3 ms·
Fellow B2B Consultant here. I had the thread open to find some time to return and add my thoughts and experience. Everything you’ve said is spot on, and I thin
by JacobAldridge 6y ago
Fellow B2B Consultant here. I had the thread open to find some time to return and add my thoughts and experience.
Everything you’ve said is spot on, and I think you’ve hit everything of substance. Growing a consulting (even a tailored tech solution) business means making it a sales business first and foremost - you can prioritize delivery if you reach a point you want to plateau, but 0 leads is not that point.
- deleted 6y ago[deleted]
- chii 6y ago> business means making it a sales business first and foremost i think a lot of people have the misunderstanding that the world works under a "build it and they will come" model.
- trevyn 6y agoFrankly, if you build the right thing, they will come. And it's very easy to deceive ourselves into believing that we're building the right thing.
- faeyanpiraat 6y agoYes, this sounds nice, but even if you build the actual right thing, most of the time they wont come.
- pembrook 6y agoUnfortunately, the world doesn’t work that way. Especially for a commodity business like consulting/agencies. Even if you have product market fit, and are experiencing the “pull” of a hot market...if you have no reliable distribution channels, you have no business. Humans are busy, and the problems that businesses solve for in the modern world are not life or death issues. Any product that solves a problem that tons of people are already searching google for, is by definition, going to also have tons of competitors.
- omk 6y agoCan you back this up with a real case?