3 ms·
> "Google one" sounds like... nothing. "What is it???" It sounds precisely like Amazon's "Prime" brand, and it's no coincidence. It's a sunk-cost feature to c
by wyldfire 8y ago
> "Google one" sounds like... nothing. "What is it???"
It sounds precisely like Amazon's "Prime" brand, and it's no coincidence. It's a sunk-cost feature to convince you to come back (like membership shopping clubs - Costco, Sams). Unfortunately I don't think it has the draw of 'free shipping' (+ music/TV/etc).
- marcosdumay 8y agoPrime has a well established meaning and predates Amazon by, well, probably centuries. It is also well aligned with their original usage, in that preferred customers could pay more to get better treatment (faster deliveries and customer service response).
- tracker1 8y agoGoogle Plus would probably be a better name... but, well...
- wmeredith 8y agoPrime has all kinds of built in positive connotations. “One” is pretty meaningless here.
- copperx 8y agoInteresting comment; as a non-native speaker "prime" evokes the idea of f'(x) and prime numbers. Prime is pretty silly (e.g., "Optimus Prime") and might be an inside joke. What are these positive connotations? To me prime sounds neutral, like a fact.