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I've been mostly ambivalent about the Musk-era at Twitter—mostly because I just don't care enough to have an opinion. This, though. This one makes me angry and
by heyjamesknight 3y ago
I've been mostly ambivalent about the Musk-era at Twitter—mostly because I just don't care enough to have an opinion.
This, though. This one makes me angry and disappointed.
Twitter has had such a solid brand for so long. It's accomplished things most marketers only dream of: getting a verb like "Tweet" into the standard lexicon is like the pinnacle of branding. Even with all of the issues, "Twitter" and its "Tweets" have been at the core of international discourse for a decade now.
Throwing all of that away so Elon can use a domain he's sat on since '99 seems exceedingly foolish.
- ethbr0 3y ago> so Elon can use a domain he's sat on since '99 seems exceedingly foolish. As far as I can tell, it's the domain of the company he co-founded (X.com), that merged with the company that became PayPal (Confinity), that led to him briefly being CEO before Thiel took over and pivoted to focus on the PayPal service. 2000 - 2017, X.com was property of PayPal. Musk then buys it back in 2017... and then here we are. Ref: https://en.m.wikipedia.org/wiki/Elon_Musk#X.com_and_PayPal https://en.m.wikipedia.org/wiki/Elon_Musk#X.com_and_PayPal
- danso 3y ago> 2000 - 2017, X.com was property of PayPal. Musk then buys it back in 2017... and then here we are. I was just wondering how in the world did Elon manage not to sell "x.com" to a porn company for shits and giggles. It being in the custody of PayPal explains that.
- afiori 3y agoLikely he just has a fetish for the letter x
- ben_w 3y agoI think nerd culture in-jokes seem to be his thing, so in this case XCOM the video game series.
- deleted 3y ago[deleted]
- pclmulqdq 3y agoRemember that his daughter with Grimes is literally named "X" because he thinks the letter is cool.
- kgwgk 3y ago> his daughter with Grimes is literally named "X” That’s the son - the daughter is “Y” https://news.yahoo.com/grimes-says-she-changed-her-095553857.html https://news.yahoo.com/grimes-says-she-changed-her-095553857...
- frob 3y agoFeels like he got that one backwards
- ethbr0 3y agoMaybe that's the joke?
- slim 3y agoit's not funny. those children are sentient beings
- ethbr0 3y agoPlenty of children are given less interesting names. Or, in the US, phonetically-mispelled names.
- justcool393 3y agophonetically misspelled names, while kinda weird, aren't really on the same level as this tbh. I guess my point is naming someone isn't really the place for wacky creativity.
- ahahahahah 3y agoidk, dude is pretty anti-trans and his current trans child hates him (at this point, who knows which direction that causality goes). the joke is one that might hit too close to home for that bigot.
- dehrmann 3y agoEveryone did circa 2000. You've got Generation X in the news, FFX came out, Xbox, X Games, ActiveX.
- ohashi 3y agoXxXElonXxX
- derjames 3y agoTimex, AMEX
- KingMob 3y ago> You've got Generation X Finally! Someone remembered us!
- simongray 3y agoMac OS X
- afiori 3y agoI was good marketing indeed, but microsoft is not rebranding to Xsoft or xSoft
- slim 3y agox files
- vGPU 3y agoXerox did it first. And don’t forget google’s X department.
- 3y ago
- hef19898 3y agoEverything Musk does looks a lot like some of my high-level, successful, Mary-Sue-like RPG characters I had. Including desogn rooted in what influenced my childhood, in Musks SpaceX case it seems to be th 50s SciFi. Well, I never had the money to try that in real life, and anyway I outgrew it before I got my drivers liscense. Looking at it from that perspective, it is borderline pathetic and just sad.
- dehrmann 3y agoElon Musk is what happens when an 8-year-old boy is the richest man in the world. He builds cars and trains and tunnels and flamethrows and rockets.
- ethbr0 3y agoThe last time might have been Louis XIV, who would have been 8 and 3 years into his reign in 1646. He staged mock naval battles in the lake/canal behind Versailles. Which, admittedly, sounds pretty awesome.
- hef19898 3y agoIn his defence, Louis XIV turned into one of the most successful kings, one doesn't earn the moniker Roi de Soleil, the sun king, for nothing.
- abdela 3y agoExactly, Louis XIV had a great reign and was a politically gifted ruler who kept relative peace for 50 years.
- ethbr0 3y agoWell, relative peace within France. With-out, France was involved in a lot of wars.
- philistine 3y ago
- marcusverus 3y agoX.com now redirects to Twitter. As recently as June 4, the website just displayed a plain text 'x'.
- Lolaccount 3y agoI swear to the Gawd, this morning it was redirecting to GoDaddy and I had a good belly-laugh
- melvinmelih 3y agoIt still does for me. I guess the DNS changes haven't propagated fully yet...
- joegahona 3y agoI saw it too. There were ads for sectional couches on the page.
- jklinger410 3y agoRedirects to a GoDaddy landing page for me.
- wyclif 3y agoThat happened yesterday. I checked and as of then it was still parked.
- nealmueller 3y agoMalcolm X, X-Ray, AMEX, Timex, Xerox, X-Men, X Files, X-Factor, X Games, X Prize, Direct-X, ActiveX, Mac OS X, Xbox, SpaceX, Google X, S3XY, X.com
- turquoisevar 3y agoThat section was a rollercoaster ride. Founded in 1999, ousted as CEO within a year, within a year after the merger with Confinity becomes CEO again. Insists on using Windows instead of Unix based systems, which causes tensions and Thiel (founder of Confinity) nopes the fuck out of there. Technical issues ensue and so, again, within a year of becoming CEO, gets kicked out only for Thiel to replace him as CEO. All in all, sounds about like what I expected from Musk. I’m sure he’s got a boulder-sized chip on his shoulder about Thiel.
- PaulHoule 3y agoSince Twitter is a neologism they are in a strong place: if somebody wants to sell “Twitter” sausages at the supermarket Twitter is in a position to do that…. Whereas “McDonalds” really can’t extend its brand beyond hamburger restaurants. The next question is: “Is he really serious about the super app?”. The horror is that he probably is, but what business wants to deal with a mercurial leader who might stop payments, pay people extra, or impound money in your account for no good reason. What business is going to want to put an “X” logo up by their cash register when it means they are going to have arguments with customers. (I bet it will be a hit for “go anti-woke and go broke” businesses though.)
- growt 3y agoTwitter is not a neologism, but a word in the english dictionary: https://www.merriam-webster.com/dictionary/twitter https://www.merriam-webster.com/dictionary/twitter ("to utter successive chirping noises"). As is tweet: https://www.merriam-webster.com/dictionary/tweet https://www.merriam-webster.com/dictionary/tweet ("a chirping note"). My knowledge of trademark law is limited, but I guess if someone would like to sell "Twitter"-sausages, they would have to apply for that trademark in the respective category and it could be anyone, as the-company-formerly-known-as-twitter propably doesn't have the trademark for food?
- pclmulqdq 3y agoAs I understand it, some brands are strong enough and globally-applicable enough that you can't use them regardless of what you're trading in. If you were to sell "Nike sausages," I'm pretty sure you would get sued and lose in court. Other times, the brand is more limited and you can get away with re-using it.
- Fomite 3y agoNot sausage, but I'd put money on there being at least one "Nike" greek restaurant out there.
- 3y ago
- andsoitis 3y ago> This, though. This one makes me angry and disappointed. But why are you angry about the rebrand?
- heyjamesknight 3y agoBecause branding is one of my passions in life. I love good branding. Twitter is fantastic branding. X... is not. Watching Elon destroy the Twitter brand is like watching someone throw orange paint on the Mona Lisa.
- andsoitis 3y agoIn October 2022 Musk said "Buying Twitter is an accelerant to creating X, the everything app".
- Ensorceled 3y agoIf someone says "I'm going to throw orange paint on the Mona Lisa", I don't actually get upset until the Mona Lisa is orange.
- TheRealNGenius 3y ago[dead]
- vGPU 3y agoOh, lovely. Just like the Chinese “everything app”? With the social scores?
- coding123 3y ago[flagged]
- Tijdreiziger 3y agoCan you give an example of somebody who has thrown orange paint on any painting (i.e. not on a piece of glass in front of a painting)?
- izzdrasil 3y agoJust imagining trying to search for anything related to x.com is ruining my day
- vGPU 3y agoBecause my twitter ads aren’t already 50/50 “male enhancement chewables” and crypto scammers. Apparently searching for hair loss treatments gets you put on the dick pill list.
- tim333 3y agoI tried "x com" in google and it worked fine. The first result was actually quite interesting >X.com was an online bank co-founded by Elon Musk, Harris Fricker, Christopher Payne, and Ed Ho in 1999 in Palo Alto, California So he's returning to his roots more than arbitrarily changing to something random
- simplicio 3y agoEh, I imagine people will just keep using the old nomenclature. Still, while the social network was presuambly the most valuable part of Twitter, gotta figure the brand was a non-trivial part of the 44 billion Musk paid to buy the company. Seems crazy to toss it after a few months. Also, the new brand is bad. if someone told me to check out "x.com", I would assume they were directing me to a porn site. And the logo looks too much like the button you click to close your browser.
- bleepblop 3y agoReminds me of the OS X logo honestly. Maybe apple has a leg to stand on in terms of trademark? Though I find that highly doubtful due to it being a letter of the alphabet.
- simplicio 3y agoThink the x.org foundation has the better claim, since they pronounce the name the same way (think OS X is "OS ten", from what I recall), and their logo is closer.
- bleepblop 3y agoUnderstandably and I concur. However, I haven't met anyone outside of the apple company that would pronounce it OS 10. That being said, they don't even use the nomenclature anymore.
- vmladenov 3y agoI came over to Snow Leopard from Windows and always thought OS X til I heard it at a WWDC. Later, I met professors that had used OS 9, System 7, etc. and they always said OS 10 consistently.
- whywhywhywhy 3y agoOS X was never an X it was a roman numeral 10 and when used on its own it was mostly serif. Pretty sure apples own presentations used “OS Ten” not “OS Ecks”
- pfannkuchen 3y agoMusk has claimed for awhile that he wanted to start a new social network, but that starting from Twitter would be faster than starting from nothing. So I don’t think he is trying to take actions that will improve Twitter, he is trying to morph it into something else entirely while maintaining at least some significant portion of the user base along the way. I do think it will probably fail, but I’m not sure that it doesn’t have better odds than starting from scratch.
- wredue 3y agoIt looks like he wants to turn twitter in to twitter with kijiji. Not really sure what part of this is a social network. He wants a marketplace that he can get some money back.
- Railander 3y agoI think it is very bold of him to claim starting from zero would be slower. He has accrued so much hate that if he were to start one I can't see how it would turn out any different than truthsocial or if Biden started his own social media platform. Although I do think it's doable if he somehow kept the fact that he is at the helm a trade secret as he gradually grew the userbase until reaching a certain critical mass and finally revealing that he's the owner.
- pfannkuchen 3y agoI think the hate is mostly from media turning against him, which IIRC started to happen before the Twitter debacle. What has he done that normal people would care about enough to start hating him? I would still expect some hate from the sort of people who (rightly) complain about Google Reader being turned down. But normal people don’t care about that sort of thing.
- JohnFen 3y agoTo me, this is appropriately symbolic his efforts to kill Twitter.
- MPSimmons 3y agoElon is really, really good at a couple of things: - Identifying inefficiencies in an existing technical solution - Making people do what he wants The things that Elon is really good at don't necessarily translate to great success in a long-term strategic vision. In a pure engineering discipline, like automotive production or aerospace engineering, they're very useful, but neither one of those things necessarily lends itself toward making a thing that is better or more appealing for the populace at large. As an example: The Boring Company. The pure engineering problem of "how do I remove mass from the ground and create a tunnel as cheaply as possible" is a great application of Elon's strengths, and a useful problem to work on, because humanity will always need to build tunnels. Hyperloop, though, is completely f'ing stupid, because regardless of whether an evacuated tube and car system can transport people efficiently or not, almost nobody wants to travel like this, and the entirety of the system is completely inefficient - trains are better in every case and with every metric. In both TBC and Hyperloop, Elon wanted a thing, and convinced people to do it. It's just that there was no consideration as to whether the thing Elon wanted was useful or not. This is Twitter. Elon looked at Twitter as a strictly engineering problem. And yes, Twitter was horribly inefficient, as evidenced by the fact that the vast majority of employees were let go and the service mostly continues to function, but my suspicion is that it is riding virtually entirely on H1B employees who are bound to the job else they are forced to leave the country. People will grind themselves to the bone for advancing human spaceflight and (to a lesser extent, maybe) improving alternative energy, but I don't know of any rational person who would do the same for Twitter, even if Elon bills it as the defacto public square. Not to defend Elon, because I can't, but to be fair, any person reading this, if they had experienced the successes that Elon has in SpaceX and Tesla, fighting and succeeding against all of the naysayers, would have a non-trivial ego. When you combine that with the echo chamber of Elon's fans who treat him like the second coming, and who seem to honestly think that Elon (personally) can fix any problem, is it any wonder that he starts believing some of the bullshit? When he built the sub that led to him calling the rescue diver a pedoguy, and did it because people asked him to, and so many people constantly lauded him with egostroking compliments that he believed he could. And even though he didn't do anything that ended up saving those kids, he was found not guilty of defamation, so he still walked away with a win. Fast forward 7 years and when he's forced to buy Twitter, he still feels like whatever he does is the right thing, and will do it regardless, and he will convince people under his influence to do what he wants so that he walks away with a win. So that's a lot of text to say, yes, you're right, it is foolish. He doesn't care, he wants to win, and he'll do anything he can to walk away with a win, regardless of how it impacts anyone else, because ultimately it's not about the people who use the service, it's about Elon feeling good about himself.
- nancyhn 3y ago> Throwing all of that away so Elon can use a domain he's sat on since '99 seems exceedingly foolish. That would be foolish if that was the point, but that's just a strawman.
- adolph 3y ago> so Elon can use a domain he's sat on since '99 Maybe he sold it to the holding company of the company formerly known as Twitter?
- mrkramer 3y ago>Throwing all of that away so Elon can use a domain he's sat on since '99 seems exceedingly foolish. Elon is driven by emotions not rationality but I wouldn't be surprised if he goes back to the Twitter logo and brand after he realizes that nobody cares about his new logo and brand. Like Gil Amelio said[0] about Apple, I would now say about Twitter: Twitter is like a ship with a hole in the bottom, leaking water and Elon's job is to get the ship pointed in the right direction. [0] https://www.youtube.com/watch?v=Qv1pvRDFFqs https://www.youtube.com/watch?v=Qv1pvRDFFqs
- meepmorp 3y ago> Like Gil Amelio said[0] about Apple, I would now say about Twitter: Twitter is like a ship with a hole in the bottom, leaking water and Elon's job is to get the ship pointed in the right direction. The solution to getting Apple pointed in the right direction was (eventually) to buy NeXT and bring Jobs back. So, the solution here would seem to be - buy Bluesky and bring back Dorsey?
- simbolit 3y agoOver the last decade the best oracle has consistently been "what would happen in the stupidest of all possible worlds?" and this is most likely the answer in this case.
- classified 3y agoWhat, the last decade only?
- timmytokyo 3y agoI'm not sure which is worse: a mercurial drug-addled owner, or a neglectful absentee CEO. Probably the absentee CEO. But neither is great.
- AmericanOP 3y ago[flagged]
- freedomben 3y agoTo identify your fallacy, replace "republican" in what you wrote with "women." I suspect you'll fairly quickly realize the problem with taking a sample size of 1 and extrapolating characteristics about a population of 10s of million of people.
- luxuryballs 3y agoReally it should be “my roommate” not “women” or “republicans”, to further your point.
- deleted 3y ago[deleted]
- misiti3780 3y agoyou're comparing him to trump now? - you people are insufferable
- tjnaylor 3y agoAmen. The only things they really have in common are that they both happen to be billionaires who bought their own social media platform that they now use to signal boost discredited right-wing conspiracy theories through memes and insults. Beyond that, the comparisons are totally superficial.
- eric_cc 3y agoThis is a total us vs them take. They’re empty. There’s nothing to them. Us, on the other hand.. They bad. We good. Classic tribal caveman-level thought process.
- maxlin 3y agoYou come off literally like a ChatGPT response to "make X look bad. he no leftie". You could go ahead and replace X with Steve Jobs, Wozniak, Carmack etc and your argument would make the same amount of sense, it's so detached. Writing this I realize there is a non-zero chance I'm arguing with a literal bot. Great
- kfrzcode 3y agoIf it's deemed foolish, then either Elon is foolish and making a fool of himself, or there's a misinterpretation of the action. The success someone like Musk repeatedly attains in business cannot be achieved without a significant capacity for making wise, informed decisions, or strategic moves. If his track record is any indication, he'll probably have a successful venture, and I, for one, am fascinated to see the emotional attachment and arrogance the peanut gallery continues to spout. It's a curiosity to me why those who have little to no actual stake or insight seem to have the highest confidence and volume. Perhaps it's a selection bias. PayPal. SpaceX. SolarCity. Tesla. Boring. Elon Musk has a signature characteristic of building 10x-ethos companies from first principles at great personal & financial risk. It's the Muskian Cycle: Innovate, try to garner investment, be laughed out of the room, make it work anyways, laugh all the way to the top of tens of thousands of millions of dollars of net worth. Then stuff all the capital into the next Big Thing. Steve Jobs said something like "Innovation distinguishes between a leader and a follower." As far as I can tell, each of Musk's successful ventures has inculcated iterative or multiplicative innovation into the fabric of technology, society, and interaction. PayPal spearheaded and won the race for payment processing. It wasn't perfect, but it was in no small part due to Musk why the company succeeded and earned its eBay buyout. SpaceX, with its obvious contributions to the fields of not only rocketry but every second-order industry around it, including testing/software, etc., has been a game-changer. Again, second-order, competition arises, humanity wins. Ditto Tesla; not only the AI/ML/CV wizardry in the stack but plenty of other non-primary-field innovation and progress comes alongside (manufacturing, battery tech, etc.). I personally am not convinced EVs are some solution to the "climate problem," given the net-impact of mfg and power consumption, but it is a pre-requisite to self-sustainability that we move toward renewables, and with that optimism I move on. I don't know a whole lot about the Solar operations at Tesla, but SpaceX + Starlink has made one of those incremental improvements in the internet access game. I've got my biggest gripe with this venture - based on Kessler Syndrome, I'm afraid of trashing our space-way by means of junk, though admittedly this fear comes from Stephenson's "Seveneves" and not facts or reality. Orbital tracking remains a significant challenge to the exploding private space industries. Bringing us to the Boring Co. Literally nobody is complaining about that, but it's such a banal and useful and imperative tech to develop for the overall goal of Martian exploration, and it's not abstract - it exists and is doing what it needs to do. Certainly 𝕏 (neé Twitter) and Xai are integral to Musk's overarching vision. For years, I've posited that someone should, or perhaps already has, been meticulously analyzing the entirety of Twitter's data. This data, rich in semantic analysis, interaction templating, linguistics, and more, could be instrumental in training and researching emergent systems. The rapid, mostly unfiltered, and bite-sized nature of the medium provides a unique lens into the human thought process, offering a potential approximation of how "thoughts" might interact. It's possible we (humans) are destined to reclaim our collective consciousness through technology. It is also possible Elon is the anti-Christ, and we should be looking inward, meditating, and removing blockages to our lineage that has shrouded the collective consciousness, muted our heart and soul, and reduced us to a low level of being, what the Buddhists might consider Naraka. There are a lot of FUD-spreaders about Neuralink, too, but listening to the technical discussions and grokking the science has me convinced they are approaching another sea change. There are hard engineering problems and there are impossible problems. Elon's companies take the hard ones and just work really hard, then get the solution. I see no reason why this approach to software platforms and dynamic interactivity interfaces would be any different. People don't like change, and they love to complain about something. So I obviously understand why these > angry and disappointed types are out of the woodwork. But the thing is, we should celebrate and adore the scientific progress, commitment to science & innovation over pure profit, and - in my opinion as a USA chap - dedication to as much free speech as possible. Cringe, hate, love, whatever - the guy is objectively successful and objectively delivered on some cool shit. I wouldn't argue he is the most precise or accurate predictor, but he's quite the visionary. When the Starship gets to orbit, there'll be some more creative press and commentary, but I will be watching and as excited as when the Roadster Spaceman went to Mars. Or when I saw the first booster landings. Everyone fails, we are defined by how hard we try.
- gota 3y agoI'd be really mad if I owned Twitter stock.
- jkestner 3y agoTwitter owners voted for the change unanimously.
- gota 3y agoYou mean they voted unanimously to _sell_ it for the (high) price Elon offered (and tried to back out of), right? The 'vote' was for money, not for any sort of trust in Elon's leadership I didn't follow this too closely so I really have no idea if internally the Twitter directors thought this was going to be good or if it was a 'dump it on the billionaire' thing What I mean with my original post above is that Twitter is such a recognizable brand it must be worth multiple millions of dollars - to throw it away for the most bland and un-googleable thing "X" is... hard to understand
- TheRealNGenius 3y ago[dead]
- sentientslug 3y agoTo be fair, if you google "X" right now you will find an explosion of news surrounding this change. So not exactly un-googleable.
- DropInIn 3y agoUsers will have to remember to use 'x.com' plus the search term or they will get too much craft from every page that uses the letter X as a placeholder/variable though, right? How does "x dot com" work to prop up the brand in daily communication and will people actually do it? Because if they don't do both, then none of the content on x dot com matters, right? Twitter needs nothing extra, no 'dot com' in any fashion, the brand lends itself exceedingly well to verbal and digital uses while consistently establishing and reinforcing the brand. Really, he tanked most of the brand value if not all of it, it just doesn't "work".
- deanc 3y agoHe’s said X is an app to do everything similar to WeChat in China. I suspect this will blow over and twitter will remain a sub product within a larger app. No way people are going to change the language they use.
- 1270018080 3y agoTwitter is already gone on desktop. Mobile will shortly follow one they get through app review (funny that they didn't do this beforehand).
- TheCondor 3y agoDoes it? Social media doesn't age well. Look at myspace. This will be controversial, but Google didn't get where it wanted/needed to be with Google+ and they ripped the cord out of the wall; it seemed like it was just google being google but it may have been genius. I was also critical of FB/Meta buying Insta, I figured it was all going to somehow be Facebookgram but they kept it separate. FB is now for old people and Insta is probably at its peak. I will not be shocked when Meta launches a new video oriented application similar to TikTok or YouTube but somehow different. Twitter has been toxic from day one, in fact I think the very idea of reducing discourse to something the size of a tweet is bad for the world. Lately it has been a cesspool, I get targeted political content that I absolutely never sought out, very obviously biased. That aside, do you somehow "rehabilitate" twitter? Or do you scuttle it and have a newness? Rebranding seems like the most realistic Hail Mary option, it can possibly be new without rebuilding everything. I don't think it will work and I don't really want it to, personally, but it's a bold play that is way better than continuing to watch it erode. I've heard 2 or 3 different media sources talking about twitter in the last week, partially about the "X" but also very openly about how it isn't the same thing and they don't like it. It might be too late when NYTimes podcasts are openly talking about how the reporters dislike using it anymore. I'm not a super active participant in or consumer of "social media" but I can't remember one having a second act, once it was no longer "cool" it seemed like the party was over, did I miss one that reinvented itself? Twitter is not cool anymore.
- ipaddr 3y agoGenius would have been not creating Google+. Which makes Microsoft a genius for not going down that path. I'm a genius for not launch a site either. You probably are too.
- danudey 3y ago> I figured it was all going to somehow be Facebookgram but they kept it separate I'm still salty that they pulled out the Foursquare location backend and replaced it with Facebook's... whatever it is they replaced it with. Eleven years later and it's still less often correct than it was when Foursquare was providing the data.
- 3y ago
- hendersoon 3y agoI don't necessarily think his plan to turn Twitter into WeChat for the west is /doomed/ to fail, although it seems highly unlikely to gain traction, but it's certainly a bold plan to turn the flailing social network around into something that could be significant and I respect the ambition. Throwing away powerful branding is just a hilariously bad call.
- npollock 3y agoif you're throwing away arguably billions in brand equity, you can be sure the app's about to change radically
- russdill 3y agoAnd a reminder that the new CEO is only the CEO in name only. Musk is quite clearly the one running the company.
- classified 3y agoYeah, the CEO is more like Chief Bag Holder.
- deleted 3y ago[deleted]
- pelorat 3y agoHer role seems to be glorified social media manager.
- classified 3y agoIt's a pure vanity thing and thus very elonistic.
- napierzaza 3y ago[dead]
- ks2048 3y agoIt seems to demonstrate that there is NO ONE in his inner circle that will challenge him or disagree with him. Does he have an inner circle? Or just sycophants who will tell him whatever he wants to hear?
- exodust 3y ago> exceedingly foolish. Perhaps it's not foolish. People have been leaving Twitter in a huff, slamming the door on their way out. "Twitter" was ruined according to numerous articles and memes. Rebranding might be going with the flow rather than fighting against the grain of "old Twitter".
- Krisando 3y agoIt's interesting to me that the ones who really have a problem with this change are those who already left Twitter. But, having removed themselves from being the target demographic and already indicated that they won't return; I'm very much in agreement with you here that these changes are now much more with the flow.
- deleted 3y ago[deleted]
- poisonarena 3y agoTwitter? Whats that? You mean 𝕏? I honestly don't get all the hate for it, if you don't like it you dont have to xeet, nobody is forcing you rexeet Elon Musk, dont want to use 𝕏 don't use it!
- nrdgrrrl 3y ago[dead]
- spaceman_2020 3y agoThis rebrand isn’t for you It’s for Wall Street so he can take this dumpster fire public again, but with a whole bunch of buzzwords.
- deweywsu 3y agoReminds me of movies like "Top Secret" and "Airplane", where they spend a big chunk of time setting up elements of the story and characters lines, all to deliver a slapstick joke.
- Applejinx 3y agoThe reason I keep saying 'ketamine is a hell of a drug' is, foolish doesn't adequately describe what's happening. The wealthiest huckster in the whole entire world has done so many horse tranquilizers as psychedelics that something broke and he is flipping out and wielding his power in unaccountable ways, like any billionaire, but in obvious madness. He broke. But nobody can do a thing to help, because billionaires are so powerful that the man is completely unaccountable to anyone or anything. It's worse than Ye. Elon broke, after too many horse tranquilizer trips. He's not there anymore. You're seeing the drugs acting in his stead. There are reasons why societies don't set individuals up with this kind of power.
- r00fus 3y agoDoes anyone have an approximation of the brand value of Twitter, the bird icon, and "tweets" "retweet"? Those things have 90+% name recognition. I would be surprised if this wasn't in the billions of dollars. And all discarded...
- joebiden2 3y ago[flagged]
- tmpz22 3y agoIf he was altruistically trying to save humanity from Twitter why didn't he just turn twitter off when he bought it? I guess it could be because he didn't single handedly buy Twitter. IIRC he contributed $15B of the $44B acquisition. I guess he can't turn it off without his co-investors holding him accountable?
- runarberg 3y agoIf that is his intention then he is doing a lousy job. Instead of simply shutting down the servers and never turn them back on, he has given other platforms plenty of time to rise, while loosing users to them little by little, this means communities can coordinate, trial and error, and get the taste of which other platform to migrate to, where they can continue this supposedly dangerous behavior. If, on the other hand, he had simply shut of the servers many (most?) of these communities would have simply vanished for good, and many of their members might have been “liberated” from social media for good.
- throwaway292939 3y agoI didn't see anyone mention the rationale. Here it is: "Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app. This is not simply a company renaming itself, but doing the same thing. The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video. In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world. The Twitter name does not make sense in that context, so we must bid adieu to the bird." https://twitter.com/elonmusk/status/1683656350046232578 https://twitter.com/elonmusk/status/1683656350046232578