4 ms·

What is typically the point of a logo redesign ? When is it appropriate to redesign a logo ?

• amelius 6y ago
  If you want to confuse your users.
• toast0 6y ago
  To spend a bunch of money. When someone you know (especially someone you're related to) works for the ad agency.
• Larrikin 6y ago
  It lately never seems appropriate for software lately when its mostly just constant bi-weekly incremental upgrades. When there is a massive re-imagining of the product is the time to create a new icon or logo. In software its become change for the sake of change and is almost never better, just different. But in the case of Domino's pizza making their pizza go from disgusting to a completely changed product that was less disgusting a total overhaul of the logo felt appropriate.
• nmfisher 6y ago
  If anything, it's a good way to get PR. "Journalists" entertain the most banal stories as long as they're attached to name brands.
  • pembrook 6y ago
    That's because audiences will entertain the most banal stories as long as they're attached to name brands. Humans are creatures of habit who don't deal well with complexity and like what they are already familiar with. Hence, human cultural discourse is filled with a narrow selection of the same idols and demons. Trump good, Trump bad. Internet company good, internet company bad.
    • nmfisher 6y ago
      Yeah, I'm not blaming journalists, it just reflects the reality of media consumption habits.
• randmeerkat 6y ago
  This is a reasonable summary that roughly answers your question. https://www.forbes.com/sites/gabrielshaoolian/2017/02/07/logo-redesign-what-to-consider-when-its-time-for-a-brand-update/ https://www.forbes.com/sites/gabrielshaoolian/2017/02/07/log... tldr; when your designers tell you it’s out of date with current design trends and that they can evoke a better brand response with a new design.