5 ms·

It's a really good example of why one should not name your company after your surname. At some point if you sell your company, you are putting the surname of a

It's a really good example of why one should not name your company after your surname. At some point if you sell your company, you are putting the surname of all your descendants in the hands of some other entity outside of your/their direct control.

BobaFloutist 2y ago
If they really care about it they can just change their name though.
- ackbar03 2y ago
  The Forbes family tree or the publication?
  - BobaFloutist 2y ago
    The family. They'd be far from the first ones to have the actions of their forebears damage their family name.
jm20 2y ago
I’m pretty sure in the grand scheme of things the Forbes family is still perfectly OK with the association
- FatalLogic 2y ago
  >I’m pretty sure in the grand scheme of things the Forbes family is still perfectly OK with the association The writers, editors and other business partners who built their reputation by contributing to Forbes previous good reputation are probably very not OK with it
  - Dylan16807 2y ago
    The question was whether to name it after a person or not. Those people would be equally upset if it was named Bisclock, so them being upset at the current site is not relevant to the naming discussion.
Loughla 2y ago
For the amount of money involved, and all joking aside, you can have my first and last name. You can name a horrible flesh eating disease after me. It doesn't matter. I get the feeling the family doesn't care while they lounge around on their stacks of cash?
FatalLogic 2y ago
>It's a really good example of why one should not name your company after your surname. That relationship can work in the opposite way sometimes. John McAfee seemed to be getting a gleeful kick out of embarrassing the security company that had invested in the right to use his name. Usually because he was doing zany and sketchy and potentially criminal, while expertly courting media attention. But he also used that power for good sometimes by criticizing their bad products.
- specproc 2y ago
  For anyone in the thread that's not seen "How To Uninstall McAfee Antivirus" by John McAfee, you are very, very welcome [0]. Content warning: it was made in his Alpha-PHP era, and contains a lot of sex and drug references. It's mostly sex and drugs IIRC. [0] https://www.youtube.com/watch?v=bKgf5PaBzyg https://www.youtube.com/watch?v=bKgf5PaBzyg
  - cynicalsecurity 2y ago
    It's crazy how in our modern world people still might get offended because of something as common and natural as sex.
    - refulgentis 2y ago
      I don't think OP is offended, just, there's a lot of us who are in locations where we can't be watching someone yap about sex and drugs
smcin 2y ago
Jardine is still a name in trading, at least in the west, not China, where they are not fondly remembered for their 19th-century "import activities". https://en.wikipedia.org/wiki/History_of_Jardine_Matheson_%26_Co https://en.wikipedia.org/wiki/History_of_Jardine_Matheson_%2.... https://en.wikipedia.org/wiki/Jardines_(company) https://en.wikipedia.org/wiki/Jardines_(company)

BobaFloutist 2y ago

If they really care about it they can just change their name though.

ackbar03 2y ago
The Forbes family tree or the publication?
- BobaFloutist 2y ago
  The family. They'd be far from the first ones to have the actions of their forebears damage their family name.

jm20 2y ago

I’m pretty sure in the grand scheme of things the Forbes family is still perfectly OK with the association

FatalLogic 2y ago
>I’m pretty sure in the grand scheme of things the Forbes family is still perfectly OK with the association The writers, editors and other business partners who built their reputation by contributing to Forbes previous good reputation are probably very not OK with it
- Dylan16807 2y ago
  The question was whether to name it after a person or not. Those people would be equally upset if it was named Bisclock, so them being upset at the current site is not relevant to the naming discussion.

Loughla 2y ago

For the amount of money involved, and all joking aside, you can have my first and last name. You can name a horrible flesh eating disease after me. It doesn't matter. I get the feeling the family doesn't care while they lounge around on their stacks of cash?

FatalLogic 2y ago

>It's a really good example of why one should not name your company after your surname. That relationship can work in the opposite way sometimes. John McAfee seemed to be getting a gleeful kick out of embarrassing the security company that had invested in the right to use his name. Usually because he was doing zany and sketchy and potentially criminal, while expertly courting media attention. But he also used that power for good sometimes by criticizing their bad products.

specproc 2y ago
For anyone in the thread that's not seen "How To Uninstall McAfee Antivirus" by John McAfee, you are very, very welcome [0]. Content warning: it was made in his Alpha-PHP era, and contains a lot of sex and drug references. It's mostly sex and drugs IIRC. [0] https://www.youtube.com/watch?v=bKgf5PaBzyg https://www.youtube.com/watch?v=bKgf5PaBzyg
- cynicalsecurity 2y ago
  It's crazy how in our modern world people still might get offended because of something as common and natural as sex.
  - refulgentis 2y ago
    I don't think OP is offended, just, there's a lot of us who are in locations where we can't be watching someone yap about sex and drugs

smcin 2y ago

Jardine is still a name in trading, at least in the west, not China, where they are not fondly remembered for their 19th-century "import activities". https://en.wikipedia.org/wiki/History_of_Jardine_Matheson_%26_Co https://en.wikipedia.org/wiki/History_of_Jardine_Matheson_%2.... https://en.wikipedia.org/wiki/Jardines_(company) https://en.wikipedia.org/wiki/Jardines_(company)