3 ms·

GoreTex and Coke are still secrets.

• lumost 5y ago
  The vast number of off brand cola and waterproof fabric products would seem to imply that marketing is the operative force rather than the secret recipe.
  • quickthrower2 5y ago
    Knock off Coke that tastes just as good would surely hit at it’s dominance - you’d end up with a levelled playing field more like wine is.
    • joebob42 5y ago
      Meh, I don't think I agree that they don't taste just as good (at least some of them). Really feels like it's just marketing.
    • sumedh 5y ago
      > Knock off Coke that tastes just as good would surely hit at it’s dominance Coke is all about marketing not the taste.
• kadoban 5y ago
  Coke's secret is marketing, and to a lesser extent being able to use coca leaves due to historical reasons.
  • deleted 5y ago
    [deleted]
• hcknwscommenter 5y ago
  Goretex is absolutely not a trade secret. It's stretched PTFE (aka ePTFE).