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I'm not sure I understand this. You can't skip finding product/market fit. No matter how much money you have, if you have no product/market fit you're toast. If
by dgudkov 8y ago
I'm not sure I understand this. You can't skip finding product/market fit. No matter how much money you have, if you have no product/market fit you're toast. If you're not desperate to find product/market fit (as Lean startups are) because you have tons of money -- you may never find it.
To me, Lean startup is not about money. It's about building the most efficient process of finding product/market fit. Once you've found something that really works, then it's time to look for big money and scale up. In most cases, what you need in the beginning is $50K-500K which can come from savings/FFF/consulting/seed round.
Too much money in the world now. A result of the decade of near-zero interest rates.
- jerrre 8y agoFFF = Friends, Family, and Fsomething?
- nicodjimenez 8y agoYou can definitely skip product market fit. It takes some startups years to find true product market fit. The price of admission of product market fit is a great product and a great team. Hard to do these things on a budget, especially as the space of "cheap" startups that can be built with a few 100k becomes more crowded.
- dgudkov 8y ago>It takes some startups years to find true product market fit. I can think of only 3 reasons (not mutually exclusive) why it happened: 1. They had too much money which made their PMF search process inefficient. 2. They had to educate themselves about the market from scratch. Which means that the original idea was a wrong/uneducated guess. 3. They didn't find product/market fit. The same team had to restart with another idea (possibly several times) and it took them much less time than several years to find PMF.
- pdonis 8y ago> if you have no product/market fit you're toast Unless you create the market to fit the product. Which could be what Katzenberg, for example, is trying to do: create a new fad and cash in on it.
- jedberg 8y agoMicrosoft spent billions propping up Xbox for years before they found market fit. You don't need market fit if you have lots of cash.
- nradov 8y agoSometimes a visionary founder with an instinctive understanding of the target customers can skip product market fit. Those people are rare, though, and it's not a skill that can be taught or written down in a book.