5 ms·

It's wild that Youtube makes $8.7B in ad revenue a quarter, and adding in another $15B from subscriptions it is touching on $50 billion in annual revenue. Whic

by paxys 2y ago

It's wild that Youtube makes $8.7B in ad revenue a quarter, and adding in another $15B from subscriptions it is touching on $50 billion in annual revenue. Which is more than: * Netflix – $36.3B * Warner Bros Discovery – $40.57B * Paramount Global (ViacomCBS) – $30B * Disney Entertainment (excluding theme parks and sports) – $40.6B All without spending a single dollar on content creation.

antaviana 2y ago
“Only a moron would buy YouTube”, Mark Cuban, 2006
- asah 2y ago
  He made his fortune on broadcast.com, notable only for its acquisition price.
belter 2y ago
YouTube advertising revenue: $8.66 billion vs. $8.93 billion expectations Google Cloud revenue: $10.35 billion vs. $10.20 billion expectations Percent increase in YouTube advertising revenue from Q2 2023 to Q2 2024 approximately 13.02%. Percent increase in Google Cloud revenue from Q2 2023 to Q2 2024 approximately 28.84% Edit: Updated to reflect correct numbers...
- paxys 2y ago
  It did not decrease. $8.93B was what analysts were expecting.
  - belter 2y ago
    Thanks for pointing that out. I will update my post.
refulgentis 2y ago
I'm curious, is that $15B/year in youtube premium sourced? I've been deeply curious how that worked out, seems like a silent titan
- paxys 2y ago
  They don't break out the numbers, but the $15B includes YouTube Premium, YouTube TV and YouTube Music (https://variety.com/2024/digital/news/youtube-q2-2024-ad-revenue-tv-spending-alphabet-google-earnings-1236081700/ https://variety.com/2024/digital/news/youtube-q2-2024-ad-rev...).
fragmede 2y ago
> All without spending a single dollar on content creation. YouTube paid out $70 billion to "creators, artists, and media companies" over the past three years. https://blog.youtube/inside-youtube/2024-letter-from-neal/ https://blog.youtube/inside-youtube/2024-letter-from-neal/
- Workaccount2 2y ago
  I don't think people are aware that the majority of a yt premium subscription goes to creators. Premium views also pay more than ad views to creators. Not that I want to shill yt premium, but youtube overall would be dramatically better if google was beholden to users rather than advertisers.
  - doe_eyes 2y ago
    > I don't think people are aware that the majority of a yt premium subscription goes to creators Huh? Maybe Google can claim this through some very creative accounting, but the bottom line is that Google retains the vast majority of YouTube revenue; and that the vast majority of content creators on YouTube are not getting paid at all, because the requirements for monetization are pretty steep. That last part is deliberate, by the way: it allows them to keep a larger slice of the pie while running ads on all videos and showering a small sliver of celebrity content creators with piles cash. For me as a content consumer, YouTube is fantastic. For the average content creator, it's a miserable experience largely built on a lie.
    - paxys 2y ago
      > but the bottom line is that Google retains the vast majority of YouTube revenue Do you have a source for that "bottom line"?
    - Workaccount2 2y ago
      I'm not a partner, so I don't have an original copy, but the 55% figure is regularly stated by creators online. https://imgur.com/YjOHAAr https://imgur.com/YjOHAAr A verge article states this too: https://www.theverge.com/2024/3/28/24114031/youtube-shorts-partner-program-ad-sharing-revenue https://www.theverge.com/2024/3/28/24114031/youtube-shorts-p... (shorts pay 45%, longform 55%)
metadat 2y ago
Those are pretty crazy stats! Definitely impressive, hope the parties responsible for making it happen get their fair share of the spoils. It's also wild people still watch youtube so much. Ever since Elgoog dialed the YT ads up to 11, I'm always hesitant to watch anything without an ad-blocker (e.g. casted to a TV), and spend minimal time there these days. Previously I didn't bother with ad-blockers because the frequency was reasonable. I feel like they violated the pact of not turning it into a cable-tv like experience. I definitely no longer keep up with any of my subscriptions. Guess I'm not the target market :) No surprise there, hehe.
- RealityVoid 2y ago
  I have yt premium/Red, whatever they call it, and it's worth it, I think. It's always jarring when someone else uses youtube and I'm flooded by commercials.
  - sitkack 2y ago
    I have yt premium because I want to pay the creators I watch. And yes logged out non YTP is view into another world.
  - senectus1 2y ago
    I have it to keep my kids safe. The family plan has gotten expensive but still worth it to ensure they dont get those revolting adverts.
- hasbot 2y ago
  I watch a lot of YouTube during the winter. I use uBlock Origin on my PC and never see an ad. There's a ton of useful content related to my hobbies.
  - pixelatedindex 2y ago
    I combine uBlock with NoScript, and it’s life changing. YouTube has never loaded faster lol
iamexcited 2y ago
25% of youtube views are music, so add the revenue of Spotify to these, and it adds up

by paxys 2y ago

antaviana 2y ago

“Only a moron would buy YouTube”, Mark Cuban, 2006

asah 2y ago
He made his fortune on broadcast.com, notable only for its acquisition price.

belter 2y ago

YouTube advertising revenue: $8.66 billion vs. $8.93 billion expectations Google Cloud revenue: $10.35 billion vs. $10.20 billion expectations Percent increase in YouTube advertising revenue from Q2 2023 to Q2 2024 approximately 13.02%. Percent increase in Google Cloud revenue from Q2 2023 to Q2 2024 approximately 28.84% Edit: Updated to reflect correct numbers...

paxys 2y ago
It did not decrease. $8.93B was what analysts were expecting.
- belter 2y ago
  Thanks for pointing that out. I will update my post.

refulgentis 2y ago

I'm curious, is that $15B/year in youtube premium sourced? I've been deeply curious how that worked out, seems like a silent titan

paxys 2y ago
They don't break out the numbers, but the $15B includes YouTube Premium, YouTube TV and YouTube Music (https://variety.com/2024/digital/news/youtube-q2-2024-ad-revenue-tv-spending-alphabet-google-earnings-1236081700/ https://variety.com/2024/digital/news/youtube-q2-2024-ad-rev...).

fragmede 2y ago

> All without spending a single dollar on content creation. YouTube paid out $70 billion to "creators, artists, and media companies" over the past three years. https://blog.youtube/inside-youtube/2024-letter-from-neal/ https://blog.youtube/inside-youtube/2024-letter-from-neal/

Workaccount2 2y ago
I don't think people are aware that the majority of a yt premium subscription goes to creators. Premium views also pay more than ad views to creators. Not that I want to shill yt premium, but youtube overall would be dramatically better if google was beholden to users rather than advertisers.
- doe_eyes 2y ago
  > I don't think people are aware that the majority of a yt premium subscription goes to creators Huh? Maybe Google can claim this through some very creative accounting, but the bottom line is that Google retains the vast majority of YouTube revenue; and that the vast majority of content creators on YouTube are not getting paid at all, because the requirements for monetization are pretty steep. That last part is deliberate, by the way: it allows them to keep a larger slice of the pie while running ads on all videos and showering a small sliver of celebrity content creators with piles cash. For me as a content consumer, YouTube is fantastic. For the average content creator, it's a miserable experience largely built on a lie.
  - paxys 2y ago
    > but the bottom line is that Google retains the vast majority of YouTube revenue Do you have a source for that "bottom line"?
  - Workaccount2 2y ago
    I'm not a partner, so I don't have an original copy, but the 55% figure is regularly stated by creators online. https://imgur.com/YjOHAAr https://imgur.com/YjOHAAr A verge article states this too: https://www.theverge.com/2024/3/28/24114031/youtube-shorts-partner-program-ad-sharing-revenue https://www.theverge.com/2024/3/28/24114031/youtube-shorts-p... (shorts pay 45%, longform 55%)

metadat 2y ago

Those are pretty crazy stats! Definitely impressive, hope the parties responsible for making it happen get their fair share of the spoils. It's also wild people still watch youtube so much. Ever since Elgoog dialed the YT ads up to 11, I'm always hesitant to watch anything without an ad-blocker (e.g. casted to a TV), and spend minimal time there these days. Previously I didn't bother with ad-blockers because the frequency was reasonable. I feel like they violated the pact of not turning it into a cable-tv like experience. I definitely no longer keep up with any of my subscriptions. Guess I'm not the target market :) No surprise there, hehe.

RealityVoid 2y ago
I have yt premium/Red, whatever they call it, and it's worth it, I think. It's always jarring when someone else uses youtube and I'm flooded by commercials.
- sitkack 2y ago
  I have yt premium because I want to pay the creators I watch. And yes logged out non YTP is view into another world.
- senectus1 2y ago
  I have it to keep my kids safe. The family plan has gotten expensive but still worth it to ensure they dont get those revolting adverts.
hasbot 2y ago
I watch a lot of YouTube during the winter. I use uBlock Origin on my PC and never see an ad. There's a ton of useful content related to my hobbies.
- pixelatedindex 2y ago
  I combine uBlock with NoScript, and it’s life changing. YouTube has never loaded faster lol

iamexcited 2y ago

25% of youtube views are music, so add the revenue of Spotify to these, and it adds up