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Sure, the consumer does have some degree of influence here, but they're still picking from the menu of options the studio makes available. If someone likes mov
by sethhochberg 5y ago
Sure, the consumer does have some degree of influence here, but they're still picking from the menu of options the studio makes available.
If someone likes movies as recreation, even if they would prefer something different than the action blockbusters, their choices are "don't enjoy yourself to send a message to the studios" or "watch a movie you might enjoy less than something from another genre"... most people who enjoy watching movies are probably gonna chose the route that still lets them enjoy watching a movie.
The incentives don't line up. Its like buying McDonalds at an isolated highway rest stop - I don't particularly love McDonalds, but if my choices are a hot meal or whatever I can get from a vending machine or pack with me, I'll take the hot meal every time. Its not an enthusiastic endorsement of globalized fast food chains despite my paying for it.
- kryogen1c 5y ago> The incentives don't line up. this is again "it takes one to tango" - the people create the incentives the studios follow. movies largely make money with sales volume. this is important; tickets arent more expensive for different movies, its strictly a numbers game (ignoring uncommon deals like toys and video games, etc). according to the first link i clicked, marvel's last movie infinity war grossed two BILLION dollars. you are simply wrong if you think some novel, avant-garde sundance indie is going to interest that many people. the world is the way people want it to be. this is the tyranny of the majority. if we want non-incentivized things to exist, we're gonna have to invent new socioeconomic theories in this movie thread : )
- arrosenberg 5y agoYou are assuming a fair and competitive market where the consumer is actually in charge. False assumption. The world is the way the people with money want it to be, because it’s the lowest effort, most extractive model they can legally get away with. That’s not to say people didn’t like Endgame, but we all could have done without the last 3 or 4 Transformer movies. There are plenty of examples of trash movies that only get made because the story is watered down enough to pass globally.
- Brain_Thief 5y agoThe entire premise here is a bit odd to me; are people forced to spend their time and money watching a sub-par movie? Couldn't they watch one of the innumerable television shows that are available, watch YouTube, older movies, etc., etc.? The comparison made above to having to eat McDonald's in a desert doesn't make any sense in this context since that is talking about needing life-supporting nutrients in a literal desert.
- arrosenberg 5y agoInvert it. I want to watch a movie in theaters because that's a treasured pasttime. What's available to see is what's most profitable to the producer (which is measured globally), rather than what's pleasing to the customer (which is measured locally). It doesn't matter that there are alternative avenues - we're talking about a specific, consolidated economic sector that is behaving irrationally at the local level. I didn't write the McDonald's thing, so I'm not gonna try to contextualize it.
- Brain_Thief 5y agoI understand your frustration but I still cannot get past the point that, generally speaking, an individual must make a specific, conscious, and unforced series of decisions in order to repeatedly end up in front of movies that they dislike. Their decisions must also by necessity happen in a context where there are many other media options available. I also enjoy the cinema but I only go when there are films that I find interesting and worthwhile. In my specific case this means that over the past few years I've seen Parasite, a showing of the original Alien, a few midnight B-tier horror movies, etc. I don't get to go to the movies as often as I would prefer but the alternative of wasting my time on films that I don't find attractive while simultaneously financially supporting an industry I disagree with seems obviously non-viable to me.
- arrosenberg 5y ago> I understand your frustration but I still cannot get past the point that, generally speaking, an individual must make a specific, conscious, and unforced series of decisions in order to repeatedly end up in front of movies that they dislike. That seems like another odd assumption to make. It doesn't need to be based on individual choices, social dynamics drive plenty of decision making [1]. FWIW, I've only seen 1 new movie this year, and I only plan to see 1 other, so it's not like I disagree with you at an individual level. That's not how it works out in the larger population though - for many people it's their leisure activity of choice. [1] e.g. https://en.wikipedia.org/wiki/Abilene_paradox https://en.wikipedia.org/wiki/Abilene_paradox
- philwelch 5y agoIn general I agree with you. But I think you're committing the fallacy illustrated by the following joke: Two economists go walking down the street. One of them looks down and says, "is that a $100 bill on the sidewalk?". The other economist says, "it can't be, someone would have picked it up already", so they ignore it and walk on by. Hollywood is controlled by a small number of corporate conglomerates, many of which have their hands in too many pies to keep track of. Their movies are largely stagnating, which is probably creating an opportunity for better movies to capture an outsized share of the market. Some day, some of those movies are going to come out and make a lot of money. Studios will scramble to react and get stuck in a newer and more different rut. This is the same kind of cycle that Hollywood has gone through over and over again since the beginning. We're just in the trough of the cycle.
- jk7tarYZAQNpTQa 5y ago>but they're still picking from the menu of options the studio makes available. They're often not, just choosing whatever gets more promoted.
- imtringued 5y ago"Nothing" is the common denominator of everything. Mass market movies are attempting to reach this perfect "nothing".