'll need a pom filter to get rid of this slop.
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