In general the service seems really neat, but I have to admit I find their storage and pricing system a bit confusing. How is the average consumer going to reac

In general the service seems really neat, but I have to admit I find their storage and pricing system a bit confusing. How is the average consumer going to react? I can't imagine explaining this to my parents... --- So...it stores all my files? Yes. Well, sort of. If your apps use the iCloud API. What? Nevermind. Yes. It stores your files, and sync them across all your computers. What does it cost? It's free. Awesome. And I can access them any time? Yep. Except photos. Those are only stored for 30 days. But the copies stick around on your devices. But only your PCs - your phones only keep the last 1000 photos. Oh. But what if I want to look at older photos on my-- Put it in an album. Then it's always available. Oh...kay. I guess that makes sense. What about music? If you buy it from the iTunes store, then it syncs automatically to all your devices! Sweet! Up to 10 devices. Eh, that's fine, that seems like a lot of devices. What if I don't buy it from the iTunes store? You can sync that too! Great! It costs money though. Wait. I thought you said it was free. Non-iTunes Store music costs a yearly fee to store ($24.99). Although you're not really storing them. See, iTunes will scan your music and try to guess what music you have, and then grant you access to the iTunes Store copies of it. Unless it gets confused and thinks your Bob Dylan is Jimmy Hendricks. But that probably won't happen. Er. But you can "store" an unlimited number of songs! Unlimited? That's a lot! Yeah, you can also store things like mail, documents, and backups on there too! Are those unlimited too? No, those have a max of 5GB. Except for Apps, iBooks, and iTunes music. Those don't count. Oh, and neither do photos. The ones that we store for 30 days. What happens if I use up all 5GB? We're guessing that most people won't. You should see my inbox. We'll probably have a plan where you can pay more money to get more storage. Ah, okay. So... Yes? It's free. Unless I want to upload my non-iTunes store music, in which case it's $24.99/yr. And it has unlimited storage for App backups, iTunes store music, and iBooks, and a 5GB limit for documents, e-mail, and "other stuff", and a 30-day cache of all of the photos I've taken. And it happens automatically in the background, provided whatever App I'm using is correctly hooked into the iCloud service, which may or may not be apparent at the time. Yes. Ohhhhkay. --- My parents have started to use Dropbox ("put stuff you want in the folder") and really like it. I'm not sure they'll understand how this service works, if they understand that it exists at all.