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As someone who used to take two WN flights a week, I dislike these changes, and I predict they won’t last, if they ever take effect at all. The CEO’s “research

As someone who used to take two WN flights a week, I dislike these changes, and I predict they won’t last, if they ever take effect at all. The CEO’s “research” appears shambolic and dumbs down what engenders such loyalty to Southwest. Next thing you’ll know they’ll add 777’s, ERJ’s, and A320’s to the bestiary, because it’s also what the other airlines do. Southwest became the leader because they led and went their own way instead of followed. At the end of the day, 90% of Southwest fliers choose Southwest because of price and availability. Embiggening the boarding process with boarding zones won’t sell more seats, particularly middle seats. The 10% of business travelers who choose Southwest crave its no-fuss “Greyhound of the skies” approach, and these will be the most turned off. CEO pay is like telling your driver to redline the engine all he wants. He’ll outperform the competition (with significant personal upside) until he blows the engine (and gets replaced a few years later, having earned billions).

dimmke 2y ago
Southwest is not "the leader" of anything. They're struggling. If they were doing well there would be no motivation to add these changes. They lost 231 million dollars last quarter. I personally stopped flying Southwest years ago when someone blatantly cut in line while boarding (like a whole section earlier) and I told the gate agent and he rolled his eyes at me and said "we're all trying to get going" I think their seating and check in system is dumb especially when they set up this elaborate system where you have to rush to check in exactly 24 hours before then get mad when you expect them to enforce it. Fuck Southwest
- jermaustin1 2y ago
  As a person who had never flown SWA until a few years ago, they have become my go-to airline for most domestic travel. I flew business for years on Continental, then United, then when I stopped flying for work in 2012, I started flying for pleasure a lot more. I still kept flying United because that was where all my rewards and perks were. When I stopped getting my automatic upgrade to business/first and had to fly the ever worsening economy class, I switched to SWA for everything domestic. I pay for the ticket that comes with "early bird" check-in, because I'm not going to remember to check in, and my flights always come out way cheaper. On a particularly full flight, I might upgrade to A1-15 for my wife or I, so that one of us can stake a decent row. There have been people who try to cut in line, and usually they back down after you inspect their boarding pass and politely remind them that C group is after A and B. Sometimes they listen. Other times they they pretend to be dense, and other passengers my badger them to remove themselves. If they stay, then they stay. One person cutting in line isn't the end of the world. Especially if you are already part of the A boarding group. On United, when flying longer distances that I will want more comfort (from business class offerings), I see they usually have a gate attendant doing line sweeps to make sure everyone is lined up correctly either for their fancy 1MM+ miles club, military, or Group 1. They are less likely to enforce Group 2's (or whatever comes after). So all-in-all, I think SWA does a fine job at minmaxing (for the customer) price and convenience, while United (and I'm sure most legacy full-service airlines) are more about max-maxing.
joezydeco 2y ago
If you read other forums, what used to be a quick and efficient boarding process has gotten out of control and the efficiency has disappeared. Between preboarding dozens of wheelchair-bound passengers (who get up and run off the plane at the destination) and taking valuable time to settle fights between passengers saving seats for others with purses and jackets... it's just not worth it anymore.
- ed 2y ago
  > dozens of wheelchair-bound passengers (who get up and run off the plane at the destination) That is definitely not a normal (or even believable) occurrence
  - wyclif 2y ago
    Of course it's not normal, but it happens all the time. These people hacked the system. When the processes are terrible, people will find a way around them if it's available.
    - astromd 2y ago
      I have never seen this in my decades of flying SW.
  - joezydeco 2y ago
    There are eyewitness accounts all over the net. Here's a (viral) photo of 20 wheelchairs at FLL, 17 of them ran off the plane: https://x.com/trendready/status/1672734536545841153 https://x.com/trendready/status/1672734536545841153 There was someone on Reddit that counted 45. Other accounts from last December, noting the trend and including SWA's reply that they don't challenge the validity of people in wheelchairs: https://viewfromthewing.com/priority-boarding-scandal-is-southwest-airlines-dealing-with-wheelchair-misuse/ https://viewfromthewing.com/priority-boarding-scandal-is-sou...
    - ndiddy 2y ago
      That’s easily solvable by seating wheelchair-bound passengers in the back of the plane so they have to wait to get off.
nradov 2y ago
It depends on what sort of customers they want to target. Open seating is fine for solo travelers but miserable for families with multiple children.
- mchannon 2y ago
  You have that backwards. Open seating (the way WN does it) involves boarding families with children between the A and B groups. They're not getting front row, but they mathematically can sit together no matter how many of them there are. That is, unless the family only has C boarding passes and waits for their C rows to be called. On a different airline, I've witnessed, firsthand, families all booked on noncontiguous middle seats in the back of the plane. Once one of them tried to sit in my aisle seat, and I got to choose between an uncompensated downgrade to their middle seat, or narc'ing them out to the flight attendant, for whom I have zero trust that they'll not make things worse for everybody. Having met multiple prison corrections officers and flight attendants in my lifetime, my order of trust to help me with my interpersonal issues goes Southwest, CO, non-Southwest.

dimmke 2y ago

Southwest is not "the leader" of anything. They're struggling. If they were doing well there would be no motivation to add these changes. They lost 231 million dollars last quarter. I personally stopped flying Southwest years ago when someone blatantly cut in line while boarding (like a whole section earlier) and I told the gate agent and he rolled his eyes at me and said "we're all trying to get going" I think their seating and check in system is dumb especially when they set up this elaborate system where you have to rush to check in exactly 24 hours before then get mad when you expect them to enforce it. Fuck Southwest

jermaustin1 2y ago
As a person who had never flown SWA until a few years ago, they have become my go-to airline for most domestic travel. I flew business for years on Continental, then United, then when I stopped flying for work in 2012, I started flying for pleasure a lot more. I still kept flying United because that was where all my rewards and perks were. When I stopped getting my automatic upgrade to business/first and had to fly the ever worsening economy class, I switched to SWA for everything domestic. I pay for the ticket that comes with "early bird" check-in, because I'm not going to remember to check in, and my flights always come out way cheaper. On a particularly full flight, I might upgrade to A1-15 for my wife or I, so that one of us can stake a decent row. There have been people who try to cut in line, and usually they back down after you inspect their boarding pass and politely remind them that C group is after A and B. Sometimes they listen. Other times they they pretend to be dense, and other passengers my badger them to remove themselves. If they stay, then they stay. One person cutting in line isn't the end of the world. Especially if you are already part of the A boarding group. On United, when flying longer distances that I will want more comfort (from business class offerings), I see they usually have a gate attendant doing line sweeps to make sure everyone is lined up correctly either for their fancy 1MM+ miles club, military, or Group 1. They are less likely to enforce Group 2's (or whatever comes after). So all-in-all, I think SWA does a fine job at minmaxing (for the customer) price and convenience, while United (and I'm sure most legacy full-service airlines) are more about max-maxing.

joezydeco 2y ago

If you read other forums, what used to be a quick and efficient boarding process has gotten out of control and the efficiency has disappeared. Between preboarding dozens of wheelchair-bound passengers (who get up and run off the plane at the destination) and taking valuable time to settle fights between passengers saving seats for others with purses and jackets... it's just not worth it anymore.

ed 2y ago
> dozens of wheelchair-bound passengers (who get up and run off the plane at the destination) That is definitely not a normal (or even believable) occurrence
- wyclif 2y ago
  Of course it's not normal, but it happens all the time. These people hacked the system. When the processes are terrible, people will find a way around them if it's available.
  - astromd 2y ago
    I have never seen this in my decades of flying SW.
- joezydeco 2y ago
  There are eyewitness accounts all over the net. Here's a (viral) photo of 20 wheelchairs at FLL, 17 of them ran off the plane: https://x.com/trendready/status/1672734536545841153 https://x.com/trendready/status/1672734536545841153 There was someone on Reddit that counted 45. Other accounts from last December, noting the trend and including SWA's reply that they don't challenge the validity of people in wheelchairs: https://viewfromthewing.com/priority-boarding-scandal-is-southwest-airlines-dealing-with-wheelchair-misuse/ https://viewfromthewing.com/priority-boarding-scandal-is-sou...
  - ndiddy 2y ago
    That’s easily solvable by seating wheelchair-bound passengers in the back of the plane so they have to wait to get off.

nradov 2y ago

It depends on what sort of customers they want to target. Open seating is fine for solo travelers but miserable for families with multiple children.

mchannon 2y ago
You have that backwards. Open seating (the way WN does it) involves boarding families with children between the A and B groups. They're not getting front row, but they mathematically can sit together no matter how many of them there are. That is, unless the family only has C boarding passes and waits for their C rows to be called. On a different airline, I've witnessed, firsthand, families all booked on noncontiguous middle seats in the back of the plane. Once one of them tried to sit in my aisle seat, and I got to choose between an uncompensated downgrade to their middle seat, or narc'ing them out to the flight attendant, for whom I have zero trust that they'll not make things worse for everybody. Having met multiple prison corrections officers and flight attendants in my lifetime, my order of trust to help me with my interpersonal issues goes Southwest, CO, non-Southwest.