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> Wrigley started out as a soap salesman in his native Philadelphia. After moving to Chicago in 1891, he began offering store owners incentives to stock his pro
by hyperpallium 8y ago
> Wrigley started out as a soap salesman in his native Philadelphia. After moving to Chicago in 1891, he began offering store owners incentives to stock his products, such as free cans of baking powder with every order. When the baking powder proved a bigger hit than the soap, Wrigley sold that instead, and added in free packs of chewing gum as a promotion.
- winslow 8y agoThis reminds me of 37Signal's [1] & ZachHolmans [2] talk about Your Product is your Byproduct. Real eye opener on how to think about what you're building and/or identify cross promotion etc. [1] - https://signalvnoise.com/posts/1620-sell-your-by-products https://signalvnoise.com/posts/1620-sell-your-by-products [2] - https://zachholman.com/talk/product-is-the-byproduct/ https://zachholman.com/talk/product-is-the-byproduct/
- nickjj 8y agoReminds me of how McDonalds is really a real estate business.
- mywittyname 8y agoThis realization is how Ray Kroc came to own McDonalds instead of the original founders, Richard and Maurice McDonald.
- PhasmaFelis 8y agoAnd then, I guess, he switched up to selling the gum...
- amelius 8y agoChewing gum reduces appetite. I take one before entering a supermarket, and it ensures I will not buy anything I don't need.
- apexalpha 8y agoYou could just make a list and stick to it.
- majewsky 8y agoIt's quite easy to influence your lizard brain's urges and impulses directly through a one-time action, and much harder to manually override them through continuous conscious interference.
- fapjacks 8y agoThis is where the ancient Stoics come in handy. I still struggle mightily with these kinds of things every single day, but we are animals, after all. It is certainly a lot easier for me than it was before I started studying stoicism, though.
- Dylan16807 8y agoSome gum makes the right decisions a little easier. A list removes the need to decide at all.
- Retric 8y agoYou can minimize the effort. I only go down isles that have what I need, so I can skip a lot of stuff without thinking about it. I avoid looking at the racks at checkout or areas that don't have what I need which again means I don't need to exercise self control.
- martin-adams 8y agoDon't forget supermarkets stacks the stuff you don't need but may buy on impulse at the end of isles, meaning you still have to pass them.