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Whenever you read an article like this ask yourself why it hasn’t happened yet. Geely, Great Wall and numerous other Chinese domestic brands have been operating
by rlglwx 8y ago
Whenever you read an article like this ask yourself why it hasn’t happened yet. Geely, Great Wall and numerous other Chinese domestic brands have been operating for decades. Why haven’t they cracked the USA market?
The dealer network system in the United States.
- pzone 8y agoThen why don't you see them in Europe either?
- osivertsson 8y agoProbably due to strict safety and environmental regulations that gets stricter over time.
- ch4ck 8y agoBut I see many new Volvo cars here...
- deleted 8y ago[deleted]
- floatrock 8y ago> The dealer network system in the United States. So I get that franchising laws require dealers to be independent from manufacturers and they're up there with occupational licensing, but how exactly does that prevent a new manufacturer from entering the market? I assume if you can raise a few billion to build a plant, kickstarting a bunch of new "independent" dealerships is just another line item you plan for...
- seanmcdirmid 8y agoTesla just bypassed the dealer system altogether.
- levosmetalo 8y agoAnd Tesla sold how many cars exactly? The discussion here is about manufacturers trying to actually sell existing cars, not marketing department doing the PoC on sales.
- nradov 8y agoHyundai / Kia cracked the USA market and built their own franchise dealer networks not that long ago. So it's clearly possible as long as you're willing to invest enough and eat the losses for a while.
- RaceWon 8y agoKIA and Hyundai win at the International level in racing and or rallying. That is still the key to selling cars. Ask Mercedes, ask Ferrari, or even Ford. As the saying goes; Win on Sunday, Sell on Monday . I know I'm Old school, and some day in the Future self-driving cars MAY dominate the highways... but (thankfully) that day is not today.
- FreeTradeMess 8y agoKia had virtually no race cars in the US till 2011. Well after they were established in the consumer market. Rally races aren't statistically even a thing here (most US consumers know little or nothing about them).
- RaceWon 8y agoWait a second. You're talking to a real racer here (I own fire proof underwear) who loves marketing, sales and advertising. You don't have to win in the US market to be considered a real car company... But you Do have to be Competitive somewhere in the Global arena. Want to talk about selling tires? Or selling Fuel? This isn't my opinion--this is a marketing fact. Mercedes is spending 300 MM this season to win in F1 just to sell cars. What are those Unheard of companies in China doing?
- RaceWon 8y agoOh BTW, I am always trying to seduce the younger gals and guys into racing ... here's a Peugeot at Pikes Peak. Enjoy !! https://www.youtube.com/watch?v=Y20CLumT2Sg https://www.youtube.com/watch?v=Y20CLumT2Sg
- 8y ago