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They definitely do. Ads in the subway carry an outstanding cognitive load. A simple experiment helps understand this: just walk through a super ad-heavy subway

They definitely do. Ads in the subway carry an outstanding cognitive load. A simple experiment helps understand this: just walk through a super ad-heavy subway (Paris or London) then through a much lighter one (Vienna). The difference is significant. The mental experiment is literally different.

trompetenaccoun 5y ago
The only reason ads exist is to reprogram our brains and make us want things we didn't previously want. It's brainwashing. People who say ads in public spaces do not bother them might be easier influenced than they understand. I often hear people say ads don't work on them but we're all susceptible to being manipulated.
- bnralt 5y ago
  Indeed, ads aren't charity. If companies are spending $1,000 per adult in the United States for advertising (which the are, from the figures I can find), that's because they either: A. Expect the ads will manipulate spending habits to bring in more than $1,000 of profits per adult on average (with the actual spending needed to reach that profit being far in excess of $1,000, considering profit is only a fraction of revenue). B. Don't expect the ads to manipulate spending habits, but are stuck in game theory hell where companies waste a vaste amount of resources (10x the budget of NASA) merely to maintain the status quo, because any company that doesn't will fall behind its rivals. C. Some mixture of A and B. The cost to the public is mental intrusion (if mental intrusion didn't work, companies wouldn't buy ads), financial (in case A), and also the bad habits that advertising companies and the companies that deliver them push on us so that we can consume more (sedentary culture of watching TV to consume more ads, mindless browsing to consume more ads, encouraging political fights with family to increase engagement and consume more ads). It's hard to not come to the conclusion that advertising is a huge blight on modern society, and exactly the kind of thing collective action by a society should be fighting against.
grishka 5y ago
Ads in the subway just shouldn't be a thing, period. You already pay for the ticket.
- whiplash451 5y ago
  Unfortunately the ticket covers much less than the infrastructure cost. Then public spending covers some of it but ads are needed to fill the gap. Public money that would be spent to cover the ad revenue would not be spent elsewhere (in a hopefully useful way). I hate subway ads just as much as you, but wanted to make this reality check.
  - hsbauauvhabzb 5y ago
    That’s crap, if infrastructure was 200% subsidised, there’d still be ads.
  - dml2135 5y ago
    Good point, but I wonder what % of say, the NY MTA’s operating budget is funded with ads. I feel like these things are sold for way cheaper than they should be. I think I remember reading that the naming rights for Citibike were sold for like 40 million dollars. Seems like an incredible bargain for literally thousands of mobile ads all over the city.
    - grishka 5y ago
      I remember being blown away by how much a subway ticket costs in London (2.5£). One would think it should cover a substantial chunk of the cost of running the whole thing. Still, there are ads, everywhere, unending craploads of 'em.

trompetenaccoun 5y ago

The only reason ads exist is to reprogram our brains and make us want things we didn't previously want. It's brainwashing. People who say ads in public spaces do not bother them might be easier influenced than they understand. I often hear people say ads don't work on them but we're all susceptible to being manipulated.

bnralt 5y ago
Indeed, ads aren't charity. If companies are spending $1,000 per adult in the United States for advertising (which the are, from the figures I can find), that's because they either: A. Expect the ads will manipulate spending habits to bring in more than $1,000 of profits per adult on average (with the actual spending needed to reach that profit being far in excess of $1,000, considering profit is only a fraction of revenue). B. Don't expect the ads to manipulate spending habits, but are stuck in game theory hell where companies waste a vaste amount of resources (10x the budget of NASA) merely to maintain the status quo, because any company that doesn't will fall behind its rivals. C. Some mixture of A and B. The cost to the public is mental intrusion (if mental intrusion didn't work, companies wouldn't buy ads), financial (in case A), and also the bad habits that advertising companies and the companies that deliver them push on us so that we can consume more (sedentary culture of watching TV to consume more ads, mindless browsing to consume more ads, encouraging political fights with family to increase engagement and consume more ads). It's hard to not come to the conclusion that advertising is a huge blight on modern society, and exactly the kind of thing collective action by a society should be fighting against.

grishka 5y ago

Ads in the subway just shouldn't be a thing, period. You already pay for the ticket.

whiplash451 5y ago
Unfortunately the ticket covers much less than the infrastructure cost. Then public spending covers some of it but ads are needed to fill the gap. Public money that would be spent to cover the ad revenue would not be spent elsewhere (in a hopefully useful way). I hate subway ads just as much as you, but wanted to make this reality check.
- hsbauauvhabzb 5y ago
  That’s crap, if infrastructure was 200% subsidised, there’d still be ads.
- dml2135 5y ago
  Good point, but I wonder what % of say, the NY MTA’s operating budget is funded with ads. I feel like these things are sold for way cheaper than they should be. I think I remember reading that the naming rights for Citibike were sold for like 40 million dollars. Seems like an incredible bargain for literally thousands of mobile ads all over the city.
  - grishka 5y ago
    I remember being blown away by how much a subway ticket costs in London (2.5£). One would think it should cover a substantial chunk of the cost of running the whole thing. Still, there are ads, everywhere, unending craploads of 'em.