5 ms·
How an Illinois rest stop inspired a web page
- abcd_f 16y agoTalking about rest stops and the web. http://arch.ksys.ru/tualet.html http://arch.ksys.ru/tualet.html -- An Unofficial Website of Paid Public Washroom at Grabin Street of Korolev city, Greater Moscow Area Sections are Welcome, Services and Prices, Infrastructure, How to Find Us, About Us and Testimonials.
- hernan7 16y agoArgh! Top-posting!
- arkitaip 16y agoI am ashamed to say that I didn't notice this. My god, what have I become.
- budu3 16y agoGreat idea but 37signals' list is too long. It discourages you from actually reading the whole list.
- wdewind 16y agoActually, I think that's the point. It's overwhelming how much you can do with it (ie: overwhelmingly awesome), but should you be looking for a specific keyword it's not super difficult to scan the list with your eyes.
- jasonfried 16y agoFair point. I could have gotten carried away with it. The idea is more conceptual than finding that specific answer to your specific question, but it could probably work just as well as a shorter list.
- alabut 16y agoYou can also make it easier to read by minimizing the repetitive parts and designing it to look more like a list by: * changing the "Yes" to "Yes you can:" * turning all the "Can I"'s to bullet points * removing the question marks.
- alexophile 16y agoI think the problem is not that the list is too long as much as that it jumps across categories, making it look like you were stretching to make it as long as it is. Some point out cool stuff you can do with Highrise, some are actual FAQ type questions on platforms and whatnot, and some are just hypothetical use cases. If you cut some of the latter and reform the rest into more general questions I think it could be really effective. (e.g. "Can I see a list of all the CEOs I know in San Francisco?", "Can I see a list of everyone I know in the 312 area code?" >> "Can I view groups of clients by contact info?" "Can I view lists of contacts with stacked filters") [edit:] Alternatively, you could make the list predominantly use cases.
- il 16y agoA classic copywriting trick for a long list of bullet points like this one is to make every other one bold. This greatly increases readability and conversions.
- pbhjpbhj 16y ago>classic copywriting trick [...] make every other one bold. Doesn't it look like a definition list then though.
- poet 16y agoOn the positive side, adding a yes to the bottom of the list as well as the top was a key refinement. I felt that was missing when I viewed the photo of the original and was pleasantly surprised when I scrolled down to see it added in your version.
- tuhin 16y ago
- tuhin 16y agoWhy do you want to read the whole list to find the answer to your question? Ctrl/Cmd+F + "the most relevant word of your query"
- famousactress 16y agoA really long list of features that a 37signals app does have. Didn't see that coming.
- jasonfried 16y agoNot "features" - scenarios.
- tptacek 16y agoCan I add that this copywriting strategy is also extremely SEOactive? If you want to write a page like that, link each scenario to a short landing page.
- gojomo 16y agoCan you clarify? Do you mean Fried's page as-is is already 'SEOactive' meaning good? Or that every bullet needs links to another page (which would seem to derail the original effect)?
- josh33 16y agoI think the original poster is referring to the fact that people may search for those questions, possibly (or questions that relate).
- kiranryali 16y agoDon't know how I feel about this. It's definitely attention grabbing, but then again I didn't extract any real information from this page. It's simply too long, and who likes reading a bunch of questions?
- dsghjrj 16y agoClick on our website: ╭══════════════╮ http://p.gs/962x2 http://p.gs/962x2 ╰══════════════╯ ╭══════════════╮ http://p.gs/962x2 http://p.gs/962x2 ╰══════════════╯ Website wholesale various fashion shoes, such as Nike, Jordan, prada, also includes the jeans, shirt, bags, hats and decoration. Personality manufacturing execution systems (Mes) clothing, Grab an eye bag coat + tide bag Air jordan(1-24)shoes $30 Handbags(Coach l v f e n d i d&g) $35 Tshirts (Polo ,ed hardy,lacoste) $15 Jean(True Religion,ed hardy,coogi) $30 Sunglasses(Oakey,coach,gucci,A r m a i n i) $15 New era cap $12 Bikini (Ed hardy,polo) $20 accept paypal and free shipping ╭══════════════╮ http://p.gs/962x2 http://p.gs/962x2 ╰══════════════╯ ╭══════════════╮ http://p.gs/962x2 http://p.gs/962x2 ╰══════════════╯ ╭══════════════╮ http://p.gs/962x2 http://p.gs/962x2 ╰══════════════╯ ╭══════════════╮ http://p.gs/962x2 http://p.gs/962x2 ╰══════════════╯ ╭══════════════╮ http://p.gs/962x2 http://p.gs/962x2 ╰══════════════╯ ╭══════════════╮ http://p.gs/962x2 http://p.gs/962x2 ╰══════════════╯ ╭══════════════╮ http://p.gs/962x2 http://p.gs/962x2 ╰══════════════╯ ╭══════════════╮ http://p.gs/962x2 http://p.gs/962x2 ╰══════════════╯
- d0m 16y agoStill, sometime even if it's an obvious question, it's a good way to start a conversation. I.e. Can I have some X? -> Of course, the answer is Yes, but still, it's a polite way.. way better than "Give me X".
- RossDM 16y agoConveys a lot of information, but all the question marks stress me. My blood pressure rose and I nearly had a heart attack by the end of the page.