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I think Apple has done a fantastic job of incremental improvements on their products rather than chasing the next cool thing. Can you name a company that has ac

I think Apple has done a fantastic job of incremental improvements on their products rather than chasing the next cool thing. Can you name a company that has actually been doing this better? For instance, they often resist new technologies like high refresh rate or OLED screens, 5G, etc., until they feel the technology is developed sufficiently and won’t impact battery life. There are other brands that compete by making a list of features rather than a coherent product. Of the examples you named, both the Touch Bar and the butterfly keyboard are gone now, and the latest Macs are the best Macs ever. That shows a willingness to try new things, while also showing that they have good judgement in the long term and a willingness to move away from what doesn’t work. Also, the iPad and Apple Watch haven’t been as important to Apple as the iPhone, but they are still original and category-defining products that I would call innovative. Not every new product needs to double your company’s market cap to be a big success in the category.

lumost 4y ago
I haven't worked at apple, but I suspect that this is the result of only having <20 core products (including services such as the app store). This generally implies that there are a very small number of internal employees who built those core products, and in most organizations this leads to a resistance to change. Some companies like to spam new products, others like to perfect what they have.
- nickelcitymario 4y ago
  I'm not sure if you're saying it's a bad thing that they have <20 core products? I've always considered that a strength and a remarkable show of discipline, especially when they're willing to kill perfectly good products in order to create imperfectly great ones.
- judge2020 4y ago
  Apple spent ~22B in R&D in 2021, but they definitely have large-scale decision makers expecting near-perfection on anything considered for released, probably before they even push it to DVT.
  - lumost 4y ago
    Resistance to change has an odd correlation with R&D spending. A company that refuses to change their products may spend more on R&D than one changing products all the time, as the cost of each change is much higher.
  - dekhn 4y ago
    R&D spending at FAAMG includes all software development work, regardless of whether it's research.
lisper 4y ago
> Can you name a company that has actually been doing this better? No. But that doesn't mean that Apple hasn't fallen prey to this phenomenon. It just means that they set the bar incredibly high to begin with. My first Apple was an Apple II, and I have never been without an Apple product since then. I currently own three Apple phones and eight Apple laptops. But for me the overall usability and quality of Apple products has been in decline over the last decade or so. I still run Mavericks on many of my machines because it was the last version of MacOS that Just Worked.
- majormajor 4y ago
  The MacBook design has only changed step-by-step in small increments since the 2003 aluminum Powerbooks. The iPhone has pretty similarly used just a couple of basic designs since 2013. So I'd definitely say Apple is best in class at incremental changes with the exception of the touchbar/butterfly MBPs. I'd just disagree with you over the quality: my M1 MBP is a big improvement over even the pre-touchbar ones in basically every way.
  - lisper 4y ago
    I'll see your M1 and raise you a trash-can Mac Pro, and the fact that anything other than a Mac Pro can't be upgraded. But it's actually more about the software than the hardware. Once upon a time Macs were the computer that Just Worked. But recent devices, including phones, tablets, and laptops, have major usability issues. It's more about the software than the hardware, but with Apple you literally cannot separate the two. Here are some war stories. I bought a brand new M1 MBA. I installed XCode. The install process produced a tiny little progress bar that required a microscope to see. It got very near the end and then got stuck for several hours just short of being done. There was absolutely no indication whether the process was actually hung and no apparent way to inquire. So I tried starting XCode and it worked. I assumed that all was in order and the progress bar just hadn't gotten updated. Then I updated the OS, which required a restart. But when I tried to restart I got a modal dialog saying that I could not shut the machine down because XCode was still in the process of being installed, and shutting down now could "damage my machine". Worse, the button to dismiss this dialog was inactive. There was no way to get rid of it. I ended up having to do a hard reset. And this is just one of many, many similar experiences. I've tried transferring data from one iPad to another, waited many hours, only to have the process fail. I've tried importing old iPhoto libraries to Photos, waited many hours, only to have the process fail. When these failures happen there is no indication of what went wrong or what I might be able to do about it. Just, "Sorry, an unexpected error occurred". I also really despise the new UI look and feel. Once upon a time it was easy to tell what was clickable and what was editable and what was static because all of these elements had different standardized looks. Now everything looks the same. Many UI elements are hidden until you hover over them. Apple devices have become the exact opposite of the easy-to-use discoverable devices they started out as. Using an Apple device today feels more like an old-style adventure game, complete with grues that randomly jump out and kill you for no apparent reason. But other than that, yeah, Apple devices are great.
guelo 4y ago
> both the Touch Bar and the butterfly keyboard are gone now Everybody was surprised by that because they've so rarely admitted that they were wrong. It took Jony Ive's departure for it to happen.
- jfk13 4y ago
  I realise it's uncool to say so, but I quite like the Touch Bar on my MBPro.
  - macintux 4y ago
    I find it valuable on occasion; I certainly understand why they were reluctant to give it up, but they should have either pushed harder for its success or given up sooner.
thereddaikon 4y ago
I can't really think of anyone who has done it well but I don't think Apple has either. They have released plenty of half baked products. The original apple watch is a good example, it was retroactively made the Gen0 and quickly killed. They had similar problem with the first Intel macs too and the original M1s weren't 100% either. I think sometimes they over estimate how ready a product is. The iPhone was amazing at launch but in retrospect it was missing almost everything.
- brokencode 4y ago
  I wasn’t saying that every product they release is perfect right out the gate. If your bar is perfection, then prepare to be disappointed. But Apple will stick with a product and keep on improving it generation after generation until it is excellent. It’s rare to see them go all into something then give up to chase the next shiny project like Google does.

lumost 4y ago

I haven't worked at apple, but I suspect that this is the result of only having <20 core products (including services such as the app store). This generally implies that there are a very small number of internal employees who built those core products, and in most organizations this leads to a resistance to change. Some companies like to spam new products, others like to perfect what they have.

nickelcitymario 4y ago
I'm not sure if you're saying it's a bad thing that they have <20 core products? I've always considered that a strength and a remarkable show of discipline, especially when they're willing to kill perfectly good products in order to create imperfectly great ones.
judge2020 4y ago
Apple spent ~22B in R&D in 2021, but they definitely have large-scale decision makers expecting near-perfection on anything considered for released, probably before they even push it to DVT.
- lumost 4y ago
  Resistance to change has an odd correlation with R&D spending. A company that refuses to change their products may spend more on R&D than one changing products all the time, as the cost of each change is much higher.
- dekhn 4y ago
  R&D spending at FAAMG includes all software development work, regardless of whether it's research.

lisper 4y ago

> Can you name a company that has actually been doing this better? No. But that doesn't mean that Apple hasn't fallen prey to this phenomenon. It just means that they set the bar incredibly high to begin with. My first Apple was an Apple II, and I have never been without an Apple product since then. I currently own three Apple phones and eight Apple laptops. But for me the overall usability and quality of Apple products has been in decline over the last decade or so. I still run Mavericks on many of my machines because it was the last version of MacOS that Just Worked.

majormajor 4y ago
The MacBook design has only changed step-by-step in small increments since the 2003 aluminum Powerbooks. The iPhone has pretty similarly used just a couple of basic designs since 2013. So I'd definitely say Apple is best in class at incremental changes with the exception of the touchbar/butterfly MBPs. I'd just disagree with you over the quality: my M1 MBP is a big improvement over even the pre-touchbar ones in basically every way.
- lisper 4y ago
  I'll see your M1 and raise you a trash-can Mac Pro, and the fact that anything other than a Mac Pro can't be upgraded. But it's actually more about the software than the hardware. Once upon a time Macs were the computer that Just Worked. But recent devices, including phones, tablets, and laptops, have major usability issues. It's more about the software than the hardware, but with Apple you literally cannot separate the two. Here are some war stories. I bought a brand new M1 MBA. I installed XCode. The install process produced a tiny little progress bar that required a microscope to see. It got very near the end and then got stuck for several hours just short of being done. There was absolutely no indication whether the process was actually hung and no apparent way to inquire. So I tried starting XCode and it worked. I assumed that all was in order and the progress bar just hadn't gotten updated. Then I updated the OS, which required a restart. But when I tried to restart I got a modal dialog saying that I could not shut the machine down because XCode was still in the process of being installed, and shutting down now could "damage my machine". Worse, the button to dismiss this dialog was inactive. There was no way to get rid of it. I ended up having to do a hard reset. And this is just one of many, many similar experiences. I've tried transferring data from one iPad to another, waited many hours, only to have the process fail. I've tried importing old iPhoto libraries to Photos, waited many hours, only to have the process fail. When these failures happen there is no indication of what went wrong or what I might be able to do about it. Just, "Sorry, an unexpected error occurred". I also really despise the new UI look and feel. Once upon a time it was easy to tell what was clickable and what was editable and what was static because all of these elements had different standardized looks. Now everything looks the same. Many UI elements are hidden until you hover over them. Apple devices have become the exact opposite of the easy-to-use discoverable devices they started out as. Using an Apple device today feels more like an old-style adventure game, complete with grues that randomly jump out and kill you for no apparent reason. But other than that, yeah, Apple devices are great.

guelo 4y ago

> both the Touch Bar and the butterfly keyboard are gone now Everybody was surprised by that because they've so rarely admitted that they were wrong. It took Jony Ive's departure for it to happen.

jfk13 4y ago
I realise it's uncool to say so, but I quite like the Touch Bar on my MBPro.
- macintux 4y ago
  I find it valuable on occasion; I certainly understand why they were reluctant to give it up, but they should have either pushed harder for its success or given up sooner.

thereddaikon 4y ago

I can't really think of anyone who has done it well but I don't think Apple has either. They have released plenty of half baked products. The original apple watch is a good example, it was retroactively made the Gen0 and quickly killed. They had similar problem with the first Intel macs too and the original M1s weren't 100% either. I think sometimes they over estimate how ready a product is. The iPhone was amazing at launch but in retrospect it was missing almost everything.

brokencode 4y ago
I wasn’t saying that every product they release is perfect right out the gate. If your bar is perfection, then prepare to be disappointed. But Apple will stick with a product and keep on improving it generation after generation until it is excellent. It’s rare to see them go all into something then give up to chase the next shiny project like Google does.