8 ms·
The first game ‘Easter eggs’ were an act of corporate rebellion
- Dwedit 4y agoThank you Warren Robinett for making Adventure so awesome.
- chronogamous 4y ago[dead]
- bitwize 4y ago[flagged]
- AlbertCory 4y agoIn the early days of Electronic Arts (I wasn't there, but knew lots of people who were), Trip Hawkins used to say to his employees who wanted credit, "If you want that, give up your regular salary & stock options, take the risks, and go out on your own. If your game is any good, we'll produce it and you'll have the royalties." So he had a Hollywood-ish model: the big studio backs an independent who makes the movie -- it doesn't make the movie with its in-house talent, like in the 30's and 40's. I have no idea how it works now, by the way. ==== epilog ==== We (Analytica) had a softball game against EA. They killed us and Trip hit a towering home run.
- lozenge 4y agoHollywood has credits, even for the accounting departments that are definitely getting salaries and not royalties.
- AlbertCory 4y agodifference between "credit" and "royalties."
- elefanten 4y agoThanks for sharing, fun anecdote. Works both ways. There are publishing functions and development functions. A "studio" does development. It can be independent or owned by a bigger company. A "publisher" focuses on handling distribution / sales & marketing functions. It can publish games from studios it owns ("first party") or from external studios it has business contracts with ("third party"). There are companies that do various mixes of these functions, but the biggest tend to do them all.
- DizzyDoo 4y agoYes, that's a good overview. In addition, I think in the last few years the swing has been towards bigger publishers or corporate holding groups (Embracer, Microsoft/Sony, Tencent, etc) sweeping up lots of previously independant studios (Eidos, Riot, Double Fine, Mojang, etc) in acquisitions - for the sake of owning the intellectual property and freedom to do more with the license. But also, and crucially, stopping other rival companies doing the same thing first, leading to big arguments like this one: https://www.theverge.com/2023/3/3/23623363/microsoft-sony-ftc-activision-blocking-rights-exclusivity https://www.theverge.com/2023/3/3/23623363/microsoft-sony-ft... Perhaps the colder global financial situation will cool this acquisition/centralisation spree, but maybe not!
- MichaelZuo 4y agoThere's huge advantages to combining together for studios and publishers because then they can demand better terms from Valve/Epic/Sony/Microsoft/Apple/Google, if they are not already working for one of the above.
- joezydeco 4y agoThat's kind of orthogonal to how Hawkins started EA. He launched with this ad putting his game designers up front and naming them outright: https://www.eurogamer.net/seeing-farther-the-advert-that-changed-the-games-industry https://www.eurogamer.net/seeing-farther-the-advert-that-cha...
- AlbertCory 4y agoI knew four or five people who were with him at the beginning. How about you? Note that he doesn't say he'll hire game designers as employees & give them royalties.
- themodelplumber 4y ago> The process involved a difficult mix of left brain and right brain Is this still a thing? I had an EEG done with charts, and it was all top-down view with quite a bit of symmetry broken down into 20+ nodes, but most importantly there was no L/R terminology at all. To the article's point, I wondered if the humans.txt initiative in web work came from a desire to claim more space for this kind of expression...seems like there are also more creative ways to get recognition in development these days if it's really needed.
- sdwr 4y agoYou'll have to pry left- and right- brain specialization out of my cold, dead hands, irregardless of the evidence. Reading Mcgilchrist next to the san diego face statue was a formative experience.
- petschge 4y agoWhat the line? "Science progresses one funeral at a time"?
- bitwize 4y ago> Is this still a thing? I had an EEG done with charts, and it was all top-down view with quite a bit of symmetry broken down into 20+ nodes, but most importantly there was no L/R terminology at all. Brain lateralization is complex, and the pop-psy ideas of "left brain logic, right brain emotion and intuition" is a vast and incorrect oversimplification -- one that is often used to disparage logically minded people and rational thinking in general. While it is true that Broca's and Wernicke's areas, brain regions important to language, are typically (not always!) found in the left hemisphere, other areas of linguistic processing can be found in the right hemisphere. Women and left-handers tend to have less brain lateralization than do men and right-handers, respectively. They are not going to talk about lateralization in your EEG charts because fundamentally, it doesn't really matter. Apparently this is one of those ideas that people cling to, much like "Pluto is a planet" for emotional (right hemispheric?) reasons.
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- thenerdhead 4y agoAnd now, 'Easter eggs' are forbidden through policy and a fireable offense if you're not in a creative line of work where it is intentional. The same being for April Fools'. They seem to serve a legitimate purpose though. Provenance of creators/creation. While it is a cliche Hollywood plot line that true ownership of an entity is proved by an Easter egg, these seem to be harmless ways to stick it to the man.
- gambiting 4y agoI work in video games industry for one of the top 3 publishers and easter eggs definitely aren't a "fireable offsense", unless I guess they are in particularly poor taste or something. If you mean things hidden in the game without explicitly telling the player about them and hoping they find them, that still happens all the time. But even things which are hidden which no one really approved also happen on pretty much all levels, both from programmers as well as artists.
- wldcordeiro 4y agoNo experience in gaming but given the amount of creative control I'm given in other dev work it's not surprising when you're talking about projects at the scale of most video games.
- gambiting 4y agoMy last project had 800 people on it and little things were added pretty much all over the place without the art directors ever knowing - even us as programmers shipped some programmer art that definitely wasn't meant to be there but it got "accidentally" left in the game files and shipped. And then there is a whole category of "official" easter eggs that obviously get approved by creative directors and are meant to be there for players to eventually find.
- userbinator 4y agoEmphasis on if you're not in a creative line of work.
- Maursault 4y ago> The young fan’s name was Adam Clayton. and who would go on to global fame and fortune playing bass for the rock band, U2
- pamelafox 4y agoApparently, they are different people: https://forums.atariage.com/topic/243163-programmer-adam-clayton-dark-chambersan-adventure-connection/ https://forums.atariage.com/topic/243163-programmer-adam-cla...
- Maursault 4y agoYou mean he plays bass and develops software? Is there anything rock stars can't do? Thanks, I was kidding. But it is interesting that he became a developer.
- jrootabega 4y agoLarry Mullen Jr. was well known for throwing Colecovisions out of hotel windows.
- anigbrowl 4y agoa hidden message or feature that has become commonplace in movies, video games, and other digital content. The process of businesses turning acts of employee rebellion into product is a phenomenon called recuperation. Once you become aware of it, you can see it everywhere, from star Wars to the establishment's fondness for Gene Sharp.
- pydry 4y agoRecuperation is more about the cultural appropriation of subversive symbols. E.g. "being aware of systemic racism in 1960s harlem" -> "2020s rich white women telling each other their pronouns" Theres nothing all that subversive about easter eggs is there?
- uni_rule 4y agoAt the time it was to sneak credits past corporate approval (Atari felt that since video games weren't considered art crediting game developers was as ridiculous as crediting their office window curtai). Their hidden nature sometimes allowd devs to vent their grievances or take pot shots at their management and colleagues. The whole point then was that they were hidden from the testing phase of the final product. In that specific context it is an act of rebellion.
- nemo44x 4y agoReminds me the Bill Hicks routine on marketing people. First telling them to kill themselves and then suggesting the marketing people are thinking “he’s going for that anti-marketing dollar, there’s a lot of money in that”, etc. The machine will always extract whatever is useful and profitable. It co-opts everything to make itself bigger and bigger. https://m.youtube.com/watch?v=9h9wStdPkQY https://m.youtube.com/watch?v=9h9wStdPkQY
- neilv 4y ago> Ron Milner, who worked at Atari from 1972 to 1985, inserted an Easter egg in the arcade game “Starship 1.” If a player followed a certain sequence of controls, the message “Hi Ron” would flash on the screen and the player would be awarded 10 free games. I'm very sympathetic to having credits in video games and other creative artifacts. But would this particular "10 free games" Easter egg be a big problem if the secret spread? (The entire reason for buying an arcade game then was to generate money, by charging for games played, with minimal supervision. And firmware updates to remove an Easter egg once shipped seem expensive.)
- xapata 4y agoMaybe. Arcade owners might buy a game that doesn't offer free plays instead.
- lelandfe 4y ago> would this particular "10 free games" Easter egg be a big problem if the secret spread? Similarly, this Galaga trick/easter egg/bug: https://news.ycombinator.com/item?id=34542064 https://news.ycombinator.com/item?id=34542064
- sircastor 4y agoIf it was sufficiently difficult to accomplish, I see that as a net positive for a motivated owner. Consider the special moves in fighting games. They’re not necessary for playing, or winning. But you get social credit when you share with your friends what you can accomplish. And the owner gets your hours worth of quarters.
- Someone 4y agoAnd then your friends will spend hours worth of quarters to learn the trick.
- toast0 4y ago> Consider the special moves in fighting games. They’re not necessary for playing, or winning. They very much help with the winning. Unless you're talking about finishing moves, which are mostly superfluous (except to trigger special events, which does definitely have potential to drive more quarters into the machine)
- nimbius 4y agoGod I love a good easter egg so I'll spill the beans on one we routinely do at the truck shop I work at: If you're in for new mudflaps, we'll sneak a small pin on the end of the mount point and laser cut the upper edge of the drivers flap. The pin gives you a place to hang your clipboard when you're doing pre drive checklists, and the laser cut? Gives you a bottle opener on the mudflap :).
- deleted 4y ago[deleted]
- raldi 4y agoGot a photo?
- someweirdperson 4y agoFrom the letter: > I AM VERY PROUD OF YOU COMPUTER. I'VE COMPARED. YOU ONLY NEED MORE SOFTWARE AND PERIPHERALS TO BACK IT UP. The article talks about a request for backup software and hardware. > for backing up his Atari system My interpretation of the original letter is that it sees the greatness of the computer, but wants more use-cases as proof - to back up the claim of greatness. No-one gets that excited about backup-software.
- netsharc 4y ago[flagged]
- micah94 4y agoI was going to comment on the same thing then got lost in all the Easter Egg references... Yes, this was my interpretation as well (or close to it)! There was no way a 15yr old was looking for Backup Software for his Atari (did this even exist?? I was a 10yr old in 1980 and the thought of backup software never crossed my mind). This kid wanted Atari to release more peripherals and games and such to "back it up". That is, to SUPPORT and SUSTAIN the growth of the gaming system.
- elzbardico 4y agoIt is incredibly amazing how every story about a former tech company that lost its mojo and ended up being sold for peanuts always have this bit about “they brought XXX as CEO, a Harvard MBA…” Sometimes I feel like Harvard Business School was a communist plan to bring a faster demise to capitalism.
- tasty_freeze 4y agoThe part that had me scratching my head was this. Atari went from founding in 1972 to $40M in revenue in 1974, and Bushnell sold the company for $28M in 1976, and revenue was $120M the next year. Why did Bushnell sell for so cheap? I realize that revenue is not the same as profits, but with a growth ramp like that, I'd expect it to sell for more than $28M.
- zeroonetwothree 4y agoIt looks like profits were more like $3m. Selling at 10x P/E is very reasonable
- 1letterunixname 4y agoThis assumes he was then motivated by money or still thrilled about that industry. He probably had his hands full with Chuck E Cheese. PS: Him (or someone closely resembling him) gave a talk to my high school AP physics class c. 1994 about starting businesses. The school had a computer lab full of IBM PS/2 Model 25 and 30, and a derelict pile of PCjrs. The computers where absolute trash, but the teacher let it be completely unstructured. I think it had token ring and Novell 2. Most lacked HDDs so it was BYOF. I had a mentor for one year, a lady programmer from IBM Almaden.
- QuantumSeed 4y agoIt's much harder to sneak in an easter egg now that it's common practice to require all code to go through code review.
- 1letterunixname 4y agoHave to try to figlet a comment banner at least.
- mbStavola 4y agoIn a discussion of Easter eggs, I cannot help but post Brian Moriarty's awesome "The Secret of Psalm 46" [1]. The narrated version[2] is also extremely pleasant to listen to. [1]: http://ludix.com/moriarty/psalm46.html http://ludix.com/moriarty/psalm46.html [2]: https://youtu.be/u0OY1RDe8Yg https://youtu.be/u0OY1RDe8Yg
- friend_and_foe 4y agoYep, they were designed not to be hidden from users, but from testers, and the greater corporate environment. Mortal Kombat created an environment where they were for users. By the time Google got around to doodles they had been neutered, turned into an expression of corporate pride. It took a few years for users to catch up. At this point they are just a dick wagging in your face.
- pcblues 4y agoA looong time ago, I worked at a company that compiled shareware CD-ROMs and sold them when modem speeds were still slow for most people. We tested all the games on Windows (95 I think) before they went on to the CD. Unfortunately, one game had a splash screen with silly pro-nazi comments that ONLY appeared when the game ran on Windows NT. We got a call from a "current affairs" show that some poor mother bought the CD-ROM for her sick child and imagine the horror and damage done, blah blah blah. We said, "How old did you say the child was?" The CD-ROM also had Doom on it, too, and a clear MA15+ rating on the front - several years older than the poor child. We said, "Yes, we'll be happy for an interview." Never heard back.
- wilg 4y agoAssuming this is Australia, it's pretty wild as someone from the US that your movie/game rating system is legally enforced! Here, ratings are advisories for parents, which seems more appropriate. Also, pro-Nazi comments are worse than pixelated Doom gore, surely!
- 1letterunixname 4y agoDon't see software or hardware easter eggs much anymore. For startups I touch, I leave interesting and dynamic 404 pages on internal proxy servers and internal apps. :)
- d-z-m 4y agoIf you like learning about Easter eggs in video games, I can't recommend this youtube channel[0] enough. Always very interesting, and the videos are very well edited. Here's one[1] going through Easter eggs in Minecraft. [0]: https://www.youtube.com/@FunWithGuru https://www.youtube.com/@FunWithGuru [1]: https://www.youtube.com/watch?v=ypTAM3kHFmo https://www.youtube.com/watch?v=ypTAM3kHFmo