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Mtn Dew Raid Q&A [pdf]
- gumballindie 3y agoClever use of opencv and image detection.
- glorygut123 3y ago"PLEASE DRINK VERIFICATION CAN" but even more dystopian
- mminer237 3y agoThis is an opt-in promotion they're inviting small streamers to participate in without any actual consumption required.
- ReactiveJelly 3y agoThe dystopian part is that they're testing a CV feature that has enough capacity to watch tons of streams constantly, and they don't _need_ your permission to run it. One would hope this will put the "haha my FBI agent must be bored I'm not worth it nothing to hide :)" fools in their place
- Double_a_92 3y agoWhy would they need a permission to watch something that you are publicly streaming?
- 8organicbits 3y agoConsider the difference between noticing someone you happen to pass on the street and following that person with a video camera every time they are outside. Corporation should not continuously monitor people, even in public spaces.
- azinman2 3y agoEverything you do online is tracked. Too late.
- zamadatix 3y agoIt's never too late to have a stance on something. Actually it's quite difficult to do things the other way around.
- sjsdaiuasgdia 3y agoThis isn't really a very good comparison. It's difficult to simply live life and never, ever be in a public space. No one has to publicly stream on Twitch or other services. If someone wants to broadcast video but do it privately, there are ways to do that. It might be a small stage for a small streamer, but turning that stream on still means you're getting up on a stage, and you are implicitly accepting that you'll be watched. It's a choice to put yourself out there.
- deleted 3y ago[deleted]
- euazOn 3y agoYes. Related to the difference between “available” and “easily accessible” - a lot of information about e.g. politicians may be freely available, but it usually doesn’t make a difference unless a journalist makes it easily accessible.
- ribosometronome 3y agoStreamers are explicitly broadcasting themselves, though. They are the camera following themselves around.
- verdverm 3y agoThere is a difference between watching a person in a public space and watching someone who is purposely broadcasting themself to the world
- 3y ago
- dingnuts 3y agosomething scary the "my FBI agent" people probably don't think about is that "their FBI agent" might not even be born yet, because they're putting all this stuff out into the public record to be analyzed who knows, maybe thirty years from now by an unimaginable regime by some "kid" (who's 30, and you're 50 or 60) that doesn't have an inkling of understanding or care for what was socially acceptable 30 years ago
- deleted 3y ago[deleted]
- ericmcer 3y agoThe AI is just automating something they could hire an army of humans to do though, twitch usually has ~80k streams running, so it would take a few thousand workers but there would be no privacy blockers. They do have your permission to run it, as soon as you start live streaming yourself you are giving anyone with the internet permission to access that data.
- deleted 3y ago[deleted]
- gosub100 3y agoI think they're playing netizens over this one, because they know this comment will come up and everyone will laugh and associate that feel-good emotion with their brand.
- jdiff 3y agoIs it a feel-good emotion if the emotion is "how do I get off this planet"?
- deleted 3y ago[deleted]
- homeless_engi 3y agoIs this a joke? It is pretty much exactly the old "please drink verification can" greentext / meme I suppose life really does imitate art!
- deleted 3y ago[deleted]
- burkaman 3y ago> Once you accept, the RAID AI will keep monitoring your stream for the presence of MTN DEW, if you remove your DEW, you’ll be prompted to bring it back on camera This has to be directly inspired by that "drink verification can" 4chan post.
- wongarsu 3y agoI assume we are talking about this one, for those not aware: https://i.imgur.com/dgGvgKF.png https://i.imgur.com/dgGvgKF.png
- Dig1t 3y agoThank you for linking that, that made me laugh out loud. That should be a scene in Idiocracy.
- lloydatkinson 3y agoChange a few words and this feels exactly like the security theatre of the modern login experience, 2FA, MFA, I'm sure they're working on the next insufferable "best practice" to try tie your phone to you even more. Good luck logging into some services if you dare keep your phone in another room for a change. Flashback to the time I was getting approximately 50 Microsoft 2FA SMS's a day. The place I worked then had forced Chrome's homepage to be some crappy SharePoint page. Getting into that required logging into our Microsoft account, and the checkbox to remember our login for five days literally never worked. So every time I opened a new tab in Chrome, I'd get a SMS. Truly, we are living in the future.
- 4ggr0 3y agoto be fair, sounds like the place you worked at misconfigured something, rather than M$.
- apetresc 3y agoTip: if you find that the "remember my login" ticks never seem to work for you, it's likely your browser's "Enhanced Tracking Prevention" or whatever. You should be able to disable it for just the domain that the authentication portal itself is happening on. Helped a lot for me.
- polygamous_bat 3y agoOh how I wish today was April 1st. Instead, seems like this is real and we indeed live in a clown world. What’s stopping me from having a “MTN DEW makes you obese” banner on my channel?
- mminer237 3y agoNothing, but it says they have humans verifying the streams' content too, so presumably they would not choose to include you in the promotion.
- agloe_dreams 3y ago..moooore like Pepsico lawyers would send you some nice fan mail with a C&D.
- mminer237 3y agoI'm pretty sure that such a banner would be squarely protected by the First Amendment as long as you didn't make it look like you were sponsored by Pepsi.
- gosub100 3y agoCrowd fund a popular "family vlogger" (maybe one who does more DIY type projects) to make an episode where they clean a bunch of motor oil, grease, and brake fluid off their driveway with MTN DEW. "Wow, it's so good at penetrating the cement and breaking down that toxic sludge!"
- RcouF1uZ4gsC 3y agoThis definitely has a "How do you do fellow kids" vibe to it. https://amp.knowyourmeme.com/memes/how-do-you-do-fellow-kids https://amp.knowyourmeme.com/memes/how-do-you-do-fellow-kids I am seeing more potential for downside than for upside for this campaign.
- perihelions 3y agoCounter-proposal: Amazon should prohibit influencing soft drinks on their platform, and use their machine-vision panopticon to punish streamers who promote/advertise them to children.
- shreyshnaccount 3y agoWhere's the profit margin in that
- shpx 3y agoIt's a long term play where the pay off is living and raising your children in a slightly nicer world, not expressed directly in a dollar amount.
- judge2020 3y agoSo 0 benefit to Amazon which would typically benefit from a more consumerism-focused youth?
- mensetmanusman 3y agoAmazon would benefit from future citizens that can walk without wobbling.
- shreyshnaccount 3y agoLooks like you haven't watched Wall-E
- tylersmith 3y agoI'm not sure they would. I never used Amazon more than when I was unable to walk.
- scrame 3y agonot really, they would benefit from people being stuck in their chairs and needing to order everything online.
- prakhar897 3y ago> MTN DEW RAID will be providing streamers at all levels – from casual gamers to the pros - with the chance to supe up their audiences – that’s the prize! However, in order to spread the word MTN DEW is partnering with influencers, as well as existing brand partners, to showcase the RAID program and encourage their followers to join the RAID. Paying with exposure Wow. and wtf does "supe" even mean here?
- ReactiveJelly 3y agoPhonetic spelling of "Soup up" I guess. https://www.merriam-webster.com/dictionary/soup%20up https://www.merriam-webster.com/dictionary/soup%20up > These examples are programmatically compiled from various online sources to illustrate current usage of the word 'soup up.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors If you trust AI.
- myself248 3y agoBasically "supercharge" but in a use not specific to the literal raising of intake manifold pressure and flow. To "supe up", also spelled "soup up" (which makes no sense to me as there's no broth involved), has been a common term in motorsports since at least the 1960s.
- inkcapmushroom 3y agoThe term is actually soup up, supe up is incorrect. It comes from horse racing back in the 1920's, the slang for performance enhancing drugs given to your horses was soup. https://www.merriam-webster.com/dictionary/soup%20up#word-history https://www.merriam-webster.com/dictionary/soup%20up#word-hi...
- deleted 3y ago[deleted]
- Kon-Peki 3y ago> and wtf does "supe" even mean here? Perhaps it's a common expression in "Puerta Rico": > While MTN DEW RAID is live, anyone streaming under the “Games” category on Twitch that is +18 years old (19+ in AL & NE), actively live streaming, based in the USA, Puerta Rico, or Guam, and has MTN DEW visible on camera is eligible to participate.
- LegitShady 3y ago>Are there any prizes or perks for participating in MTN DEW RAID? >Definitely! Participating streamers will have the chance to be featured on the MTN DEW Gaming Twitch Channel, the MTN DEW RAID branded shelf on the Twitch home page, and the Twitch homepage hero carousel. Streamers will also have a chance to receive a 1:1 coaching session with a professional streamer/content creator If you volunteer to advertise their product, you have a chance to win exposure on mountain dew's twitch gaming channel, which nobody should care about. They're not even paying you. This is for people who sell out before they even see a dollar.
- c0pium 3y agoSince it seems like you don’t understand how streaming on twitch works, here’s the tl;dr. They’re paying you in exposure for giving them exposure. This is one of the few places where “for the exposure” is actually meaningful and not a meme. If you’re trying to get a channel off the ground as a career, this is not a terrible deal.
- corobo 3y agoThe exposure is a chance at one of the 15 minute slots on Twitch homepage in exchange for up to 6 days of displaying a mtn dew logo on their stream (the longer it's displayed, the more chance they have at these limited slots) Even if a person does win a slot they'll have to be live to use it during the prize portion of the campaign. Factoring in timezones this brings the slots available down a fair bit unless the streamer decides to do a 36 hour stream. Even if they win one it'll bring concurrent viewers aye, but these are viewers that just happen to be visiting the homepage, not looking to watch streams from the carousel. They're mostly empty embedded views. Of the people looking at the homepage almost none of them will click through to the stream as they're doing something else like looking for their favourite streamer or en-route to their settings or something like that. Of those people that do click through, a lot of them are going to be trolls looking to wind streamers up or otherwise harass them. There may still be a handful of viewers left that do click through to the stream, who don't speedrun getting banned from the stream, who do watch the stream. Chances are though even those people will be leaving for the next thing to watch quickly unless the streamer has something super entertaining going on. In that very specific scenario, aye this might be an ok deal. For anyone else this is a tiny chance at 15 minutes of stress before dropping back to their usual view count. tl;dr nah it's pretty much the meme I'll happily eat my words if I turn out to be wrong. I should probably eat a hearty breakfast though.
- Geee 3y agoBrought to you by Carl's Jr! [0] [0] https://www.youtube.com/watch?v=dQPU_BiT25w https://www.youtube.com/watch?v=dQPU_BiT25w
- ravenstine 3y agoF*** you, I'm eating!
- SN76477 3y ago[flagged]
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- 1-6 3y agoThis is an interesting method to advertise. I can’t say I like it or hate it but certainly, it’s better that advertisers are being more proactive.
- corobo 3y agoThe timing was terrible for me lol. All the ads on Twitch had pushed me into paying for Turbo.. and now they're advertising in chat and embedded in people's streams
- nemacol 3y agoThis is why I won't pay for youtube premium. It only removes part of the ads.
- dcow 3y agoWhich ones doesn't it remove?
- nemacol 3y agoThe ones put in by the content creators themselves.
- herpderperator 3y agoBecause that's not YouTube's ad?
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- cool_scatter 3y agoAny opportunity to plug SponsorBlock: https://sponsor.ajay.app/ https://sponsor.ajay.app/
- 3y ago
- jrockway 3y agoIt will be interesting to see whether the AI recognizes olde timey mountain dew logos, and whether or not it recognizes a "DO NOT DRINK THIS" sign above a mountain dew logo. I suppose no publicity is bad publicity, so they probably don't care.
- corobo 3y agoAs well as obvious bait like the attached, it's also reacting a lot to false positives, going into channels that don't even have a camera on or any green at all on the screen https://twitter.com/_Yarts_/status/1731083331893391683?ref=tos.gg https://twitter.com/_Yarts_/status/1731083331893391683?ref=t...
- jimbob45 3y agoThat was my first thought as well. Maybe it reads all text but will it know if I have a Hitler head drinking MD in the background? I can get pretty obscure with dictators such that the AI isn’t likely to be able to detect what I put out there.
- paradox460 3y agoOr the Mtn. Dew renaming campaign back in the 00s where 4chan stuffed the ballot boxes with a rather offensive name
- skizm 3y agoNow they should add the option for viewers to opt in to this and the streamer can give them channel points (or whatever) every time the viewer drinks a mtn dew can in front of their camera (verified by the AI)! The AI will also randomly occasionally select a viewer's clip of them drinking a can to show on stream in a small-ish box on the side similar to the automated reading of donation comments! (this is sarcastic, but it's also the next logical step for this kind of marketing)
- corobo 3y agoZachBussey (a popular streamer in the category of streamer news) listed the issues wrong with this campaign on Reddit. Notably the false positive rates and the fact that the method used is basically spam, except Twitch got paid to allow it. https://www.reddit.com/r/LivestreamFail/comments/188of4y/comment/kbndiv3/ https://www.reddit.com/r/LivestreamFail/comments/188of4y/com... Any other bots doing what the mtn dew bot is doing would likely catch a sitewide ban.. E: There's a more structured argument on X, with screenshots of the bot's messaging too https://twitter.com/zachbussey/status/1730742056899805377 https://twitter.com/zachbussey/status/1730742056899805377
- explaininjs 3y agoIs there anything at all interesting or controversial about paying to have more access to a provider’s services? It’s basically the businesses model for everything for all of time.
- s1artibartfast 3y agonothing interesting or controversial at the conceptual level. This one strikes a lot of people as distasteful with respect to implementation. Interesting or noteworthy is up to the observer.
- corobo 3y agoWell it bypasses Twitch's ad-free offering Turbo, it doesn't pay the content creators in any way, and any other bot doing this sort of thing would catch a sitewide ban for spamming pretty rapidly. Imagine Google was taking payments to allow mail to bypass Gmail's spam filters, along those lines.
- ImPostingOnHN 3y agoGoogle is paid to insert spam into email, it sounds analagous
- corobo 3y ago
- sigmar 3y agoThis seems really scummy, like they're trying to circumvent the FTC rules on the disclosure of paid product placements by doing this in a automated way (even with the chat message opt-in). Seems to me like the company promoting someone and sending more viewers their way (by featuring the streamer "on the MTN DEW Gaming Twitch Channel") constitutes the product placement being an "advertisement" that should be disclosed by streamers.
- MeetingsBrowser 3y ago> to circumvent the FTC rules on the disclosure of paid product placements Is it paid product placement if no one is getting paid? Sounds like the only benefit is a chance at being featured in a "MTN DEW official" ad. Unless exposure counts as payment, it doesn't seem like this would count as paid product placement. But I'm not a lawyer.
- fassssst 3y agoAI algorithms getting people to drink MTN DEW, not even Black Mirror thought of that one.
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- kridsdale1 3y agoTHANK YOU FOR DRINKING YOUR VERIFICATION CAN
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- CSMastermind 3y agoSo my question is who writes this code for them? Like I'm way more fascinated by the corporate structure - presumably it's not someone working at Pepsi that comes up with this. So did some third party build it then pitch Pepsi's marketing? How did this come about?
- foobarian 3y agoB2B team at OpenAI? :-)
- make3 3y agowhy not? Pepsi is basically a marketing company as they're not exactly developing new space faring vehicles, or new flavors, even
- corobo 3y agoAd company Unit9 going by an AdAge article. https://adage.com/article/digital-marketing-ad-tech-news/mtn-dew-surveils-twitch-streamers-new-stunt-image-recognition-technology/2531866 https://adage.com/article/digital-marketing-ad-tech-news/mtn... (Archive: https://archive.ph/NGrwn https://archive.ph/NGrwn) Also notable is that Doritos recently did an AI advert that removes the crunch sounds in streams and voice comms. Maybe someone in PepsiCo marketing is on a bit of an AI kick :)
- CSMastermind 3y agoVery cool, thank you! Entirely different kind of company that I've never thought about before.
- morley 3y agoMy first job out of college was at an ad agency. The level 1 playbook of all agencies is to find the "hot new things" in the zeitgeist and figure out how to turn it into advertising.
- cqqxo4zV46cp 3y agoThat aspect of it is hardly interesting or unusual. “Company hires ad agency to develop / execute campaign”, and “ad agency either has in-house, or outsources, implementation” is just…how things work. It just happens that for this campaign, among the many professionals required, one of them had to write code.
- gigatexal 3y ago[flagged]
- artursapek 3y agoSpare your urethra and stop drinking that filth
- Lich 3y agoIs there something wrong with Mtn. Dew specifically or do you think all soda drinks are filth?
- gigatexal 3y agoThe best part of being an adult is being able to make choices. Some people are addicted to cigarettes or other such things. I happen to function best with a single can a day not every day but most days.
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- luc_ 3y ago[flagged]
- artursapek 3y agoError. Please drink a verification can.
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- artursapek 3y ago[flagged]
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- colpabar 3y agoI hope this ends with something similar to the time they "let the fans decide" on a name for their new flavor.
- danShumway 3y ago> Will the RAID AI crawl a stream without the streamer’s permission? > The MTN DEW RAID AI will begin crawling all concurrent Gaming livestreams from December 1 - December 8, but that doesn’t mean the AI is watching your streams or keeping any data. What the #$&@X are you talking about? If an image-recognition algorithm is crawling livestreams and verifying objects inside of them, that does mean you are watching the streams and keeping data. This is not how words work, you can't just change definitions like this, you are writing a FAQ not a post-modernist art essay. Mountain Dew is watching the stream and is keeping data: at the very least it's storing data about which streams had Mountain Dew in them and which streamers have opted in and out. And all of that data processing is happening serverside so I'm gonna go out on a limb here and say there's probably other metadata being preserved too. And sure, streams are public and Mountain Dew can crawl them and they could have given an answer of "yes, we are, they're public". But how little do you have to think of your target audience to instead decide to give an answer that is this blatantly a lie and to think that it will fool people? I am going to sneak into the house of whatever advertiser wrote this and put spiders in their bed. But that doesn't mean I'll be trespassing, because apparently words mean nothing at all and I can say anything I want.
- sonicanatidae 3y agoThey are using intentionally misleading terms to obfuscate something they don't want to bother explaining and if they did explain it, non-tech users wouldn't get it. I have a bag of Brown Recluse spiders I was going to throw at the ceiling fan during Christmas dinner to liven things up a bit, but I think you're idea is a better use case.
- gabeio 3y ago>This is not how words work, you can't just change definitions like this, you are writing a FAQ not a post-modernist art essay. You're assuming this FAQ wasn't written by an AI also.
- danShumway 3y ago<j>I don't know, I think only a real human advertiser would have the required lack of shame or self-awareness necessary to tell streamers that instead of being compensated, they were instead going to be given the opportunity to "supe" their viewers. We have to assume that even jailbroken ChatGPT would still have refused to write something quite that cringey.</j>
- NotYourLawyer 3y ago[flagged]
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- basilgohar 3y agoIt's finally happened. You literally have to drink an authentication can on camera to stay in their program and get paid.
- salad-tycoon 3y agoFor the uninitiated this was a 4chan post from over a decade ago envisioning what the future dystopian online world would be like. In order to play future halo games you would have to watch ads, repeat slogans, and drink authentication cans of mntn dew. You can read the rest of the post here, worth it: https://gamefaqs.gamespot.com/boards/632877-halo-4/66477630 https://gamefaqs.gamespot.com/boards/632877-halo-4/66477630
- kipchak 3y agoSony has a patent for the repeat slogans part. (Say McDonalds to end commercial, fig. 9) https://patents.google.com/patent/US8246454B2/en https://patents.google.com/patent/US8246454B2/en
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- dimatura 3y agoThis reminds me of something I noticed on this year's "Summer of Baja Blast" promotion - to make an entry, all you had to do was take a picture of a bottle with your phone - it wasn't scanning any barcodes or QR codes. I thought this was a bit strange (and possibly open to cheating by reusing bottles, although there was a limit of one entry per day). Maybe this was a scheme to get image training data?
- woah 3y agoWhy would you reuse a bottle instead of just having a nice refreshing drink of an ice cold Baja Blast?
- lordfrito 3y ago... brought to you by Carl's Jr.
- neilv 3y ago[flagged]
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- swagmoney1606 3y agoTHEY MADE PLEASE DRINK VERIFICATION CAN REAL? WHAT THE FUCK
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- Animats 3y agoSo somebody actually implemented authentication by drinking a can. That used to be a joke.
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- PierceJoy 3y agoOzempic couldn’t have come along at a better time.