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> Sources within Apple, a company notoriously shy of making public statements, have briefed media outlets with news of more advertising opportunities for those
by AlexandrB 4y ago
> Sources within Apple, a company notoriously shy of making public statements, have briefed media outlets with news of more advertising opportunities for those eager to promote their wares in the App Store.
> The planned ad placements include two additional slots in the App Store with a promotional placement on its “Today” tab where the paid-for slots will feature alongside editorialized content. The other planned ad placement will feature on app product pages where ads will be served under a tab that reads “You Might Also Like.”
We'll see if Apple's ad efforts extend beyond the App Store but even so, the incentives here are all fucked up. Why bother making App Store search better and cleaning up spam/scam apps when these problems enable a new revenue stream in the form of paid placements?
Incidentally, is the App Store yet another venue where you need to buy ad placement for your own product's name lest it be taken over by your competitors?
- api 4y ago> We'll see if Apple's ad efforts extend beyond the App Store but even so, the incentives here are all fucked up. Why bother making App Store search better and cleaning up spam/scam apps when these problems enable a new revenue stream in the form of paid placements? All commercial vendor app stores are trash fires. We need anti-trust action to force the ability to subscribe to alternative app stores. There's just no incentive to improve them once users are locked in and as you say there are often perverse incentives to do the opposite. I'm really glad both power users and developers on the Mac roundly rejected the Mac App Store. I actually do use it for things like communicator apps and other limited-scope apps since auto-updates are nice, but if Apple pushed app-store-only for Mac or even made installing apps outside the store too hard (pushing via dark pattern) it's one of the things that would drive me off the platform. I realize there are security benefits but like I said the App Store is a trash fire. They all are.
- jhenkens 4y agoI don't think I've relied on the app store search for anything except exact matches in half a decade. The greatest feature of the app store is that it handles app links. I just use search engines to discover apps then click the links to open in the app store. I still do wish they weren't quite so abusive in other ways of their monopoly - their pricing, and dev tooling fees, are pretty outrageous.
- matwood 4y agoSame, but you and I are technical. Does the average person rely on search engines and then just link in? IDK.
- minhazm 4y agoI'm not sure the average person is going out of their way to look for an app in the app store to solve their problem. I think they are just searching for something on Google, and if an app is recommended they might install it.
- behnamoh 4y agoOr maybe this job listing is a coy to throw off the competition. Am I to believe that Apple would post a job listing for such an important position instead of using their vast professional network to hire the right person for the job in-person?
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