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EU is #2 (behind the US) in terms of net sales accounting for 26% in 2024. There is no "or else".
by tjpnz 1y ago
EU is #2 (behind the US) in terms of net sales accounting for 26% in 2024. There is no "or else".
- theodric 1y agoI would consider it incredibly unlikely to happen, but based on how much money they're banking, I'd say Apple could probably afford to live without the EU.
- tjpnz 1y agoNot with the declines they're seeing in China.
- hiatus 1y agoFor how long? Or at least, how long after they lose their second largest consumer market do shareholders demand a shakeup of leadership?
- akmarinov 1y agoThat’ll go over well with investors. “Hey, we’ve decided to cut 25% of our revenue” The stock price would love it
- 0xDEAFBEAD 1y agoI would think profits are more important than sales. >...there’s evidence to believe the regulation is designed to extract from companies, rather than protect consumers: as we’ll see, the bloc often imposes massive, clearly premeditated fines immediately after compliance deadlines... >... >The fines permitted under both regulations are unprecedented; the DSA permits fines of up to 6% of a company’s global annual revenue, while the DMA permits fines of up to 10% of a company’s global annual revenue, and an egregious 20% for repeat offenses. https://www.piratewires.com/p/eu-weaponizes-regulation-us-tech-companies https://www.piratewires.com/p/eu-weaponizes-regulation-us-te... The EU can write itself a check for up to 26% of Apple's annual revenue (6% + 20%). Coincidentally, that's the same as your 26% number for Apple net sales from the EU. But if Apple gets fined 26%, that represents a huge loss of capital since they still have to pay for COGS, pay taxes, pay employee salaries, and so forth.
- deleted 1y ago[deleted]