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You might also be surprised that 82% are franchises.
by ttyprintk 3y ago
You might also be surprised that 82% are franchises.
- Sebb767 3y agoI'm actually surprised that 18% aren't. I always assumed that all McDonalds are franchises, with a few exceptions for halo stores and the likes.
- throwaway290 3y agoMcD direct owned almost all stores in Russia from what I heard, I bet they are done with that model now...
- seanmcdirmid 3y agoI worked for a corporate store in the Seattle area as a teenager. They had a lot of them in the suburbs, but in Seattle itself it was all franchises.
- throwaway290 3y agoI thought franchisees cannot just set whatever price they feel like though?
- epolanski 3y agoWhy wouldn't they?
- Dylan16807 3y agoThe contract that makes so many other things be the same.
- michaelt 3y agoIf they want to run national advertising campaigns about the price of a value meal, every store has to offer a value meal at the advertised price. I suppose they could just leave all the prices off national advertising, though.
- lotsofpulp 3y agoThere is always a disclaimer of “at participating locations” in those advertisements.
- 8organicbits 3y agoAds that quote the prices and the dollar menu give the perception of uniform pricing. I guess ads are regional, only mention one or two products, and they mention "in participating stores". I wonder how much the dollar menu varies (if that's even a thing any more, it's been many years...)
- crazygringo 3y agoFranchisees have very little control over anything. They can't change decoration, they often can't add an extra employee on a shift, they can't opt out of promotions, and they often can't set prices at all, or are allowed to change them only within a very narrow range. They run the restaurant exactly the way corporate decides. This is standard for franchising. It's just how it works. (If you want to do things your way, you start your own independent restaurant -- you don't franchise.)
- UberFly 3y agoThey have to be able to adjust to whatever the local landscape allows. I know in places like Seattle they tax it heavily.
- seanmcdirmid 3y agoSeattle has a 10% sales tax, and a tax on sugary beverages that doesn’t apply to coke zero for example. There is maybe a b/o tax, but nothing really special beyond that.
- ttyprintk 3y agoAs I understand it, corporate in Chicago sets a USA maximum price.