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Budweiser's ex-marketing chief: Weed is the new craft beer
- Jgrubb 9y agoDuh. And on that note, if there are any marijuana entrepreneurs reading this, I'd like to share a product idea with you. "Session pot" - tastes amazing like this 30% stuff that the kids are breeding these days but with only 3-5% THC so it won't kill me like this 30% stuff that the kids are breeding these days. You're welcome. edit: the "high CBD" idea is one that I'll look into and thanks all, but for those of us who live outside one of the legal states our options and information about those options are rather more limited.
- ShabbosGoy 9y agoHow is that different than a high CBD strain?
- Jgrubb 9y agoI was never serious about it enough to know what you're talking about. I just used to _really_ enjoy smoking, but am too busy these days to partake, largely because of how strong everything is now.
- hprotagonist 9y agohigh-CBD is very couchlock-y. I'd like to have a "sipping cannabis", too. Maybe music sounds 25% better but I can move around..
- Balgair 9y agoSomething that will relax, but not prevent from taking Grandma to the hospital on an emergency notice.
- hprotagonist 9y ago/s/grandma/toddler, but yes, exactly.
- tomc1985 9y agoBuild a tolerance, then you'll have plenty of sipping weed!
- Overtonwindow 9y agoI prefer something like Jillybean. The more uplifting the better. THC: 15% - 18%, CBD: 1%
- ryanlol 9y agoWill anyone really want herb in a decade though? Vaporizing extracts is just far better than vaporizing herb, nobody wants that chlorophyll and what have you.
- WalterSear 9y agoThe terpenes are the best part.
- ryanlol 9y agoNot sure if we disagree, but that's specifically where the extracts (will) excel, herb contains a bunch of undesirable stuff that you'd rather not be inhaling. Extracts (will) contain only the terpenes you want.
- Muuuchem 9y agoYea but good flower is just so beautiful and smells great (or horrible depending on if you like MJ). I don't think it will ever go away. I recently moved to a legal state and it is nice having access to extracts, but herb seems to always be more cost efficient and usually tastes better.
- ryanlol 9y ago>herb seems to always be more cost efficient and usually tastes better This is the case right now, but unless you’re buying poorly trimmed bulk outdoor stuff the extracts will inevitably get cheaper. You can get perfectly good THC and CBD from terrible weed and reintroduce a carefully designed blend of terpenes for the best possible flavor. Eventually the cutting agents will get better too, delivering much nicer experiences for those that don’t want to puff on 70%+ THC extracts.
- WalterSear 9y agoI don't see how you aren't describing the experience of using a volcano vape. Fwiwi, I went to a pop-up restaurant last week where the pairings were all via strain.
- nwellinghoff 9y agoahh why don't you just take a smaller dose of higher concentration. Same result less cancer...
- godelski 9y agoIf we're taking the beer analogy then I see a difference. My neighbor likes to drink Bud all day (likes the action of drinking). I'd rather have a few IPAs or craft beers (likes the taste). Different people, different preferences. But if we're talking the big alcohol companies joining the race, I'm sure they will do this and provide a wide variety of products.
- analogic 9y ago"My neighbor likes to drink Bud all day (likes drinking)." ftfy
- SimbaOnSteroids 9y agoAnheuser-Busch already has the slogans they can rehash for weed if they decide to enter the market. Grab some buds, this buds for you, waz-up.
- wefarrell 9y agoMaybe when prices drop it will become more like cigar smoking. Despite the health risks I prefer smoking over vaping because I love the act of smoking. I think it would be entirely satisfying to smoke weed like a cigar, but I try not to waste the smoke because it's still expensive.
- 420cigar 9y agoI got to try a weed cigar rolled in a palm leaf. Although it was more potent than my body knew what to with, the act of smoking it was as satisfying as you'd imagine.
- unabridged 9y agoPrefilled vape cartridges, especially the ones that are more diluted, are almost exactly "session pot". Each hit is a tiny microdose that even a novice could handle a few of.
- RandallBrown 9y agoI met a guy on a chairlift in Washington a few years ago that was planning on doing this. He said they were making basically a joint where you can smoke the whole thing and just be comfortably buzzed.
- visarga 9y ago> comfortably buzzed comfortably numb FTFY
- hprotagonist 9y agorelatedly, my money is on "terpene" to be a trending food word of 2018.
- subway 9y agoThis, so very much. I've been excited watching the extracts in WA evolve over time -- initially cartridges were just BHO or CO2 oil, then processors started pumping out THC distillates, followed by CBD distillates. Now they're recombining those distillates and adding terpenes back in from various fruits, resulting in a reproducible, adjustable product.
- JTon 9y agoWow. What keywords do you suggest I use to search for more info about this particular topic?
- subway 9y ago"cannabis distillate fruit terpenes" without the quotes will get you going. Sadly most of the commercial producers are incredibly tight lipped about their processes, but there are some sites like https://skunkpharmresearch.com/ https://skunkpharmresearch.com/ that share information pretty freely.
- arca_vorago 9y agoI wouldn't touch anything that at least doesn't publish a terpene profile.
- simlevesque 9y agoCannabis distillates.
- blt 9y agoReminds me of what happened with food in the 20th century. Fruit esters, hydrolyzed yeast, MSG, etc. Predicting the organic farm-to-jar "whole bud" movement 10-20 yrs from now.
- deleted 9y ago[deleted]
- Balgair 9y agoJust as beer went through it's 'extremes' phase, weed is going through this right now too. Beer was super hoppy, then super stouty, then had loads of coffee, then loads of NO2, then sours, then glassware. Finally, beer settled on the 'all-day-IPA': a beer that tastes good, and you can bring to your niece's birthday party but not get too tanked to be able to drive her to the hospital after the bounce-house gets out of hand. Weed needs that for a recreational substance that 'relaxes' but still allows for emergencies to occur. Think a bag of something (bitter orange chips?) that kids won't eat outright, that comes in low/variable dosages just enough to chill with, that will allow you to drive your kids to the hospital should the need arise. It, frankly, needs to be an 'adult' thing, not juvenile and bacchanalian as it is perceived to be today.
- Omnius 9y agoYou have to get stoner culture separated from weed the product. I like cannabis occasionally i do not like being stoned and non-functioning all day. Forever now its the strongest weed is the best and to your point its just juvenile. Let me chill out to a cool movie or some friends outside on the porch i don't want to be drooling in my lap.
- hprotagonist 9y agoI don't think this is true any more. For example, /r/trees et. al. are all pretty stoked about microdosing / one-hitters/ on-demand vapes, even the strictly recreational users.
- deleted 9y ago[deleted]
- c22 9y agoAs someone who has been smoking weed for at least 15 years and who lives in Washington I have never had as much control over how high and what type of high I got. Before legalization if you didn't have a medical card or you didn't know several illegal growers you might be lucky to find a dealer who "stocked" 3 or 4 different strains, but even then it'd be hard to know if s/he knew what they were talking about. Now the percentages of everything I care about plus often a list of pesticides used is printed right on every package.
- PatientTrades 9y agoI disagree. Pot will never be the new craft beer; however, edibles do have potential. The problem with universal pot is that it travels through air, and the smells from some of these strains is unbearable if you are not a pot user. Another problem is contact highs, if your a non smoker you can literally catch a contact high from being in the presence of someone smoking a strong strain. Beer on the other hand is odorless and your usage doesn't directly affect others.
- thethirdone 9y ago> if your a non smoker you can literally catch a contact high from being in the presence of someone smoking a strong strain. I have never felt high at all from people smoking strong strains near me. I am a fairly big guy with a high tolerance though (i haven't smoked though). > Beer on the other hand is odorless and your usage doesn't directly affect others. This is not true at all. If I haven't been drinking or been around people drinking for a month or two, I can smell if you've had a beer just by walking in the room. Weed definitely has a stronger smell though. But if you are used to the smell of weed and not the smell of beer, beer has a stronger smell.
- kobeya 9y ago> I have never felt high at all from people smoking strong strains near me. I am a fairly big guy with a high tolerance though (i haven't smoked though). It's you. I'm an average sized guy with low tolerance and contact high is a real thing. I wonder what effect it would have on kids nearby...
- deleted 9y ago[deleted]
- root_axis 9y agoThis is a myth. This might be a possibility in a tightly enclosed space with poor ventilation, but under realistic circumstances a "contact high" is pretty close to impossible.
- Overtonwindow 9y agoIt's only a matter of time until big tobacco, big alcohol, and big pharma descend on the cannabis industry.
- nickhalfasleep 9y agoIt's already here. In Colorado founders are being bought out, and consolidation is quietly happening among the major licensees.
- bonesss 9y agoAs a crop cannabis is highly amenable to small scale production, in the same vein as craft breweries. The realities of logistics and distribution, however, favor connected players with robust systems either consolidating or partnering with smaller producers. Again, much like craft breweries. I think there is ample room for organic, whole bud, "farmers market" type solutions alongside next-gen concentrates and extracts using high tech delivery systems and convenient options available at the gas station from larger established players.
- gwbas1c 9y agoWhat was the article about?
- amelius 9y agoMeh, in 2017 it's not cool to smoke. Smoking weed doesn't change that.
- emodendroket 9y agoEven if we accept the premise (and people seem to be falling over themselves to visit hookah bars and that kind of crap) there are other ways to consume marijuana.
- AlexAffe 9y agoYup. I dearly hope they come up with a healthy way of administration. Smoking is really really really bad. Source: I am an ex addict. Both Cannabis and Cigarettes.
- posterboy 9y agosomehowbI'd think it's the addiction that's the problem, like smoking wouldn't be nearly as bad as if people weren't abusing, or being abused by the industry, but definitely not by the smoke.
- baldfat 9y agoGreat so now instead of alcoholism being the number one reason for an emotionally numbed population now we have weed that makes people emotionally numb. I know I'll get downvoted but I don't think people realize how people are emotionally detached when they are high all the time just like if your friends with an alcoholic. There still your friend but you certainly waren't as close as before.
- rglover 9y agoThis is case-by-case. I have a buddy who is a business owner (retail, to boot) and is baked 24/7. Quite an enjoyable character.
- deleted 9y ago[deleted]
- riebschlager 9y agoI'd recommend this Freakonomics episode that analyzes the impacts of alcohol and pot usage. [1] I'm not arguing in favor of a "numbed population", but all things being equal, I'd honestly rather our numbed population be high instead of drunk. [1] http://freakonomics.com/2014/04/17/whats-more-dangerous-marijuana-or-alcohol-full-transcript/ http://freakonomics.com/2014/04/17/whats-more-dangerous-mari...
- kobeya 9y agoHow about not restricting ourselves to a false dichotomy?
- veidr 9y agoA lot of people say that in the abstract, but I vividly recall a bunch of specific examples from my junior high school days in northern California. It was always a relief when certain older troublemakers that were regulars on the scene showed up at a party high on weed, rather than Coors, because they would tend to sit around and laugh, or at least goof around harmlessly, rather than starting fights and driving their large trucks recklessly and endangering nearby people and property. It's very hard to quantify, but alcohol definitely "brings out the asshole" in people way more than weed does.
- millstone 9y agoI was surprised to see billboards advertising marijuana in my area (northern California). I know that tobacco advertising on billboards is illegal, and marijuana ought to be held to the same standard.
- MBCook 9y agoIsn’t it only illegal because of the consent decree from the big lawsuits?
- kobeya 9y agoTobacco advertising? No it's straight up illegal. Weed advertising should be too since it's effects on developing minds is even more pronounced.
- moftz 9y agoI still see tobacco ads in magazines like Wired.
- thebooktocome 9y ago> since it's effects on developing minds is even more pronounced. I've never heard that before.
- kobeya 9y agohttp://www.apa.org/monitor/2015/11/marijuana-brain.aspx http://www.apa.org/monitor/2015/11/marijuana-brain.aspx
- MBCook 9y agoNot in all states. The states where billboard advertising is illegal is due to the consent decree. Wikipedia: “Passed in 1997, the Tobacco Master Settlement Agreement bans outdoor, billboard, and public transportation advertising of cigarettes in 46 states. It also prohibits tobacco advertising that targets young people, the usage of cartoons (such as the Marlboro Man or Joe Camel) in particular.[69] In the states which have not signed the agreement, billboards are a major venue of cigarette advertising (10% of Michigan billboards advertised alcohol and tobacco, according to the Detroit Free Press[70]).”
- simonsarris 9y ago> "Persistent cannabis users show neuropsychological decline from childhood to midlife" http://m.pnas.org/content/109/40/E2657.full http://m.pnas.org/content/109/40/E2657.full (it's 2012 but a good study) Knowledge workers (in the future, everyone?) should be more skeptical of pot.
- MrFantastic 9y agoIdeally no one should smoke until they are 24-26 years old as their executive functions are still developing. You shouldn't be drinking either until 26 for the same reason. I've not seen any study showing damage from people that waited until 26 to consume cannabis.
- aphextron 9y agoStudies like this are trash because they imply causation. It doesn't matter what you control for, there can be an infinite number of factors causing usage of marijuana to be correlated with lower IQ scores.
- joshuaheard 9y agoHow about a new craft weed beer? Seriously, hops and cannabis are in the same plant family. I think it would be a great combo if you had a beer made from cannabis with the effects from both.
- callalex 9y agoThe active ingredients are not water soluble so you’d need to introduce lipids or something, which sounds pretty gross.
- kingnothing 9y agoThey're already available. For one example, Black Hammer Brewing in San Francisco makes Toke Back Mountain which is infused with CBD.
- unixhero 9y agoBecause the US is clearly the only country on the planet. /snark
- Aoyagi 9y agoWell OK, but first maybe they might want to stop using name that's not theirs.
- ultimatejman 9y agoHe is only thinking about the market here. And if he is looking to make cash then that is always the right way to go. If the wave is getting bigger, the earlier you catch it the better.