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Filmora and Adobe decide to use “Kdenlive” as a keyword in their online ads
- ianhawes 4y agoThings may have changed but IIRC you can bid on a competitors keyword on Google BUT you cannot use their trademarked brand in the content. It would appear the Filmora ad violates this. Submit a complaint to Google.
- vincengomes 4y agoAs stated in the reddit post itself - "They had them on Google too, but we complained and they were removed." The ad targeting is done on Yahoo and Bing searches
- tomjuggler 4y agoIt may not have the best UI, but Kdenlive is really powerful. It's based on the scriptable editor called "melt" - which actually saved me during the early days of the pandemic (blog post here: https://www.circusscientist.com/2020/04/09/making-a-living-during-the-coronavirus-outbreak-part-2/ https://www.circusscientist.com/2020/04/09/making-a-living-d...)
- codetrotter 4y agoThat’s a life goal right there: Have your software reach enough users that a software giant buys ads in searches for your software.
- mnd999 4y agoSounds like a pretty straightforward trademark dispute.
- fnands 4y agoHow?
- mnd999 4y agoKdenlive is their trademark, competitors are using it to sell their products.
- tsavo 4y agoIn marketing, you can include competitor brand names in your keywords. The tactic is referred to as "conquesting".
- brookst 4y agoYes. In general people avoid giving any attention to their competitors, so marketers typically say “50% better than the most popular toothpaste” (if you’re an underdog) or “the #1 product, used by twice as many people as the competition”. But that’s a convention. You can absolutely use competitors trademarks as long as it doesn’t create confusion. The Pepsi Challenge is a famous example. Microsoft’s lame “I’m a Mac” ads are another.
- 13of40 4y ago> Microsoft’s lame “I’m a Mac” ads are another. I think you'll find those were Apple's lame ads.
- brookst 4y agoI think you’ll find Microsoft made even lamer ads as an attempted response, though I did misremember and they were “I’m a PC”: https://velocitypartners.com/blog/microsofts-baffling-im-a-pc-campaign/ https://velocitypartners.com/blog/microsofts-baffling-im-a-p...
- 13of40 4y agoI think Apple's original message was something along the lines of, "You can't get malware on a Mac", but the subtext would have been, "Only because we have so little market share that the scammers wouldn't waste their time developing it."
- judge2020 4y agoYou can advertise on other peoples' trademarks, as long as you don't misrepresent your software as being 'official' or otherwise confuse users via your ad. The ad in the screenshot says "Best alternative to Kdenlive" so I doubt anyone's going to think Filmora is an official product of KDE/Kdenlive.
- harvey9 4y agoOdd choice of words. To me 'best alternative to' implies the target audience is people who can't choose kdenlive for some reason. But something which is both libre and free of charge has few barriers to adoption.
- 2Gkashmiri 4y agowell, why would you pit a paid software against a free one. obviously it is free so they are giving it away because it must be a crap software. no way. /s
- jcelerier 4y agoI just checked for instance in France it's not that simple: "Care must be taken to ensure that advertising : - Is not misleading or likely to mislead, - Relates to goods or services of the same nature, meeting the same needs or having the same objective, - objectively compares one or more essential, relevant, verifiable and representative characteristics of these goods or services, such as price. "
- BarryMilo 4y agoI just started using Kdenlive and it's truly impressive, especially when compared to other FOSS solutions like OpenShot. As far as I can tell it's head and shoulders above the competition.
- aliqot 4y agoI've used kdenlive for the better part of a decade now, it's great to see it grow and get a well-deserved place in the sun. A fun trick I used to use when kdenlive would corrupt its own savefile is to drag the kdenlive project into an openshot timeline and render it with openshot- it'd work too.
- urbandw311er 4y ago> when kdenlive would corrupt its own savefile Hmm, this is not filling me with confidence
- anakaine 4y agoFun trick, or horrendous bug: we'll tell you after the break!
- deleted 4y ago[deleted]
- teekert 4y agoThis is what success looks like! Congrats Kdenlive devs! And thanx for a great video editor!
- godzillabrennus 4y agoFilmora is fighting a losing PR battle with their decision to end honoring lifetime licensing.
- arrakeen 4y agois there anywhere i can find out more info on this that isn't a youtube video or twitter thread?
- kinard 4y agoalthough I'm not a video editor I was served up a video on Youtube from one of their old brand ambassadors, I watched three of his video's. They've created a bit of a PR nightmare coming across as a big bully, even to the point of issuing DMCA take down notices.
- nixcraft 4y agoFIlmora Buckles Under Public Pressure! (but issues a threat) https://www.youtube.com/watch?v=Xy1HiWGchMg https://www.youtube.com/watch?v=Xy1HiWGchMg
- anakaine 4y agoAnd their threat, as claimed in the video, is that of legal action against those posting on social media for what they're claiming is false and misleading information. It does kind of sound like they're targeting that guy for calling them out.
- phreack 4y ago+1 for Kdenlive, it's so good I went from knowing nothing about it to editing a complex 3-hour course full of clips in less than a week. It's incredibly powerful and dense with tools.
- jneumann004 4y agoI don't see why this is interesting. Internet marketers have been using this strategy since the adevnt of the internet.
- xuhu 4y agoWhen Adobe markets their product as an alternative to yours, you know you're doing it right.
- DaiPlusPlus 4y agoReminds me of GoLive vs. Dreamweaver - or ImageReady vs Fireworks before their Macromedia aquisition... "if you can't beat them, buy them".
- CharlesW 4y agoThe parent's point is that marketing folks have always done this for every possible alternative. It has no relationship to whether Kdenlive is "doing it right".
- IshKebab 4y agoThey clearly don't. Go and search for OpenShot or Cinelerra and let me know how many Adobe ads show up. Actually I can't get an ad to show up for Kdenlive either so I can't test this (maybe region specific?) but I'm guessing it's zero!
- Miaourt 4y agoThat's just Kdenlive getting tagged as "Video editing software" on wikipedia/search engines, and I guess they simply bought ads for the "video editing software" space...
- 2Gkashmiri 4y agotry to do that with adobe product and they will send their lawyers after you as if you murdered their cat
- Dma54rhs 4y agoNo, this is how Google ads work. With enough money you can be in front of Adobe fur the keyword Adobe or Photoshop.
- xuhu 4y agoTangentially, is someone working on smooth previews for the rendered output ? Kdenlive provides preview zones where it encodes just a small selected segment so it plays smooth as opposed to at 7fps when previewing. Encoding the entire output can understandably run slower than 1x, but transitions can be rendered on the plain decoded inputs, so I'm still hoping to see instant smooth previews in a future release.
- egypturnash 4y agoI have never heard of this before, so congratulations on getting big enough for the paid competitors to take out ads. "Kdenlive" sure is an open-source project name though. How is it even supposed to be pronounced? It's not actively offensive like "The GIMP" but it sure does not imply a single thing about what this program does to the uninitiated.
- rolenthedeep 4y agoI can't tell if they're just bad with names, or if it's become some running joke but all kde software has stupid names
- frosted-flakes 4y agokid3 is a neat name. It is a KDE program for editing ID3 tags of audio files.
- sergiomattei 4y agoCalling a file manager Dolphin is a particularly bad one.
- rolenthedeep 4y agoNot only is it just a bad name for a file manager, it breaks the k-prefix name convention (which is also a bad convention imo)
- aardvark179 4y agoI mean I can guess how they got there. Shell led to Nautilus, and then they thought their shell should be named after another sea creature? The seems like classic imitator product naming really.
- seba_dos1 4y agoIt's not and never was a shell; Plasma is.
- indymike 4y agoFilmora/Wondershare is having a very bad PR week - one of the worst I've seen since Baghdad Bob famously claimed here were no US soldiers in Baghdad. First they apparently decided to redefine a lifetime license to mean something other than lifetime for Filmora, and Louis Rossmamn (the right to repair guy) raked them over the coals for sketchy sales practices for data recovery software. Filmora "altering the deal" on lifetime licenses: https://www.youtube.com/watch?v=bm90xW40c3A https://www.youtube.com/watch?v=bm90xW40c3A Wondershare deceptive sales practices: https://www.youtube.com/watch?v=eKX0LjGBBqo https://www.youtube.com/watch?v=eKX0LjGBBqo Congrats to all the Kdenlive devs over the years - it's actually quite good!
- Orangeair 4y agoHad never heard of this before, here's the blurb from the sidebar of the subreddit: > Kdenlive is an intuitive and powerful multi-track video editor, including most recent video technologies. Our software is completely free, as defined by the GNU foundation. Using Kdenlive is investing in a community driven project, which aims to establish relationships between people in order to built the best video tools.
- fortyseven 4y agoLove kdenlive. (I've been pronouncing it kay-den-live, but ymmv.) Terrific video editor that I've cut lots of footage with. Just keeps getting better, too.
- Alifatisk 4y agoNever heard of kdenlive, had to look it up. Looks like an amazing pieces of software for being FOSS.