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[warning: cannot be unseen] There is a swastika hiding in the negative space in the middle of the logo.
by ricardobeat 8y ago
[warning: cannot be unseen]
There is a swastika hiding in the negative space in the middle of the logo.
- reneherse 8y agoGood eye. Swastika patterns are always something to beware of when creating a pinwheel based design, whether in a logo, decoration, architecture, or even just pinwheels.
- vokep 8y agoOr we could just normalize it as just another shape.
- martythemaniak 8y agoYou really gotta work for it. Also, that would be the Buddhist rather than the Nazi swastika.
- evanb 8y agoI'm sure a rational discussion about co-opted symbology is what what Slack wants associated with their new icon/logo, rather than many people's visceral gut reaction that is almost certainly independent of the sense of rotation.
- unethical_ban 8y ago1) It's not entirely obvious; I had to search for it. 2) It's literally a different pattern than the Nazi swastika. The shorter portions break right in the Nazi symbol, left in this image.
- evanb 8y ago1) "Not entirely obvious! A great place for a dogwhistle!" I'm obviously not suggesting that whatever graphic designer intentionally slipped a Nazi symbol into Slack's new logo. But, much like the arrow in FedEx, once you see it it's hard to unsee. 2) Most people can't tell you which way the outer parts of a Nazi swastika go and which way non-Nazi swastikas go. That's what I meant about sense of rotation in my comment above. Moreover, most people can't immediately reconstruct a logo to begin with, though they can recognize one. But something like this https://imgur.com/a/CZWtXez https://imgur.com/a/CZWtXez passes at first glance and is much more swastika-y.
- unethical_ban 8y agoWhat is the point of making a 'dogwhistle' comment if you have to follow up with explaining how you're not suggesting that?
- deleted 8y ago[deleted]
- vernie 8y agoQuite the contrary, I can't see it.
- Exuma 8y agoLook at the purple space between the colors
- DonHopkins 8y agoThere were very fine logos, on both sides.
- atombender 8y agohttps://imgur.com/MIg6FpN https://imgur.com/MIg6FpN
- IshKebab 8y agoThat's really tenuous. Like, you really have to try to see it.
- ryanmercer 8y ago>[warning: cannot be unseen] Everyone, please look at the FedEx logo. notice the arrow between the E and x? You're welcome.
- Kudos 8y agoI'm hoping the difference is that Fedex actually meant to do that ;)
- SippinLean 8y agoIt is [1] > If you put a lower-case "x" to the right of a capital "E" (Ex) you can begin to see a hint of an arrow, though it is clumsy and extremely abstract. I thought that, if I could develop this concept of an "arrow" it could be promoted as a symbol for speed and precision, both FedEx communicative attributes. [...] Once I decided to refine the concept of the embedded arrow, I found that, to make the arrow more legitimate and identifiable, one needed to actually reconstruct the letterforms in order to make the arrow happen. [1] http://www.thesneeze.com/secrets-of-the-fedex-logo/ http://www.thesneeze.com/secrets-of-the-fedex-logo/
- outworlder 8y ago:( Now I can't unsee.
- 1123581321 8y agoMy “problem” with the FedEx arrow is that I usually see it while passing a truck that’s in the right lane, so the arrow is pointing backwards.
- jakebasile 8y agoIt reminded me more of the Visitors logo from the TV miniseries "V".
- dragonwriter 8y agoYou mean the one that was deliberately designed to look like a swastika, and even used in black on a white disk in a red field in their flags to underline the “hey, these guys are like Nazis” vibe?
- DonHopkins 8y agoIt's a swastikoid, like the Sun Microsystems logo (also Columbia Sportsware Company)! https://latticelabyrinths.wordpress.com/ https://latticelabyrinths.wordpress.com/ https://goodlogo.com/extended.info/sun-microsystems-logo-2385 https://goodlogo.com/extended.info/sun-microsystems-logo-238... https://goodlogo.com/extended.info/columbia-sportswear-logo-2717 https://goodlogo.com/extended.info/columbia-sportswear-logo-...
- gojomo 8y agoHere, perhaps, it can be christened "the slackstika".
- chaoticmass 8y agoThe old Sun logo is forever one of my favorite clever logos.
- DonHopkins 8y agoUp there with Scott Kim's original SGI logo! http://xahlee.info/UnixResource_dir/sgi_logo.html http://xahlee.info/UnixResource_dir/sgi_logo.html Sun and SGI used to be such rivals, with their headquarters around the corner from each other, and their logos were always bombastically facing each other off and posing together in the trade rags and trade show floors. I like to imagine them both spinning and swooping around playfully with each other in Logo Heaven.
- beaconstudios 8y agoThat's a pricey oof. Hope they kept the receipt.
- thinkingemote 8y agoI initially saw that or rather felt something was off and then identified it as swastika. Oh dear!
- nwni 8y agoIt's just 4 F's
- panarky 8y agoIt's like the arrow in the Fedex logo or the 35c3 logo [0]. Once I see it, that's all I'll ever see. [0] https://events.ccc.de/congress/2018/wiki/images/9/99/35C3_Logo.svg https://events.ccc.de/congress/2018/wiki/images/9/99/35C3_Lo...
- sjwright 8y agoExcept the arrow in the Fedex logo was entirely intentional and highly brand-relevant.
- tnolet 8y agoThat was my reaction too: a squirty swastika.
- toomanybeersies 8y agoTo be fair, there's swastikas hidden in all sorts of innocuous places. It's such a basic shape (which is why it was historically popular) that it's hard to avoid accidentally incorporating one somewhere. Anything with rotational symmetry runs a high risk of somehow incorporating one.
- dragonwriter 8y ago> Anything with rotational symmetry runs a high risk of somehow incorporating one. Well, anything featuring right angles, four lobes, and rotational symmetry. Drop any one of those and the accidental swastika risk drops tremendously.
- bobsil1 8y agoLove it. We paint red swastikas all over for Diwali.
- sedatk 8y agoYou’d expect a million dollar design company would put a little extra effort to avoid it.
- pratc 8y agoI'm wondering if the designer was Indian, because it does actually look rather close to the original Hindu swastika with it's dots: https://en.wikipedia.org/wiki/File:HinduSwastika.svg https://en.wikipedia.org/wiki/File:HinduSwastika.svg
- King-Aaron 8y agohttps://www.designernews.co/stories/99987-slack-new-logo https://www.designernews.co/stories/99987-slack-new-logo Top comment on DN: "Looks like a swastika made of dicks."