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I Posted on YouTube Consistently for 1 Month. This Is What Happened

209 points by devfig 4y ago

dufmo 4y ago
1 Month and already incapable of writing a normal title.
- deleted 4y ago
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- falcolas 4y ago
  The sad state of headlines and video titles. Even Veritasium, an otherwise reputable channel, has jumped this shark.
  - bradlys 4y ago
    They explained in a video why they do it… Most creators are explicit in why they do it. If they didn’t - their channel wouldn’t reach as far as it did otherwise.
    - falcolas 4y ago
      Oh, I completely understand why they did it. And why they have the thumbnails of a person looking shocked at whatever the subject matter is. But I hate it. The change is a tangible downgrade that cheapens the channels who do it. I'm glad for them that they have a larger reach, but I'm no longer a part of that reach because I can't stomach the chintzy thumbnails and titles designed to appeal to first-graders. I voted with my feet on that change. Maybe that's just me.
      - bradlys 4y ago
        I find this as childish as to not read a book because it doesn’t have a flashy cover.
        falcolas 4y ago
        As you pointed out above, presentation matters. Quite a bit. The tricky bit is that "matters" works in both directions. And the only method I have - that any of us has - when it comes to discouraging clickbait... is not to click. Choosing to use what agency I have available to me is hardly childish.
        ad404b8a372f2b9 4y ago
        It's more like not reading a book because it has a flashy cover. Sex sells but I won't buy a book about physics that has a woman in a bikini on the cover. It's about the signals you send as an author.
        bradlys 4y ago
        It’s just as childish because you’re making assumptions about the content based off a cover. It’s no different. Something something MLK quote something something.
        falcolas 4y ago
        They made no assumptions about the content. They simply expressed a distaste for the cover. To continue the analogy, there are plenty of physics textbook manufacturers, and not all of them decide to use sex to sell their textbooks. Choosing to not engage with a blatant marketing tactic and picking another textbook is a perfectly valid action for someone of any age.
        jerf 4y ago
        "Don't judge a book by its cover" is a lie-to-children; there's some truth to it, but if I were making a list of sayings we tell to children and how truthful it is, this one would actually be rather far down my list. Judging things by their cover is generally effective. The horde of exceptions stampeding into your mind and encouraging you to hit "Reply" and start to list them are exactly that: Exceptions. There are, admittedly, rather a lot of them. I look over at my bookshelf and I could show you some myself. Nevertheless, it really is a better heuristic than a lot of people would care to admit. Part of this is because covers have a lot of intentionality in them. People deliberately imbue them with information. I don't ignore them. Mind you, I might not come to the intended conclusions... to take one clear example, the intentional message being sent by romance book covers and the one I receive are fairly different. Nevertheless, in the end, both I and the publisher are generally satisfied by the transaction, even if they might prefer I buy it anyhow, I'm not in the target audience and they know that.
      - blondin 4y ago
        same here. i straight up ignore these videos, no matter who posted it. if you have to have an arrow pointed to something in your thumbnail. or have to make a shocking face, you do not value me or my time. there are many other videos to watch. i have ignored many that follow this rather dumb trend. and i still can get to the bottom of my watch later, guys.
  - MisterSandman 4y ago
    To be fair, Veritasium lost a lot of credibility with their Waymo-sponsored self driving video.
- deleted 4y ago
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- atom-morgan 4y ago
  But you clicked.
  - OJFord 4y ago
    Can't speak for GP, but the only thing it made me click was the 'flag' button. (Because titles like this are the exception to the 'as in TFA' rule, and generally are de-Buzzfeedified either by submitter or mod.)
  - distances 4y ago
    Not the GP, but I didn't click and rather decided to check the comments for a summary. Thankfully someone usually adds that for clickbait title articles.
    - pessimizer 4y ago
      Clicking on the headline on HN is still clicking on the headline. It's a mystery, people are tortured by mysteries. "How the Contents of this Tiny Green Box Completely Changed My Priorities!" There were one or more homeless teen spare-changers that loitered around Pioneer Square in Portland, OR in the 90s who would tell people riddles, and charge them for the answers.
- fiat_fandango 4y ago
  As an educated person, it's actually insane how hard it is to create click-bait / engaging thumbnails and titles.
  - jerf 4y ago
    You may be doing it wrong, no sarcasm nor insult intended. You shouldn't be sitting down and racking your brain to generate one from scratch. You build up a set of functional templates, then poke over the templates for which one happens to fit this video best. It's one step up from the classic Mad Libs game [1], except you can tweak the stock phrases a little bit, too. I fully expect that all the biggest YouTubers either have, or have had, a literal list of title templates to use. You can of course build your list up in about 15 minutes of doomscrolling YouTube. (Possibly without being logged in.) The clickbait is the result of an evolutionary process. You can't beat it de novo, you can only harness it. It's one of the reasons it's so infuriating to some of us. "I Clicked This Link And You Won't Believe What Happened Next!" + Shocked Face is so easy it's almost insulting. [1]: https://en.wikipedia.org/wiki/Mad_Libs https://en.wikipedia.org/wiki/Mad_Libs if you don't know this cultural reference.
    - fiat_fandango 4y ago
      I couldn't agree more ;)
- azangru 4y ago
  And there are so... many... ads... on that page
dmix 4y ago
I found the same thing when I was blogging and also running marketing for my small business. How successful it was was almost directly dependent on my time commitment. These sorts of things almost always have a compounding sort of growth that benefits from lots of attention in a consistent timeframe. The algorithms are also primed to show users something they already recently searched for or a profile you recently watched. The odd content will rank well on Google and have maybe ~1-10yrs of extended viewership or traffic. But today's internet rewards newness.
- nonethewiser 4y ago
  This seems to encourage quantity over quality. I just imagine writing frequent blog posts and think the quality of insight (not writing, necessarily) would be inversely related to frequency of publishing. This makes me think a text generating AI would (sadly) be a highly effective tool. I say "sadly" because I think about the front page of google's search results for something and all you see are meaningless blog posts which are written with buzzwords to satisfy SEO.
JadeNB 4y ago
Slightly de-clickbaiting: First-level table of contents: > Subscriber growth > Views > Watch Time > Impressions, Click-Through Rate and View Duration > How I am improving my videos > What’s Next? Opening paragraphs, paraphrased: > It takes a long time to grow on YouTube, and I knew this going in but I have been pleasantly surprised with my growth in the first month. > Before October 2022, I had posted 3 videos, none of which had many views and I had a total of 51 subscribers. > As of 1st November, I now have 135 subscribers.
- ttpphd 4y ago
  Thank you! One sentence summary: Posting consistently for 1 month increased subscriber count from 51 to 135.
xaviel 4y ago
Great work! keep going!
criddell 4y ago
> I have been trying to improve engagement Does YouTube expose that metric? What does it mean?
- cmeacham98 4y ago
  "Engagement" on YouTube typically means likes/comments on your videos. It is well understood that the YouTube algorithm treats engagement as a significant positive signal to recommend your video to non-subscribers (or even, with enough traction, on the home page).
  - criddell 4y ago
    Does YouTube give you a numeric score for engagement?
    - cmeacham98 4y ago
      Not to my knowledge. Youtube's analytics generally don't give computed magic numbers like that, they give information like "number of comments per minute when the video released" or "average watch time" or "ratio of likes to views". The exact way these numbers are combined in the algorithm isn't revealed (and I assume is ever changing).
asicsp 4y ago
I started posting videos regularly from March this year (probably had 10-20 subscribers before, now have 150+) >If you watch some of my earlier videos there are a lot of “um’s” and “ers”...started with writing full scripts I trained myself to go silent instead of ums/aahs/ers. I then changed how I recorded videos a bit so that I can simply use https://github.com/noisetorch/NoiseTorch https://github.com/noisetorch/NoiseTorch to remove all the silent portions. >Writing full scripts did have the benefit that they could more easily be converted into blog posts. I'm kinda opposite. I was already consistently blogging and have now started adding videos (mostly for short tip posts, haven't tried for longer posts yet).
- devfig 4y ago
  Yes that’s a good tip. I have been using the app recut to cut out all the pauses and unwanted bits.
  - bombcar 4y ago
    For those doing this, be sure to check the settings and have someone watch the result - if you're "showing screen" it can be fine but if you're "showing face" and the end result makes you look like you're flickering in and out of existence and spazzing, it can be entirely distracting.
    - asicsp 4y ago
      Good point about showing screen vs face differences. I do screen recordings - it is a bit jarring sometimes even after adjusting how I record taking into account that I'll be pruning silent parts.
- majewsky 4y ago
  > I trained myself to go silent instead of ums/aahs/ers. As someone struggling with the same affliction, might I ask how you trained for that?
  - delecti 4y ago
fiat_fandango 4y ago
Thanks for writing about your experience! I think too many educated / computer science focused creators get demotivated when they see the kind of low brow "viral" content that's plaguing youtube currently (yes, I mean Mr. Beast). Mr. Beast type content is to me more mind numbing than TikTok - it makes creators like Logan Paul and low brow comedy podcasts look like academics in comparison. I recently started dipping my toes in AI again, even building some tooling for GPU deployments for stable diffusion etc after a friend (less technical) ended up with a GPU mining farm that was burning a $60k hole in his pocket every month when ETH mining dried up. As a result, I found a curious niche and started making admittedly not very good videos of me attempting to create more approachable AI text to image content for a slightly less technical audience. I've been pleasantly surprised by how warm, interested and excited my small audience has been. If anyone would like to check out the channel here's a link - https://www.youtube.com/channel/UCttqpACIkQqh83L2cHrY9Gg https://www.youtube.com/channel/UCttqpACIkQqh83L2cHrY9Gg I'm working on some internal projects as a part of my channel, a big part are some active developments with the Stable Hoard project. Edit - goes without saying, many of my early videos are really bad, my speech is hard to follow etc. Ironically since I'm full remote, this has actually helped rehab my speech a bit and give me something technical outside of work to do sort of creative things with. I'd be lying if I didn't intend to turn this into a revenue stream at some point, probably starting with a mailing list.
- alphabetting 4y ago
  >I think too many educated / computer science focused creators get demotivated when they see the kind of low brow "viral" content that's plaguing youtube currently new content creators should try to not be discourage by this. at youtube's scale there will always be viral lowbrow content because that's what the majority of general public wants to consume. if your content is good and consistent the relevant people who follows your area will eventually find it from their algo.
  - fiat_fandango 4y ago
    I certainly agree - I still think most creators underestimate the necessity of putting in some leg-work to understand your audience and attaching your channel to a niche that has an existing audience at all. Something that I ended up doing by accident was identifying a niche that a) was low risk (nothing political etc), b) had decent reach, and c) ended up with most of my traffic coming from "browse" and not "search". Initially, I had no idea traffic coming from "browse" was indicative of content that would likely drive more long-term value outside of "news" videos. Ironically, videos that feature community drama unfortunately still are my best performing videos.
dncornholio 4y ago
YouTube does not care about the audio or video quality itself. It only cares about the numbers of views, likes, etc.
- r0fl 4y ago
  Youtube cares about click through ratio on the thumbnail + % of total video watched more than everything else combined.
- CM30 4y ago
  This is true of any platform to be honest. You could be a terrible writer and still do well on sites like Medium or Substack. Be a terrible musician and do well on Spotify or SoundCloud. Be a terrible artist and do well on all sorts of platforms. Whether people like it or not, the production values involved in a piece of work have only the loosest correlation to whether it'll do well.
- solarkraft 4y ago
  Quality is pretty subjective. They try to quantify what people like (or rather what people will watch).
CM30 4y ago
YouTube is definitely a platform where posting very often on a consistent basis is the easiest way to succeed there. But at the same time it's also one where becoming successful often means suffering from crippling burnout, since it's very difficult to keep that schedule up without sacrificing everything else in your life, and forcing yourself to post content when you really didn't have any good ideas left. I know a lot of people that quit altogether because of that, or because of related issues (like getting RSI style hand injuries from working on stuff too much).
ElijahLynn 4y ago
Big thanks for writing about your experience here, I've been thinking about doing this at some point for passive income, including livestreaming open source SaaS apps I want to build. This gives me a little hope! It was also good to know I need at least 1,000 subscribers!
ElijahLynn 4y ago
This article would also make for a good video, me thinks! I actually tried clicking your first screenshot, thinking it was a video summary of the article.
pirate787 4y ago
Thanks for the great post! I'm curious - roughly how much income does this level of engagement generate on YouTube?
- JonathanBuchh 4y ago
  > When it comes to YouTube monetization you need to have 1,000 subscribers and 4,000 watch hours over a 12-month period. > As you can see I am not there yet by a long shot!
zagrebian 4y ago
Why does this web page need JavaScript to turn on the lights? The text is unreadable without it.
photochemsyn 4y ago
I appreciate the author's enthusiasm for their subject, but titles like '8 Data Structures in 10 minutes' make me lol. Practically speaking the engagement-centric approach this post appears to advocate for is likely to fail in the long run, if the goal is to build something lasting and not just a short-term experiment. For example, one of the more successful and lasting computing tutorial Youtubers is TheCherno, basically focusing on C++ and game engines and graphics. Clearly, a lot of effort goes into each post, and even though they're perhaps not as frequent, over time they do very well: https://www.youtube.com/c/TheChernoProject https://www.youtube.com/c/TheChernoProject
bombcar 4y ago
Post content consistently. Listen to the comments posted (you have so few views it's easy to do). Adjust things slowly and keep plugging along.
1024core 4y ago
I've been contemplating creating YouTube videos like the Khan Academy ones, but for a niche area. The aim is to help students understand the subject, so I don't need a camera. But I do need some form of a touch device where I can write, draw graphs, show text, etc. and just record that. And there will be no monetization. Anyone have any recommendations for such a setup?
- dxbydt 4y ago
  This is what I use - An inswan document camera is $99. itube studio is $20. Connect the inswan to your laptop. Now you can use regular paper pencil to write, draw graphs, show text, pictures etc. Use PhotoBooth to make a video, which is an mov. Then use itube studio to convert it to "Youtube" mp4, which has the right codec etc, & then upload to youtube.
  - 1024core 4y ago
    Thanks! I was hoping to use my iPad to do the drawing, etc. as my drawing skills are non-existent. Is there a way to "screencast" an iPad screen and convert that into a video?
coreyp_1 4y ago
I'm recording a series where I'm creating a new programming language. Shameless link here: https://www.youtube.com/playlist?list=PLZqirAnnqaCZ8lT8w7p2PUB7tqrId7d89 https://www.youtube.com/playlist?list=PLZqirAnnqaCZ8lT8w7p2P... I haven't posted it here yet as a "Show HN", because I don't think that I'm far enough along. But I have averaged more than one video a day since I started. Disclaimer: This is 100% live coding in Vim. You are my rubber duck. I make mistakes. The most recent video will be going up soon, in which I track down a memory leak. Last night I added "if..then" statements, but that video is not finished editing yet. I don't have a massive following, and since I don't do the "fast paced, instant gratification" type of videos, I doubt that I'll ever develop a large following. But that's not the point. I wanted to put this out there simply because I thought that it should exist. Also worth noting: This is not a copy of the "Crafting Interpreters" book by Robert Nystrom, although I think it's a great book!
- pjc50 4y ago
  > This is 100% live coding in Vim I don't understand why anyone would watch this at normal speed. I see that live coding is a thing, but .. why?
  - coreyp_1 4y ago
    Because sometimes it's about the journey as much as the destination. Also, because it shows how software development actually happens. It shows how to solve syntax errors. How to think through problems. It shows the power of the tools. It demonstrates my ability, and also my lack thereof. It's why I love programming. If you only want to see the finished product, then fine. There are plenty of products already in existence. But if you want to see how it's made, then you can now see that, too. That, and I'm amazed at the power of things like Bison, Flex, Doxygen, ICU, Vim, etc., and it's a way to show it off. It also shows how to approach the organization of a large project, and a few gems with the Makefile (in my opinion). I know it's not for everyone, but I love stuff like this! I've watched people live code game engines, etc., but I couldn't find anything about coding a programming language. So I'm creating it myself.
  - kragen 4y ago
jjslocum3 4y ago
By way of thanking you for this informative little summary of issues involved in creating YouTube content, I went ahead and subscribed. I'd be interested to hear from you in a few days what impact this HN post had on your subscriber numbers.
- devfig 4y ago
  Yes, I don’t think I have ever had so many people on my website at once. Good job it is hosted with Cloudfront and S3! I am sure it will die of quite quickly but I have had 33 people subscribe since posting this an hour ago. So thank you for everyone that has.
TruthWillHurt 4y ago
It's an interesting read, and good luck if that's what you want to do. But for me it feels like you work for youtube. You setup your room for them, Record hours of content for them, They even tell you you need to do it on a weekly basis if not daily... And all for no pay, Or the priviledge of getting small change and forever fearing being "de-monetized"... No thanks.
j4pe 4y ago
It's charmingly on-theme for the title of this HN post to be a Youtube-style clickbait, but we should probably edit it to something more informative.
agentofoblivion 4y ago
I would be cautious about going down this road. For context, I have YT channel with >12k subscribers that is also for technical content. When I was similarly early on, I found myself in a similar place, thinking a lot about growth and metrics. I came to realize that I was playing the game that YT wanted me to play, to their benefit. Since chasing "more" never ends, and every surpassed hurdle results in yet another one in the distance, it can quickly lead to burnout and asking yourself questions like, "why am I even doing this?". Worse, focusing too much on the metrics can cause you to do things that are ultimately counter-productive. For example, making a ton of videos optimized for clicking so that I could get 1M subscribers and monetize with ads is clearly a thing YT would like me to do. But to do that, you lean a little more into click-baity things, and start choosing topics based on their likelihood of being successful from a metrics perspective. And since frequency matters, you maybe cut corners on videos because it often makes more sense to put out more of lower quality than less of high quality if the objective is maximizing metrics. But then what are you left with, and are you proud of it? If I could do it again, I would spent more time on answering the "what's it for?" question, and then ignore the metrics unless your answer ends up being, "To become the Mr. Beast of X". In my experience, the best benefits have been 1/ the serendipitous view that impresses someone and leads to a real-world opportunity and 2/ pride and reputational benefits in having the best video on a particular topic that then becomes the standard, and adds lots of value to lots of people. Those benefits are realized by taking care and making the best videos you possibly can, not by optimizing the metrics.
- devfig 4y ago
  Thank you for the warning. Yes it can get pretty addictive checking the numbers all the time. I have no intention of becoming the next Mr Beast so there is no worry there. I have a big list of technical topics I want to cover but there is definitely a worry that no one will watch them. I have been releasing 2 videos each week but I will likely cut this down to 1 once I have grown a bit more. Otherwise, I can definitely see it leading to burnout.
- poulpy123 4y ago
  Almost all channels, even the ones technically focused, are now using clickbait thumbnails to the point that I installed a firefox add-on to replace the original thumbnail by a random thumbnail from the video. Not always at the advantage of the youtuber... > "To become the Mr. Beast of X" Not knowing Mr Beast this sentence sounds more like a pornhub advice :D
swighton 4y ago
I’ve found that content quality is much more important than posting consistency. This is because there’s a nonlinear relationship between views & quality. For example a video that is twice as good might be capable of getting 10 times as many views. If that’s true it implies that (within reason) spending more time to make a better video is the best strategy. Intuitively this makes sense: would it be better to make 1 mediocre video every day consistently OR 1 really good video every 1-3 weeks that gets 100x the views. I’ve heard the argument that YouTube rewards consistency, but I am anything but consistent with my videos [1](every 1-3 months) and I haven’t noticed any negative consequences. [1] YouTube.com/stuffmadehere
- metayrnc 4y ago
  You post extremely good quality videos. I agree with your arguments. Every time you drop a video, I make sure to watch it. It would not be the case if you posted everyday.
- devfig 4y ago
  Wow I see what you mean. I was planning on cutting down to 1 video a week once my channel had grown a bit but I can see from your channel that quality > quantity so I might do that sooner! Thank you.
- saalweachter 4y ago
  There's also a confounding factor in pushing yourself to do a lot of videos all at once: you may get some good practice in. Are you getting more views after a few months of consistently publishing videos because you are consistently publishing videos, or because you are getting better at making interesting videos?
- FemmeAndroid 4y ago
  This was my first thought as well. However, it’s worth noting that your videos are _exceptionally_ good. I drop everything to watch one when it comes out.
- pchristensen 4y ago
  Your new videos are a family night event at my house, complete with popcorn. There are so many great ones, but the chainsaw robot is our favorite - https://www.youtube.com/watch?v=ix68oRfI5Gw https://www.youtube.com/watch?v=ix68oRfI5Gw. That and the "robotically perfect mullet." And we all say "Oh wa cool." In short, thank you for your awesome videos and take your time to keep the quality so high!
riskable 4y ago
Do you want your life to revolve around whether or not you can keep the lowest common denominator entertained for 10 minutes at a time? Spending (maybe) hours and hours of your life every week doing nothing but video editing? If the answer is, "no" then you're never going to be "a YouTuber" (that makes enough money to live from your channel). I highly recommend doing what I do: Post videos because you want to help people, not entertain them. Also, every now and again I'll post a video just because making videos can be fun but it's fun for me... Whether everyone else has fun with it is mostly irrelevant :) If I make a few bucks from my tutorial videos about how to make an analog hall effect keyboard that'd be nice but really, I made them so I could point people to the video series to save myself a lot of time explaining things in chat messages. If enough people use those videos to gain that skill maybe we can move the world off of electromechanical switch technology (aka "cave man switches") some day.
- oceanplexian 4y ago
  You don't need a lot of editing if you produce useful content that's not filmed with a potato. Any time I post a car repair video, I get 100x the views of anything else I've done. No real editing is needed, other than stitching a few video clips together.
moron4hire 4y ago
I've done a number of these kinds of experiments across a variety of platforms, and over the 1-month period, the numbers looked very similar. The problem is that it doesn't scale. After that first month honeymoon period, the numbers don't grow as fast. After 3 months, they basically stop growing. "Just consistently post" is not a sufficient recipe for "success".
__mharrison__ 4y ago
What is the "4-6 second rule"?
- steveklabnik 4y ago
  The article defines it: > Generally, something should happen on screen every 4 - 6 seconds. If you are building an entertainment channel then this is more like 1 - 3 seconds.
deleted 4y ago
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koinedad 4y ago
Those seem like pretty encouraging numbers. I have recently started from scratch and it has been very slow going.
more_corn 4y ago
I started ignoring clickbait. This is what happened.
wetmore 4y ago
There are so many ads on your page.
- devfig 4y ago
  Sorry about that. I had Google Adsense auto ads on. Not sure if they turn up the number of ads based on traffic. Turned them right down now.
atum47 4y ago
≥ To begin with, your video is only going to be shown to your subscribers. Not the case for me. I have two channels. One where I post stuff and another where I watch stuff. The channel that watches stuff subscribes to the channel that post stuff. It almost never show my videos. I have 303 subscribers and 7 views on my last video. YouTube is broken as heck. At least 10% of my subscribers should be shown my videos.
didgetmaster 4y ago
I post a new video about once a month that demonstrates a particular feature of my new data management system. I think short (5 to 10 minutes) videos are the best and focus on how to do one thing well. My latest one (https://www.youtube.com/watch?v=Va5ZqfwQXWI https://www.youtube.com/watch?v=Va5ZqfwQXWI) compares a few simple SQL queries on a moderately large DB table (22 columns, 7.6M rows) on SQLite (with and without indexes) and the same queries run on my system which doesn't need separate indexes (spoiler alert: my system is much faster).
deleted 4y ago
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chinchilla2020 4y ago
Stop obsessing over subscriber growth. Youtube is comprised of one big ocean and a land with millions of tiny lakes: 1. A homogenous demographic that drives the growth of most major channels 2. A heterogenous demographic of niche hobbies and educational material Your channel can never go viral if you cater to group 2. Each interest group is tiny. At best, you will get some of group 1 watching your niche channel out of osmosis. Group 1 is mostly children. Despite what youtube reports, most billion-view videos are kids videos. Most users are children. There is a reason Beluga, pewdiepie, and Mr.Beast are top channels. If you aren't hawking that sort of thing, youtube is not a good market for you to grow in.
DustinBrett 4y ago
In 2021 I did a live stream every Saturday for 52 weeks straight. It was actually a lot of fun as I was working on my side project most weekends anyway and I wanted to start streaming it. By the end of the first year I had about 1K subscribers, but most live streams still got the same viewership, if not less. I'm closing in on year 2 now and passed 2K subs recently. I echo some of the comments here about posting videos about things you want and not trying to play the YouTube game. Every time I have tried I've felt greasy, and it rarely helped. Even for my non-live stream videos, I almost always do them all in 1 go with no editing. It helps me get good at speaking, is more natural and take a lot less time to finish. My biggest problem has been motivation and time. I feel like I have a lot of videos I want to discuss, but doing the videos requires a certain energy that I've had trouble firing up lately. For anyone interested in checking out my channel/vids: https://www.youtube.com/c/DustinBrett https://www.youtube.com/c/DustinBrett

209 points by devfig 4y ago

dufmo 4y ago

1 Month and already incapable of writing a normal title.

deleted 4y ago
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falcolas 4y ago
The sad state of headlines and video titles. Even Veritasium, an otherwise reputable channel, has jumped this shark.
- bradlys 4y ago
  They explained in a video why they do it… Most creators are explicit in why they do it. If they didn’t - their channel wouldn’t reach as far as it did otherwise.
  - falcolas 4y ago
    Oh, I completely understand why they did it. And why they have the thumbnails of a person looking shocked at whatever the subject matter is. But I hate it. The change is a tangible downgrade that cheapens the channels who do it. I'm glad for them that they have a larger reach, but I'm no longer a part of that reach because I can't stomach the chintzy thumbnails and titles designed to appeal to first-graders. I voted with my feet on that change. Maybe that's just me.
    - bradlys 4y ago
      I find this as childish as to not read a book because it doesn’t have a flashy cover.
      - falcolas 4y ago
        As you pointed out above, presentation matters. Quite a bit. The tricky bit is that "matters" works in both directions. And the only method I have - that any of us has - when it comes to discouraging clickbait... is not to click. Choosing to use what agency I have available to me is hardly childish.
      - ad404b8a372f2b9 4y ago
        It's more like not reading a book because it has a flashy cover. Sex sells but I won't buy a book about physics that has a woman in a bikini on the cover. It's about the signals you send as an author.
        bradlys 4y ago
        It’s just as childish because you’re making assumptions about the content based off a cover. It’s no different. Something something MLK quote something something.
        falcolas 4y ago
        They made no assumptions about the content. They simply expressed a distaste for the cover. To continue the analogy, there are plenty of physics textbook manufacturers, and not all of them decide to use sex to sell their textbooks. Choosing to not engage with a blatant marketing tactic and picking another textbook is a perfectly valid action for someone of any age.
        jerf 4y ago
        "Don't judge a book by its cover" is a lie-to-children; there's some truth to it, but if I were making a list of sayings we tell to children and how truthful it is, this one would actually be rather far down my list. Judging things by their cover is generally effective. The horde of exceptions stampeding into your mind and encouraging you to hit "Reply" and start to list them are exactly that: Exceptions. There are, admittedly, rather a lot of them. I look over at my bookshelf and I could show you some myself. Nevertheless, it really is a better heuristic than a lot of people would care to admit. Part of this is because covers have a lot of intentionality in them. People deliberately imbue them with information. I don't ignore them. Mind you, I might not come to the intended conclusions... to take one clear example, the intentional message being sent by romance book covers and the one I receive are fairly different. Nevertheless, in the end, both I and the publisher are generally satisfied by the transaction, even if they might prefer I buy it anyhow, I'm not in the target audience and they know that.
    - blondin 4y ago
      same here. i straight up ignore these videos, no matter who posted it. if you have to have an arrow pointed to something in your thumbnail. or have to make a shocking face, you do not value me or my time. there are many other videos to watch. i have ignored many that follow this rather dumb trend. and i still can get to the bottom of my watch later, guys.
- MisterSandman 4y ago
  To be fair, Veritasium lost a lot of credibility with their Waymo-sponsored self driving video.
deleted 4y ago
[deleted]
atom-morgan 4y ago
But you clicked.
- OJFord 4y ago
  Can't speak for GP, but the only thing it made me click was the 'flag' button. (Because titles like this are the exception to the 'as in TFA' rule, and generally are de-Buzzfeedified either by submitter or mod.)
- distances 4y ago
  Not the GP, but I didn't click and rather decided to check the comments for a summary. Thankfully someone usually adds that for clickbait title articles.
  - pessimizer 4y ago
    Clicking on the headline on HN is still clicking on the headline. It's a mystery, people are tortured by mysteries. "How the Contents of this Tiny Green Box Completely Changed My Priorities!" There were one or more homeless teen spare-changers that loitered around Pioneer Square in Portland, OR in the 90s who would tell people riddles, and charge them for the answers.
fiat_fandango 4y ago
As an educated person, it's actually insane how hard it is to create click-bait / engaging thumbnails and titles.
- jerf 4y ago
  You may be doing it wrong, no sarcasm nor insult intended. You shouldn't be sitting down and racking your brain to generate one from scratch. You build up a set of functional templates, then poke over the templates for which one happens to fit this video best. It's one step up from the classic Mad Libs game [1], except you can tweak the stock phrases a little bit, too. I fully expect that all the biggest YouTubers either have, or have had, a literal list of title templates to use. You can of course build your list up in about 15 minutes of doomscrolling YouTube. (Possibly without being logged in.) The clickbait is the result of an evolutionary process. You can't beat it de novo, you can only harness it. It's one of the reasons it's so infuriating to some of us. "I Clicked This Link And You Won't Believe What Happened Next!" + Shocked Face is so easy it's almost insulting. [1]: https://en.wikipedia.org/wiki/Mad_Libs https://en.wikipedia.org/wiki/Mad_Libs if you don't know this cultural reference.
  - fiat_fandango 4y ago
    I couldn't agree more ;)
azangru 4y ago
And there are so... many... ads... on that page

dmix 4y ago

I found the same thing when I was blogging and also running marketing for my small business. How successful it was was almost directly dependent on my time commitment. These sorts of things almost always have a compounding sort of growth that benefits from lots of attention in a consistent timeframe. The algorithms are also primed to show users something they already recently searched for or a profile you recently watched. The odd content will rank well on Google and have maybe ~1-10yrs of extended viewership or traffic. But today's internet rewards newness.

nonethewiser 4y ago
This seems to encourage quantity over quality. I just imagine writing frequent blog posts and think the quality of insight (not writing, necessarily) would be inversely related to frequency of publishing. This makes me think a text generating AI would (sadly) be a highly effective tool. I say "sadly" because I think about the front page of google's search results for something and all you see are meaningless blog posts which are written with buzzwords to satisfy SEO.

JadeNB 4y ago

Slightly de-clickbaiting: First-level table of contents: > Subscriber growth > Views > Watch Time > Impressions, Click-Through Rate and View Duration > How I am improving my videos > What’s Next? Opening paragraphs, paraphrased: > It takes a long time to grow on YouTube, and I knew this going in but I have been pleasantly surprised with my growth in the first month. > Before October 2022, I had posted 3 videos, none of which had many views and I had a total of 51 subscribers. > As of 1st November, I now have 135 subscribers.

ttpphd 4y ago
Thank you! One sentence summary: Posting consistently for 1 month increased subscriber count from 51 to 135.

xaviel 4y ago

Great work! keep going!

criddell 4y ago

> I have been trying to improve engagement Does YouTube expose that metric? What does it mean?

cmeacham98 4y ago
"Engagement" on YouTube typically means likes/comments on your videos. It is well understood that the YouTube algorithm treats engagement as a significant positive signal to recommend your video to non-subscribers (or even, with enough traction, on the home page).
- criddell 4y ago
  Does YouTube give you a numeric score for engagement?
  - cmeacham98 4y ago
    Not to my knowledge. Youtube's analytics generally don't give computed magic numbers like that, they give information like "number of comments per minute when the video released" or "average watch time" or "ratio of likes to views". The exact way these numbers are combined in the algorithm isn't revealed (and I assume is ever changing).

asicsp 4y ago

I started posting videos regularly from March this year (probably had 10-20 subscribers before, now have 150+) >If you watch some of my earlier videos there are a lot of “um’s” and “ers”...started with writing full scripts I trained myself to go silent instead of ums/aahs/ers. I then changed how I recorded videos a bit so that I can simply use https://github.com/noisetorch/NoiseTorch https://github.com/noisetorch/NoiseTorch to remove all the silent portions. >Writing full scripts did have the benefit that they could more easily be converted into blog posts. I'm kinda opposite. I was already consistently blogging and have now started adding videos (mostly for short tip posts, haven't tried for longer posts yet).

devfig 4y ago
Yes that’s a good tip. I have been using the app recut to cut out all the pauses and unwanted bits.
- bombcar 4y ago
  For those doing this, be sure to check the settings and have someone watch the result - if you're "showing screen" it can be fine but if you're "showing face" and the end result makes you look like you're flickering in and out of existence and spazzing, it can be entirely distracting.
  - asicsp 4y ago
    Good point about showing screen vs face differences. I do screen recordings - it is a bit jarring sometimes even after adjusting how I record taking into account that I'll be pruning silent parts.
majewsky 4y ago
> I trained myself to go silent instead of ums/aahs/ers. As someone struggling with the same affliction, might I ask how you trained for that?
- delecti 4y ago

fiat_fandango 4y ago

Thanks for writing about your experience! I think too many educated / computer science focused creators get demotivated when they see the kind of low brow "viral" content that's plaguing youtube currently (yes, I mean Mr. Beast). Mr. Beast type content is to me more mind numbing than TikTok - it makes creators like Logan Paul and low brow comedy podcasts look like academics in comparison. I recently started dipping my toes in AI again, even building some tooling for GPU deployments for stable diffusion etc after a friend (less technical) ended up with a GPU mining farm that was burning a $60k hole in his pocket every month when ETH mining dried up. As a result, I found a curious niche and started making admittedly not very good videos of me attempting to create more approachable AI text to image content for a slightly less technical audience. I've been pleasantly surprised by how warm, interested and excited my small audience has been. If anyone would like to check out the channel here's a link - https://www.youtube.com/channel/UCttqpACIkQqh83L2cHrY9Gg https://www.youtube.com/channel/UCttqpACIkQqh83L2cHrY9Gg I'm working on some internal projects as a part of my channel, a big part are some active developments with the Stable Hoard project. Edit - goes without saying, many of my early videos are really bad, my speech is hard to follow etc. Ironically since I'm full remote, this has actually helped rehab my speech a bit and give me something technical outside of work to do sort of creative things with. I'd be lying if I didn't intend to turn this into a revenue stream at some point, probably starting with a mailing list.

alphabetting 4y ago
>I think too many educated / computer science focused creators get demotivated when they see the kind of low brow "viral" content that's plaguing youtube currently new content creators should try to not be discourage by this. at youtube's scale there will always be viral lowbrow content because that's what the majority of general public wants to consume. if your content is good and consistent the relevant people who follows your area will eventually find it from their algo.
- fiat_fandango 4y ago
  I certainly agree - I still think most creators underestimate the necessity of putting in some leg-work to understand your audience and attaching your channel to a niche that has an existing audience at all. Something that I ended up doing by accident was identifying a niche that a) was low risk (nothing political etc), b) had decent reach, and c) ended up with most of my traffic coming from "browse" and not "search". Initially, I had no idea traffic coming from "browse" was indicative of content that would likely drive more long-term value outside of "news" videos. Ironically, videos that feature community drama unfortunately still are my best performing videos.

dncornholio 4y ago

YouTube does not care about the audio or video quality itself. It only cares about the numbers of views, likes, etc.

r0fl 4y ago
Youtube cares about click through ratio on the thumbnail + % of total video watched more than everything else combined.
CM30 4y ago
This is true of any platform to be honest. You could be a terrible writer and still do well on sites like Medium or Substack. Be a terrible musician and do well on Spotify or SoundCloud. Be a terrible artist and do well on all sorts of platforms. Whether people like it or not, the production values involved in a piece of work have only the loosest correlation to whether it'll do well.
solarkraft 4y ago
Quality is pretty subjective. They try to quantify what people like (or rather what people will watch).

CM30 4y ago

YouTube is definitely a platform where posting very often on a consistent basis is the easiest way to succeed there. But at the same time it's also one where becoming successful often means suffering from crippling burnout, since it's very difficult to keep that schedule up without sacrificing everything else in your life, and forcing yourself to post content when you really didn't have any good ideas left. I know a lot of people that quit altogether because of that, or because of related issues (like getting RSI style hand injuries from working on stuff too much).

ElijahLynn 4y ago

Big thanks for writing about your experience here, I've been thinking about doing this at some point for passive income, including livestreaming open source SaaS apps I want to build. This gives me a little hope! It was also good to know I need at least 1,000 subscribers!

ElijahLynn 4y ago

This article would also make for a good video, me thinks! I actually tried clicking your first screenshot, thinking it was a video summary of the article.

pirate787 4y ago

Thanks for the great post! I'm curious - roughly how much income does this level of engagement generate on YouTube?

JonathanBuchh 4y ago
> When it comes to YouTube monetization you need to have 1,000 subscribers and 4,000 watch hours over a 12-month period. > As you can see I am not there yet by a long shot!

zagrebian 4y ago

Why does this web page need JavaScript to turn on the lights? The text is unreadable without it.

photochemsyn 4y ago

I appreciate the author's enthusiasm for their subject, but titles like '8 Data Structures in 10 minutes' make me lol. Practically speaking the engagement-centric approach this post appears to advocate for is likely to fail in the long run, if the goal is to build something lasting and not just a short-term experiment. For example, one of the more successful and lasting computing tutorial Youtubers is TheCherno, basically focusing on C++ and game engines and graphics. Clearly, a lot of effort goes into each post, and even though they're perhaps not as frequent, over time they do very well: https://www.youtube.com/c/TheChernoProject https://www.youtube.com/c/TheChernoProject

bombcar 4y ago

Post content consistently. Listen to the comments posted (you have so few views it's easy to do). Adjust things slowly and keep plugging along.

1024core 4y ago

I've been contemplating creating YouTube videos like the Khan Academy ones, but for a niche area. The aim is to help students understand the subject, so I don't need a camera. But I do need some form of a touch device where I can write, draw graphs, show text, etc. and just record that. And there will be no monetization. Anyone have any recommendations for such a setup?

dxbydt 4y ago
This is what I use - An inswan document camera is $99. itube studio is $20. Connect the inswan to your laptop. Now you can use regular paper pencil to write, draw graphs, show text, pictures etc. Use PhotoBooth to make a video, which is an mov. Then use itube studio to convert it to "Youtube" mp4, which has the right codec etc, & then upload to youtube.
- 1024core 4y ago
  Thanks! I was hoping to use my iPad to do the drawing, etc. as my drawing skills are non-existent. Is there a way to "screencast" an iPad screen and convert that into a video?

coreyp_1 4y ago

I'm recording a series where I'm creating a new programming language. Shameless link here: https://www.youtube.com/playlist?list=PLZqirAnnqaCZ8lT8w7p2PUB7tqrId7d89 https://www.youtube.com/playlist?list=PLZqirAnnqaCZ8lT8w7p2P... I haven't posted it here yet as a "Show HN", because I don't think that I'm far enough along. But I have averaged more than one video a day since I started. Disclaimer: This is 100% live coding in Vim. You are my rubber duck. I make mistakes. The most recent video will be going up soon, in which I track down a memory leak. Last night I added "if..then" statements, but that video is not finished editing yet. I don't have a massive following, and since I don't do the "fast paced, instant gratification" type of videos, I doubt that I'll ever develop a large following. But that's not the point. I wanted to put this out there simply because I thought that it should exist. Also worth noting: This is not a copy of the "Crafting Interpreters" book by Robert Nystrom, although I think it's a great book!

pjc50 4y ago
> This is 100% live coding in Vim I don't understand why anyone would watch this at normal speed. I see that live coding is a thing, but .. why?
- coreyp_1 4y ago
  Because sometimes it's about the journey as much as the destination. Also, because it shows how software development actually happens. It shows how to solve syntax errors. How to think through problems. It shows the power of the tools. It demonstrates my ability, and also my lack thereof. It's why I love programming. If you only want to see the finished product, then fine. There are plenty of products already in existence. But if you want to see how it's made, then you can now see that, too. That, and I'm amazed at the power of things like Bison, Flex, Doxygen, ICU, Vim, etc., and it's a way to show it off. It also shows how to approach the organization of a large project, and a few gems with the Makefile (in my opinion). I know it's not for everyone, but I love stuff like this! I've watched people live code game engines, etc., but I couldn't find anything about coding a programming language. So I'm creating it myself.
- kragen 4y ago

jjslocum3 4y ago

By way of thanking you for this informative little summary of issues involved in creating YouTube content, I went ahead and subscribed. I'd be interested to hear from you in a few days what impact this HN post had on your subscriber numbers.

devfig 4y ago
Yes, I don’t think I have ever had so many people on my website at once. Good job it is hosted with Cloudfront and S3! I am sure it will die of quite quickly but I have had 33 people subscribe since posting this an hour ago. So thank you for everyone that has.

TruthWillHurt 4y ago

It's an interesting read, and good luck if that's what you want to do. But for me it feels like you work for youtube. You setup your room for them, Record hours of content for them, They even tell you you need to do it on a weekly basis if not daily... And all for no pay, Or the priviledge of getting small change and forever fearing being "de-monetized"... No thanks.

j4pe 4y ago

It's charmingly on-theme for the title of this HN post to be a Youtube-style clickbait, but we should probably edit it to something more informative.

agentofoblivion 4y ago

I would be cautious about going down this road. For context, I have YT channel with >12k subscribers that is also for technical content. When I was similarly early on, I found myself in a similar place, thinking a lot about growth and metrics. I came to realize that I was playing the game that YT wanted me to play, to their benefit. Since chasing "more" never ends, and every surpassed hurdle results in yet another one in the distance, it can quickly lead to burnout and asking yourself questions like, "why am I even doing this?". Worse, focusing too much on the metrics can cause you to do things that are ultimately counter-productive. For example, making a ton of videos optimized for clicking so that I could get 1M subscribers and monetize with ads is clearly a thing YT would like me to do. But to do that, you lean a little more into click-baity things, and start choosing topics based on their likelihood of being successful from a metrics perspective. And since frequency matters, you maybe cut corners on videos because it often makes more sense to put out more of lower quality than less of high quality if the objective is maximizing metrics. But then what are you left with, and are you proud of it? If I could do it again, I would spent more time on answering the "what's it for?" question, and then ignore the metrics unless your answer ends up being, "To become the Mr. Beast of X". In my experience, the best benefits have been 1/ the serendipitous view that impresses someone and leads to a real-world opportunity and 2/ pride and reputational benefits in having the best video on a particular topic that then becomes the standard, and adds lots of value to lots of people. Those benefits are realized by taking care and making the best videos you possibly can, not by optimizing the metrics.

devfig 4y ago
Thank you for the warning. Yes it can get pretty addictive checking the numbers all the time. I have no intention of becoming the next Mr Beast so there is no worry there. I have a big list of technical topics I want to cover but there is definitely a worry that no one will watch them. I have been releasing 2 videos each week but I will likely cut this down to 1 once I have grown a bit more. Otherwise, I can definitely see it leading to burnout.
poulpy123 4y ago
Almost all channels, even the ones technically focused, are now using clickbait thumbnails to the point that I installed a firefox add-on to replace the original thumbnail by a random thumbnail from the video. Not always at the advantage of the youtuber... > "To become the Mr. Beast of X" Not knowing Mr Beast this sentence sounds more like a pornhub advice :D

swighton 4y ago

I’ve found that content quality is much more important than posting consistency. This is because there’s a nonlinear relationship between views & quality. For example a video that is twice as good might be capable of getting 10 times as many views. If that’s true it implies that (within reason) spending more time to make a better video is the best strategy. Intuitively this makes sense: would it be better to make 1 mediocre video every day consistently OR 1 really good video every 1-3 weeks that gets 100x the views. I’ve heard the argument that YouTube rewards consistency, but I am anything but consistent with my videos [1](every 1-3 months) and I haven’t noticed any negative consequences. [1] YouTube.com/stuffmadehere

metayrnc 4y ago
You post extremely good quality videos. I agree with your arguments. Every time you drop a video, I make sure to watch it. It would not be the case if you posted everyday.
devfig 4y ago
Wow I see what you mean. I was planning on cutting down to 1 video a week once my channel had grown a bit but I can see from your channel that quality > quantity so I might do that sooner! Thank you.
saalweachter 4y ago
There's also a confounding factor in pushing yourself to do a lot of videos all at once: you may get some good practice in. Are you getting more views after a few months of consistently publishing videos because you are consistently publishing videos, or because you are getting better at making interesting videos?
FemmeAndroid 4y ago
This was my first thought as well. However, it’s worth noting that your videos are _exceptionally_ good. I drop everything to watch one when it comes out.
pchristensen 4y ago
Your new videos are a family night event at my house, complete with popcorn. There are so many great ones, but the chainsaw robot is our favorite - https://www.youtube.com/watch?v=ix68oRfI5Gw https://www.youtube.com/watch?v=ix68oRfI5Gw. That and the "robotically perfect mullet." And we all say "Oh wa cool." In short, thank you for your awesome videos and take your time to keep the quality so high!

riskable 4y ago

Do you want your life to revolve around whether or not you can keep the lowest common denominator entertained for 10 minutes at a time? Spending (maybe) hours and hours of your life every week doing nothing but video editing? If the answer is, "no" then you're never going to be "a YouTuber" (that makes enough money to live from your channel). I highly recommend doing what I do: Post videos because you want to help people, not entertain them. Also, every now and again I'll post a video just because making videos can be fun but it's fun for me... Whether everyone else has fun with it is mostly irrelevant :) If I make a few bucks from my tutorial videos about how to make an analog hall effect keyboard that'd be nice but really, I made them so I could point people to the video series to save myself a lot of time explaining things in chat messages. If enough people use those videos to gain that skill maybe we can move the world off of electromechanical switch technology (aka "cave man switches") some day.

oceanplexian 4y ago
You don't need a lot of editing if you produce useful content that's not filmed with a potato. Any time I post a car repair video, I get 100x the views of anything else I've done. No real editing is needed, other than stitching a few video clips together.

moron4hire 4y ago

I've done a number of these kinds of experiments across a variety of platforms, and over the 1-month period, the numbers looked very similar. The problem is that it doesn't scale. After that first month honeymoon period, the numbers don't grow as fast. After 3 months, they basically stop growing. "Just consistently post" is not a sufficient recipe for "success".

__mharrison__ 4y ago

What is the "4-6 second rule"?

steveklabnik 4y ago
The article defines it: > Generally, something should happen on screen every 4 - 6 seconds. If you are building an entertainment channel then this is more like 1 - 3 seconds.

deleted 4y ago

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koinedad 4y ago

Those seem like pretty encouraging numbers. I have recently started from scratch and it has been very slow going.

more_corn 4y ago

I started ignoring clickbait. This is what happened.

wetmore 4y ago

There are so many ads on your page.

devfig 4y ago
Sorry about that. I had Google Adsense auto ads on. Not sure if they turn up the number of ads based on traffic. Turned them right down now.

atum47 4y ago

≥ To begin with, your video is only going to be shown to your subscribers. Not the case for me. I have two channels. One where I post stuff and another where I watch stuff. The channel that watches stuff subscribes to the channel that post stuff. It almost never show my videos. I have 303 subscribers and 7 views on my last video. YouTube is broken as heck. At least 10% of my subscribers should be shown my videos.

didgetmaster 4y ago

I post a new video about once a month that demonstrates a particular feature of my new data management system. I think short (5 to 10 minutes) videos are the best and focus on how to do one thing well. My latest one (https://www.youtube.com/watch?v=Va5ZqfwQXWI https://www.youtube.com/watch?v=Va5ZqfwQXWI) compares a few simple SQL queries on a moderately large DB table (22 columns, 7.6M rows) on SQLite (with and without indexes) and the same queries run on my system which doesn't need separate indexes (spoiler alert: my system is much faster).

deleted 4y ago

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chinchilla2020 4y ago

Stop obsessing over subscriber growth. Youtube is comprised of one big ocean and a land with millions of tiny lakes: 1. A homogenous demographic that drives the growth of most major channels 2. A heterogenous demographic of niche hobbies and educational material Your channel can never go viral if you cater to group 2. Each interest group is tiny. At best, you will get some of group 1 watching your niche channel out of osmosis. Group 1 is mostly children. Despite what youtube reports, most billion-view videos are kids videos. Most users are children. There is a reason Beluga, pewdiepie, and Mr.Beast are top channels. If you aren't hawking that sort of thing, youtube is not a good market for you to grow in.

DustinBrett 4y ago

In 2021 I did a live stream every Saturday for 52 weeks straight. It was actually a lot of fun as I was working on my side project most weekends anyway and I wanted to start streaming it. By the end of the first year I had about 1K subscribers, but most live streams still got the same viewership, if not less. I'm closing in on year 2 now and passed 2K subs recently. I echo some of the comments here about posting videos about things you want and not trying to play the YouTube game. Every time I have tried I've felt greasy, and it rarely helped. Even for my non-live stream videos, I almost always do them all in 1 go with no editing. It helps me get good at speaking, is more natural and take a lot less time to finish. My biggest problem has been motivation and time. I feel like I have a lot of videos I want to discuss, but doing the videos requires a certain energy that I've had trouble firing up lately. For anyone interested in checking out my channel/vids: https://www.youtube.com/c/DustinBrett https://www.youtube.com/c/DustinBrett