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Do you know why didn't sell off the Pontiac brand like Hummer?
by MichaelZuo 3y ago
Do you know why didn't sell off the Pontiac brand like Hummer?
- nradov 3y agoGM tried to sell the Hummer brand during the bankruptcy but ended up just discontinuing it. They recently relaunched Hummer to make EV trucks. Pontiac had no brand equity at the time due to many years of mismanagement and it was unknown outside North America. I can't imagine that any other company would have paid much for it.
- MichaelZuo 3y agoGM did sell the Hummer brand? They bought it back much later.
- nradov 3y agoNo, that never happened. https://www.motortrend.com/news/hummer-is-history/ https://www.motortrend.com/news/hummer-is-history/
- MichaelZuo 3y agoHuh, I must have misremembered the news.
- tw04 3y agoBecause Pontiac had no unique models. They were a 100% rebadge of existing cars. And GM never sold the hummer brand, they still own it. Hence the hummer EV.
- _ea1k 3y agoTo be fair, they had plans for some pretty nice models back then. The timing was just terrible.