4 ms·

>This tech is key for Personalized Advertising where consumers are inserted into still and video adverting in place of current spokespersons and side-by-side wi

>This tech is key for Personalized Advertising where consumers are inserted into still and video adverting in place of current spokespersons and side-by-side with celebrities. What a boring dystopia. Seriously though, if a company ever did without my permission I would sue the pants off of them.

fabianhjr 8y ago
The issue is that Facebook, Google et al. already get a ton of consent for targeted/personalized advertisement and usage of your images and data. So you might not see this in a mall, but you will surely see it online.
hbosch 8y ago
By creating a Facebook account you should assume they have your permission.
- icebraining 8y ago
  No, it's personal data, you need specific consent under the GDPR :)
pavel_lishin 8y ago
Even assuming that there isn't already some precedent that a checkbox allows them to use your uploaded likeness in whatever they want, is your premise here that you have more time and money to spend in a legal battle with Facebook or Google?
- 394549 8y ago
  > Even assuming that there isn't already some precedent that a checkbox allows them to use your uploaded likeness in whatever they want, is your premise here that you have more time and money to spend in a legal battle with Facebook or Google? There's currently a class-action lawsuit in progress against Facebook's use of facial tagging of Illinois residents: http://www.chicagotribune.com/business/ct-biz-facebook-tagging-privacy-lawsuit-20180417-story.html http://www.chicagotribune.com/business/ct-biz-facebook-taggi.... Regardless of how deep Facebook's pockets are, I could see another class-action lawsuit taking them on over recruiting its users into becoming uncompensated spokesmen in deepfake ads hocking products to their friends. Also the legal situation in other jurisdictions may be less friendly to Facebook's usage of this technology, to the point where their deep pockets won't help them. I'm no international lawyer but I think that's definitely a possibility.
- bigiain 8y ago
  And there are _still_ people complaining that the GDPR is not a good idea... If this becomes "a thing", I fully intend to use my UK citizenship and send GDPR boilerplate deletion requests to all the data brokers, social networks, and digital advertising services I can find.
  - taejo 8y ago
    > use my UK citizenship Better hope it becomes a thing before March.
bsenftner 8y ago
The idea was to use them as fantasy fulfillment: take any A level film or music artist, and many consumers will pay for a video clip of them as Black Panther or you-name-it high grossing entertainment of the moment. You put yourself in, willingly, and for cost reduction allow product placements.

fabianhjr 8y ago

The issue is that Facebook, Google et al. already get a ton of consent for targeted/personalized advertisement and usage of your images and data. So you might not see this in a mall, but you will surely see it online.

hbosch 8y ago

By creating a Facebook account you should assume they have your permission.

icebraining 8y ago
No, it's personal data, you need specific consent under the GDPR :)

pavel_lishin 8y ago

Even assuming that there isn't already some precedent that a checkbox allows them to use your uploaded likeness in whatever they want, is your premise here that you have more time and money to spend in a legal battle with Facebook or Google?

394549 8y ago
> Even assuming that there isn't already some precedent that a checkbox allows them to use your uploaded likeness in whatever they want, is your premise here that you have more time and money to spend in a legal battle with Facebook or Google? There's currently a class-action lawsuit in progress against Facebook's use of facial tagging of Illinois residents: http://www.chicagotribune.com/business/ct-biz-facebook-tagging-privacy-lawsuit-20180417-story.html http://www.chicagotribune.com/business/ct-biz-facebook-taggi.... Regardless of how deep Facebook's pockets are, I could see another class-action lawsuit taking them on over recruiting its users into becoming uncompensated spokesmen in deepfake ads hocking products to their friends. Also the legal situation in other jurisdictions may be less friendly to Facebook's usage of this technology, to the point where their deep pockets won't help them. I'm no international lawyer but I think that's definitely a possibility.
bigiain 8y ago
And there are _still_ people complaining that the GDPR is not a good idea... If this becomes "a thing", I fully intend to use my UK citizenship and send GDPR boilerplate deletion requests to all the data brokers, social networks, and digital advertising services I can find.
- taejo 8y ago
  > use my UK citizenship Better hope it becomes a thing before March.

bsenftner 8y ago

The idea was to use them as fantasy fulfillment: take any A level film or music artist, and many consumers will pay for a video clip of them as Black Panther or you-name-it high grossing entertainment of the moment. You put yourself in, willingly, and for cost reduction allow product placements.