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Anybody who watches much Youtube has surely seen the uptick in ads over the last year or so. That's clearly reflected in the increased revenue on that front.
by loufe 6y ago
Anybody who watches much Youtube has surely seen the uptick in ads over the last year or so. That's clearly reflected in the increased revenue on that front.
- blibble 6y agoyoutube has ads?
- augusto-moura 6y agoIf you are using desktop and a adblock probably not, but if you are using the mobile app...
- babas 6y agoIf you use Android Youtube Vanced is really awesome. Removes ads and has function for skipping in-video annoyances (sponsors, intros, etc) https://vancedapp.com/ https://vancedapp.com/
- augusto-moura 6y agoSeems really cool but it doesn't look open source, there's any security guarantees within the app? I'm really paranoid of where a put my Google account credentials
- blibble 6y agoI use a second account just for it they're free to steal it if they want
- babas 6y agoI'm pretty sure it's modded version of the official youtube app so no guarantees (Just use a dummy account?). I'm actually very interested in how the vanced developer has made this. This app is pretty much identical to the youtube app with premium features enabled and ad/sponsor bocking/skipping.
- city41 6y agoI never log into YT on any device. I still get great recommendations and easily stay on top of my favorite channels. IMO the only benefit to logging in is being able to comment.
- frank2 6y ago--and access to my viewing history and ability to add easily a video to my "watch later" list.
- janhenr 6y agoLPT: firefox on mobile allows you to install extensions such as ublock
- takeda 6y agothere are solutions to that too
- arminiusreturns 6y agoThank goodness for Newpipe, even if they get broken way too often in between updates.
- Bjartr 6y agoEven then if you pay for YT Premium / YT Music
- orliesaurus 6y agoWell, not everyone runs an adblocker!
- irrational 6y agoOther than not knowing about them, why would anyone not use an adblocker?
- bittercynic 6y agoSome people feel that exposure to the ads is worth it to help the people who make videos. It seems to me the ads do a dollar's worth of damage to the viewer while only giving a penny of benefit to the author.
- Kiro 6y agoYour question is a bait since any sincere answer to that always gets downvoted. However, I've stopped caring so here goes: I don't mind ads and have found many things I've bought through ads. I don't want the page I'm visiting tampered with. I want to experience the site exactly like it was designed, ads included. I like to keep up with ad trends. I'm afraid stuff will break and that I get a suboptimal experience without me even realizing it. I want to support creators and certain sites. I pay for YouTube Premium so not an issue there.
- ogre_codes 6y ago> I want to support creators and certain sites. Well at least we can all agree on this one thing. How we get there without dealing with sites that load slowly, look like hell, and track me wherever I go is the big question.
- skummetmaelk 6y ago> I want to experience the site exactly like it was designed, ads included > I like to keep up with ad trends Do you work in advertising by any chance?
- tracer4201 6y agoSome of the channels I watch have so many ads that it reminds me of cable. Quite frankly I already have HBO and Netflix. If I also pay for YouTube and maybe even Disney Plus, it feels almost like paying as much as I paid for cable, except I also have to pay for faster internet — so at the end of the day, I’m not sure if I’m really better off as a consumer. I’ve stopped using YouTube because of the crazy ads. And we tried Hulu but the forced ads were enough to have us immediately cancel the free trial. Thanks but no thanks.
- lotsofpulp 6y ago>I’m not sure if I’m really better off as a consumer. You can at least watch what you want when you want.
- fossuser 6y agoAnd when you pay there's no ads (hulu has two options, but one is ad-free). That's the biggest bit - with cable you pay a ton and still have to watch a crazy amount of ads. I will never pay for a service that includes ads even if you pay.
- lotsofpulp 6y agoI notice all the media that says no ads just included it as product placement. Sometimes it’s hidden well enough, but most time it’s a jarring shot of a logo or they talk about the product in a non natural way that takes you out of the story.
- tracer4201 6y agoI don’t know. I really liked the Boys on Amazon Prime. Except they now release one episode at a time. And Disney did the same thing with the Mandalorian. So yeah - I can’t binge watch new series. Watch anytime is more like a DVR feature. Netflix has other problems. If there’s one or two seasons of a show, you don’t know if the show had a proper ending or if it was just cancelled.
- 3stripe 6y agoTip for avoiding them (on my Samsung TV anyway) - if you see 2 ads queued... hit back, then play again... often you get just 1 ad or even none at all on the second play
- phhlho 6y agoNot just more ads, but longer ones as well. We used to use youtube to put nursery songs on in the living room for our kids. All of a sudden we notice it's 15 minutes into an ad for the state of Ohio. So many less interruptions now that we play them off Spotify.
- augusto-moura 6y agoI frequently get double ads nowadays, they are really pushing to a Youtube Premium signature
- sdoering 6y agoI have two Chrome browser personas (actually quite a few more for work reasons, but two I have open permanently). One with adblock the other without (also due to work reasons). If I use yt on the adblock free one I am bombarded by ads. With adblock? All is fine.
- saiya-jin 6y agoExactly this. I never see ads on youtube from my desktop, and I don't use youtube on phone. When a friend wants to show me some youtube video they like on their phone, its always a bit of shock how annoying those ads are. I don't have any premium account, just usual set of blockers. I've became super allergic to ads generally quite some years ago, not watching any channel on TV, just movies/tv shows streamed from PC. Can't and won't go back, ever.
- robotnikman 6y agoI feel the same way about being 'allergic' to ads. In contrast, when my friend watches youtube on the TV, he is bombarded by ads and doesn't seem to care at all. I don't mind the premium to pay for ad free youtube. Also the free Play Music (RIP)
- TheGallopedHigh 6y agoI would recommend Firefox focus for mobile. When navigating to the YouTube site I experience no ads.
- no_one_ever 6y agoI have straight up gotten a 3 hour ad that was just a lo-fi beat mix but it was an advertisement! What??
- steveklabnik 6y agoPepsi, or something else?
- augusto-moura 6y agoLofi hiphpop radios got too far
- mft_ 6y agoIn amongst a music playlist I was served an ad that was (I think) a full Jeff Buckley song (or someone that sounded very much like him). Made me wonder if someone had found a loophole and was somehow making money from it?
- redorb 6y agoI had this happen - but I chalked it up to a punishment for using ad block, .. I got youtube premium for free when I bought Google Music (which is now youtube music?) ... it was a fair bundle for $10, all the music I want and no ads on youtube to boot ... If they de-couple them I don't know if either is worth $10/mo indivdually.
- ggggtez 6y agoI recently watched a 30 minute video on a non-adblocked browser. There was 2 ads every 3 minutes. It's kind of crazy that this is likely the "normal" experience for millions of people. And that's even without considering how many channels also include "sponsored" content within the videos themselves.
- sleepydog 6y agoI think it definitely depends on the channel. Most of the videos I watch only have one or two ads. What I really hate are the very long ads that you have to skip manually. Sometimes we play something on the TV while we're cooking so we're not by the remote to skip them, and they can be really egregious, like 15 minute ads.
- mcaravey 6y agoI had an hour long ad show up a couple of weeks ago. It was basically a film on some health/food product, but I had never seen something so over the top like that before.
- dylan604 6y agoThis needs to die in a fire. Like the parent comment said, I will sometimes allow ads to play through if I'm away from the remote expecting the actual content to continue after a 30 second interruption. When you suddenly have the "channel" changed on you from something like this it needs to stop. Hell, I can't even listen to a full album in YT without a "are you still here" after 4 or 5 tracks. That "are you still watching" should come up multiple times in the ad by itself. Maybe the popup should be "Are you still watching? Why?"
- deeeeplearning 6y agoThe iOS app has become unusable for me because of this. Not only are there too many ads but they are so poorly targeted to me that I have to seriously question the capabilities of Google's army of engineers...
- alexpetralia 6y agoYes it is the first time the YouTube experience has become noticeably unusable for me.
- 3guk 6y agoIt frustrates me that they still haven’t figured out that perhaps a users language is not tied to their IP address and that perhaps other indicators should be considered. Whilst I hate adverts - it seems like a waste of both advertiser spend and my time, to show me adverts that I do not understand....
- ogre_codes 6y agoI don't know, I'd almost prefer that. Gives you an easy signal to ignore.
- kinkrtyavimoodh 6y agoGoogle makes ads generic: "Google is so dumb it doesn't even know my language" Google infers your language and other information about you and serves specific ads: "omg Google is so creepy."
- gerash 6y agoIf they get too efficient with signals folks are going to push back because ads become too targeted and feels their privacy is at risk. I personally feel the best solutions are either ad-free services that are paid for either one time or through a subscription. If something is ad supported, then the way to guarantee privacy is to take a pool of candidate ads from an ad network and rank them locally based on a personal profile stored locally as well and pick the top ad to display. These locally stored personal profiles need to be also synced across personal devices with automatic merge conflict resolution. As you can see it requires quite a bit of infrastructure that doesn't seem to exist
- loosetypes 6y agoI pay for YouTube Premium and find it and, especially, the content on YouTube to be indispensable. I choose not to log in on my work machine though, and the YouTube experience there leaves me with such a bad taste in my mouth. Most recently, adds that don’t go away without user input. Ugh. I’m not ready to cancel my personal Premium subscription, but it does have my considering how I can decouple myself from the platform moving forward. And yes, Adblock, but not the point here.
- us0r 6y agoNetflix and YT are hands down the best money I spend each month. I was a little annoyed they made me switch from play to yt music but that's grown on me now too.
- Orphis 6y agoWhy don't you have a personal browser profile where you are logged in YT to watch any video?
- dylan604 6y agochurch and state. separate separate separate. pure and simple. don't do personal anything on corporate anything. BYOD and use your mobile with your personal creds. i don't even connect my personal device to corp wifi.
- GrantZvolsky 6y agoThe volume of ads is lower if you're logged in, even without a subscription.
- munificent 6y agoI'm biased since I work at Google, but, seriously, my YouTube Premium subscription is the most bang for the buck out of everything I subscribe to. My YouTube experience is delightful. I never see ads, and my feed is nothing but wonderfully enriching videos all tailored to my hobbies and interests.
- 6y ago
- firecall 6y agoAnd yet earnings for YouTubers through ads have declined! Apparently. To the best of my knowledge anyway, and my own limited direct experience :-)
- sniperjzp 6y agoSo many people complain about the mount of Ads, or the quality of Ads, but don't forget there's YT Premium. There's no free lunch, creators also need to feed their family. (it's your choice to use adblocker anyway)
- drewg123 6y agoI always thought creators made roughly as much or more from the promos they embed in the videos. See the LTT video about how they make money: https://youtu.be/-zt57TWkTF4?t=505 https://youtu.be/-zt57TWkTF4?t=505 The time code takes you to a pie chart breaking down their revenue. YT ads are 26% and in-video promos are 27%
- NoodleIncident 6y agoIf you only care about the creator's cut, sending them the cost of one month of premium directly would vastly outweigh any loss from your use of adblock. It's probably not even a dollar, across all the time you've watched their videos. Now, does youtube also deserve a cut? Probably, that's up to you. I'm just tired of the guilt trips.
- qz2 6y agoYes. It got so bad it drove me to youtube-dl. No irony there.
- benhurmarcel 6y agoIf you're on desktop you can just install a couple of browser extensions (uBlock and Sponsorblock).
- qz2 6y agoYeah. I like to watch them on my phone in bed though. So I use youtube-dl and VLC.
- jarenmf 6y agoKodi on Tv, NewPipe on the phone, I would have tolerated some ads if there weren't so intrusive
- drewg123 6y agoNewPipe works on the TV too, if its AndroidTV based..
- jarjoura 6y agoJust FYI, this is mostly the content creators doing this. They pick the frequency and places in the video where they want the ads to play. https://support.google.com/youtube/answer/6175006 https://support.google.com/youtube/answer/6175006 The reality is it takes so much time and energy to produce content and the bar is high that creators make it their full time jobs. So either, they have YouTube monetization with ads or they do in-video ad rolls, "sponsored by Squarespace", yadda yadds. Or they literally include some product into their video and it acts as a hidden ad because they generate a story around that product.
- yaboy 6y agoDon’t deflect here. Alphabet benefits as well.
- kinkrtyavimoodh 6y agoWhat's to deflect? Duh that Alphabet benefits as well, it is not running a charity, nor are the content creators who spend countless hours and thousands of dollars creating content. They are doing it because they can profit from it. It's important to know and point out that the UX of ads is in part chosen by creators.
- stefan_ 6y agoExcept for the part where YouTube at some point just enabled mid-roll ads for essentially it's entire catalogue, even if previously disabled: https://twitter.com/GamersNexus/status/1280566684483543043 https://twitter.com/GamersNexus/status/1280566684483543043 This is of course an old classic with anything Google: yes, you can "opt out", but expect your choice to randomly reset at the whim of a PM looking to show "traction".
- jacobolus 6y agoAlso I have heard multiple youtube videos publicly state (maybe speculatively?) that opting out of mid-roll ads will make Youtube reduce the rate at which their videos are presented to the audience. The Youtube ad experience has become almost intolerably bad in the past few months. I’m considering just always downloading their videos to my local machine before trying to watch them, even though it’s substantially less convenient.
- Consultant32452 6y agoIt's an election year. I've heard multiple youtubers remark that the election ads have been a big revenue boost.