12 ms·

Apple Pro Display XDR

145 points by lrae 7y ago

empath75 7y ago
Did he say $999 for the stand?!!
- minimaxir 7y ago
  Yes, he did. The crowd laughed at that line.
  - markdog12 7y ago
    Sounded more like gasps of disbelief it wasn't included + price of it.
  - Flott 7y ago
    Maybe they laughed because it kinda look like a cheese grater. Edit: My bad. Actually, it's the new mac pro that look like a cheese grater.
    - plorkyeran 7y ago
      The back of the monitor also looks like a cheese grater.
- Jyaif 7y ago
  And only $129 for the 4" wall mount.
  - xeroaura 7y ago
    $200 for the Vesa mount. Oof.
- cwbrandsma 7y ago
  I was laughing hard when I heard the audience grown at that announcement. The presenter's face just DROPPED. Seriously, that had to be an "Oh shit" moment.
  - xienze 7y ago
    > The presenter's face just DROPPED. Seriously, that had to be an "Oh shit" moment. Speaks to how out-of-touch Apple's management is if they though that wouldn't have gone over as poorly as it did.
  - bitwize 7y ago
    It's gonna be 2019's "599 U.S. Dollars" meme.
  - uasm 7y ago
    https://youtu.be/YzQZLucY8iw https://youtu.be/YzQZLucY8iw
    - kissickas 7y ago
      To my extreme disappointment, "This video is unavailable."
      - huntermeyer 7y ago
        https://youtu.be/0Nk538OH5xQ https://youtu.be/0Nk538OH5xQ
- dictum 7y ago
  Time for some Dadaist tinkering. The bill of materials is probably $50-100 or less to turn an iPad Pro into a viable stand for the Pro Display.
- uasm 7y ago
  That's inflation for you.
- threatofrain 7y ago
  But now your monitor can go vertical. It’s good for coding!
  - asdff 7y ago
    People are going to be leaning this thing on their wall or on a stack of dollar bills, that might even be cheaper.
- yitchelle 7y ago
  > The stand and VESA mount costs extra because it’s Apple. For me the last line in the article obnoxiously sums up Apple's attitude towards pricing.
- Corrado 7y ago
  I guess you could prop your $6000 monitor up against the wall or some milk crates or something. Are they including a power cable in the box or is that a $99 extra?
  - kevin_thibedeau 7y ago
    For the price they should have microwave beamed power. Two cables hanging off the back are just too ugly to countenance.
mikestew 7y ago
I'm hearing that the LG displays were running out of stock, possibly in anticipation of a new Apple display. Sure enough...wait a minute, FIVE THOUSAND DOLLARS?! Oh, I understand it's a reference-quality, blah, blah, blah, but I just need something to replace an aging Cinema display that was originally $1000. The fucking stand for the new display costs that much (note the audience response when that price popped on the screen). So if I can't buy an LG, what do I buy for less than a couple grand, Apple?
- minimaxir 7y ago
  The 4k LG display was updated/rereleased: https://9to5mac.com/2019/05/24/lg-ultrafine-display-review-2019-two-thunderbolt-3-ports-video/ https://9to5mac.com/2019/05/24/lg-ultrafine-display-review-2... The 5k LG display is still MIA and there isn't a competitor. (and as someone who bought a 5K LG display on release, I'm surprised that's still the case)
  - pkulak 7y ago
    That new 4K no longer has the density to comfortably pixel double. They pretty much made it as useless as every other monitor.
    - deleted 7y ago
      [deleted]
    - LegoBlockShell 7y ago
      The pixel dimensions and scaling didn't work out so well, it was really awkward. Scaling to the same UI size as the MacBook Pro 13" and 15" the display showed scaling artifacts a screen door effect. When scaling to native resolution the UI elements were far too big and there wasn't enough screen space. The new 4K will scale much better to the MacBook UI sizes.
  - LegoBlockShell 7y ago
    There was a firmware update for the LG Screen Manager that stated "additional monitor model (24MD4KL, 27MD5KL) (internal logic was changed)". This monitor is on the Apple website here https://www.apple.com/shop/product/HMUA2/lg-ultrafine-4k-display https://www.apple.com/shop/product/HMUA2/lg-ultrafine-4k-dis... that's the 24MD4KL-B.AUSA. Probably just waiting for the new Ultrafine 5K displays to arrive, these panels are difficult to manufacture. It also explains why Apple didn't do a 27" Apple Pro Display XDR and just went ahead with the 32". They still intend on having the LG monitors as "budget" mainstream options. If you look at the design of the Apple Pro Display XDR it's obvious LG was involved in it's design and manufacturing. Even the USB-C port placement is identical to the 4K/5K just on the other side.
dmix 7y ago
You could hear a gasp in the crowd when they listed $999 for the stand alone. Apple is certainly pushing themselves up-market with this one.
- TheOtherHobbes 7y ago
  "Pro" Fairly predictable. Commodified tablets for consumers, laptops for developers (still working on that...), hugely expensive thoroughbred (status symbol) hardware for professional content creators with professional budgets. Problem is, there's much more money in the prosumer niche than there is at the high end. For every successful LA movie score composer there are thousands, even tens of thousands, of bedroom DAW users. What "pros" really want is outstanding performance at an affordable price. This is outstanding performance at a painful price - which is a novel combination of aspirational and incredibly annoying.
  - clarkmoody 7y ago
    Pros can justify the price if the performance is top-of-the-line and downtime is zero (or support & fix is near-instant). If Apple's quality control game leaks over into this new Pro line, then there will be lots of unhappy professionals staring at their $11k paperweights while shopping for something else.
    - spronkey 7y ago
      They can justify the performance to a point. If it costs twice as much as a competing system offering similar performance, reliability, and service, it becomes much more difficult to justify.
  - dmix 7y ago
    I don't have any issue with Apple going up-market or aiming for a particular demanding niche, but this is still interesting to think about from a product and pricing perspective. With luxury pricing you're used to purchasing a complete package or product, then you may put expensive add-ons on top. If you had to add $[high number] add-on for what's typically a standard part, for ex: a seat-belt of a Mercedes or a zipper on a Hermes hand-bag, in order to even buy the bag or car, it'd take some people by surprise. Even if it's basically the same markup as any luxury / high-end purchase.
Redoubts 7y ago
$1K per K
- obenn 7y ago
  1$ per pixel
  - sib 7y ago
    20 million pixels; $5,000. ??
  - gonational 7y ago
    You sho bout dat?
sleavey 7y ago
The person describing the stand said it generates lots of heat so they need to put a (fancy looking) heat sink on the back. If you take their advice and chain 6 of these to one Mac Pro, what sort of heat output do you get?
- luckydata 7y ago
  perfect for video editing in the night during a Michigan winter.
  - auggierose 7y ago
    laughing so hard
- dictum 7y ago
  There goes my snark about it having an Apple T2 inside.
minimaxir 7y ago
The real lede here is 1000nits of brightness; even the old LG Ultrafine displays capped out at 500nits.
- tootie 7y ago
  500 seems like it's way too much to stare at all day.
- dethac 7y ago
  https://www.dell.com/en-ca/shop/dell-ultrasharp-27-4k-hdr-monitor-up2718q/apd/210-amvp/monitors-monitor-accessories https://www.dell.com/en-ca/shop/dell-ultrasharp-27-4k-hdr-mo... I mean there's that.
  - ksec 7y ago
    No it is not. Peak 1,000 nits. Not sustainable brightness. The two are totally different class.
jannyfer 7y ago
The “XDR” part of the name seems a bit out of place for an Apple product. I guess I’m stuck in the past and Apple is really a different company now.
- djsumdog 7y ago
  Yea, I didn't see any mention of HDR support. Is XDR their rebranding? Will macOS support HDR10 or DolbyHDR when this monitor comes out? Will it be supported on any HDR screen or just this overpriced one? Or does this monitor not have HDR at all? HDR so far only seems supported by Windows, xBox, and PS4. Linux/X11 and Mac still have no HDR support.
  - sp332 7y ago
    It does P3 wide color. Here's a more comprehensive article: https://arstechnica.com/gadgets/2019/06/apples-new-display-is-its-first-stand-alone-computer-monitor-since-2011/ https://arstechnica.com/gadgets/2019/06/apples-new-display-i...
  - holy_city 7y ago
    They talked about it at length. Per the keynote it's 10bit color at 1000 nits/1600 peak which would put it at about Display HDR1000 (but no mention if it's certified, so probably not). It can't support Dolby Vision (requires 12 bit color), which means that it can't replace reference displays for professionals. Also HDR playback has been supported for awhile on MacOS, since high sierra it's been one of those "it just works" features.
- peatmoss 7y ago
  It will take me some time to not think of “extensively drug-resistant tuberculosis” when I hear XDR: https://en.wikipedia.org/wiki/Extensively_drug-resistant_tuberculosis https://en.wikipedia.org/wiki/Extensively_drug-resistant_tub...
mxfh 7y ago
How do reference and fancy FALD (Full Array Local Dimming) do even go in the same sentence? Just give the people a OLED panel subscription instead of this LED unifomity nightmare waiting to happen.
- klodolph 7y ago
  Are there OLED panels available with this size and pixel density? My understanding is also that OLED panels currently can suffer a bit from burn-in, or at least color stability problems, which is a no-go for reference monitors.
  - mxfh 7y ago
    That what I meant, a built in calibration arm/camera unit plus easily replacable panel w/o driver unit might have been a killer feature. But replaceable and Apple don't mix. To me this looks like a overengineered consumer device, with insane macro-scale part count and failures/uniformity issues just waiting to happen. Besides local contrast issues with in a LED driven pixel area and the borders between them. You can do this, but comparing it reference class seems quite the claim to live up to. The $40k Sony device mentioned is OLED btw. https://www.apple.com/105/media/us/pro-display-xdr/2019/1e439996-d014-462a-94d6-f67407717b60/overview/layers/large_2x.mp4 https://www.apple.com/105/media/us/pro-display-xdr/2019/1e43...
    - gridlockd 7y ago
      > The $40k Sony device mentioned is OLED btw. ...and it still burns in, degrades, etc. It's not supposed to show a desktop. Even with a replaceable panel, it would be a very costly affair. LCD panels are mass market products, even if they happen to be (cut as) 6K or 8K.
      - dethac 7y ago
        I'd imagine that that's implicit: Nobody's buying a 40k display to show a desktop.
ilovecaching 7y ago
Absolutely not interested in spending that much for something that’s not OLED. OLED is the future of display technologies. We’re already seeing it hit the laptop display market. You’ll get significantly better contrast for professional work, power savings, and reduced eye strain from not staring at 1000nit light bulbs all day. Also the stand part was funny.
- heisenbit 7y ago
  I doubt you are getting OLED with reference colors that are long term stable with that brightness. These are pro monitors for professional video folks. I would love to have one but I can't possibly justify it for anything I do.
- gridlockd 7y ago
  OLED absolutely is not the future of display technology. Besides phones, it's a stopgap solution for TVs until MicroLEDs become feasible. OLED makes for terrible monitors to use for hours on end, with all the stationary UI elements causing burn-in. It's an unsolved problem. OLED also isn't all that bright, especially on a smaller screen. You want those nits for bright HDR content, like the sun, not to stare at it all day. OLED also isn't substantially more energy efficient. OLED visibly degrades in quality well within its lifetime. Don't get me wrong, I absolutely love OLED TVs to watch films on, but they don't make for good monitors.
  - ilovecaching 7y ago
    Lenovo is already starting to sell them. SamsUng would have told you they are too expensive to produce until LG figured it out, just like they’ve figured out how to make sceeen from phones to TVs with real longevity. We’ll see about competition when it comes.
    - gridlockd 7y ago
      Nobody figured out burn-in or longevity with OLED. Sure, some companies may sell such products, that doesn't mean they solved these issues. It just means they don't care about those issues.
geophile 7y ago
Apple is just completely out of touch now, aren't they?
- michelb 7y ago
  AV studios are salivating, except for the lack of GPU options.
- dlivingston 7y ago
  This is not for consumers. This is for AV industry professionals whose companies are footing the bill. Apple has, rightly, been under fire lately for forgetting about the pro market. This display, in the context of the presentation, is intended to demonstrate that their professional focus is back.
  - geophile 7y ago
    I am not an AV industry professional. Are there competitive displays now? How much do they cost?
    - opencl 7y ago
      This is a pretty unique monitor. There are very few monitors available over 4K and none that I'm aware of with this level of brightness/dynamic range. The LG UltraFine 5K which has sort of been the de facto "Apple monitor" over the past few years since they stopped making their own is $1300. Dell has a 32" 8K wide gamut color accurate monitor (UP3218K) which is higher resolution but doesn't get anywhere near as bright. MSRP is $3900, it currently sells for $3400 and includes a stand.
    - threeseed 7y ago
      High end reference monitor is $30k. https://pro.sony/en_FI/products/broadcastpromonitors/bvm-hx310 https://pro.sony/en_FI/products/broadcastpromonitors/bvm-hx3...
      - dethac 7y ago
NN88 7y ago
Apple is ahead of the game officially.
- deleted 7y ago
  [deleted]
Areading314 7y ago
Starting $11000 for a Mac Pro plus display That's a bargain compared to the LISA, which was only $25k adjusted for inflation! https://en.wikipedia.org/wiki/Apple_Lisa https://en.wikipedia.org/wiki/Apple_Lisa
- gipp 7y ago
  Don't forget the extra grand for a static hunk of aluminum to put it on.
- leoh 7y ago
  Which was incredibly advanced for its time!
runesoerensen 7y ago
Product page is up now: https://www.apple.com/pro-display-xdr/ https://www.apple.com/pro-display-xdr/
SamuelAdams 7y ago
Why doesn't Apple introduce different options? For example, I would never need a 6k display, but having a nice, matte finish, 1000 nit display at 1440p or 4k would definitely be on my radar. If they sold smaller resolution displays at more appropriate price points, I would be more inclined to buy it. They offer similar pricing structures for their iPhone and MacBook lines, so why not apply the same to monitors?
- deergomoo 7y ago
  They would never release a 1440p display today considering that’s a lower resolution than the panels in their 13” laptops. However, I’m disappointed that there’s no standalone version of the display from the 5K iMac. That was the 5K LG UltraFine, but that seems to be disappearing from shelves.
- dethac 7y ago
  Presumably because the market is already saturated by everyone else.
president 7y ago
Not hearing anyone mention the precision counter-balancing arm (there's an animation of it on the website). I've never seen a monitor stand arm that isn't pure trash. Not that I would pay $1000 for the stand but it looks to be well-engineered and I really wish I could have one.
- tonyedgecombe 7y ago
  That reminded me of the arm on the iMac g4, I hope it’s better than that.
- asdff 7y ago
  Careful not to drink the koolaid here. How many times do you adjust your monitor once it's on your desk? Make one out of scrap wood to your exacting custom specs and use the $999 for your 1tb ssd upgrade.
  - president 7y ago
    I move mine pretty frequently depending if I'm sitting or standing at my stationary desk. The two things I would appreciate are: 1) Being able to fine-tune the height of the monitor 2) A monitor arm that's not a flimsy piece plastic that shakes whenever the table moves Who knows if the new mount even fulfills those 2 things but if they did, that would be pretty cool. I don't think I could ever afford this in my lifetime though.
    - plorkyeran 7y ago
      You can buy a solid metal VESA monitor stand that's easy to adjust for about $50.
qblv 7y ago
I have been waiting to buy a monitor for a while and knew apple was up to something. It looks like Apple totally nailed it but this is way too expensive.
gigatexal 7y ago
Complaining only signals that you are not the market they’re targeting. This is for Hollywood media makers, high end studios, etc. This was never to be a mass market item.
- Ninn 7y ago
  Cooperate and developers is a mass market, and I sure am the target segment. But 1k stand is for sure taking a piss on us. You can't just deflect valid criticism...
- gigatexal 7y ago
  And... don’t discount the luxury signaling effect people with money will do with hardware like this. It’s the real gold Apple Watch all over again.
- jdsully 7y ago
  Not with local backlight dimming it isn't. The contrast ratio is totally fake using that trick.
m52go 7y ago
Maybe a bit off-topic, but each of these announcements seems to be posted here on HN as a TechCrunch link. Can we not do that? Their site is very hard to browse these days, and there are plenty of better options.
- ddalex 7y ago
  I'd appreciate the suggestion of one of these options
tbrooks 7y ago
There also does not appear to be a front-facing camera on the display.
preflight 7y ago
Apple produced the best $6,000 display you can buy. When the majority of pro users wanted the best $1,500 display you can make. We want an iMac without all the computer part. And they delivered a real 'pro' display. Maybe this is a big middle finger up to all those asking for Apple's pro line up to be more 'pro'.
tracker1 7y ago
I wish they'd just bring back a "Macintosh," non-pro, non-book... Standard itx/matx/atx size with a nice looking case and upper-middle parts in it for something resembling an upper-middle price ($1500-3000 for desktop).
- manuelmagic 7y ago
  It's never gonna happen. It simply is not Apple.
pgib 7y ago
I really hope they introduce a Semi-Pro display for those of us with existing MacBook Pros (I think my 2016 can only push a 5K) who just want a successor to the Thunderbolt Display. I'm currently using a Thunderbolt Display as well as an LG 4K display. While I like the high resolution of the LG, the quality of it is garbage compared to my Thunderbolt Display. The USB-C port works at best 5% of the time, and of course it stopped working after the warranty period.
yhoiseth 7y ago
I'm looking forward to seeing how well the matte option performs. Maybe we'll even see it on other devices such as the MacBook Pro.
mr_tristan 7y ago
This seems to be a luxury statement piece for for 99% of what I would consider to be professional workers: people who spend 8 hours a day consuming text and video, and producing knowledge work. As a software engineer, I just can't quite figure out when the "Pro" label might apply to me these days. The iMac Pro and MacBook Pro labels seem apt, but the Mac Pro and Apple Pro Display labels do not. It just feels kind of "un-Apple" that it takes research to figure out what works for me, and their product categorization is now rather opaque.
_ph_ 7y ago
Is it just me or is it odd that they show how the new display can be connected to a Mac Pro or a Macbook Pro, but it doesn't feature even 2 inputs so you can connect both and switch between as needed? That was already the reason why I bought the Dell 30" screen instead of the Cinema Display, as it only had a single input.
StillBored 7y ago
I'm confused, didn't they spend a while talking about how great the 8k streaming/editing/etc is on the new mac? Why isn't this an 8k monitor? After all the dell UP3218K has been available for a while now and its 8k (and actually priced less, and comes with a stand). Frankly, it looks nicer too as they seem to have overdone the industrial cheese grader look IMHO.
dba7dba 7y ago
Five freaking thousand dollars for a monitor? Who is their target market? I'd like to know.
deleted 7y ago
[deleted]

145 points by lrae 7y ago

empath75 7y ago

Did he say $999 for the stand?!!

minimaxir 7y ago
Yes, he did. The crowd laughed at that line.
- markdog12 7y ago
  Sounded more like gasps of disbelief it wasn't included + price of it.
- Flott 7y ago
  Maybe they laughed because it kinda look like a cheese grater. Edit: My bad. Actually, it's the new mac pro that look like a cheese grater.
  - plorkyeran 7y ago
    The back of the monitor also looks like a cheese grater.
Jyaif 7y ago
And only $129 for the 4" wall mount.
- xeroaura 7y ago
  $200 for the Vesa mount. Oof.
cwbrandsma 7y ago
I was laughing hard when I heard the audience grown at that announcement. The presenter's face just DROPPED. Seriously, that had to be an "Oh shit" moment.
- xienze 7y ago
  > The presenter's face just DROPPED. Seriously, that had to be an "Oh shit" moment. Speaks to how out-of-touch Apple's management is if they though that wouldn't have gone over as poorly as it did.
- bitwize 7y ago
  It's gonna be 2019's "599 U.S. Dollars" meme.
- uasm 7y ago
  https://youtu.be/YzQZLucY8iw https://youtu.be/YzQZLucY8iw
  - kissickas 7y ago
    To my extreme disappointment, "This video is unavailable."
    - huntermeyer 7y ago
      https://youtu.be/0Nk538OH5xQ https://youtu.be/0Nk538OH5xQ
dictum 7y ago
Time for some Dadaist tinkering. The bill of materials is probably $50-100 or less to turn an iPad Pro into a viable stand for the Pro Display.
uasm 7y ago
That's inflation for you.
threatofrain 7y ago
But now your monitor can go vertical. It’s good for coding!
- asdff 7y ago
  People are going to be leaning this thing on their wall or on a stack of dollar bills, that might even be cheaper.
yitchelle 7y ago
> The stand and VESA mount costs extra because it’s Apple. For me the last line in the article obnoxiously sums up Apple's attitude towards pricing.
Corrado 7y ago
I guess you could prop your $6000 monitor up against the wall or some milk crates or something. Are they including a power cable in the box or is that a $99 extra?
- kevin_thibedeau 7y ago
  For the price they should have microwave beamed power. Two cables hanging off the back are just too ugly to countenance.

mikestew 7y ago

I'm hearing that the LG displays were running out of stock, possibly in anticipation of a new Apple display. Sure enough...wait a minute, FIVE THOUSAND DOLLARS?! Oh, I understand it's a reference-quality, blah, blah, blah, but I just need something to replace an aging Cinema display that was originally $1000. The fucking stand for the new display costs that much (note the audience response when that price popped on the screen). So if I can't buy an LG, what do I buy for less than a couple grand, Apple?

minimaxir 7y ago
The 4k LG display was updated/rereleased: https://9to5mac.com/2019/05/24/lg-ultrafine-display-review-2019-two-thunderbolt-3-ports-video/ https://9to5mac.com/2019/05/24/lg-ultrafine-display-review-2... The 5k LG display is still MIA and there isn't a competitor. (and as someone who bought a 5K LG display on release, I'm surprised that's still the case)
- pkulak 7y ago
  That new 4K no longer has the density to comfortably pixel double. They pretty much made it as useless as every other monitor.
  - deleted 7y ago
    [deleted]
  - LegoBlockShell 7y ago
    The pixel dimensions and scaling didn't work out so well, it was really awkward. Scaling to the same UI size as the MacBook Pro 13" and 15" the display showed scaling artifacts a screen door effect. When scaling to native resolution the UI elements were far too big and there wasn't enough screen space. The new 4K will scale much better to the MacBook UI sizes.
- LegoBlockShell 7y ago
  There was a firmware update for the LG Screen Manager that stated "additional monitor model (24MD4KL, 27MD5KL) (internal logic was changed)". This monitor is on the Apple website here https://www.apple.com/shop/product/HMUA2/lg-ultrafine-4k-display https://www.apple.com/shop/product/HMUA2/lg-ultrafine-4k-dis... that's the 24MD4KL-B.AUSA. Probably just waiting for the new Ultrafine 5K displays to arrive, these panels are difficult to manufacture. It also explains why Apple didn't do a 27" Apple Pro Display XDR and just went ahead with the 32". They still intend on having the LG monitors as "budget" mainstream options. If you look at the design of the Apple Pro Display XDR it's obvious LG was involved in it's design and manufacturing. Even the USB-C port placement is identical to the 4K/5K just on the other side.

dmix 7y ago

You could hear a gasp in the crowd when they listed $999 for the stand alone. Apple is certainly pushing themselves up-market with this one.

TheOtherHobbes 7y ago
"Pro" Fairly predictable. Commodified tablets for consumers, laptops for developers (still working on that...), hugely expensive thoroughbred (status symbol) hardware for professional content creators with professional budgets. Problem is, there's much more money in the prosumer niche than there is at the high end. For every successful LA movie score composer there are thousands, even tens of thousands, of bedroom DAW users. What "pros" really want is outstanding performance at an affordable price. This is outstanding performance at a painful price - which is a novel combination of aspirational and incredibly annoying.
- clarkmoody 7y ago
  Pros can justify the price if the performance is top-of-the-line and downtime is zero (or support & fix is near-instant). If Apple's quality control game leaks over into this new Pro line, then there will be lots of unhappy professionals staring at their $11k paperweights while shopping for something else.
  - spronkey 7y ago
    They can justify the performance to a point. If it costs twice as much as a competing system offering similar performance, reliability, and service, it becomes much more difficult to justify.
- dmix 7y ago
  I don't have any issue with Apple going up-market or aiming for a particular demanding niche, but this is still interesting to think about from a product and pricing perspective. With luxury pricing you're used to purchasing a complete package or product, then you may put expensive add-ons on top. If you had to add $[high number] add-on for what's typically a standard part, for ex: a seat-belt of a Mercedes or a zipper on a Hermes hand-bag, in order to even buy the bag or car, it'd take some people by surprise. Even if it's basically the same markup as any luxury / high-end purchase.

Redoubts 7y ago

$1K per K

obenn 7y ago
1$ per pixel
- sib 7y ago
  20 million pixels; $5,000. ??
- gonational 7y ago
  You sho bout dat?

sleavey 7y ago

The person describing the stand said it generates lots of heat so they need to put a (fancy looking) heat sink on the back. If you take their advice and chain 6 of these to one Mac Pro, what sort of heat output do you get?

luckydata 7y ago
perfect for video editing in the night during a Michigan winter.
- auggierose 7y ago
  laughing so hard
dictum 7y ago
There goes my snark about it having an Apple T2 inside.

minimaxir 7y ago

The real lede here is 1000nits of brightness; even the old LG Ultrafine displays capped out at 500nits.

tootie 7y ago
500 seems like it's way too much to stare at all day.
dethac 7y ago
https://www.dell.com/en-ca/shop/dell-ultrasharp-27-4k-hdr-monitor-up2718q/apd/210-amvp/monitors-monitor-accessories https://www.dell.com/en-ca/shop/dell-ultrasharp-27-4k-hdr-mo... I mean there's that.
- ksec 7y ago
  No it is not. Peak 1,000 nits. Not sustainable brightness. The two are totally different class.

jannyfer 7y ago

The “XDR” part of the name seems a bit out of place for an Apple product. I guess I’m stuck in the past and Apple is really a different company now.

djsumdog 7y ago
Yea, I didn't see any mention of HDR support. Is XDR their rebranding? Will macOS support HDR10 or DolbyHDR when this monitor comes out? Will it be supported on any HDR screen or just this overpriced one? Or does this monitor not have HDR at all? HDR so far only seems supported by Windows, xBox, and PS4. Linux/X11 and Mac still have no HDR support.
- sp332 7y ago
  It does P3 wide color. Here's a more comprehensive article: https://arstechnica.com/gadgets/2019/06/apples-new-display-is-its-first-stand-alone-computer-monitor-since-2011/ https://arstechnica.com/gadgets/2019/06/apples-new-display-i...
- holy_city 7y ago
  They talked about it at length. Per the keynote it's 10bit color at 1000 nits/1600 peak which would put it at about Display HDR1000 (but no mention if it's certified, so probably not). It can't support Dolby Vision (requires 12 bit color), which means that it can't replace reference displays for professionals. Also HDR playback has been supported for awhile on MacOS, since high sierra it's been one of those "it just works" features.
peatmoss 7y ago
It will take me some time to not think of “extensively drug-resistant tuberculosis” when I hear XDR: https://en.wikipedia.org/wiki/Extensively_drug-resistant_tuberculosis https://en.wikipedia.org/wiki/Extensively_drug-resistant_tub...

mxfh 7y ago

How do reference and fancy FALD (Full Array Local Dimming) do even go in the same sentence? Just give the people a OLED panel subscription instead of this LED unifomity nightmare waiting to happen.

klodolph 7y ago
Are there OLED panels available with this size and pixel density? My understanding is also that OLED panels currently can suffer a bit from burn-in, or at least color stability problems, which is a no-go for reference monitors.
- mxfh 7y ago
  That what I meant, a built in calibration arm/camera unit plus easily replacable panel w/o driver unit might have been a killer feature. But replaceable and Apple don't mix. To me this looks like a overengineered consumer device, with insane macro-scale part count and failures/uniformity issues just waiting to happen. Besides local contrast issues with in a LED driven pixel area and the borders between them. You can do this, but comparing it reference class seems quite the claim to live up to. The $40k Sony device mentioned is OLED btw. https://www.apple.com/105/media/us/pro-display-xdr/2019/1e439996-d014-462a-94d6-f67407717b60/overview/layers/large_2x.mp4 https://www.apple.com/105/media/us/pro-display-xdr/2019/1e43...
  - gridlockd 7y ago
    > The $40k Sony device mentioned is OLED btw. ...and it still burns in, degrades, etc. It's not supposed to show a desktop. Even with a replaceable panel, it would be a very costly affair. LCD panels are mass market products, even if they happen to be (cut as) 6K or 8K.
    - dethac 7y ago
      I'd imagine that that's implicit: Nobody's buying a 40k display to show a desktop.

ilovecaching 7y ago

Absolutely not interested in spending that much for something that’s not OLED. OLED is the future of display technologies. We’re already seeing it hit the laptop display market. You’ll get significantly better contrast for professional work, power savings, and reduced eye strain from not staring at 1000nit light bulbs all day. Also the stand part was funny.

heisenbit 7y ago
I doubt you are getting OLED with reference colors that are long term stable with that brightness. These are pro monitors for professional video folks. I would love to have one but I can't possibly justify it for anything I do.
gridlockd 7y ago
OLED absolutely is not the future of display technology. Besides phones, it's a stopgap solution for TVs until MicroLEDs become feasible. OLED makes for terrible monitors to use for hours on end, with all the stationary UI elements causing burn-in. It's an unsolved problem. OLED also isn't all that bright, especially on a smaller screen. You want those nits for bright HDR content, like the sun, not to stare at it all day. OLED also isn't substantially more energy efficient. OLED visibly degrades in quality well within its lifetime. Don't get me wrong, I absolutely love OLED TVs to watch films on, but they don't make for good monitors.
- ilovecaching 7y ago
  Lenovo is already starting to sell them. SamsUng would have told you they are too expensive to produce until LG figured it out, just like they’ve figured out how to make sceeen from phones to TVs with real longevity. We’ll see about competition when it comes.
  - gridlockd 7y ago
    Nobody figured out burn-in or longevity with OLED. Sure, some companies may sell such products, that doesn't mean they solved these issues. It just means they don't care about those issues.

geophile 7y ago

Apple is just completely out of touch now, aren't they?

michelb 7y ago
AV studios are salivating, except for the lack of GPU options.
dlivingston 7y ago
This is not for consumers. This is for AV industry professionals whose companies are footing the bill. Apple has, rightly, been under fire lately for forgetting about the pro market. This display, in the context of the presentation, is intended to demonstrate that their professional focus is back.
- geophile 7y ago
  I am not an AV industry professional. Are there competitive displays now? How much do they cost?
  - opencl 7y ago
    This is a pretty unique monitor. There are very few monitors available over 4K and none that I'm aware of with this level of brightness/dynamic range. The LG UltraFine 5K which has sort of been the de facto "Apple monitor" over the past few years since they stopped making their own is $1300. Dell has a 32" 8K wide gamut color accurate monitor (UP3218K) which is higher resolution but doesn't get anywhere near as bright. MSRP is $3900, it currently sells for $3400 and includes a stand.
  - threeseed 7y ago
    High end reference monitor is $30k. https://pro.sony/en_FI/products/broadcastpromonitors/bvm-hx310 https://pro.sony/en_FI/products/broadcastpromonitors/bvm-hx3...
    - dethac 7y ago

NN88 7y ago

Apple is ahead of the game officially.

deleted 7y ago
[deleted]

Areading314 7y ago

Starting $11000 for a Mac Pro plus display That's a bargain compared to the LISA, which was only $25k adjusted for inflation! https://en.wikipedia.org/wiki/Apple_Lisa https://en.wikipedia.org/wiki/Apple_Lisa

gipp 7y ago
Don't forget the extra grand for a static hunk of aluminum to put it on.
leoh 7y ago
Which was incredibly advanced for its time!

runesoerensen 7y ago

Product page is up now: https://www.apple.com/pro-display-xdr/ https://www.apple.com/pro-display-xdr/

SamuelAdams 7y ago

Why doesn't Apple introduce different options? For example, I would never need a 6k display, but having a nice, matte finish, 1000 nit display at 1440p or 4k would definitely be on my radar. If they sold smaller resolution displays at more appropriate price points, I would be more inclined to buy it. They offer similar pricing structures for their iPhone and MacBook lines, so why not apply the same to monitors?

deergomoo 7y ago
They would never release a 1440p display today considering that’s a lower resolution than the panels in their 13” laptops. However, I’m disappointed that there’s no standalone version of the display from the 5K iMac. That was the 5K LG UltraFine, but that seems to be disappearing from shelves.
dethac 7y ago
Presumably because the market is already saturated by everyone else.

president 7y ago

Not hearing anyone mention the precision counter-balancing arm (there's an animation of it on the website). I've never seen a monitor stand arm that isn't pure trash. Not that I would pay $1000 for the stand but it looks to be well-engineered and I really wish I could have one.

tonyedgecombe 7y ago
That reminded me of the arm on the iMac g4, I hope it’s better than that.
asdff 7y ago
Careful not to drink the koolaid here. How many times do you adjust your monitor once it's on your desk? Make one out of scrap wood to your exacting custom specs and use the $999 for your 1tb ssd upgrade.
- president 7y ago
  I move mine pretty frequently depending if I'm sitting or standing at my stationary desk. The two things I would appreciate are: 1) Being able to fine-tune the height of the monitor 2) A monitor arm that's not a flimsy piece plastic that shakes whenever the table moves Who knows if the new mount even fulfills those 2 things but if they did, that would be pretty cool. I don't think I could ever afford this in my lifetime though.
  - plorkyeran 7y ago
    You can buy a solid metal VESA monitor stand that's easy to adjust for about $50.

qblv 7y ago

I have been waiting to buy a monitor for a while and knew apple was up to something. It looks like Apple totally nailed it but this is way too expensive.

gigatexal 7y ago

Complaining only signals that you are not the market they’re targeting. This is for Hollywood media makers, high end studios, etc. This was never to be a mass market item.

Ninn 7y ago
Cooperate and developers is a mass market, and I sure am the target segment. But 1k stand is for sure taking a piss on us. You can't just deflect valid criticism...
gigatexal 7y ago
And... don’t discount the luxury signaling effect people with money will do with hardware like this. It’s the real gold Apple Watch all over again.
jdsully 7y ago
Not with local backlight dimming it isn't. The contrast ratio is totally fake using that trick.

m52go 7y ago

Maybe a bit off-topic, but each of these announcements seems to be posted here on HN as a TechCrunch link. Can we not do that? Their site is very hard to browse these days, and there are plenty of better options.

ddalex 7y ago
I'd appreciate the suggestion of one of these options

tbrooks 7y ago

There also does not appear to be a front-facing camera on the display.

preflight 7y ago

Apple produced the best $6,000 display you can buy. When the majority of pro users wanted the best $1,500 display you can make. We want an iMac without all the computer part. And they delivered a real 'pro' display. Maybe this is a big middle finger up to all those asking for Apple's pro line up to be more 'pro'.

tracker1 7y ago

I wish they'd just bring back a "Macintosh," non-pro, non-book... Standard itx/matx/atx size with a nice looking case and upper-middle parts in it for something resembling an upper-middle price ($1500-3000 for desktop).

manuelmagic 7y ago
It's never gonna happen. It simply is not Apple.

pgib 7y ago

I really hope they introduce a Semi-Pro display for those of us with existing MacBook Pros (I think my 2016 can only push a 5K) who just want a successor to the Thunderbolt Display. I'm currently using a Thunderbolt Display as well as an LG 4K display. While I like the high resolution of the LG, the quality of it is garbage compared to my Thunderbolt Display. The USB-C port works at best 5% of the time, and of course it stopped working after the warranty period.

yhoiseth 7y ago

I'm looking forward to seeing how well the matte option performs. Maybe we'll even see it on other devices such as the MacBook Pro.

mr_tristan 7y ago

This seems to be a luxury statement piece for for 99% of what I would consider to be professional workers: people who spend 8 hours a day consuming text and video, and producing knowledge work. As a software engineer, I just can't quite figure out when the "Pro" label might apply to me these days. The iMac Pro and MacBook Pro labels seem apt, but the Mac Pro and Apple Pro Display labels do not. It just feels kind of "un-Apple" that it takes research to figure out what works for me, and their product categorization is now rather opaque.

_ph_ 7y ago

Is it just me or is it odd that they show how the new display can be connected to a Mac Pro or a Macbook Pro, but it doesn't feature even 2 inputs so you can connect both and switch between as needed? That was already the reason why I bought the Dell 30" screen instead of the Cinema Display, as it only had a single input.

StillBored 7y ago

I'm confused, didn't they spend a while talking about how great the 8k streaming/editing/etc is on the new mac? Why isn't this an 8k monitor? After all the dell UP3218K has been available for a while now and its 8k (and actually priced less, and comes with a stand). Frankly, it looks nicer too as they seem to have overdone the industrial cheese grader look IMHO.

dba7dba 7y ago

Five freaking thousand dollars for a monitor? Who is their target market? I'd like to know.

deleted 7y ago

[deleted]