5 ms·

> Guy Fieri opened up a pop-up restaurant in my town Translation: Some anonymous people that know more about spreadsheets than cooking decided to open a busine

> Guy Fieri opened up a pop-up restaurant in my town Translation: Some anonymous people that know more about spreadsheets than cooking decided to open a business in my town. They realized that making decent food is a slow and expensive way to build a brand recognition, so they entered into a licensing agreement with Guy Fieri instead.

trynewideas 4y ago
Not anonymous, and that's important. It's Virtual Dining Concepts,[1] who also did the Mr. Beast[2] ghost pop-up, the Barstool Sports ghost pop-up, and the Cake Boss spinoff ghost pop-up, and Steve Harvey's ghost pop-up, and the Kitchen: Impossible ghost pop-up, and Mariah Carey's ghost pop-up cookie shop, and the Five Nights at Freddy's ghost pop-up.[3] Their next step after Fieri was mass-licensing TikTokers and giving them restaurants. Their co-founder is Robbie Earl, one of the OGs of licensed restaurant chaining - he's a co-founder and still CEO of Planet Hollywood, who's using this trend to prop up some of his other restaurant properties. For instance, some of the Guy Fieri restaurants are run out of Buca di Beppo restaurant kitchens. I'll give you one guess who's chairman of Buca di Beppo. [1] https://www.foodandwine.com/news/guy-fieri-flavortown-kitchen-delivery-ghost-kitchens https://www.foodandwine.com/news/guy-fieri-flavortown-kitche... [2] https://www.foodandwine.com/news/tiktok-recipes-delivery-restaurant https://www.foodandwine.com/news/tiktok-recipes-delivery-res... [3] https://joinvdc.com/brands/ https://joinvdc.com/brands/
samstave 4y ago
A person very close to me is pretty darn senior at The French Laundry. Arguably the best restaurant in the world for a long time (yes it spawned a whole bunch of other restaurants...) But I have some pretty intimate knowledge about their business, and let me tell you - even though TFL knows a ton about cooking. Their payment to the employees and whatnot is not so great. For example, one of the things they do is put "Service is included" on their menus and such, which gives the customer the impression that tip is include. So imagine serving a table that spends $50,000 (yes this is common) on dinner -- and they dont leave a tip, and the servers are making $12 per hour. Seriously - this happens all the time.
- Scoundreller 4y ago
  > For example, one of the things they do is put "Service is included" on their menus and such, which gives the customer the impression that tip is include. Did they just translate a european menu without thinking about what it means? Because that customer's impression would be the correct interpretation.
- ballenf 4y ago
  So who was hurt in that scenario? Seems ok unless the servers were mislead during hiring.
  - samstave 4y ago
    https://i.imgur.com/t2P8jJG.png https://i.imgur.com/t2P8jJG.png
- sizzle 4y ago
  What’s the best things on their menu?
  - samstave 4y ago
    Oysters and Pearls. And yes this is not a euphemism.

trynewideas 4y ago

Not anonymous, and that's important. It's Virtual Dining Concepts,[1] who also did the Mr. Beast[2] ghost pop-up, the Barstool Sports ghost pop-up, and the Cake Boss spinoff ghost pop-up, and Steve Harvey's ghost pop-up, and the Kitchen: Impossible ghost pop-up, and Mariah Carey's ghost pop-up cookie shop, and the Five Nights at Freddy's ghost pop-up.[3] Their next step after Fieri was mass-licensing TikTokers and giving them restaurants. Their co-founder is Robbie Earl, one of the OGs of licensed restaurant chaining - he's a co-founder and still CEO of Planet Hollywood, who's using this trend to prop up some of his other restaurant properties. For instance, some of the Guy Fieri restaurants are run out of Buca di Beppo restaurant kitchens. I'll give you one guess who's chairman of Buca di Beppo. [1] https://www.foodandwine.com/news/guy-fieri-flavortown-kitchen-delivery-ghost-kitchens https://www.foodandwine.com/news/guy-fieri-flavortown-kitche... [2] https://www.foodandwine.com/news/tiktok-recipes-delivery-restaurant https://www.foodandwine.com/news/tiktok-recipes-delivery-res... [3] https://joinvdc.com/brands/ https://joinvdc.com/brands/

samstave 4y ago

A person very close to me is pretty darn senior at The French Laundry. Arguably the best restaurant in the world for a long time (yes it spawned a whole bunch of other restaurants...) But I have some pretty intimate knowledge about their business, and let me tell you - even though TFL knows a ton about cooking. Their payment to the employees and whatnot is not so great. For example, one of the things they do is put "Service is included" on their menus and such, which gives the customer the impression that tip is include. So imagine serving a table that spends $50,000 (yes this is common) on dinner -- and they dont leave a tip, and the servers are making $12 per hour. Seriously - this happens all the time.

Scoundreller 4y ago
> For example, one of the things they do is put "Service is included" on their menus and such, which gives the customer the impression that tip is include. Did they just translate a european menu without thinking about what it means? Because that customer's impression would be the correct interpretation.
ballenf 4y ago
So who was hurt in that scenario? Seems ok unless the servers were mislead during hiring.
- samstave 4y ago
  https://i.imgur.com/t2P8jJG.png https://i.imgur.com/t2P8jJG.png
sizzle 4y ago
What’s the best things on their menu?
- samstave 4y ago
  Oysters and Pearls. And yes this is not a euphemism.