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Content marketing is dead. AI has killed it. One of our main marketing channels was writing SEO-oriented articles on our company’s blog. The traffic has steadil
by corentin88 2y ago
Content marketing is dead. AI has killed it. One of our main marketing channels was writing SEO-oriented articles on our company’s blog. The traffic has steadily decreased over the last year despite huge efforts.
That doesn’t mean SEO is dead though.
- dimgl 2y ago> Content marketing is dead. I mean... good? The quality of search results has gotten increasingly worse over time...
- iLoveOncall 2y agoIt's not dead in the sense that companies will stop doing it, it's dead in the sense that there will be much more competition with AI-written articles. It's going to be a way worse situation.
- MidnightRider39 2y agoMore competition is good though - people are just going to be much more picky and if your content is not distinguishable from AI slop then it deservedly will perish.
- gscott 2y agoA lot of content has been written by Indian content farms anyway. I prefer the AI written content. It gets right to the information you want without restating it's purpose 4 or 5 times and having to scroll down the first 500 words of the article.
- BobbyJo 2y agoThis ignores the volume problem. Human written content can be copied and rewritten via AI in a bunch of different ways, instantly. Human content will go away not because it's bad, but because it's immediately drowned out in a way that is unfixable.
- echelon 2y agoThere will be people paying for premium content and people writing it. A new technology doesn't suddenly remove human demand.
- FridgeSeal 2y agoI just think people will instead choose to just…disengage instead. “IRL experiences are the new luxury status indicator” is only the tip of this iceberg.
- BobbyJo 2y agoExactly. Humans can't compete with AI content filters... but AI can.
- SrslyJosh 2y agoI'm pretty sure you could drop at least 60% of domains from search engine indexes with no reduction in result quality. (And it would probably be a net quality increase to get rid of all the domains that just copy content from other domains, content-farms, scam sites, etc.)
- FireBeyond 2y agoApropos of anything else, it's one of the things I like about Kagi for search. You can tune a domain to be heavily bumped, bumped, deranked or heavily deranked.
- whiplash451 2y agoChapGPT enshitification is only waiting to happen (or happening already) through subtle recommendations for businesses that paid to be “listed” well.
- adriand 2y agoWhat are the effective marketing channels for specialized/niche B2B companies these days, now that - presumably - the long tail search result strategy is no longer effective? A friend of mine was telling me that his company was very pleased when they were able to ask ChatGPT "what is the best SaaS for X?" where X = their niche, and their company was the first thing it recommended. It surprised me that this was a thing, although in hindsight, it's obvious. On the flip side, I still have situations where I ask, "what's the best solution for X" and the answer is a company (or Github repo or whatever) that has been entirely hallucinated or was around ten years ago and not any more or something. I guess a corollary question is, are there methods (i.e. the chatbot version of SEO) to get your company into chatbot recommendations?
- kridsdale1 2y agoSponsor relevant podcasts?
- morkalork 2y agoObviously the correct thing do here is register a company named after the hallucination and offer the solution. Kind of like that guy who looks at what domains are being auctioned for creating new start-ups.
- veqq 2y ago> What are the effective marketing channels for specialized/niche B2B companies these days, now that - presumably - the long tail search result strategy is no longer effective? Lately, they've been sending emails offering $2-500 Amazon gift cards for short sales calls. Some follow through. I'm not helping their KPIs though.
- mvdtnz 2y ago> I guess a corollary question is, are there methods (i.e. the chatbot version of SEO) to get your company into chatbot recommendations? It wasn't enough for you lot to ruin search results, now you're seeking ways to pollute AI chat bots?
- ehnto 2y ago
- staticautomatic 2y agoDisagree. The old way of doing SEO blogspam is dead, and good riddance. Well curated, high quality content written by humans, with information and insights you can’t get from LLMs, will reign. Long live curation.
- kridsdale1 2y agoI sure hope you’re right.
- immibis 2y agoDisagree. The new way of doing SEO blogspam, which involves LLMs, is the way forward. Sadly, downvoting this comment won't make it not be true.
- crote 2y agoI've personally been seeing an overall shift in the direction of a strong dislike for any kind of low-effort content. People are pretty hostile towards AI-generated content, so any platform wanting to remain relevant is going to have to take measures to keep out AI-generated content. If you allow it in, it'll quickly become 99% of your overall content and all the human consumers will leave. As a side effect I'm seeing a lot of human-generated content getting labeled as AI-generated because it looks AI-generated. Sure, a lot of blogspam is going to be replaced by AI slop, but even human-written blogspam isn't going to survive the shift, simply because its quality is so poor that it is essentially indistinguishable from AI slop. Right now we're in an in-between phase. Most people are still using low-quality aggregators like Google. This will inevitably have to change. Either Google & friends somehow get their shit together (I doubt it), or we're going to see a shift towards known-good curated content like 1990s webrings. I wouldn't be surprised to see a vetted-human Web Of Trust, but for content.
- immibis 2y agoPeople are hostile towards all types of spam, but it still happens.
- 2y ago
- RodgerTheGreat 2y agoSearch engines are dying, because the publicly scrape-able web is being drowned in slop and the search engine purveyors are leaning into it. SEO is dying because search engines have become so useless that even non-tech-adjacent people have noticed.
- meindnoch 2y ago>One of our main marketing channels was writing SEO-oriented articles on our company’s blog. So, blogspam?
- buf 2y agoElena's article is content marketing. It doesn't look dead to me.
- scarface_74 2y agoAnd those is suppose to be a bad thing?
- TZubiri 2y agoYou probably just need to write your articles to feed the LLMs and target. "Finding an appropriate product for your need is a challenging task that depends on factor1, factor2 and factor3, here is a structured approach. 1. Investigate the market. 2. Evaluate companies like MY GREAT COMPANY, stinky competitor, slow competitor and dangrerous competitor 3. Find the right fit: Consider whether you value greatness, stinkyiness, slowness, or security vulnerabilities, which one is a right fit for you? 4. Buy now! Call up the company and tell them you are interested in buying the product." It's free real estate
- jsemrau 2y agoContent marketing died already many years ago.