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The old saw was that 50% of advertising is useless, it's just that nobody knows which 50%. I guess that's why people are so excited about click tracking, analy
by cookie_monsta 7y ago
The old saw was that 50% of advertising is useless, it's just that nobody knows which 50%.
I guess that's why people are so excited about click tracking, analytics, etc, etc.
- pbhjpbhj 7y agoI think it's more like 99%. When I was running advertising for a small business we put vouchers in to track advertising. The only people who brought in vouchers were people who were already customers who said they were already coming. So, we spent money to reduce our revenue. (I do the same, hunt for vouchers after making a buying/visiting decision.) I was on national TV and national radio (UK) - none of that blipped our visitors/revenue. Only thing that ever definitely worked was handing out flyers and chatting to people in the street (and being top of Google SERPs).
- lordnacho 7y agoWhat were you selling?
- cookie_monsta 7y agoFunny you should mention vouchers - it reminded me of the article discussed here[1], which likened advertising with Google to handing out coupons to people who are already in your store [1]https://news.ycombinator.com/item?id=21465873 https://news.ycombinator.com/item?id=21465873