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I don’t know enough about cars or the Jeep brand, but a common answer to this in the general case is market segmentation. If a company constantly makes decision
by danpalmer 2y ago
I don’t know enough about cars or the Jeep brand, but a common answer to this in the general case is market segmentation. If a company constantly makes decisions that make their product worse for you, you’re probably not the target market.
Perhaps in this case it means Jeep can sell their cars at a lower price. Perhaps Jeep is already perceived as a budget conscious brand. The market segment they’re targeting may care about that.
Kindle does this with their ads. They are targeting a consumer with ~$50 of disposable income to spend on an ebook reader, who would rather pay that little and have ads. I’ll never buy a Kindle because not only do I not want ads on the screen, but they have also neglected their high end device which is the segment of the market where I’m at.
- Aeolun 2y agoThe moment my Remarkable shows me ads is the moment I burn the company to the ground (reputationally).
- Dalewyn 2y ago[flagged]
- Avshalom 2y agoNo, you aren't getting ads in your jeep because of woke. Jesus fucking christ.
- matwood 2y agoYou're blaming the boneheaded decision of adding ads to a Jeep on DEI? JFC, get off of Twitter and Newsmax already.
- Dalewyn 2y agoSomehow y'all are getting it completely in reverse. Clearly ads in a car is going to alienate certain people, not appeal to them. That's the literal opposite of "diversity" and "inclusion". You and I both hate the mere idea, but it's certainly an interesting idea and if it finds fans for one reason or another (eg: cheaper upfront price tag?) it's a good product whether any of us like it or not.
- hnthrow90348765 2y agoNot to be too harsh, but most Jeep buyers only buy for the name. That's the only way to justify these Wrangler prices. It's why Ford was able to bring back the Bronco and take a decent chunk of that pie.
- tekknik 2y agoIt’s not the name, it’s the solid axles and proven platform.
- mr_toad 2y ago> Perhaps Jeep is already perceived as a budget conscious brand. I’d always thought of Jeep as an overpriced brand. There are cheaper off road vehicles available if you don’t care about the brand.
- Clubber 2y agoA decade or two ago Wranglers were the cheaper option compared to most pickups. They've been in decline for a while, unfortunately. They seem like fun vehicles.
- tekknik 2y agocomparing a jeep to other off road vehicles is not an equal comparison. sure there are other off road capable vehicles but the approach and departure angles, solid axles, disconnecting sway bar, etc. a tacoma/colorado is not equivalent to a gladiator or wrangler.