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Bluesky: Updated Terms and Policies
- etchalon 1y ago[flagged]
- isodev 1y agoI wish Bluesky would finally announce how they plan to monetise it all. It feels like things are stuck in-between trying to be “open to the community”, gather developer momentum around ATProto, the promise of decentralisation and independence… and the unknowns of their roadmap ahead? It’s all very nicely written but the risk of committing oneself (as a user, as a developer, as a social/marketing person, etc) only to get surprised by what/how they generate profit from is just unsettling.
- mr90210 1y agoIt's possible that they are uncertain about the path to monetisation. As far as I see, it's either subscriptions or selling ads.
- isodev 1y agoTheir uncertainty is magnified on the outside tbh. e.g. There are other things at play that can (probably will) cost a lot of money. The protocol (ATProto) they’re developing and advocating as a “platform”. Say I’m building a cool app around that, how do I plan how much is this going to cost me and can I stomach the risk of binding myself to this “supposedly open” platform without knowing how it will work in 6 months?
- add-sub-mul-div 1y agoThe best way to think about it is to assume you'll want to leave someday, and you'll be going to whichever is the best of the choices at that future time that are early enough to be years away from needing to monetize. Don't let yourself get attached to any one place. That's the lesson. Staying ahead of monetization is the move. Nothing will stay good forever.
- ttiurani 1y ago> the promise of decentralisation AFAIK actual decentralization needs still a big engineering effort. I personally can't even imagine a world where their VC investors would ever sign off a "let's make it possible, easy and risk free the users to exit our silo" project, over the many ways they try to squeeze profit out of their users.
- isodev 1y agoSame, that’s why I said “the promise of”. Also how do they plan to bill actors in this decentralised system? Is it going to be developers footing the bill? Some premium features only “the main Bluesky instance” has? It’s not clear to me at all.
- jacob2161 1y agoBluesky is built on atproto, which is designed to be "locked open" in a way that can't be rescinded. That was a core design constraint. VCs funded Netscape which did more than any other company to launch the web and they made a lot of money without having to destroy the ideals of the web.
- evbogue 1y agoThe PDSes (personal data servers) can be independantly hosted, but Bluesky itself indexes and presents the messages these servers contain in their social-app. Bluesky also maintains the directory of these servers.
- jacob2161 1y agoAnyone else is also free to run these services (app views, relays) and a few people already are doing this. An atproto PDS is like a structured-data blog hosted on a web server. Anyone is free to index, relay, and render the data.
- evbogue 1y agoYes, and running these things is prohibitively difficult such as I've only witnessed two full index attempts and no alternative plc directories. Bluesky should make these easier so your average Linux admin can attempt to host the full stack, as opposed to only being able to host a PDS. This would eliminate the criticism about Bluesky's design.
- jacob2161 1y agoI believe this isn't as much of a problem as it appears to be at first glance because of the scale of social apps like Bluesky. For example, Wikipedia generates >$180M/yr just by running ads for itself requesting donations. Requesting donations is the least effective monetizing strategy and yet it still works because of scale. Donations would probably work but Bluesky has additional options. They could create a premium app for power users that just adds nice-to-have features (which may cost real money to provide and maintain), they can resell domain names, they can sell merch, etc. Bluesky doesn't need to generate billions of dollars to be highly sustainable and profitable. It was built and scaled with fewer than 20 full time employees. The most important and most difficult part is getting to sufficient scale, and that's mostly a matter of just making the app even better than it is today. I posted a bit about this here: https://bsky.app/profile/jacob.gold/post/3lr5j6o7emk2t https://bsky.app/profile/jacob.gold/post/3lr5j6o7emk2t
- isodev 1y ago> Bluesky doesn't need to generate billions of dollars Are you sure their investors share this vision?
- jacob2161 1y ago1. I believe they actually could generate (low) billions of dollars without compromising at all, if they manage to reach true mainstream scale (>1 billion MAUs) 2. I really don't care if the investors/shareholders are disappointed as long as the PBC's mission is fulfilled. Also their control is relatively limited. Maybe I should have written added this: Disclaimer: I am a shareholder in Bluesky Social, PBC (former employee)
- ijustlovemath 1y agoAren't they at ~10M MAU and falling? At least that's the impression given by https://bsky.jazco.dev/stats https://bsky.jazco.dev/stats
- 1y ago
- lenerdenator 1y agoMy guess is, they're going to have to be okay with only reaching break-even or slightly over. That's the point, after all. If you're dissatisfied with how any of these decentralized protocol platforms are running things, you're technically free to start your own, and plenty of people have. Enshittification can't consume low barriers-to-entry markets.
- dpow 1y ago[dead]
- mr90210 1y ago> In some locations, we may be required to restrict access to certain features or content unless you complete an age assurance process and demonstrate that you are an adult. Not BlueSky specific, but I am getting ready to nuke my accounts on social media and other websites as soon as they start requiring said verifications. I truly don't what to expect from this trend.
- jrm4 1y agoI mean, feels like we're going to have relearn what the tech can do. It's possible to do all of this without permission, it's just hard...
- busymom0 1y agoIf YouTube or Reddit requires me to upload ID, I am going to delete my account.
- jl6 1y ago> Not BlueSky specific, but I am getting ready to nuke my accounts on social media This is the way, folks.
- yread 1y ago> demonstrate that you are an adult maybe they mean a captcha like "do the taxes for this guy"
- dathinab 1y agono, some places did signed laws, are about to sign laws which do legally require age checks e.g. this December a ban for social media for anyone <16y takes effect in Australia. They also removed the power from parents to consent that younger children are allowed to use social media. They require "reasonable" steps to check the age, and nearly did require id checks. Even through they in the end didn't require it but a simple captcha or similar clearly won't be enough.
- troyvit 1y agoRight? Or like kill for your country.
- ddtaylor 1y agoIt's not the fault of BlueSky or their users, but I really haven't enjoyed the social media climate right now. If I want to have a discussion about subject X I would need to be deep inside echo chamber social media network Y. For some subjects that is BlueSky and for others it would be platforms I don't want to participate in. I think the reality is that most social media platforms will inevitability create hyper-polarized audiences that do little more than generate content.
- cosmic_cheese 1y agoThe hyper-polarization is probably preventable, in my estimation. The main thing a social network would need to do is to stymy the flywheel effect that allows a handful of users (and thus sets of norms) to come to dominate so strongly. That might mean something along the lines of a system that puts a hard cap on the reach any profile or topic can have, and when engagement exceeds the triggering threshold, reach actually tapers off proportionate to how far the threshold is exceeded. In theory this would naturally elevate posts that are more measured and mundane while sinking posts with big emotional lizard brain appeal (by design or otherwise). With time this would establish a self-reinforcing norm that makes polarized and inflammatory posts look as clownish as they actually are.
- rectang 1y ago> stymy the flywheel effect that allows a handful of users (and thus sets of norms) to come to dominate so strongly This prevents certain communities from forming and certain topics from being discussed. For example, you can't discuss LGBTQ issues with troll armies constantly swarming and spamming. If such communities are not given tools to exclude malignant disruptors by setting norms and "dominating" a given channel, they will have to go elsewhere (such as leaving X for BlueSky).
- cosmic_cheese 1y agoThis system wouldn’t work in place of moderation, but rather alongside it. The two would have an enhancing effect on each other: - Reach limits greatly limit troll effectiveness, since they can’t find each other as easily - Posts that exceed the threshold naturally vs. being trolled past would have different “fingerprints” that could be used like a blacklight for troll detection for both assisting moderators and for model training for automatic suspected troll flagging The threshold should probably be dynamic and set at the point at which posts “breach containment” (escape from their intended audience), which is where problems tend to occur. Bluesky-like self-moderation controls would also help.
- declan_roberts 1y agoEveryone calls X a "dumpster fire" etc, but when I go on there I see see great tech conversations. Database people having fun and chatting about projects. Lots of hackers. A much larger network than bluesky.
- mrcwinn 1y agoI couldn't agree more. It's like when you see headlines claiming "people" are outraged by a jeans advertisement. Are they really? Who? How many? Really I think it's just something to argue about for entertainment's sake. Outside of bullying, which I do think is a real risk for kids, I don't feel like the time I spend on social media is unhealthy at all. Granted I'm mostly YouTube, zero percent IG or Facebook. I'm really grateful for what Google bought/built. Excuse me now as I need to go watch a short that explains the difference between Australian and British accents. Very important, goodbye!
- jrflowers 1y ago> I don't feel like the time I spend on social media is unhealthy at all. Granted I'm mostly YouTube, zero percent IG or Facebook. This is a good point. Social media isn’t unhealthy if you don’t use it
- AnIrishDuck 1y ago> Excuse me now as I need to go watch a short that explains the difference between Australian and British accents. Very important, goodbye! I also am a big fan of YouTube for exactly this reason, but you need to be careful. There's all kinds of great educational content on there. But, for anything "political" or controversial, YouTube can get toxic very quickly. I believe this is going to be true for most social media as long as engagement is the KPI. It directly incentivizes echo chambers, ragebait, and all kinds of terrible discourse.
- throw_m239339 1y ago> I couldn't agree more. It's like when you see headlines claiming "people" are outraged by a jeans advertisement. Well, it turns out that some people are actually outraged by a jeans ads... the problem is that these social networks tend to amplify these sort of divise issues for engagement purposes. My problem with Twitter/X was that, for instance I was following somebody in 2010's who talked about Javascript and Node, only to end up with that person constantly ranting about partisan issues that had nothing to do with it (especially after Trump election), but at the time, Twitter provided no way to limit feeds to center of interests. That made me quit the platform and I imagine it's getting way wore now...
- languagehacker 1y agoI would like for these guys to figure out how to keep bad drawings and cartoon porn from people I don't even follow out of my discover feed
- skybrian 1y agoI assume there are better Discover feeds out there. Anyone have any recommendations?
- bnewbold 1y agoThis one has been popular recently: https://bsky.app/profile/spacecowboy17.bsky.social/feed/for-you https://bsky.app/profile/spacecowboy17.bsky.social/feed/for-... (there are several feeds named "For You"; IIUC this started a couple weeks ago and is based on "likes by people you follow"
- lonk11 1y ago"likes by people you follow" is "Popular with Friends": https://bsky.app/profile/bsky.app/feed/with-friends https://bsky.app/profile/bsky.app/feed/with-friends The For You one uses only your likes: it finds people who liked the same posts as you, and shows you what else they've liked recently.
- skybrian 1y agoThanks, but it didn’t work very well for me. It’s all politics. I suspect some of the people follow have bad taste, so this is the wrong way to find stuff I’m interested in.
- lonk11 1y agoSince For You is based on likes I would suggest liking more posts that you want to appear in your For You feed.
- extraduder_ire 1y agoHave you changed your moderation settings from the default? A lot of stuff isn't labelled correctly, sadly (in both directions). The show less button also mostly works now, which was an overnight change out of nowhere a few weeks back.
- dang 1y agoWhat's the significant new information here, and is there an article anywhere that specifically covers it?
- NaOH 1y agohttps://techcrunch.com/2025/08/14/bluesky-rolls-out-massive-revamp-to-policies-and-community-guidelines/ https://techcrunch.com/2025/08/14/bluesky-rolls-out-massive-...
- its-summertime 1y agoMaybe they should include any form of practical appeal process in their policies, so if you get banned from, lets say, leaving a PDS ~6 months ago, which got taken over by bots ~2 week ago, you could appeal the fact that you got swept up in the bans. Instead the only process is to email an address that no one gets any response from for months on end. (or I guess consider taking bluesky to court, by what this seems to say. Kinda very unreasonable)
- billy99k 1y agoBluesky is still a thing? Everyone on Facebook that were leaving Twitter came crawling back.
- andybak 1y agoI can't quite parse the second sentence but in any case "everyone" makes the statement obviously false whatever you intended to claim.
- marcod 1y agoWe have the data :) https://bluefacts.app/bluesky-user-growth https://bluefacts.app/bluesky-user-growth
- Eupolemos 1y agoBut do you have a point you want to make? If yes, it is not obvious to me.
- marcod 1y agoYou don't understand why a site with the numbers of new and active bsky users is posted in response to the statement "Bluesky is still a thing?"
- cmxch 1y agoHard to believe a platform that blackholes anything that counters the safespace design.
- jeffWrld 1y ago[dead]
- cmxch 1y agoBasically, don’t do anything that prevents us from having a (lefty) safe space.
- immibis 1y agoHaven't even read the new guidelines since I don't use blue sky (because it's crap) but every time I see someone complain about a "lefty safe space" it seems like what they actually mean is the exclusion of trolls, many of whom are associated with the right wing, which should not be confused with excluding the right wing itself. For instance, intentional misgendering lies within the intersection of right-wing behaviour and trolling. Banning it is often (intentionally) construed as banning right-wing behaviour, when it's actually banning trolling.