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I wish there was more transparency here from both the MCNs and especially YouTube, but I'm also leery about some complaints from channel owners. Specifically th
by torgoguys 8y ago
I wish there was more transparency here from both the MCNs and especially YouTube, but I'm also leery about some complaints from channel owners. Specifically the ones that sound like they feel entitled to the services YouTube provides them (free distribution, tooling, outsourced ad sales, audience, cross promotion, etc) at zero "cost" (not necessarily monetary costs) to themselves.
Creators should feel free to try and lobby YouTube to make things better for themselves (YouTube depends on creators), but please try and steer clear of things that look like entitlement. It's a bad look.
And if things really are so bad, don't distribute via YouTube if the downsides of their policies outweight the benefits. If your content is good and a larger movement starts, that's the strongest message you can send to YT.
- viraptor 8y agoYT is not doing it for fun though. They get paid because they slap ads around the content the creators provide. What you said here means "don't complain you got fired, steer clear of looking entitled" for some creators. You wouldn't like to hear someone saying that about you losing your job, would you?
- torgoguys 8y agoYes I pointed out that YT needs the creators. And I was recently told by my employer that due to budget cuts, a bunch of my services were no longer needed. Of course I'm bummed, and I think they made the wrong cuts, but I didn't go around b*tching that they owed me a job.
- sillysaurus3 8y agoCreators should feel free to try and lobby YouTube to make things better for themselves (YouTube depends on creators), but please try and steer clear of things that look like entitlement. It's a bad look. Users are entitled to certain rights when it's a monopoly. And YT is essentially a monopoly. Think of it this way: Why are you entitled to privacy from Facebook? You can simply stop using Facebook, right? What's the difference between FB and YT?
- PhoenixReborn 8y agoA key difference with the FB privacy analogy is that FB tracks you off the site. If YT monetized content that isn't hosted on its own platform, then we might see a similar reaction.
- sverige 8y agoYT is part of google, which definitely follows your YT login around the web and monetizes it, and more effectively than Facebook.
- torgoguys 8y ago>Users are entitled to certain rights when it's a monopoly. And YT is essentially a monopoly. YT is essentially a monopoly in what market specifically? You have tons of options to host content you make. They are under zero obligation to provide services to you. >Think of it this way: Why are you entitled to privacy from Facebook? You can simply stop using Facebook, right? I don't follow. Please clarify what you mean. I didn't say I'm entitled to privacy from FB. (And FWIW, I don't use FB.)
- TheOtherHobbes 8y agoYT is essentially a monopoly in the small producer content discovery market. Hosting is not YT’s primary service. Discovery is.
- Applejinx 8y agoIndeed. It's very much the Amazon model: lose money as long as necessary, even if that's 'forever', in order to be the one key player in the sector and be recognized as such. The stock market absolutely does not think some schmoe with a Raspberry Pi constitutes 'competition' to YouTube, and I think they're right in that assessment. Sometimes power isn't just 'getting paid money': everybody knows you shop Amazon to buy stuff over the internet, everybody knows you put up videos on YouTube, search with Google, etc. I think the difference between this and something like MySpace is, the heavy hitters today have figured out they can't risk the slightest betrayal of that 'category killer' instinct. YouTube will function as a monopoly at all costs, no matter how much money they lost, and part of this behavior is so they can retain a lock on the big advertisers even if that's not keeping them in the black: it would be much worse if the big advertisers decided some other platform was relevant, and Youtube was MySpace or Geocities. Hence, this situation. Right now, it's safer for them to whack a bunch of content creators (and manipulate the climate for what goes on their platform) than it is to alienate advertisers. Not because they're doing that great off the advertisers (it's a failing model), but because they must continue to appear to advertisers like they're the only platform in the world.
- chii 8y ago> don't distribute via YouTube The issue is that even if video hosting can be done 'cheaply' (and it can't if you want speed!), the ad money won't come to a self-hosted video site. Youtube advertisers pay for the large aggregated traffic. The small youtubers won't have enough to bring in the same amount of advertising dollars. Patreon is the only real way, and even that requires a decent amount of subscribers willing to pay to make viable. Youtube is the only option, which is why the complaining from small creators are so loud right now.
- simcop2387 8y ago> The issue is that even if video hosting can be done 'cheaply' (and it can't if you want speed!), the ad money won't come to a self-hosted video site. That's definitely the big barrier to all of this. There's been a few groups trying to build another platform to compete with youtube. So far most of them seem to either have found small niches that are working for them (vimeo et al) or they've got belly up (vid.me, etc.). I'm aware of a ffew that are trying but haven't fully launched yet, such as Linus Media Group's (linus tech tips primarily on youtube) FloatPlane venture, which seems like it's going for more of a youtube-red like model where you pay a subscription fee, and what you watch determines who gets a cut of the fee. I really do hope that someone manages to get even a modest competitor going for content creators, even if it doesn't smash youtube down it could do a lot to give them a bargaining position on what kinds of content can survive.
- harlanji 8y ago>I really do hope that someone manages to get even a modest competitor going Hey, I did it for cheap. https://tinydatacenter.com/2018-04-10-ispooge-live.html https://tinydatacenter.com/2018-04-10-ispooge-live.html It uses a static site generator, CDN for delivery, RasPi's H264 hardware to HLS encode at >1x, and of course Docker. It include scripts to mirror YT playlists and videos. It's more of a boilerplate site than SaaS/framework/etc. But that's how we do it in Clojure land for the most part anyway. I'm enhancing the RSS and added a Passwordless login and have a history with XMPP. Features are being driven by taking my own channels off of YT/Twitch as their primary home, and move to the Pi with the POSSE pattern (publish on your own site, syndicate everywhere). There's a video systems compared table + video in the link.
- eanzenberg 8y agoThat’s an interesting view on “entitlement.” How about, the reason YouTube is where it is today is because of the content creators since its birth. Without quality content it wouldnt be where it is today. YouTube grew because a large chunk of its early content has copyright infringement and other sorts of material which would be deemed “offensive” by its current standards. So I would hope that given its history, YouTube would try to fight for the content creators as opposed to fighting for its ad partners.
- noent43nteo0 8y ago> steer clear of things that look like entitlement How is wanting to know why you got pulled entitlement? For example, Justin Rabbit claims that he had no "strikes" against him, but nobody would tell him why his channel was being removed. It's not entitlement, it's just wanting to understand what went wrong maybe so he could fix it, or not do it next time, or whatever.
- eksemplar 8y agoWhy would you be entitled to an explanation? I’m not asking to be rude, and I think it would be a decent service to provide, but it’s also that, a service, not a right.
- psyc 8y agoThe word 'entitled' is loaded, and tends to derail these discussions. They want an explanation. To reduce their financial uncertainty. I don't know why every discussion needs to veer straight to legal policy and human rights. We're talking about 'good business' which I hope is still a thing.
- eksemplar 8y agoI don’t really buy that argument. Google have been impossible to reach when they decided you were bad for their business and this cut you off from their services since the beginning of their company. So have most companies you interact with. Yet these companies are doing better than fine. They are doing extremely well. We live in a world where great content services such as GitHub are bleeding money and I think you should keep that in mind when you talk about what is “good business”. I understand the feeling of unfairness, but if you zoom out to the bigger picture, then it often doesn’t matter that much. YouTube is the one of the few profitable content hosting networks of a massive scale. Maybe part of the reason they are profitable is because they don’t waste too many resources on people who aren’t making them money?
- psyc 8y agoFrom everything I've read/watched from the creators' side, what most of them really want is more clear communication from YouTube about why their livelihood is playing hide and seek seemingly at random. It's not about rights as such.
- AndyMcConachie 8y agoCorrect. Demonitization is arbitrarily enforced. There are entire categories of subjects on YouTube that are verboten just because they might come close to mentioning something that might bother advertisers. Here's another take on it if you don't mind listening to someone speak about YouTube politics over video people playing games. https://www.youtube.com/watch?v=8xARpOT1gnw https://www.youtube.com/watch?v=8xARpOT1gnw tl;dr; Military history content creators get demonitized for content that's too close to guns.
- 794CD01 8y agoFreelancers concerned about stability? You don't say.
- ta2987 8y ago> please try and steer clear of things that look like entitlement. It's a bad look. Ugh, "entitlement" as a pejorative. God forbid someone advocates for their own interests.
- Consultant32452 8y agoIt's becoming more and more clear to me that Youtube's business model is even less ethical than Uber's. Youtube expects you to produce massive amount of content for them free of charge. You may win the lottery and get paid for your work or not. If you get paid you might decide to make a business out of it. Then Youtube can arbitrarily decide to go back to not paying you anymore. At least with Uber you're going to get paid something.
- ghaff 8y agoHow different is this really from traditional publishing or TV? There's a lot of upfront development work required to create something that's pitchable. And then a person or a show may be deemed too much of a hot potato to continue with it. It's true that there are more potential channels to monetize than in the case of online video, but no one's owed advertising dollars.
- Consultant32452 8y agoThe biggest difference is that Youtube has clearly encouraged small time entrepreneurs, mom and pops, to create businesses relying on the Youtube platform. Youtube will put ads in your video whether you get paid or not. If you do get lucky and get paid Youtube retains the right to destroy your business after the fact with no explanation and little recourse. Since google pays hopefully-maybe-after-the-fact, you are out of luck. Compare this to traditional media. You make a pilot episode and sell the show. Usually the "you" in this case is a multi-million dollar studio. The network then pays you to produce one or more seasons of the show or they don't. They may decide to cancel your show, but you still get paid.
- ghaff 8y agoThey've encouraged it in the sense of people are seeing other small time-y video channels making money. So they want to get in on the action. Nothing wrong with that obviously. But it's not unreasonable that they should appreciate they're getting in bed with an elephant. Most of them don't really have an option if they want to capture an audience and make money but it's the reality of a market where there's basically one buyer.