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Tesla Released a $1,500 Surfboard That Sold Out in a Day
- geebee 8y agoI'm kind of glad these appear to be targeted at collectors rather than wave riders. $1500 is a high price for a surf board, though plenty of off the rack longboards or large wave can crack the $1000 barrier. Wonder how a Tesla board would be received in the lineup. My guess is that aside from a few localized breaks, nobody would care much. Might generate more curiosity than hostility at a lot of spots, and where it would generate hostility, well, pretty much anything that stands out is a bad idea there. You know where to keep a low profile (that said, a shiny "Tesla" board in those rare circumstances would seem like an unusually unwise way of standing out, kind of like wearing a t-shirt celebrating your tech IPO at an anti-gentrification rally). One thing that drives me a little nuts is the very sharp pointy nose, which I consider to be a non-functional hazard done purely for cosmetics. I actually think the smooth rounded edge looks better too, kind of like the corners of an iPhone. But Tesla would hardly be the first or only violator here. And if it's for decoration on the wall, then no harm no foul. I'm all for buying surfboards as art. It's no crime to hang them on the wall and not ride them, as far as I'm concerned, and I highly doubt a shaper is going to be bummed to get the business. But this Tesla board on my wall as art? Nah.
- wilsonnb2 8y agoI think the Tesla fanboys who bought these would have spent $1500 on a coffee mug if Musk had asked them to. Would have had better margins than decorative surfboards but I guess they're optimizing for Twitter appeal instead.
- cassandrajam 8y agoTesla slowly becoming Supreme
- anoncoward111 8y agoOnce again proving that customer acquisition is the main bottleneck to acquiring customers, not solution quality. There are places that give away free stuff right now on this planet that people won't even ever feel an impulse to acquire. But because of Elon Musk's appeal and cult-status, Tesla customers feel a strong impetus to purchase something they likely will never use. It's sole utility is being a collector's item and potentially granting access to a high net worth community through a strange quirk of biology that we call "signaling".
- wpdev_63 8y agoThere are some people buying them because 'omgtekasldkjd' but I bet the vast majority of them will be doing this as these will be worth a fortune in 50 years. Tesla is a historic company, make no mistake about that. This has very little to do with the marketing and customer acquisition.
- anoncoward111 8y agoTesla is not the most sustainable, cost efficient form of private transport on Earth. Even among electric cars, there are a lot of other cool options out there. Tesla made itself into a something more than a brand-- it is a life-style and a status symbol. Tesla could sell rice and people would still buy it because there seems to be a deep human desire to belong to the "it" group
- Maarten88 8y agoThis is just an old-fashioned surfboard with Tesla esthetics. It may add some positive association to the Tesla brand. I think it would have been much more interesting if Tesla had come up with a motorized foiling surfboard. Marine engines are another market that is ripe for electrification: most boats are relatively insensitive to the added weight of batteries.
- lardo 8y agohttps://store.liftfoils.com/products/efoil https://store.liftfoils.com/products/efoil
- writepub 8y agoWhy? How's it going Tesla's cash crunch? If it won't, stop distracting the company, Elon
- cvaidya1986 8y agoNext, Tesla whiteboards.
- syntaticSugar 8y agoKook move telsa, kook move