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That's not nearly how far it's gone, but yes, this is an implementation of it.
by atwebb 8y ago
That's not nearly how far it's gone, but yes, this is an implementation of it.
- mehrdadn 8y agoYou mean it's gone much farther than this? Would you have any examples?
- deleted 8y ago[deleted]
- CamperBob2 8y agoA classic example from several years ago: https://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/#71f061236668 https://www.forbes.com/sites/kashmirhill/2012/02/16/how-targ... That was several years ago.
- solarkraft 8y agoThat's using all of her purchasing history. Knowing your customer has visited a competitor's website appears more difficult to me.
- philwelch 8y agoPolitical campaigns track voters on an individual level, correlating third party data with public voter rolls and using the data for microtargeting and analytics.
- lozaning 8y agoAny yet I've somehow been bombarded all week with spam sms from only the party who's candidates I do not intend to vote for. Anyone that could tie the website I visit to my phone number should be able to guess that easily enough.
- philwelch 8y agoThis stuff is still so expensive that it mostly only happens for Presidential campaigns, but this was a huge part of Obama's campaigns and I think all four of the last general election campaigns used those techniques. (Obviously these techniques weren't perfect, given that both 2016 campaigns were very surprised at the result.)
- pbhjpbhj 8y agoWhy would a party you do intend to vote for need to bombard you with advertising? Surely you're only going to get deluged with advertising of you're known not to vote for that party. Or is reverse psychology! Never go in against a Sicilian when death is on the line ...
- lozaning 8y agoIt's so strange to me, because they're not trying to change my mind or present their side. The assumption in the texts is that Im definitely on their side and just needed to be reminded 6 times a day where my polling place is and when the election is. It shouldnt take a cambridge analytica person to tell you that people who have bought Friend of the Pod shirts likely aren't conservative voters. They clearly need more of my data lol.
- closeparen 8y agoElections are won and lost on turnout, not changes in opinion.
- atwebb 8y agoSorry, a day late. This kind of link (phone/IP to profile) is getting much easier, speculatively there must be much more sophisticated connections out there that aren't as immediately obvious.