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F-150 Lightning are not selling well because they are insanely overpriced for what you get. Ford claimed it would start around $35k but the lowest trim I've see

F-150 Lightning are not selling well because they are insanely overpriced for what you get. Ford claimed it would start around $35k but the lowest trim I've seen was $80k and they're supposedly selling it at a loss. CT will likely sell primarily to people who don't want/need a truck but are buying it for novelty and have money to spend. I think Elon made a mistake with this one (and has even alluded to that). Pursuing CT over the $25k was a bad idea that might set Tesla back some years.

deleted 3y ago
[deleted]
icelancer 3y ago
> I think Elon made a mistake with this one (and has even alluded to that). Pursuing CT over the $25k was a bad idea that might set Tesla back some years. Yeah, it's pretty clear in interviews and such he realizes the CyberTruck will be extremely lucky to break even. Just not a good move.
- ehnto 3y ago
  If Tesla didn't run entirely on hype I suspect they could have just shut the CT program down once realising it was a bad idea. They would lose face if they stopped now, but perhaps they will have learned a lesson and we'll see a more researched and subdued approach to their future offerings.
  - Sai_ 3y ago
    Musk as Twitter owner doesn’t seem to pay much mind to research and a subdued approach to product development.
londons_explore 3y ago
They're a big enough company they should be developing many vehicles at once. Every other car company sells far more models than the 4 Tesla sells.
- gtvwill 3y ago
  Most car companies share models with other companies just re badged. E.g. Toyota 86/subaru brz. Holden astra/opel. Tbh most car companies actually design and release bugger all. Toyota for example have run basically the same model vehicles for like 20+ years. With each year just modifying the last iteration. They rarely develop more than one vehicle at once from the ground up.
  - martin8412 3y ago
    Holden, Vauxhall, and Opel are the same company with different badges depending on the market. Toyota 86 and Subaru BRZ are jointly developed car models. Volkswagen Group develops a lot of different car models. Sure, they are using the same platforms across subbrands, but the subbrands compete with each other within the VW Group.
  - nradov 3y ago
    Unlike Teslas, Toyotas are generally pretty good cars which tend to run reliably and have parts that fit together properly. So, there's no need for them to completely start from scratch on each new model generation although many of the parts are changed. Currently they offer 16 different vehicles in the US market (more if you count Lexus and foreign markets), 3 of which are shared with other manufacturers. New generations of each are typically launched about every 6 years for the high volume vehicles.
  - refulgentis 3y ago
    Yeah maybe but we're talking about Teslas limited models, not if we can kinda sorta half squint and hand wave and say maybe if Tesla had twice as much it'd round to half as much
ackbar03 3y ago
The cyber truck was partly, maybe even mostly, a publicity stunt to divert attention away from some of the other troubles tesla was facing at the time. At least according to the book Power Play, although some have said the book isn't very accurate

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icelancer 3y ago

> I think Elon made a mistake with this one (and has even alluded to that). Pursuing CT over the $25k was a bad idea that might set Tesla back some years. Yeah, it's pretty clear in interviews and such he realizes the CyberTruck will be extremely lucky to break even. Just not a good move.

ehnto 3y ago
If Tesla didn't run entirely on hype I suspect they could have just shut the CT program down once realising it was a bad idea. They would lose face if they stopped now, but perhaps they will have learned a lesson and we'll see a more researched and subdued approach to their future offerings.
- Sai_ 3y ago
  Musk as Twitter owner doesn’t seem to pay much mind to research and a subdued approach to product development.

londons_explore 3y ago

They're a big enough company they should be developing many vehicles at once. Every other car company sells far more models than the 4 Tesla sells.

gtvwill 3y ago
Most car companies share models with other companies just re badged. E.g. Toyota 86/subaru brz. Holden astra/opel. Tbh most car companies actually design and release bugger all. Toyota for example have run basically the same model vehicles for like 20+ years. With each year just modifying the last iteration. They rarely develop more than one vehicle at once from the ground up.
- martin8412 3y ago
  Holden, Vauxhall, and Opel are the same company with different badges depending on the market. Toyota 86 and Subaru BRZ are jointly developed car models. Volkswagen Group develops a lot of different car models. Sure, they are using the same platforms across subbrands, but the subbrands compete with each other within the VW Group.
- nradov 3y ago
  Unlike Teslas, Toyotas are generally pretty good cars which tend to run reliably and have parts that fit together properly. So, there's no need for them to completely start from scratch on each new model generation although many of the parts are changed. Currently they offer 16 different vehicles in the US market (more if you count Lexus and foreign markets), 3 of which are shared with other manufacturers. New generations of each are typically launched about every 6 years for the high volume vehicles.
- refulgentis 3y ago
  Yeah maybe but we're talking about Teslas limited models, not if we can kinda sorta half squint and hand wave and say maybe if Tesla had twice as much it'd round to half as much

ackbar03 3y ago

The cyber truck was partly, maybe even mostly, a publicity stunt to divert attention away from some of the other troubles tesla was facing at the time. At least according to the book Power Play, although some have said the book isn't very accurate