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>Cambridge Analytica was mostly a story of Facebook Cambridge Analytica was a story about mass stupidity. Where millions of people all clicked "I allow this r
by basch 6y ago
>Cambridge Analytica was mostly a story of Facebook
Cambridge Analytica was a story about mass stupidity. Where millions of people all clicked "I allow this random company to have access to everything my account can see, including everything my friends have made public to me." CA was millions of people being careless with privacy, because they didnt care and just wanted to play a quiz. Even if facebook had explained the decision better than it did (I thought it was pretty clear if you read it) people wouldnt have read it.
- SpicyLemonZest 6y agoIn a sense, but I think most people would say that the inevitability of such stupidity is why we need to build systems that protect ourselves from it. Few people can think through all the implications of all the data they hand out.
- disgruntledphd2 6y agoBut lets be clear, Cambridge Analytica's proposed models did not work. Speaking as a data scientist with a background in psychology and social media advertising, using the Big 5 traits and likes is pretty useless for prediction of anything except the Big 5 traits. Additionally, targeted advertising and small audiences rarely work well together, which is why almost all FB advertising guides tell you to make your audiences as broad as possible (if 1/1000 people convert, the model needs 20-50 conversions per week to keep going, then micro-targeting won't work). All of the data science stuff from CA was mostly a distraction from what SCL actually did, which was video politicians in compromising positions and blackmail them.