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Facebook is planning to change its name, report says
- bsenftner 5y agoWill they have the guts and bravery just to name themselves "Metaverse"? And Zuck's title changes to "The Architect".
- LargoLasskhyfv 5y ago(DARPA) Lifelog.
- deleted 5y ago[deleted]
- tyingq 5y agoAnd apparently to some name that reflects their new "metaverse" positioning. I wonder if that will backfire on them. I'm struggling to think of a metaversy name that doesn't sound ominous, like panopticon.
- dessant 5y ago> Facebook wants to be known for more than social media, according to the tech publication. Yes, Facebook should also be known and remembered as a company that amplifies human suffering, and threatens the stability of communities around the world. We watch as people close to us are going down the drain. What poor education has started, Facebook is now finishing off, and with a huge profit. That is Facebook's true legacy, human misery.
- bombcar 5y agoThis is going to end up similar to the "Alphabet" rebranding Google did.
- deleted 5y ago[deleted]
- paulcole 5y agoInteresting conclusion. Was this the line in the article that led you to it? >A name change could position the three mega platforms under an umbrella brand, similar to the structure used by Google, which sits under parent company Alphabet.
- bombcar 5y agoYeah, but the problem for Facebook is they're trying to distance themselves from their brand, whereas Google didn't really mind. I suspect they want to remove things in articles like "Instagram, a Facebook company" because the Facebook brand is tarnishing the others. They'd rather have "Instagram, which is owned by TillWeHaveFaces LTD (which also owns Facebook)" or similar.
- paulcole 5y agoInteresting conclusion. Was it these lines in the article that led you to it? > A rebranding could be part of an effort to overhaul Facebook's reputation following a tsunami of bad news > Some high-profile name changes have followed scandal or controversy.
- kevincox 5y agoThey don't seem to mind as they plaster the Facebook brand all over Instagram. > © 2021 Instagram from Facebook
- londons_explore 5y agoPlastering the Facebook brand all over everything I suspect was done to defend against various data protection agencies worldwide trying to claim that Whatsapp, facebook, and instagram are seperate apps and should not share any user data. That sharing of user data is very important for both facebook and instagram - ever notice how talking to someone new on Whatsapp makes them be a suggested friend on facebook or instagram? Without that newly added friend, user retention will fall as people don't bother to hunt out people they know to follow.
- toolslive 5y agoclassic strategy: - European Ferries (Townsend Thoresen) - Livestrong (Lance Armstrong Foundation) - Netflix (Qwikster) - ...
- thih9 5y agoThe association with metaverse and the increasing commitment to virtual reality seems to make a lot of sense for an ad-oriented business like Facebook. It seems so much easier to track the user that is immersed in a virtual world; and the tracking could be a lot more extensive too; it also seems easier to find an ad space, do product placement, etc.
- fleddr 5y agoThe name just leaked, it will simply be "Meta".
- chrisjc 5y agoCan't tell if this is a joke or not.
- FridgeSeal 5y agoDisappointing and frustrating if it’s true. It’ll become an even more overloaded term, except now, instead of just the legitimate philosophical meaning, we’ll also have people associating the term with the most toxic and harmful business in tech.
- pelagicAustral 5y agoMetha?
- mlvljr 5y agoMecha.
- mattbrewsbytes 5y agoChanging the name isn't going to change their business model of exploiting users for ad profits.
- rchaud 5y agoThis is more likely to be part of a move to pre-empt efforts to split them up into separate companies.
- durnygbur 5y agoI'm let you finish, but the perfect name would be "Ye".
- deleted 5y ago[deleted]
- FridgeSeal 5y agoMaybe they can just accept their position as one of the worst companies in technology and just call themselves “exploitation inc” or something and just be done with it.
- mc32 5y agoThen, will they revert the fb.com domain back to the farm bureau?
- deleted 5y ago[deleted]
- kevwals 5y agoEven though they're rebranding, I guess their business model will probably remain the same.
- rchaud 5y agoThey have one of the largest facial recognition libraries available. I'm surprised they haven't started creating surveillance products for governments and law enforcement like Ring.com have.
- rand846633 5y agoDo you recon we would know if they had done so?
- rchaud 5y agoI don't think FB would have been fined $5bn for the Cambridge Analytica scandal by the FTC if they were a federal contractor.
- nobody0 5y agofacebook -> book
- entropicgravity 5y ago'Faecebook' would be a good choice, it's familiar but brings a nuance of meaning to the brand.