6 ms·
There's a wonderfully blunt saying that applies here (too): you are not in the business you think you are, you are in the business your customers think you are.
by bostik 4y ago
There's a wonderfully blunt saying that applies here (too): you are not in the business you think you are, you are in the business your customers think you are.
If you offer data volumes, the low water mark is how EBS behaves. If you offer a really simple way to spin up Postgres databases, you are implicitly promising a fully managed experience.
And $deity forbid, if you want global CRUD with read-your-own-writes semantics, the yardstick people measure you against is Google's Spanner.
- quickthrower2 4y agoIn a nutshell if you offer cloud services you need to be better than the MAG clan, Digital Ocean too. And people will want it dirt cheap. It’s still hard to be a profitable web host as it always was (MAG has the advantage that none of them were web hosts at first base)
- blowski 4y agoMAG?
- avidal 4y agoFrom context, I'm assuming Microsoft / Amazon / Google, referring to Azure / AWS / Google Cloud respectively.
- gvtek0 4y agoYep. Because when I think reliable cloud infra, I think Azure.
- deleted 4y ago[deleted]
- jerrygenser 4y agomicrosoft apple google
- gizmo 4y agoMicrosoft (azure) Amazon (aws) Google (gcloud)
- cortesoft 4y agoThey should have gone with GAA
- adw 4y agoI’m assuming Azure, AWS, Google Cloud, but it’s new to me too
- slt2021 4y agoif you add Akamai (Linode ) or Alibaba Cloud - then it will be come MAAG
- Aeolun 4y agoMAGA?
- mr90210 4y agoGeez chill.
- chupasaurus 4y agoThat's for top 4 companies by market cap.
- robertlagrant 4y agoMAGA cap?
- ocimbote 4y agooh no, not again.
- selcuka 4y agoLinode is not the same scale as the top 3. I believe even Digital Ocean is bigger than them (for now).
- chillfox 4y agoI am willing to pay a little extra for a nice dev/ops experience and simple/easy solutions that doesn't require spending days reading docs and diving into dashboards with thousands of options. Usually this results in me jumping on new platforms and then abandoning them once they add too much complexity.
- quickthrower2 4y agoI suspect, in general, acceptability (or desire) for complexity in the cloud solution, and budget are positively correlated in customers.
- kkielhofner 4y agoThe ridiculously overwhelming complexity is stickiness. Think it’s bad to potentially technically move your solution from $CLOUD vendor? Wait until you turn around and realize you have at least one full time hire who’s entire role is “$BIGCLOUD Certified Architect” (or whatever) and your entire dev staff was also at least partially selected for experience with the preferred cloud vendor. At any kind of scale you have massive amounts of tooling, technical debt, and institutional knowledge built around the cloud provider of choice. Then there’s all of the legal, actually understanding billing (pretty much impossible but you’re probably close by now), etc elsewhere in the org. At this point you’ve probably utilized an outside service/consultant or two from the entire cottage industry that has sprung up to plug holes in/augment your cloud provider of choice. After realizing their cloud spend has ballooned well beyond what they ever anticipated plenty of orgs get far enough to investigate leaving before they realize all of this. Most decide to suck it up and keep paying, or try to somehow negotiate or optimize spend down further. Cloud platforms are a true masterclass in customer stickiness and retention - to the Oracle and Microsoft level (who also operate clouds). It’s interesting here on HN because while MS and Oracle are bashed for these practices AWS and GCP (for the most part) are pretty beloved for what are really the same practices.
- nostrebored 4y agoThis is really an oversimplification. MS and Oracle have licensing that's explicit in the way that it wants to lock you in, although in different ways. AWS and GCP posting public pricing that can apply all the way until you reach an absurd spend goes a long way, and the ability to turn off a workload tomorrow incentivizes these platforms to provide a high quality of service. When working at AWS, a large part of the convincing for an MS shop would be around showing that we can offer a lower price than the 'discounting' that MS provides. Oracle was all about contract expiry. While there's some complexity around migrating a workload, regardless of where it's at, many places are going into cloud migrations hoping to remain relatively platform agnostic. I've seen many successful migrations to and from different vendors, and often at an SMB or ME scale, in weeks not years.
- zamnos 4y agoWhere does the misalignment between what the customer thinks they want, and what they actually want fit in to your philosophy? Google Spanner is a great example of this because who doesn't want instantaneous global writes? It's just that, y'know, there's a ton of businesses, especially smaller ones, that don't actually need that. The smarter customers realize this themselves, and can judge the premium they'd pay for Spanner over something far less complex. What I'm getting to is that sales is a critical company function to bridge the gap between what customers want, and what customers actually need, and for you to make money. The first releases of EBS weren't very good and took a while to get to where we are. Some places still avoid using EBS due to bad experience back in 2011 when it was first released.
- azurelake 4y ago> who doesn't want instantaneous global writes I want to gently note since I see a lot of misunderstanding around Spanner and global writes: Global writes need at least one round trip to each data center, and so they're still subject to the speed of light.
- mota7 4y agoLike most things, it's more complex than that, and as a result it can be either faster or slower than 'median(RTT to each DC in quorum)'. It's a delicate balance based on the locations that rows are being read and written. In the case where a row being repeatedly written from only one location and not being read from different location, the writes can be significantly faster than would be naively expected.
- azurelake 4y ago> Like most things, it's more complex than that, Sure, no doubt. My point wasn't really about the particularities. It was around the mistaken idea that I see sometimes where people believe that TrueTime allows for synchronized global writes without any need for consensus.
- 4y ago
- chrisshroba 4y ago> if you want global CRUD with read-your-own-writes semantics, the yardstick people measure you against is Google's Spanner. I’m trying to build more of an intuition around distributed systems. I’ve read DDIA and worked professionally on some very large systems, but I’m wondering what resources are good for getting more on the pulse of what the latest best practices and cutting edge technologies are. Your comment sounds like you have that context so any advice for folks like me?
- zdrummond 4y agoNot sure it's what you are looking for, but how Spanner mitigated CAP to delivery a relational DB at scale is a really interesting read[1] [1] https://research.google/pubs/pub45855/ https://research.google/pubs/pub45855/
- bostik 4y agoThe best practices are built on solid first principles, and you can get a pretty good grip on them from the High Scalability archives. Back when they posted actual tech articles, their content was some of the best available anywhere. Since you've read DDIA you will probably get quite a lot out of the archive. In fact, you should be able to identify at least some of the unstated problems.