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Magic Leap 2: The most immersive AR platform for enterprise
- neals 4y agoI feel like we're beyond video's with extreme closeup renders of gadgets and hardware. It's like, yeah, that's button, real closeup, I know.
- castrodd 4y ago"Could not load video." Yikes! Good luck, Magic Leap. This does not bode well.
- webwielder2 4y agoBlocked by ad blockers. A good vaporware joke, nonetheless!
- hprotagonist 4y agoOBEY
- viscanti 4y agoIn case you are curious, you missed out on about 90 seconds of video of AR goggles rotating around and around.
- JKCalhoun 4y agoOr perhaps welding goggles — hard to say. ;-)
- ruph123 4y agoDid they photoshop the glasses onto the two doctors in the photo below the announcement video? Looks fake as hell.
- IHLayman 4y agoYou are looking for the price like I was, and many pages are trying to snare you onto “speak to a specialist” links. Let me spare you the trouble, as you are looking for this page: https://www.insight.com/en_US/shop/partner/magic-leap/store.html https://www.insight.com/en_US/shop/partner/magic-leap/store.... If you’d rather not click (and I totally understand) let me tell you that the Leap 2 costs between $3200 for the base model and up to $5000 for the enterprise model, which gives you a better viewpoint.
- mey 4y agoPuts the price point in direct competition with Hololens.
- RajT88 4y agoIf both companies are successful (a big "If"), this means in some years, we'll be hitting another sci-fi milestone for what the future looks like. Thousands of dollars today, but in ~10 years, smartphone prices and hopefully smartphone battery life. It took a bit longer than we'd have liked, but like... Our present is starting to look like the future imagined back when I was a kid. It's very exciting. With a lot less Yakuza.
- happyopossum 4y ago> With a lot less Yakuza. Hey, we’re talking about the future - there’s still time.
- cercatrova 4y agoIt's interesting, the Cyberpunk style worlds were made in the 80s when Japan was still dominant, so people thought Japan would continue dominating. But that didn't quite turn out how we expected. So it's funny to see Japan still so prominently depicted in future settings, kanji on buildings and people with katana running around, but it's nowhere near like that in the real world.
- 4y ago
- muglug 4y agoI’ll never be able to get over the insanely fake promotional video for the original Magic Leap that demonstrated background occlusion, and not the ghostly overlayed image that the headset actually delivered. The project was presumably shrouded in such secrecy that the marketing folks had no idea what they were actually selling.
- swyx 4y agowhat a fall from grace from "flying whales!" to "here's google glass for the enterprise"...
- dmix 4y agoMeh this could turn out to be a success story. The original founder had more experience in medical and enterprise sales. He wasn’t a B2C type of CEO and probably was surrounded by yes men and the adoring media who fed into his ego. They obviously over played their hand and they were given tons of hype and probably felt the pressure. Not an excuse obviously. But we shouldn’t shame people for shooting for the moon and landing on earth. The fact they got some professionals to eventually run it and have real serious applications is ultimately a net positive for society. Eventually the price and tech might get practical for consumers, it makes sense to go up market / business before consumer.
- muglug 4y ago> But we shouldn’t shame people for shooting for the moon and landing on earth Sure, but in this case they were telling the public that they'd reach the moon soon, even though they were just building a new sort of plane.
- ericd 4y agoFrom what I've heard, their original device was pretty incredible, but large, and they weren't able to keep all the same benefits in the portable version. But that original version is what got everyone so incredibly pumped up.
- sergiotapia 4y agohttps://www.insight.com/en_US/shop/partner/magic-leap/store.html https://www.insight.com/en_US/shop/partner/magic-leap/store.... How does the specs of the enterprise edition compare to something like the PSVR2 or Project Cambria specs? I'm kind of new to VR. I found a real life demo of this item, I don't know why it's so hard to find actual footage of it at this point of the company's lifecycle. https://www.youtube.com/watch?v=v1-miutMA60 https://www.youtube.com/watch?v=v1-miutMA60
- chaostheory 4y agoMy guess is because it’s extremely underwhelming compared much cheaper standalone VR headsets with pass through. I predict the nail in the coffin will come once Apple finally releases the 3rd iteration of their upcoming headset
- MikusR 4y agoThose are different things (think apples and oranges). Closest thing is https://www.microsoft.com/en-us/hololens/buy https://www.microsoft.com/en-us/hololens/buy. And neither Magic Leap nor Hololens are VR.
- flyinglizard 4y agoAmusing to see how the new management was put on a mission to eradicate original founder Rony Abovitz’s legacy as part of their rescue. Rony was all about magical experiences and glamour, the new management made the logo ugly, removed any reference to entertainment and uses “Enterprise” more frequently than a Star Trek episode. This is what Magic Leap should always have been, no doubt.
- floatinglotus 4y agoThe ultimate vaporware. What ever happened to the whale demo?
- ilaksh 4y agoIt's not vaporware. It exists. Maybe not 100% as realistic as the demo, but still very immersive. The only problem is the field of view is still a bit lacking and they cost like $4000-$5000.
- fallingmeat 4y agowhat are the killer apps for this? maybe someone more bullish can summarize who this customer is?
- deleted 4y ago[deleted]
- dmix 4y agoTheir main value prop is any sophisticated work requiring extensive pre-planning in group settings or in a physical environment like surgeries, architecture, and work training. There’s tons of complex jobs like this in the military, healthcare, high end niche manufacturing, etc. There’s also the sales aspect where you help customers visualize products like a car demo to executives. The barrier seems to be customization and staffing the implementation. You could generalize some things like certain specialized surgeries and create platforms across other fields. But most might require a mix of 3d, coders, and designers/art directors. So we could see the equivalent of video production studios or web design shops for AR. Then these same shops will find patterns and develop products to generalize them.
- Pulcinella 4y agoHonestly I don’t think B2B/B2Gov is all that much more of a viable path for AR than B2C is. It’s certainly not the magic key to success that I’ve seen some point to (usually as “ohh yeah the helmet/goggles/headset is ugly, nerdy, and anti-fashionable, but we will just sell to business and the military who will require their employees to use it.”) AR is really going to need a killer app to take off (or at least light the way and show other’s what is possible.) I hope when Apple announces their AR glasses they have some really, really good apps and demos to show off along with solid development tools; what I don’t want to see is Tim Cook showing off some MOBA game no one has ever heard of and ending with “…and we can’t wait to see what you do with it.” Edit: For example, Daqri was one (but far from the only) AR companies that thought B2B was the way. They went out of business in 2019. https://techcrunch.com/2019/09/12/another-high-flying-heavily-funded-ar-headset-startup-is-shutting-down/ https://techcrunch.com/2019/09/12/another-high-flying-heavil...
- 4y ago
- jscheel 4y agoI made a snarky (maybe somewhat undeserved) tweet comparing Magic Leap to Theranos last year that pissed off Rony Abovitz. He pointed out that they were shipping their enterprise product. I still think the promise was wildly oversold, but at least they are making something.
- dannyw 4y agoHolmes has been convicted for fraud, Abovitz hasn't and probably won't be.
- jscheel 4y agoAbsolutely, hence me saying "undeserved". Here's the exchange, hopefully you can see where I clarified that I wasn't accusing him of fraud: https://twitter.com/jscheel/status/1393781004188389379 https://twitter.com/jscheel/status/1393781004188389379
- 6stringmerc 4y agoMagic Leap was a lot closer to the flying car that only had the one prototype but seemingly kept raising tons of cash…
- jscheel 4y agoI remember reading about Moller in the 90s, thinking “wow the future is gonna be amazing.”
- wombat-man 4y agoI think in that analogy, if Holmes had at least accepted limitations and started with a lab that fit on the back of a truck, but still needed a vial of blood as a step 1. The vision may be possible but you gotta start somewhere and you can't just do R&D for 20 years without revenue.
- gonehome 4y agoProbably more like general magic - lots of hype, promised more than what they could actually do. What they made was underwhelming and poorly timed. AR makes sense if the hardware is possible, I’m not sure we’re there yet.
- doctorhandshake 4y agoI have it on good authority that this link is direct to a cached page from their old site, with the new one being rolled out as we speak. Hence the broken links.
- bb88 4y agoIn 2022, the tech I'm hoping takes off is the Tilt5.
- germinalphrase 4y agoI assume the main sell is that you, I and a few of our friends could sit at a table, play a digital table top game while still being able to see and engage visually with each other?
- bb88 4y agoThat's the way it's marketed, but nothing says you can't mount the reflective mat vertically. This would be particularly useful for CAD, engineering, but also just plain old 3d gaming that doesn't cause problems with your equilibrium.
- nwatson 4y agoMagic Leap needs to do a second version of this "amazing" TED talk by Rony Abovitz ... https://youtu.be/w8J5BWL8oJY https://youtu.be/w8J5BWL8oJY
- aledalgrande 4y agoTEDx has lost so much quality over the years
- Havoc 4y ago>Could not load video I guess the immersiveness needs a bit more work
- scrame 4y agoHorseshit v2: Horseshittier!
- CitrusFruits 4y agoI couldn't help but laugh as the video kept on going on and revealing more and more inconvenient facets that are synonymous with AR. The tiny glasses, the top band, the cable, etc.
- jelling 4y agoThis website is pretty bad in terms of pitching the product. On a Macbook Pro, there is a giant black bar with nothing but the headline, which is then repeated in the video. The video itself tells me nothing about how it can improve an enterprise. And The macro fly-by of the device itself makes sense for a B2C product much mote than it does for a B2B product. Just weak across the board - feels like it might have been done internally even - and that's before we talk about how they've raised $3.5 BILLION dollars. In another life, I managed a team working on Google Glass and tbh I'm not surprised that they still don't have more compelling use cases. Hands-on training is a relatively niche market. And the medical example - separating conjoined twins - seems like it could be handled just as well or better via VR or just a standard display. The dirty secret of the space is that enterprises want to de-skill labor wherever possible to save costs. But if a step in the value creation process can be truly de-skilled it likely can be automated, and if it can't, human beings learn well enough that they don't need (or want) the goggles strapped to their face for long.
- neximo64 4y agoThe move from B2C to B2B is curious, it seems like the reason is B2C didn't quite have product market fit. It seems though the more realistic reason was they couldn't actually deliver on time.
- xaedes 4y agoWith B2B you don't necessarily need to convince the final users of the product.
- cycomanic 4y agoI remember that back when they were all the rage (and got huge investments) I met an employee at a coffee shop at an optics conference I was attending (I didn't know who they were at the time). IIRC she had been a postdoc at some research lab until a while before. She obviously didn't talk about what they were doing exactly, but more about the surreal experience working for them after uni. They had just bought several ebeam writers (multimillion $ equipment used in lithography) without anyone really knowing what they would use it for. It sounded a lot like they were just throwing lots of money at equipment for doing work on hype research topics (metamaterials was a big thing at the time) to see if it could solve some of their problems, but really without much thought on if it makes sense. She was talking about how it was cool to work for a place where there were absolutely no money constrains, but it also sounded a bit like "I am at a company but doing stuff which seems more blue sky research than at uni... Why?". To me the current wave of quantum computing startups sound very similar.
- ackbar03 4y agoi thought these guys were dead
- KaiserPro 4y agoAny word on how much light the lenses filter out? In the promo video it looks like you loose at least 30-60% light. edit supposedly 2000 nits, which is meant to allow it to be visible in normal light.
- GenericDev 4y agoThe global dimming feature is insanely good. And it's incredibly easy to use from a development perspective as well. You can simply set the dimming as a percentage value and it hides the world. It's incredibly impressive and to be honest it's a little surprising how good it is.
- Telemoto 4y agoI own a HTC vive pro. I showed it to my family and friends. No one was ever motivated enough to come back and play with it more. AR will also not become 'big' it will be a niche thing for certain jobs. ML I remember the school sport indoor area with a whale flying around. Yeah let's see how the future will look like. I don't think this will ever be the big thint
- printf_alex_ 4y agoI disagree. AR will become big since as we progress VR we'll do as we do with computers. Make smaller versions (like all these mini computers posts on HN) to carry with us, but with VR that is not quite possible since we would to stick cameras on the front of the lenses. You never see movies with people walking around with big VR headsets, they walk around with AR glasses and that would most probably be in the distant future.
- Telemoto 4y agoFor what? I got lasik to get rid of my glasses. There is nothing I'm currently missing. I'm contrary I'm actually trying to do less with my phone. I don't think people wanna sit in public transport wearing a gadget. I don't think anyone really wanna sit in a coffee place while wearing ar glasses. What do you think people would like to do with ar?
- bsenftner 4y agoThere will be stupid games, with prizes, and in a TikTok + Pokémon Go like event society will fad on it for a few weeks. Beyond that, AR has significant applications in technical fields simply as an in-field reference and augmented system state visualizer.
- Telemoto 4y agoYeah I'm not disputing that ar will be used by a project managerin on a big construction side were a digital twin exists. But I don't think we will see them 'normal' in our daily life's.
- LightG 4y agoWhere's my splashy whale?
- not_enoch_wise 4y ago“Dear God please let us get one more round of funding before this sham collapses”
- iamruinous 4y agoHey everyone. I'm Jade, VP of Product at Magic Leap. There's a lot of amazing tech in Magic Leap 2, better optics overall including a bigger FoV, better content solidity and text legibility, our dynamic dimming tech, great spatial audio, a powerful processor and GPU. It's tough to prove to everyone on HN how far we've come, but seeing is believing. If you get a chance to check it out at a conference or event, give it a shot. Its still early days for wearable AR in general, but we are really focused on making a great and open platform for developers to build their solutions for visionary businesses who are learning how to use AR in practical ways. If you have any questions about Magic Leap 2, ask away, I'll try to answer everything I can.
- bradgranath 4y agoThe only use case they explicitly define is for surgery. Does it do literally anything else? Vague allusions to "training" and "support" seem like grasping at straws.
- GenericDev 4y agoMan, you all are some of the biggest haters I've ever seen. I've gotten to wear and use both the Magic Leap 1 and Magic Leap 2. These devices are like wearing technology 15 years into the future. It's absolutely wild seeing what is possible. It's crazy because you all are hating so much, but they're out here shipping enterprise products and services and doing it as a first-in-class device. I'm especially confused because some of you are comparing this device to VR devices when it's a completely different product focus. VR != AR folks. And if you got the chance to try and see it, you would completely understand the vision. I'm incredibly hyped about Magic Leap and can't wait for this technology to become more widely available. What they're doing there is nuts, and exciting! All you all need to go touch grass.
- zmmmmm 4y agoGiven their past history I have no idea if this is real or not but I will say its exciting to see the VR/AR/XR space heating up again. If it is real then these will definitely push the boundaries of the form factors currently available and that is great to see. Having been a VR enthusiast for a while, I will say I am very confident there is something valuable in it. Halving the weight and doubling the resolution of the headsets is within sight and going to truly expand the range of possible / viable applications. What emerges in the end as truly valuable applications is an unknown but that's exactly why its fun to be around during these stages of the tech evolution.