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Amusingly this was posted on reddit, and the top comments were all "What's X?" "Oh they mean Twitter why doesn't the headline say that?" "I thought this was som
by jedberg 2y ago
Amusingly this was posted on reddit, and the top comments were all "What's X?" "Oh they mean Twitter why doesn't the headline say that?" "I thought this was some Xbox integration, didn't realize it was Twitter".
Talk about the worst rebrand ever.
- duxup 2y agoI still call it Twitter because 100% folks will know what I mean. X ... even if they know what X is, it's too short and people mishear it / misunderstand it.
- GJim 2y agoWe've all taken to calling it Xitter...... pronounced 'shitter'. https://en.wiktionary.org/wiki/Xitter https://en.wiktionary.org/wiki/Xitter https://www.urbandictionary.com/define.php?term=Xitter https://www.urbandictionary.com/define.php?term=Xitter
- r2_pilot 2y agoSame here. It shortens appropriately too.
- SV_BubbleTime 2y agoIt is a stupid rebrand. But is the juvenile nonsense really just political Elon-Hate? “I say Shitter”… wow, that’s really clever.
- aaronbrethorst 2y agoI’d say it’s more clever than telling advertisers fleeing X to “go fuck yourselves”, but then again I’m not worth $200bn, so what do I know?
- GJim 2y ago> is the juvenile nonsense really just political Elon-Hate Juvenile? No. That is reserved for those who choose to refer to Mr Musk as "Xitler". Frankly, 'shitter' is a very accurate description of what x/twitter has become. You would need to have your head in the sand to think otherwise.
- SV_BubbleTime 2y agoTell me more about how Threads is going to eat their lunch or was it going to be federated everything, or bluesky? Which one is it now? I guess network effects don’t matter when the guy is charge says things you don’t like.
- jfyi 2y agoIt would be hard to effectively defend Elon solely on the premise that his attacker is juvenile.
- stephenr 2y agoSo the things people post there become... shits? Or sheets? I mean I realise it's 90% shit and hot takes but what's the nomenclature for a post?
- em-bee 2y agoi am partial to ex-twitter myself. because it sounds like X/Twitter or X(formerly twitter) and it actually shows that it is no longer twitter, ergo ex-twitter.
- babypuncher 2y agoThis affords the brand more respect than it actually deserves.
- em-bee 2y agomaybe. i put the focus on ex. be gone, it's over. good bye.
- tzs 2y agoIt's also easier to search for. Searching for "X" returns too many things that aren't about the site formerly named Twitter. I'd like to see HN add an exception to its title rules that would say that when submitting articles whose title refers to that site as "X" replace it with "Twitter".
- duxup 2y agoI'm all for that exception, the clarifications and title confusion is pervasive. It hasn't magically gone away / people are no less confused.
- lostmsu 2y agoFacebook is the same for me.
- duxup 2y agoHonestly for a lot of things I could just say Facebook instead of X and nobody would know the difference.
- piva00 2y agoIn my mind I went through the train of thought: "is this something related to Xbox? Ah no, it said the three game consoles, wait, did they support X [the window system]?? Ah, no... It's Twitter". A stupid rebrand continues to be stupid...
- ryandrake 2y agoI thought the headline was talking about the X Window System, like "Wait, did they actually run Linux and X?"
- tombert 2y agoYeah I had the exact same thought. I really sat there thinking "are you telling me that they were going to let me run Gimp on my Xbox??" I think X is a really stupid name for a social media platform, but I'm not a guy worth $200 billion who calls people pedophiles if he doesn't like them, so what do I know?
- torgoguys 2y agoDitto. When I clicked on the article, it was an "oh yeah, that makes more sense" moment, but I certainly don't feel stupid for making the mistake. The Twitter -> X is terrible.
- torgoguys 2y agoDitto. When I clicked on the article, it was an "oh yeah, that makes more sense" moment, but I certainly don't feel stupid for making the mistake. The Twitter -> X is terrible. I hearby rebrand it to "Wasteland." That sometimes feels like an appropriate name and at least there's a couple of letters difference between that and Wayland.
- aaronbrethorst 2y agoXitter, with a “sh” sound for the X
- cduzz 2y agoI typically use term / emoji "eggs" when referring to the zombified husk formerly known as twitter. "It's gotten hard to read eggs without an account these days" or "ever since they got rid of content moderation eggs really smells." or "did you see that egg Musk dropped last week?"
- detourdog 2y agoI clicked here just to confirm it was twitter under discussion.
- bunderbunder 2y agoJudging by the header of their own embeds, it seems like even X themselves have conceded that their service's real name is X (formerly Twitter).
- furyofantares 2y agoRecent rebrands: Twitter/X: Confusing, throws away a good brand, associates the brand even more closely with Elon, and doesn't really do much to make it feel like a platform for more than tweets. Very bad. Google/Alphabet: Causes financial reporting to mention Alphabet. Extremely minor annoyance, mostly nothingburger. Facebook/Meta: Successfully ditched a bad brand and got a stylish name without much baggage to umbrella their projects and do new projects under. Doesn't seem overly associated with the metaverse. Actually very good rebrand.
- deleted 2y ago[deleted]
- cduzz 2y agoDon't forget "HBO" -> Max. Or something. Is it the whole HBO brand or the app? No idea. It's even more confusing because there used to be some other "premium cable channel" with "max" in the name. Sin A Max? Whatever, I guess I'm just old. First they came for my Magnavox, then my motorola, now my eggs and my HBO. At least I still have X11.
- jfyi 2y agoI think they merged, or cinemax was acquired more likely. The brand change was likely related and could be considered failed on the basis that people still haven't realized it.
- cduzz 2y agoIn terms of brand equity, HBO was and still is (if it still existed) synonymous for "quality content". I still have warm fuzzies for their well crafted brand noises and other signals (the static, the duha da da, da da, da dadada, da da da, the big chrome HBO flying around, etc).... I guess as close as it gets these days is apple tv and ragin horn dog lee pace and the alternate space race shows. Max. That's the name of a dog, or mel gibson, or a condom size. Anyhow, ditching twitter for eggs and then slapping eggs all over everything else is just .... lazy. Not quite as dumb as swapping "HBO" for "Mags" but pretty close.
- hnburnsy 2y agoSpaceX, ModelX, xAI, seems like a pattern.
- burnte 2y ago> Talk about the worst rebrand ever. I don't think they could have chosen a more generic name than the world's default variable.
- rchaud 2y agoIt's uber-cool if you are stuck in the year 2001. X Games, XFL, X-files, XXX starring Vin Diesel, the aka xtreme James Bond.
- Zenzero 2y agoAnecdotally I am hearing more people shifting back to just calling it Twitter.
- jedberg 2y agoI call it Twitter whenever I want someone to understand what I'm talking about.
- adleyjulian 2y agoHBO to Max might be second for me. I associated premium and original content with the name HBO (Game of Thrones for example). I get they're trying to convey that it's not just prestige dramas, but in a world where people have multiple streaming services I think it makes sense to standout in terms of quality. Close number 3 is Angie's List. It's been 3 years and the top link still says "Angie's List is Now Angi".