> For whom was in tech during 90s and now in 2020s, what are the differences between Microsoft back then and Apple now in terms of why the regulators are so "so

> For whom was in tech during 90s and now in 2020s, what are the differences between Microsoft back then and Apple now in terms of why the regulators are so "soft" against an actor that is overplaying it's hand for consumers? Microsoft had a monopoly with the ambition to capture the whole market: “A microcomputer on every desk and in every home running Microsoft software.” It is impossible for Apple to do that, it is against their DNA. They only sell limited product categories, all their hardware products would fit on a desk in their Apple Store if the merchandize wouldn't be so spaced apart. Their products are targeting a higher price point and if a product spirals to a race to the bottom (mp3 players, wifi routers) they leave the market. They dislike to partner with other companies. They are targeting consumers/prosumers, not business market. This all means there will always be very large gaps in the market which Apple won't cater too.