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Ask HN: Why is Substack so popular?
So, let me preface this by saying that I think it's possible to have a healthy discussion on this topic, and I am not trying to be overly judgmental of Substack.
But, I am genuinely curious why is it getting so popular and particularly here on Hacker News. Does it have some kind of a hidden feature that makes it very appealing?
My number one assumption would be that it uses a global userbase, so people who write on Substack can collect subscribers/readers much faster. Is that all there is to it?
I also know that Substack prefetches an email address (once you enter it on any Substack-based site) and then plasters it on all their other customer sites, which I _really_ hate about their platform.
But I can see the appeal in that, I guess.
- martibravo 5y agoFor me, I think their simplistic approach to blogging/newsletters is it's main benefit. Sign up, choose a subdomain/domain, upload a logo and start building a subscriber userbase! It takes no time to get up and running, and not having to care about billing/hosting/SEO/coding/design and such is very important for people who want to start writing fast and not worry about those things.
- draw_down 5y ago
- tharne 5y agoThey are very pro free speech, so you tend to get more interesting (and potentially more heretical) writers compared to other platforms.
- hall0ween 5y agoCould you provide a link or two of content that might be censored elsewhere? I am curious to read “banned literature”.
- briandear 5y agoHere’s one: https://alexberenson.substack.com/ https://alexberenson.substack.com/ (Former NY Times reporter)
- xyzzyz 5y agoHere is, for example, a post by unabashed Russian nationalist, in support of the Russian invasion of Ukraine, blaming “Western Supremacist (…) miscreants” for the blood being spilled: https://akarlin.substack.com/p/happening-the-ukraine-war-2022 https://akarlin.substack.com/p/happening-the-ukraine-war-202... One of his previous posts is his analysis of the (then, upcoming) war, its context, and causes. Of course, you need to take it with an open pit sized block of salt — eg he predicted that the Russia will most likely conquer Ukraine in less than a week. This, needless to say, turned to be laughably wrong, and makes rest of his analysis rather questionable. The point is, however, that you are unlikely to see this sort of unabashed (indeed, proud) and undistorted Russian perspective elsewhere in western media sphere — indeed, I wouldn’t be surprised if this comment got downvoted for “spreading Russian propaganda”. Myself, I think it is extremely important to understand the perspective and motivation of the enemy, so that you can predict their movements and effectively prevent or resist them.
- jimbokun 5y agoWhich is why publishing pieces like this is so important. Gives an insight into the thought processes behind starting and continuing this war, and why some Russians might be supporting Putin and the war, and what to expect going forward. Even wrong perspectives can be valuable and informative.
- deleted 5y ago[deleted]
- Inu 5y agoI'd say one example would be Curtis Yarvin: https://graymirror.substack.com https://graymirror.substack.com https://en.wikipedia.org/wiki/Curtis_Yarvin https://en.wikipedia.org/wiki/Curtis_Yarvin Also Nick Land: https://zerophilosophy.substack.com https://zerophilosophy.substack.com https://en.wikipedia.org/wiki/Nick_Land https://en.wikipedia.org/wiki/Nick_Land
- michaelt 5y agoAccording to [1] anti-vaxxers "have flocked to Substack, podcasting platforms and a growing number of right-wing social media networks over the past year after getting kicked off or restricted on Facebook, Twitter and YouTube." If you're interested in censored material more broadly, you might be interested in the ALA's most challenged books lists [2] which include such classics as "Of Mice and Men" and "Adventures of Huckleberry Finn" along with books as widely loved as "Harry Potter" and "James and the Giant Peach" [1] https://www.washingtonpost.com/technology/2022/01/27/substack-misinformation-anti-vaccine/ https://www.washingtonpost.com/technology/2022/01/27/substac... [2] https://www.ala.org/advocacy/bbooks/frequentlychallengedbooks/top10 https://www.ala.org/advocacy/bbooks/frequentlychallengedbook... https://www.ala.org/advocacy/bbooks/frequentlychallengedbooks/classics https://www.ala.org/advocacy/bbooks/frequentlychallengedbook...
- gurkendoktor 5y agoHere's what I would consider a boring example of such anti-vaxx heresy: https://www.eugyppius.com/p/maximum-vaccination https://www.eugyppius.com/p/maximum-vaccination According to this Guardian article, the "Center for Countering Digital Hate" (also mentioned in your article) would be happy if Substack hadn't given it the platform: https://www.theguardian.com/technology/2022/jan/27/anti-vaxxers-making-at-least-25m-a-year-from-publishing-on-substack https://www.theguardian.com/technology/2022/jan/27/anti-vaxx... The idea that Yet Another Generic NGO needs to "counter hate" because someone on the internet thinks the vaccine is not going to stop the pandemic is completely bonkers. What I want to say is, a lot of the controversy around Substack seems to be that it is not aligned with the Right Side in the Culture War. I think they have some great writers, but they're not the next WikiLeaks or anything.
- _bfhp 5y agoNot to lionize him as an important voice on the issue, but any of Greenwald's posts on gender.
- puffoflogic 5y agoWhat makes you think HN would allow such links?
- speeder 5y agoI became aware of substack after Gleen Greenwald moved to it after being censored by the newspaper he literally founded himself...
- GeekyBear 5y agoMatt Taibbi recently started a substack for anti-war Russian journalists whose work had been censored in Russia. https://russiandissent.substack.com/ https://russiandissent.substack.com/
- bigtex 5y agoEl Gato Malo, was banned from twitter for what was an innocuous post, probably for being 2 years ahead on the COVID narrative and used public data sources to refute the consensus on lockdowns. https://boriquagato.substack.com/ https://boriquagato.substack.com/
- Cthulhu_ 5y agoI mean I'm not opposed to people voicing their opinion as long as it's legal content and there's no algorithms that can be abused to push one article over another. I do believe this is an issue with other platforms like Twitter and Reddit; you can give everyone an equally sized soapbox to voice their whatsits on, but because of their algorithms and the other part of user interaction, upvotes, they open themselves up for algorithmic abuse, pushing the "controversial" opinions up higher. This was pretty obvious in 2015/2016 with the Trump campaign managing to get a lot of exposure everywhere. But it's also a self-reinforcing thing, because e.g. Twitter has earned millions from all of the engagement that anything Trump did on the platform; he tweeted, millions would flock to the replies, and tens or hundreds of millions would know that he tweeted through the thousands of news outlets that pounced on it. I'm pretty confident that if it wasn't for Trump, Twitter would've petered out years ago.
- mgh2 5y agoThe anti-paywall vs. Medium (limited articles) helps. The business model is also distinct in which domain experts are incentivized to create quality content due to their income directly tied to specialized niche subscribers.
- the_only_law 5y agoSubstack feels like Medium except instead of blogspam from overexcited junior React developers, you get blogspam from wannabe pseudo-philosophers. As other have mentioned the lack of Paywall is nice tho. Medium had one of the most frustrating iirc.
- version_five 5y agoThis is funny and somewhat accurate, certainly for 95% of what's on the sites. For me anyway, medium articles only usually come up when I'm trying to learn about, say, some aspect of data science (and usually read like something someone wrote it so they could put it on their resume). Substack seems to be much more about the authors, and there are a few popular ones that have gone "independent" and write there and have good followings. That, I think, is where substack can be good, if you like editorials from particular people, it's easy to follow them, and they have enough of such people. I wish there was some way to aggregate subscriptions to get a discount though, I feel like I would end up paying them more if I could get an "unlimited" version, though maybe the quality would go down because top folks would get paid less.
- the_only_law 5y agoYeah, despite the semi-joking nature of my post I have found good things in both Medium and Substack. This may be really bad over analysis combined with misremembering, but both sites felt like they reflected the HN users-base (or vice versa). I remember circa 2015-2016 Medium posts and HN comments felt in sync in regards to the tone, content etc. I feel the same thing with many Substack blogs seem feeling like an HN comment section turned into an article.
- joshstrange 5y agoI will never give Medium a single dollar and big part of that is their lying paywall. It always says "Login to view the rest of the article" or something like that. After you login you have a 50-50 chance that it will say something like "you've reached the end of your free article limit" or some variation on that. Sometimes visiting the same link again will show you the content. It makes zero sense and pisses me off every time I run into it.
- misiti3780 5y agoIt's pro free speech, which is the opposite of almost every other platform in 2022.
- throwmeariver1 5y agoYou mean because it's mostly gated communities they can be a bit more leisure with the ban hammer. :P
- mbesto 5y agoSo this is an interesting distinction. Isn't "free speech" much easier to support if your platform is zero/minimal discovery to it? I.e. if you actively are searching for <insert taboo topic> and subscribe to it, you're actively signaling your choice. Whereas, YT, Twitter, etc. content gets throw at you whether you like it or not.
- misiti3780 5y agoi think it is much easier for substack because of this.
- naoqj 5y agoTwitter wasn't like that. In the beginning you only received content you subscribed to. But they decided to change that.
- dasil003 5y agoWait, what? Twitter is still primarily (other than ads) content from people you follow, the main change is screwing around with non-chronological order. Unless you are talking about the Trending sidebar or something?
- naoqj 5y agoWhen I use it I get in my timeline popular tweets from accounts that I don't follow and likes given by people who I follow (these are not retweets). I shouldn't see either.
- lhnz 5y agoMany writers like them because they seem to have made both costly and cheap signals to show that they are on the side of writers: (1) they say they are "anti-censorship" and won't evict writers from their "private platform" (2) they let the writer own their audience / mailing list (so they can leave with their audience, if they want to) (3) they advanced money to popular writers These things with the addition of a simple writing/reading/subscription platform that isn't overrun with adverts gives writers confidence that substack is aligned with their interests and will make money while being on their side (this is true at least for now). Additionally, the financial success of many writers on the platform has raised the status of creating a substack. I think this is an important secondary effect -- you can disparage this as "pseudo-intellectual" but there are people that are winning from it and doing well is always cool. --- *Edit*: Put another way, Substack's success is due to realism. They've made a realistic attempt to incentivize excellent writers to writing on their platform. They incentivize even those that are already very popular, by not locking them in and by giving them control of their audience. They have even gone as far as giving very significant upfront financial incentives to get the most famous writers on the internet onto their platform. Other platforms try to own their writers and treat them like commodities producing SEO content. This was obviously not an attractive offer to talented or independent writers, let alone writers that have already grown huge audiences.
- superbaconman 5y agoAnother interesting thing is that they don't rank what's "popular" by clicks. Crazy good idea IMO
- lhnz 5y agoYes, it's very well-executed. I took a step back while writing my comment and realised that it must seem kind of like random success to some people. I don't think it is at all. Other startups tried to create "blog platforms" and worked on the product/technology/UI, but the founders of Substack took a look at "what will make good quality writers sign-up" and executed on this. It shows me that even when an idea looks simple and like it has been done before with no success, if your thinking isn't clouded by what has gone before and you actually have a new perspective and are able to understand the market incentives better than others you have a chance to do much better.
- WithinReason 5y agoI like it because I can subscribe through RSS
- rg111 5y agoIs it just me or finding and subbing to Substack pubs is really slow on feedreader apps?
- boplicity 5y ago1. They've astroturfed a lot. (By paying famous people to use their service.) This has given them a lot of credibility. 2. They basically solve the business model issue for writers, so you really can focus on the writing. At least, more so than the alternatives. 3. Their design is actually pretty nice, and focused on just two things: list building and content. 4. The defaults make sense, and solve real problems for people who want to make money with their writing.
- gruez 5y ago> 1. They've astroturfed a lot. (By paying famous people to use their service.) This has given them a lot of credibility. Paying for what is essentially celebrity endorsements seems like the exact opposite of "astorturfed".
- beaconstudios 5y agoI understand what they meant though: paying celebrities to join while giving people the impression that those celebrities joined by free choice* (ie because the platform was so great). * edit: free choice as in "not swayed by payment"
- skybrian 5y agoThey signed a contract of their own free choice because it was a good deal for them. This isn't hidden. There's no reason to hide it any more than a musician would hide getting signed by a record label.
- notahacker 5y agoSure, but it was a good deal for them because Substack advanced them a lot of money. Substack's platform features and general content creator revenue model may be better than most but are incidental to why those heavy hitters chose to join. Musicians complain a lot about Spotify being a poor deal for them financially, but there's no doubt it was an excellent deal for Joe Rogan.
- jdrc 5y agosomeone posted a twit where they explained how they get a lot more subscribers/followers in their newsletter with substack than wordpress. I guess substack is a lot more aggressive at this kind of marketing. So a lot of writers will prefer to post in it, especially since it looks clean until now.
- machineleaning 5y agohttps://twitter.com/bryan_caplan/status/1514323212972150785 https://twitter.com/bryan_caplan/status/1514323212972150785
- xyzzy21 5y agoSimply because censorship on other platforms of the FAANG is so extreme and anti-American that balanced and rational conversations are NOT POSSIBLE. So substitutes are found and substack is one of the major substitutes. Alt-media in general is the solution to censorship.
- mrfusion 5y agoI love sun stack but I really think they need a way to pool subscriptions or lower the cost. I’m not going to spend $100/month to follow my ten favorite bloggers.
- Nav_Panel 5y agoMost writers have free tiers? You can tell which posts you're missing by any given writer when you're on their free tier because it'll show the post as locked. In most cases, it's not stuff I'm interested in. But maybe I'd pay for The Diff someday...
- trynewideas 5y agoIt's the same problem as streaming services and a-la-carte programming. Maybe a side effect of subsidizing writers instead of subscriptions; it'd be easier to pull a "subscribe to 2 writers and get a 3rd subscription on us"-style deal and let the readers figure out who gets paid that Substack-funded bonus if they were spending more money on reader growth than popular writers, but it'd be less likely to result in the kinds of content they have now.
- TheBlight 5y agoSo far they're reluctant to quash dissent of prevailing corporate/political narratives.
- nonameiguess 5y agoThere are two questions here, really. The first is why does Substack appeal to readers? To me, it doesn't. What appeals to me are the writers. If I care to read what they write, I'd read it on any platform. They happen to be on Substack, so I read them on Substack. The other question is why does it appeal to writers, in particular the more popular high-quality, high-prestige writers that are attracting readers? I don't think that's a question to be asked of Hacker News readers in general, as presumably most of us aren't Substack writers, just readers. To be honest, I don't like Substack as an application. Their commenting defaults are terrible. I'm not a fan of the push model of newsletters in general and prefer the pull model of going to the site whenever you feel like being updated on your own schedule. But I like the writers, so I go there anyway.
- neural_thing 5y agoI work at Substack. We are building https://reader.substack.com/ https://reader.substack.com/ for people who prefer pull. Supports both Substack and RSS. Still early days for that product but we are investing in it.
- nonameiguess 5y agoThank you. I fully understand prioritizing the features that get you off the ground fastest and appreciate it when a platform eventually goes back to accommodate the outliers. To me, the issue with newsletters is just that push notifications of any kind are so absolutely drowned in spam that I don't want to deal with them for anything other than absolutely essential things I need to remember on a time-restricted basis, like "hey, remember you have a flight later today."
- trynewideas 5y ago> The other question is why does it appeal to writers, in particular the more popular high-quality, high-prestige writers that are attracting readers? Getting paid directly for writing, without dealing with the administrative overhead of things not specifically built for writing, like Patreon. We can talk about censorship all day until we're prohibited from doing so by a private entity and move to another platform, but it won't change the fact that the writers yelling the most about it could've easily set up a Patreon with a monthly plan and published long-form text there. Plenty of people still do it. Substack just does that one thing better.
- chrischattin 5y agoBecause they don’t censor people.
- keiferski 5y agoTheir success reminds me a lot of Slack. They did a simple thing, but they did it really well. That seems to be an underrated strategy for startups.
- Hayvok 5y agoMy list as a reader - - No ads, popups, random paywalls. - Authors looking for paid subs offer quite a bit of free content. - Substack feels like it loads faster than Medium. Very snappy. - Simple email sub/unsub. - Substack doesn't treat me like a child & decide some ideas are too dangerous for me to read about. - I don't worry that an article/newsletter I like (or dislike!) will suddenly disappear off the internet.
- danielktdoranie 5y agoI think the reason Substack is so popular is they value Freedom of Speech and it shows in their actions.
- jasode 5y ago>Does it have some kind of a hidden feature that makes it very appealing? My number one assumption would be that it uses a global userbase, so people who write on Substack can collect subscribers/readers much faster. Substack has a different financial incentive structure that attracts writers away from alternatives such as Medium.com or hosted WordPress: - monetization is easy to go from "free" to "paid newsletters". The pricing is set by the author and the revenue isn't shared with other writers - for paid subscriptions, the writer has the subscribers' email addresses for a more direct relationship In contrast, Medium does not reveal email addresses and does a revenue share of a flat $50 subscription price. Looked at a certain way, Substack replaces MailChimp (an email audience relationship tool) more so than Medium. The founder of Substack gave an interview and he said that Substack is a SaaS backoffice of Ben Thompson's "Stratechery" paid newsletter. Ben was one of the early pioneers of the paid email newsletters resurgence but since Substack didn't exist, he had to string together the payments and emails logistics himself. The later writers wanting to get paid for newsletters can just use Substack instead of reinventing Ben's tech stack.
- Spinnaker_ 5y agoSubstack was really good at getting writers with dedicated followings on their platform and properly monetizing their skills. Take a look at someone like Freddie deBoer. He was a very popular blogger, had written for all the prestigious publications, and was about to accept a $15/hr manual labor job before substack offered him a contract. Now he's making 200k+ a year. Once enough popular writers were on the platform, and with some help from twitter controversies, the network effect took over. I love it because it's fast and minimalist. No ads, no nonsense, just the text.
- _bfhp 5y agoI'm about halfway into his book. I'm not someone familiar with the education field so I just nod along during his discussions of the studies, but that introduction chapter was so good. I want to send it to everyone I know.
- reducesuffering 5y agoMake sure to spend a little extra time after reading this review of that book: https://astralcodexten.substack.com/p/book-review-the-cult-of-smart?s=r https://astralcodexten.substack.com/p/book-review-the-cult-o... Also coincidentally on substack...
- _bfhp 5y agoBecause I can't resist reading a dialogue, I read this now. I appreciate the summary of the book as it's written but I break with it here: "He wants a world where smart people and dull people have equally comfortable lives, and where intelligence can take its rightful place as one of many virtues which are nice to have but not the sole measure of your worth." IMO the more accurate claim is that FDB wants everyone's lives to have an equally comfortable floor. Whatever happens after this floor gets established (by a state, or otherwise) is not his main concern... and in my view, at least, it'll be a very different world so what happens is less important argue about. Alexander then writes as if FDB hates whenever meritocracy dictates anything, but to me the important point is that the meritocracy dictates the floor. "... Teacher tourism might be a factor, but hardly justifies DeBoer's "charter schools are frauds, shut them down" perspective." I think FDB wants to shut down charters because he recognizes that they're immoral, and public schools are simply what we're supposed to maintain for taking care of and educating our kids (at this moment in history.) It seems like Alexander is just saying "you're dreaming too big!"; in every era some people always exist to say this. "Still, I worry that the title - The Cult Of Smart - might lead people to think there is a cult surrounding intelligence, when exactly the opposite is true." What Alexander describes here is the reactionary progressive strain of anti-IQ that is only as strong as progressivism's enemies' focus on IQ. It's an inverse function; I don't think liberals actually care that much about less intelligent people, people with educational disabilities and so on. "DeBoer not only wants to keep the whole prison-cum-meat-grinder alive and running, even after having proven it has no utility, he also wants to shut the only possible escape my future children will ever get unless I'm rich enough to quit work and care for them full time." I had to skim this ending part. Maybe I missed it, but Alexander doesn't mention that: FDB wants to lower the dropout age to 12; Schools guarentee that kids get to have interactions with lots of other kids, even in very rural areas; Schools guarentee parents time to themselves, to not worry about keeping their kids safe. Aren't these important points? Respectable and respectful review, but I am still with FDB in ethos.
- cpr 5y agoSeveral of the absolute best journalists working today, some of whom were more or less canceled elsewhere (e.g., Glenn Greenwald, Matt Taibbi, Alex Berenson), are featured there, and are making serious money -- enough to hire whole crews to help in their reporting. I'm happy to pay $50/year to support these independent voices. So they are a proven-successful platform, and that attracts other writers.
- bko 5y agoI like it because it centers around the writer not the content. I used Medium before. Medium treats your data as its a generic post about some topic. If I wrote an article on AI, it would recommend other articles about AI from various authors. That's fine for some purposes, but as a writer trying to build an audience, I'd like to think people come to my post because they like something I have to say and would prefer a recommender system to recommend other posts by me. Medium's monetization model is to get people to pay for Medium articles, not those of the author. Another gross example of this is that you cannot easily see a publications from a publication. On a site, you see a tiny link called "archive" to see a writer's historical posts. There you can filter on month but can't see a dump of everything the person has written. They don't even offer "load more posts" or a calendar view. It's very hostile to the writer. I had around 1k followers on Medium but if I posted something and didn't publish it on social media, I would get maybe a few dozen readers. Whereas Substack I consistently get around 20-25% of people that are subscribed open my publication. Is there something between Medium and Substack? Probably, but I don't really care to look around. Substack offers you a chance to build a reader base, gives you access to emails and lets you easily monetize directly without being part of the global pool of generic low quality articles like Medium does. I wrote more about it here. https://mleverything.substack.com/p/migrating-from-medium-to-substack https://mleverything.substack.com/p/migrating-from-medium-to...
- carschno 5y agoHere's a more skeptical article about Substack's (future) popularity in the NYT: https://www.nytimes.com/2022/04/13/business/media/substack-growth-newsletters.html https://www.nytimes.com/2022/04/13/business/media/substack-g... The article also touches upon factors of Substack's success: > [...] the platform portrayed itself as a haven for independent writers with fewer resources while offering six-figure advances to several prominent white men. The hands-off content moderation policy [...]
- honkdaddy 5y agoI figured that the NYT would go for the identity politics angle when building a takedown for one of their budding competitors. What I found most amusing about that article was the lack of mention of Bari Weiss, the extremely popular Jewish journalist who wrote for the NYT for years before joining Substack and quickly becoming one of their most popular paid newsletters. It seems like a pretty relevant detail in the Substack story, but because it doesn't aid the narrative of the platform being a haven for right-wing white males, NYT naturally left it out. Pretty poor reporting, IMO.
- xhkkffbf 5y agoThe article is pretty embarrassing for the NYT and also a good example of why people are abandoning the old media. The top talks and talks about it being dominated by white men. Then further down the article, they list the top sellers: "The most successful is the history professor Heather Cox Richardson, who has more than a million paid and unpaid subscribers. Other notable writers include the knighted novelist Salman Rushdie, the punk poet laureate Patti Smith and the Eisner-winning comic book writer James Tynion IV." How many of this list is white and male?
- mikeyouse 5y agoIs it possible your own perspective is biasing your thoughts here? You're comparing two completely different things and expecting consistency.. > The platform portrayed itself as a haven for independent writers with fewer resources while offering six-figure advances to several prominent white men. Is just describing how it was formed and indeed the list of 'recruits' was largely male and white (Greenwald, Yglesias, Singal, Deboer, Sullivan, etc). This is perhaps an unfair framing because there were indeed Women and PoC in their list of Substack Pros as well, but they had smaller audiences and their advances were substantially smaller. > "The most successful is the history professor Heather Cox Richardson, who has more than a million paid and unpaid subscribers. Other notable writers include the knighted novelist Salman Rushdie, the punk poet laureate Patti Smith and the Eisner-winning comic book writer James Tynion IV." Is describing who's popular on it today. Those two paragraphs don't have to be consistent for the story to be accurate..
- jonnycomputer 5y agoI don't think its anything about free speech and other social media platforms. I think its about a revival of the old blogosphere--particularly of those writers who found success there and made writing their career--with the added incentive that monetizing it doesn't require putting a whole bunch of shady ads on your site, or keeping an infrequently pinged tip jar. Writers like Noah Smith moved away from their blog to writing for newspapers and magazines because its how they make their living. They moved to Substack because they probably felt it gave them more control over their careers.
- alexashka 5y agoBecause it makes it easy to do journalism and get paid to do journalism. The get paid part is important. You like one writer on substack, you give em 5 bucks a month. You like someone else, it's exactly the same process to give 5 bucks. It's the same as Twitch (for gamers) - where people give 5$/month to people who just stream themselves playing computer games. It's because it's a single click and it's the same click for all other streamers. The barrier substack has broken, is the shitshow that is payments online - they did it for journalists, twitch did it for gamers, onlyfans did it for chicks showing their body parts, etc. Of course the problem that'll destroy Substack is when they will inevitably raise their fees, piss off their writers and in 10 years, some other Substack like thing will pop up, that'll do the same thing and so the cycle continues.
- dragonwriter 5y ago> Because it makes it easy to do journalism and get paid to do journalism. It makes it easy to write and get paid for writing; the incentives are very much against doing journalism, and even the former journalists on substack that I’ve seen mostly aren't doing journalism, and some are quite open that escaping journalistic standards and norms and was a big part of their motivation.
- alexashka 5y agoGood point - there's nothing in Substack that's specific to journalism - it is a platform for presenting text and basic media with a date attached, really. The most prominent figures on there are journalists or ex-journalists however. It is a bit like Twitch - it doesn't have to be for gamers, but since 99% of the streamers and 99% of the watchers are interested in games when they go there, it is what it is. As for doing journalism - there is no incentive to do good work in just about every field. Sad face shrug.
- rchaud 5y agoIt's popular on HN because it's VC-backed, and VCs regularly "pump" their investments by writing articles and posting them to HN. Here's one from A16z about the idea of monetizing passion projects: https://future.a16z.com/passion-economy/ https://future.a16z.com/passion-economy/ I'd wager it's also popular on HN because of the current debate about free speech online and 'cancel culture'. Substack is the upstart here against the stodgy big media status quo, so that will always pull in some level of ideological support.
- swader999 5y agoIt's not censored.
- fleaflicker 5y agoPublishers can email newsletters at zero cost. Every other newsletter provider charged by volume.
- matthewmacleod 5y agoThe UI and experience is generally pretty good, and it feels quite a lot like what Medium could have been but failed hard at. It's simple and does what it sets out to do well, which is pretty rare considering how bad most content-driven platforms have become. If you want to subscribe to the content of a specific writer, it's an easy and direct way to do that. As a platform it's host to a lot of the kinds of semi-philosophical writing of the sort that the hacker news audience tends to rate highly, which is why you'll see it pop up a lot here. The "pro-freedom-of-speech" or "anti-censorship" stuff you'll probably see in the responses is a little overblown generally – but since it's an individual publishing platform for writers (rather than a distinct media presence in its own right) you're more likely to see views that more mainstream publications don't want to promote. Again, something that the HN crowd is pretty hot on. (I will say generally that a Hacker News post from a Substack domain at this point has become a bit of a negative signal for me in the same way that Medium has – except instead of suffering through a terrible React tutorial you'll be sitting through a contrarian middlebrow essay. But of course exceptions abound and YMMV).
- civilized 5y agoI think the appeal of Substack can be seen by comparison to their closest big competitor, Medium: 1. Substack pages load quickly and cleanly. You don't have to watch your browser have a seizure as it brings in a long tail of weird ad/tracking crap. 2. The page is very low-distraction. The writing is given pride of place. 3. I hit paywalls and login walls on Medium much more often than on Substack. 4. I know many interesting writers on Substack. I don't know any interesting writers on Medium.
- ilrwbwrkhv 5y agoI agree. Medium made the editor clean for writers but made the interface messy, cludgy and just a pain for readers. Substack kept it clean for both.
- sheepybloke 5y agoThe paywall one is huge for me. I know Medium is a business, but the paywall hits you so fast. For a lot of the articles I'm reading, I'm not very invested in reading them (think "this looks interesting, I'll take 5 to look it over"), so blocking me with a paywall isn't going to get me to pay, it just keeps me from interacting with your site and content. The first two points are also important! I love reading articles on substack. It's fast, it's clean, I know I'll be able to get to the article, read it, and maybe sub if I want to read more of the author's work. It's a great experience. Medium is the opposite. It feels slower, and if the article happens to not be interesting, I feel annoyed because I used up one of my free articles. It's bad enough that I now actively avoid Medium if I can.
- civilized 5y agoThe UI/UX stuff is in the mix for me, but I think the writer group is bottom line the biggest thing. To be honest, I still haven't paid for anybody's Substack, but if I were to pay for something, I can name a couple people I'd pay for on Substack. I have no idea who is on Medium that might be worth paying for.
- thom 5y agoPeople think takes are enriching.
- pen2l 5y ago> But, I am genuinely curious why is it getting so popular and particularly here on Hacker News. Does it have some kind of a hidden feature that makes it very appealing? As I understand it, when Substack first started it did a funny one: it paid some successful bloggers to jump ship to substack and convinced them of a secure and promising subscription-based income. My favorite example being Scott Alexander Siskind. I have no concern about what medium the content I want is presented in (so long as they don't use low contrast or silly fonts), I will just go wherever I can find Scott. And Scott now happens to be in substack so I go to substack.
- antidnan 5y agoTheir "hidden feature" is massively simplifying the setup of a blog for someone nontechnical who wants (1) A modern "minimalist" themed blog focused on written content (2) An email newsletter with the same content (3) Optionally allow paid subscribers I've tried everything in the blog world, and most are a headache to maintain. The closest would be Ghost, but they haven't done as well on the GTM side. Substack has set itself apart by landing "tech twitter" influencers who philosophize... which is probably why you're seeing it bleed into the HN world.
- somehnacct3757 5y agoI don't really support it one way or the other, as a reader I will go wherever the writers that interest me are. One thing I think is powerful is that they let you own your audience. If they ever fuck up, writers can just bounce. It means substack should focus on tools writers want, rather than building an indentured trap by holding their audience ransom like most other publishing platforms do. The platform's politics don't matter if they can't deplatform you.
- notatoad 5y agoit was the right platform at the right time to take advantage of the trend of writers from legacy newspapers trying to break out from their newspaper brand and produce indpendent paid newsletters instead. it's very much a case of a product that was made for a market that was asking for exactly that product. They took great advantage of that trend by directly paying newspaper writers to make it even more popular. The writers brought their existing audiences from whatever platform they were coming from, and wrote a lot about the process of switching to substack. and then they leveraged the popularity among newspaper writers to sell an image of "make a substack and you too can be a popular and successful writer", which brought in the mass market.
- ChrisArchitect 5y agoYes that's mostly all there is to it. Nothing more than a newsletter publishing site. But it was timing. Journos and talking head bloggers were looking for something to be able to freely publish that wasn't bogged down like a Mailchimp or whatever and Substack was there. Easy signup for readers, and generally easy publishing with way to share, hence it becoming like a shared blog post url you see often..... no different than any other blogger / wordpress / etc, but had the attention of enough influencers. There are downsides like being able to run a 'free' newsletter or manage free vs. paid content, it leaning heavily to paid subsciptions of course, but what can you do.
- legitster 5y agoFinancing and pricing! Substack crunched the numbers, figured out how much people were willing to pay for certain bloggers' materials. Then they found some very prominent bloggers and paid them huge advances to join the platform. It was very risky but it clearly worked. And now we are seeing the downstream market adapting in kind.
- incomingpain 5y agoI started a personal substack because of: https://twitter.com/lulumeservey/status/1511376638487019524 https://twitter.com/lulumeservey/status/1511376638487019524 In such a subtle way it covers much of what substack is doing well and twitter isn't doing well. >Does it have some kind of a hidden feature that makes it very appealing? Really just a lack of certain hidden features. Ones that twitter excels at.
- mario_kart_snes 5y agoI have a small email list that I would send out emails a few times per year. It used to be on Mailchip but they switched focus to e-commerce so much that it was painful (multi-step) process to actually send an email. I moved my list to Substack and it's fairly easy (2 clicks) to send a message.
- ja3k 5y agoI'm as surprised as you: https://ja3k.com/blog/surp.html https://ja3k.com/blog/surp.html
- m_ke 5y agoBecause just like clubhouse, they have fancy investors who gave them a ton of money to bribe celebrity writers to be on the platform. Same thing is also happening with "callin" podcasting app.
- leobg 5y agoBecause the content marketers have not discovered it yet. Kinda like Medium around 2016ish. Let’s see how long this one lasts.
- andreyk 5y agoAs someone who switched my newsletter to substack from mailchimp (plug: lastweekin.ai) last year, here is my take: * It's free. Mailchimp gets surprisingly expensive pretty quick as your audience grows, with no path for revenue. * It's easy to start. Very easy to move over to it from mailchimp and set it all up. Even after two years of additional features, it's quite streamlined. * It's simple. The feature set is pretty minimalist in a good way, puts composing and putting out content first in a way that makes it pretty frictionless to use. * It's monetizable. Kinda obvious, but I was surprised by how many people are willing to be paying subscribers tbh. I do have some gripes: like Medium it provides very few options for customization, and it is very much designed with the assumption the newsletter is stand-alone (meaning no associated website for which the newsletter serves to provides updates). Still, on the whole it's quite nice. From a reader perspective, I would assume it's popular because a lot of good writers/newsletters have been started with it lately due to the above reasons.
- newsclues 5y agoGood content.
- deleted 5y ago[deleted]
- subpixel 5y agoI realize that Substack is popular but I've never encountered a writer whose work I was so interested in that I was willing to pay them individually. A key part of the value I get out of other subscriptions is aggregation. I've backed lots of projects via Kickstarter etc - I'm down for supporting things and people that tick my boxes. Maybe I'm just allergic to the idea of paying for emails. I didn't sign up when the NYTimes tried to productize their newsletters either.
- deleted 5y ago[deleted]
- cjbest 5y agoI'm one of the Substack founders. My (obviously biased) view is that we are trying to do something that is genuinely important, and that we're willing to sweat the details in service of the people who use Substack. I'll try to give that quick barbell of lofty vision and practical details. Big picture: we believe that what you read matters, and that therefore great writing (and great intellectual culture in general) is valuable. In our view the great promise of the internet is that it can unlock a flourishing of culture, but the first phase was dominated by a land-grab for attention which gave us the current landscape of ad-driven platforms which optimize for the wrong things and don't serve great writing. Substack is an attempt to create an alternate universe on the internet, with different laws of physics, that fulfills the original promise. Where writers can make real money by earning and keeping the trust of an audience who deeply values their work. Where readers can take back their mind, and decide for themselves who to trust and how to spend their attention. Practical terms: we try to focus really hard on serving the people that use Substack. The writers, obviously, by giving them something that genuinely works. I think of this as "we do everything for you except the hard part". Which means if you can write something great, the job of the product is to handle the rest. This means not just the right features, but smart defaults everywhere that help you succeed. For readers, we try to make the experience very clean and frictionless, and communicate right from the get-go that this is a place that respects you and your attention, to the point that it might be worth paying for. The things others have noted - smart defaults, fast loading, clean design, etc. etc. are expressions of this. We're focused serving people, and we're not shy about using 'boring' technology (like email, for example) to make it happen. Putting this together, the magic of the Substack model is not that it gives writers a way to get paid for doing the thing they might have done elsewhere. It creates a system where the kind of thing you do to succeed is qualitatively different and better than what succeeds elsewhere. For writers, that can mean getting paid -- sometimes very handsomely -- to do the work you actually believe in. It can unlock this for people who weren't professional writers before. And for readers, it means a lot of the best writing to be found anywhere is on Substack. That's the theory at least! We're hiring, by the way: https://substack.com/jobs https://substack.com/jobs
- baggy_trough 5y agoDesperately need a bundle type offering. I wouldn't pay $5 x 5 different subscriptions, but I'd do a $10 bundle for 4 newsletters, or the like.
- dangoor 5y agoIn addition to what everyone has said about Substack providing an incredibly easy-to-use platform for reaching readers with essentially no lock-in, they also provide the ability to produce podcasts. A free service for running a mailing list and podcast with the ability to jump ship at any time (you can export your list from there) and the ability to flip a switch and start making money directly from your audience at a reasonable cost is all fantastic.
- simonsarris 5y agoI wrote a short thread about that noting the differences between wordpress/blogger. It begins: An example of a product that's JOYOUS to use is Substack. It feels beautiful to write and format. There aren't tons of distracting non-features. The product team seems to consistently look for how people are using it and make sure they can use it in those ways better. It's especially incredible in a world where Blogger and WordPress both languished for years, never bothering to simply make the authoring process pleasant. Medium was able to do this, and had a good start because of it, then (inexplicably) found 5000 ways to drop the ball. thread: https://twitter.com/simonsarris/status/1514400886365302784 https://twitter.com/simonsarris/status/1514400886365302784
- anoniemoose 5y agoHN seems to have no idea how bad it is in the journalism field right now, so here's real facts. A lot of Substack's poularity is journalism, with some major writers for fun (e.g. I follow Chuck Palanniuk's Substack). TLDR - First off yeah employees are posting here duh. But HN people want writers/journalism, and Substack is "getting paid to write". Or, it's Patreon before Patreon started blatantly censoring views they disagreed with politically. But I'm not even blaming Patreon per se, I mean larger world forces cutting off many forms of expression. If you haven't followed, look up how the United States government has attempted to freeze the porn industry from being able to accept credit cards or keep bank accounts (including the Obama admin just so you know the left does it too). Credentials: Divorced from a journalism major who turned advertising and works c-level of an international company. I work as a programmer in ecommerce where I work very closely with marketers, and have seen this experience repeated. Journalism is about as useful of a degree as Gender Studies, which given the political undertones is a good comparison as there is a ton of crossover. Journalism as a field - in America, across most types of employment - is an insanely incestuous clique of mostly liberal East Coast elitists. I mean that very literally, as in people who think either Boston or New York City are the be-all end-all of the world and how could you possibly live anywhere else. (well, pre-pandemic.) So my ex went to an Elite East Coast College. What happens after you rack up five or six figures of student debt is that you go to a Mad Men sweatshop. Some sort of agency generating copy for newspapers or ads or whatever. You're worked 80+ hours a week for minimum-ish wage (certainly too little given the stress). You'll walk into work and get told you need to crank out something absolutely absurd. Just for fun let's say it's 20 articles of 800 words by end of day for a field you've never even written before so you don't even know the jargon. So you may end up working from 8am to 11pm, and only being paid crap wages for 8 hours that day because it's not their fault you can't make quota. You're just madly copying and pasting garbage to make requirements and hit SEO targets. That's how vast amounts of the Internet is generated. All the mommy blogs and recipe sites that seem like a word salad. "Recipe for Chocolate Chip Cookies. I recall fondly my mother used to make chocolate chip cookies..." (page length requirements, reader time on site requirements, keywords...) So you racked up near to six figures of debt, as far as you're concerned a 40-hour week for fair pay is a myth capitalists make up to torture you, and you've spent the first 20-ish years of your life building up little more than a damaged liver. So who's left in journalism? AKA who can Substack target? 0) Bright-eyed college kids who don't know any better. Keep in mind that if someone tells them they'd make more money at Substack, then Buzzfeed calls that an "alt-right dogwhistle" from a "controversial figure" to keep the peons in line. When a Buzzfeed goes bust as their employees finally figure out the Ponzi scheme, they all end up on other platforms anyway. No need to invest here. 1) True die-hards who stuck with it, which I'd say is people like Matt Taibbi and Glenn Greenewald. You'll notice both of these people are in hot water with the political left for various offenses, and are desperately looking for a better revenue model to keep journalism alive. Substack does that for them, like Patreon but less censorship. As people posted - they're helping censored Russians of all walks of life to be able to publish after sites like Patreon have axed those people because mumble mumble oligarchs? True free speech stuff, even if you disagree with their other views, these people are net positives on the world. They're already hungry for Substack. 2) People who have other funding, like the marketers, who were probably paid to join. People like Chuck Palahniuk didn't really need Substack, but it's hot, and it's like Patreon except he presumably gets a better kickback. So why not. I know comparitively few people in this camp unless it's terribly obvious they had the following to get paid. So Substack did the right thing in every regard. The site gets people paid, it's fairly easy to use. They went after category 1, they paid off some people in 2, and I'm sure they keep an ear to the ground and drop some timely social media posts when a 0 event happens. And yeah, look around. They're posting right here, right now, where it's effective. They're the right tool, at the right time.
- ss48 5y agoI'll give the positive side of it. I'm sure there's enough negatives too. I find it to be more transparent in many ways. It's clearer which writer is getting paid for what. On many news sites, you don't know if the money is going to the company and which writer is getting compensated. The focus is to pay writers you like to write more, and is not centered on the writing that gets enough payment from advertisers. You also don't get much in terms of ads from the writers too. You know what your paying for, what you're getting, and from whom. You know that what you are reading will stay available to you because it is in your email, which cannot be paywalled or taken off the internet because something happened to the business model or to the website. You own the right to read the content you paid to get, and it will always be available as long as you have your emails saved and accessible.
- eric4smith 5y agoThe reason why they are successful is because they make it easy for someone to make money. Look around you.. any platform that does this is also successful. It’s not about censorship, Privacy, the ability to switch or “on the side of writers” etc. They’ve made it easy for writers to collect money. Period.