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Apple Finds Its Next Big Business: Showing Ads on Your iPhone (https://www.bloomberg.com/news/newsletters/2022-08-14/apple-aapl-set-to-expand-advertising-bringi

by paxys 3y ago

Apple Finds Its Next Big Business: Showing Ads on Your iPhone (https://www.bloomberg.com/news/newsletters/2022-08-14/apple-aapl-set-to-expand-advertising-bringing-ads-to-maps-tv-and-books-apps-l6tdqqmg https://www.bloomberg.com/news/newsletters/2022-08-14/apple-...)

notnmeyer 3y ago
from nearly 2 years ago. where are the ads?
- gruez 3y ago
  From the linked article: >In the News and Stocks apps, the display ads are no different than what you might get on an ad-supported website (see above). [...] >On the App Store, display ads are currently shown in the search tab in the Suggested panel. Apple will also soon expand ads to the main Today tab and within third-party app download pages. Search ads in the App Store are a bit different: Developers can pay to have their app featured in results when a user searches terms like “car racing” or “basketball,” for instance.
  - andsoitis 3y ago
    that's in content, not in a system or app menu. totally different.
    - idle_zealot 3y ago
      Except one of those "content" apps is the only way to install software.
      - yreg 3y ago
        There is an obvious difference between ads in a store and ads in a start menu.
      - sp332 3y ago
        I don't know of any app store (where you can pay for apps) without ads.
        ffsm8 3y ago
        ... The app store before that change? It's also showing ads for the cloud service in the settings app and will create notifications for apple arcade and apple music. You're either already a customer or you'll get ads, so yeah. iOS has ads for quiet some time now. It's just as unnecessary and annoying as Microsoft shilling for their annoying windows drive and office
      - GeekyBear 3y ago
        So Google's business model of having ads in the search results was problematic even before they started spying on the whole world to enable larger profits from targeted ads?
  - skhunted 3y ago
    Also in the Apple Tv app. It suggests movies/shows to view next that require a purchase.
- paxys 3y ago
  https://news.ycombinator.com/item?id=40019358 https://news.ycombinator.com/item?id=40019358 The search menu, all first party apps, app store, push notifications, even the settings pages all have ads, and the ad surface has been increasing with every update. The exact ad in this screenshot has been on iOS for many years. People who fail to acknowledge it or move the goal posts are heavily drinking the kool aid.
- dcow 3y ago
  I get News+ stories on my home news widget that the system puts by default in the screen that you swipe all the way left to view.
- raydev 3y ago
  Just go into the Settings app and you'll see "get Apple Arcade for free 3 months" under your name, and a bright red badge telling you your "free iCloud storage is full" and pushing you to pay for more storage, despite you disabling iCloud storage and repeatedly trying to make the badge go away. Or maybe the home screen notifications that tell you your iCloud storage is full on your lock screen. Or the pushes that try to get you to sign up for AppleTV+. Those ads.
api 3y ago
I have yet to see one. Not saying Apple isn’t vulnerable to the siren song if the ad industry and its relentless drive to ruin everything, but MS is quite far gone.
- gruez 3y ago
  > I have yet to see one. I find it hard to believe you dodged the App Store ads.
  - api 3y ago
    It might be how I use my phone. I don’t install many apps, don’t use the weird search shit, and generally just use it for communication and navigation.
    - recursive 3y ago
      I don't use the start menu on my Windows box either.
  - deleted 3y ago
    [deleted]
- paxys 3y ago
  Go search for something on your phone. There's a bar with "Siri Suggestions" right up top showing apps you should install (exactly the same as this Windows screenshot). Open any first-party app on the OS (News, Stocks, Maps, Books, Fitness, Wallet and more) and every surface has ads. Go to the App Store and search for something. The top results are always ads. Go to an app page and you will see more suggested apps at the bottom. Most of the store is sponsored content. I have yet to go a few weeks without getting an unsolicited push notification asking me to subscribe to Apple Music, Apple One, Apple TV, Apple News, Fitness+, iCloud. The freaking settings app has ads for Apple services. The two companies are the same, the only real difference being that Apple users have blinders on.
  - Solvency 3y ago
1-6 3y ago
Steve Jobs would have started Next2 by now
- RattlesnakeJake 3y ago
  He could've called it NextNext!
i386 3y ago
What point did you want to make? They discontinued iAds. Did you just find the first google result for karma points?
- paxys 3y ago
  Not sure what iAds is or what my post has to do with it.. Maybe open the link and read it first?
  - cherry_tree 3y ago
    When I click your link I immediately see an image with this caption: > Steve Jobs announces the since-discontinued iAd service in 2010.Photographer: David Paul Morris Maybe you could clarify what you were trying to say by posting this article? Are you suggesting that apple is engaged in similar behavior to the original post? That the quote about taste from Steve Jobs is ironic given something you took from the article? Did you just find the article relevant and really don’t have anything to say beyond its contents?
    - paxys 3y ago
      > Maybe you could clarify what you were trying to say by posting this article? Are you suggesting that apple is engaged in similar behavior to the original post Yes. There's plenty of discussion elsewhere in this thread which explains it.
      - i386 3y ago
        Wrong.

by paxys 3y ago

notnmeyer 3y ago

from nearly 2 years ago. where are the ads?

gruez 3y ago
From the linked article: >In the News and Stocks apps, the display ads are no different than what you might get on an ad-supported website (see above). [...] >On the App Store, display ads are currently shown in the search tab in the Suggested panel. Apple will also soon expand ads to the main Today tab and within third-party app download pages. Search ads in the App Store are a bit different: Developers can pay to have their app featured in results when a user searches terms like “car racing” or “basketball,” for instance.
- andsoitis 3y ago
  that's in content, not in a system or app menu. totally different.
  - idle_zealot 3y ago
    Except one of those "content" apps is the only way to install software.
    - yreg 3y ago
      There is an obvious difference between ads in a store and ads in a start menu.
    - sp332 3y ago
      I don't know of any app store (where you can pay for apps) without ads.
      - ffsm8 3y ago
        ... The app store before that change? It's also showing ads for the cloud service in the settings app and will create notifications for apple arcade and apple music. You're either already a customer or you'll get ads, so yeah. iOS has ads for quiet some time now. It's just as unnecessary and annoying as Microsoft shilling for their annoying windows drive and office
    - GeekyBear 3y ago
      So Google's business model of having ads in the search results was problematic even before they started spying on the whole world to enable larger profits from targeted ads?
- skhunted 3y ago
  Also in the Apple Tv app. It suggests movies/shows to view next that require a purchase.
paxys 3y ago
https://news.ycombinator.com/item?id=40019358 https://news.ycombinator.com/item?id=40019358 The search menu, all first party apps, app store, push notifications, even the settings pages all have ads, and the ad surface has been increasing with every update. The exact ad in this screenshot has been on iOS for many years. People who fail to acknowledge it or move the goal posts are heavily drinking the kool aid.
dcow 3y ago
I get News+ stories on my home news widget that the system puts by default in the screen that you swipe all the way left to view.
raydev 3y ago
Just go into the Settings app and you'll see "get Apple Arcade for free 3 months" under your name, and a bright red badge telling you your "free iCloud storage is full" and pushing you to pay for more storage, despite you disabling iCloud storage and repeatedly trying to make the badge go away. Or maybe the home screen notifications that tell you your iCloud storage is full on your lock screen. Or the pushes that try to get you to sign up for AppleTV+. Those ads.

api 3y ago

I have yet to see one. Not saying Apple isn’t vulnerable to the siren song if the ad industry and its relentless drive to ruin everything, but MS is quite far gone.

gruez 3y ago
> I have yet to see one. I find it hard to believe you dodged the App Store ads.
- api 3y ago
  It might be how I use my phone. I don’t install many apps, don’t use the weird search shit, and generally just use it for communication and navigation.
  - recursive 3y ago
    I don't use the start menu on my Windows box either.
- deleted 3y ago
  [deleted]
paxys 3y ago
Go search for something on your phone. There's a bar with "Siri Suggestions" right up top showing apps you should install (exactly the same as this Windows screenshot). Open any first-party app on the OS (News, Stocks, Maps, Books, Fitness, Wallet and more) and every surface has ads. Go to the App Store and search for something. The top results are always ads. Go to an app page and you will see more suggested apps at the bottom. Most of the store is sponsored content. I have yet to go a few weeks without getting an unsolicited push notification asking me to subscribe to Apple Music, Apple One, Apple TV, Apple News, Fitness+, iCloud. The freaking settings app has ads for Apple services. The two companies are the same, the only real difference being that Apple users have blinders on.
- Solvency 3y ago

1-6 3y ago

Steve Jobs would have started Next2 by now

RattlesnakeJake 3y ago
He could've called it NextNext!

i386 3y ago

What point did you want to make? They discontinued iAds. Did you just find the first google result for karma points?

paxys 3y ago
Not sure what iAds is or what my post has to do with it.. Maybe open the link and read it first?
- cherry_tree 3y ago
  When I click your link I immediately see an image with this caption: > Steve Jobs announces the since-discontinued iAd service in 2010.Photographer: David Paul Morris Maybe you could clarify what you were trying to say by posting this article? Are you suggesting that apple is engaged in similar behavior to the original post? That the quote about taste from Steve Jobs is ironic given something you took from the article? Did you just find the article relevant and really don’t have anything to say beyond its contents?
  - paxys 3y ago
    > Maybe you could clarify what you were trying to say by posting this article? Are you suggesting that apple is engaged in similar behavior to the original post Yes. There's plenty of discussion elsewhere in this thread which explains it.
    - i386 3y ago
      Wrong.