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"one out of four bytes that are delivered to end users across the Internet originate from Google" Such a mind blowing statement. Wonder when (if) they'll hit o

"one out of four bytes that are delivered to end users across the Internet originate from Google" Such a mind blowing statement. Wonder when (if) they'll hit one-in-three bytes.

sofaofthedamned 9y ago
Facebook or Amazon may have a say in that, a lot of those 1 in 4 bytes are video from Youtube. That said, those bytes still need to be delivered, Google really don't have peers in this stuff, apart from maybe Facebook.
- allannienhuis 9y ago
  netflix last year was reported at 37% in NA, so I suspect it will continue to be a contender as it gets more traction globally. http://appleinsider.com/articles/16/01/20/netflix-boasts-37-share-of-internet-traffic-in-north-america-compared-with-3-for-apples-itunes http://appleinsider.com/articles/16/01/20/netflix-boasts-37-... 'peak download internet traffic' whatever that means.
  - sofaofthedamned 9y ago
    Good point. I'd be more interested in connection stats than bandwidth, that would far more fun to read.
  - greenshackle2 9y ago
    Traffic during peak hours. Peak demand is what really matters for infrastructure.
    - samstave 9y ago
      Need to be able to store datafiles as youtube videos... e.g. ISO images in youtube vids... allowing for a view of a youtube vid to stream a download where, should everything be prioritized for vides/and youtube-google enuring play... that file transfers can be massive and fast even if neutrality BS occurs.
      - eru 9y ago
        At least for Google Photos, they don't usually give you the exact same bytes back. (At a very basic level, that protects against some attacks and also against your scheme.) Of course, you could add enough coding theory to make it work.
    - deleted 9y ago
      [deleted]
  - kbenson 9y ago
    The content may be Netflix, but it's delivered over CDNs, and much of that infrastructure isn't operated by Netflix. That's what the "originate" in the original statement is likely implying. Content ownership and access vs content delivery at a network level.
    - drewg123 9y ago
      We (netflix) operate our own CDN. See https://openconnect.netflix.com/en/ https://openconnect.netflix.com/en/
      - kbenson 9y ago
        Yes, but my understanding is that quite a bit of it is still served through partner CDN services, is it not? I was aware that Netflix served at least some of the content themselves (and growing, I assume), so was attempting to imply that the 37% noted for content access for Netflix may not equate exactly to 37% network delivery for Netflix, as they measure different things. I didn't mean to imply none of that should be attributed to Netflix's own network.
        drewg123 9y ago
        No, we serve 100% of video traffic from our CDN.
        kbenson 9y ago
        Ah, that seems to be fairly new. I found info that it was over 90% a little over a year ago[1], but I wasn't aware it was that high at that time either. Congratulations on getting everything self served! 1: https://media.netflix.com/en/company-blog/how-netflix-works-with-isps-around-the-globe-to-deliver-a-great-viewing-experience https://media.netflix.com/en/company-blog/how-netflix-works-...
        drewg123 9y ago
        We've been 100% for video since before I joined over 2 years ago. I think you misread that article with the 90%. That is talking about the proximity of Open Connect CDN nodes to customers, and how much traffic is served from "directly connected" Open Connect CDN nodes, and how much traffic is ... less than directly connected OpenConnect CDN nodes.. (sorry, I'm a kernel guy, not really versed in WAN stuff).
- johnsmith21006 9y ago
  YouTube doubled in hours of video watched last year going from 500m to 1 billion hours daily. FB total video is 100m hours. So Google added 5x FB total. Netflix was about 128 million hours daily. So Google should get to 1 out of 3 pretty quickly.
  - kbenson 9y ago
    Youtube has some really good content creators, and apparently they are getting paid. I've actually subscribed to a few channels finally that I look forward to seeing new releases in (CGP Grey, YSAC). My 7yo son is obsessed with the whole Let's Play phenomenon, and other associated minecraft content. I've looked up some of these people on Social Blade[1][2], and some of these people are likely making millions, but I can't fault the system. While the content of some isn't exceptional, it is professional, and some of these people keep up that pace for multiple content releases each day. 1: https://socialblade.com/youtube/user/thediamondminecart https://socialblade.com/youtube/user/thediamondminecart 2: https://socialblade.com/youtube/user/matthiasiam https://socialblade.com/youtube/user/matthiasiam
    - ben_jones 9y ago
      Content creators are mastering chopping up content into separate videos with enough continuity and hooks to keep people clicking next video, next video, next video... It's quite scary actually what the current and future generations are being conditioned to do.
      - tonmoy 9y ago
        Have you heard of soap operas?
        linkregister 9y ago
        I agree the parent poster was being dramatic. Soap operas, however, make you wait until the following day to see what happened.
tw04 9y ago
What's mind blowing is that despite all that, they're still at the mercy of Comcast, Verizon, and at&t.
- slac 9y ago
  That is a very US centric view of the world. Google operates far beyond Comcast Verizon and AT&T.
  - sqeaky 9y ago
    People in the US have a disproportionate amount of money so serving them ads provides Google disproportionate value. Could they exist without the US market, Maybe, I don't know. But I can't imagine they want to go without it.
neuronexmachina 9y ago
> Wonder when (if) they'll hit one-in-three bytes. I guess if Netflix ever switched from AWS to Google Cloud Platform...
- rbranson 9y ago
  99% of Netflix bytes are largely served from Netflix's own CDN + a cadre of third party CDNs. The bytes to/from AWS isn't trivial by itself but relatively negligible compared to video traffic.
  - mbreese 9y ago
    Right, I expect that the Netflix traffic numbers are for the last-mile only (CDN to customer). Google's numbers should be from a 1e100.net server to the customer across multiple networks (unless Youtube has some localized CDNs, which would complicate the math).
    - getemback 9y ago
      Google's CDN is huge and extensive. See https://peering.google.com/#/infrastructure https://peering.google.com/#/infrastructure
    - icebraining 9y ago
      Both Netflix and YouTube have appliances that they provide to ISPs to put inside their networks, serving as extremely local CDNs.
  - delsarto 9y ago
    There was a guy on Australian radio today saying that international traffic from Australia and NZ has decreased by about 70% over the past few years thanks to the ever-increasing usage of CDN's putting data, in most cases, within the ISPs network. Was something interesting I hadn't thought of. He also mentioned that in NZ miserly data caps are really not implemented any more, since people just aren't using expensive transits as much (any NZ people confirm?) Of course you wouldn't know about any of these savings by following the pricing of internet services in Australia. And the government seems intent on making anyone who cares for even basic privacy needing to tunnel their entire connection outside Australia (not to mention content providers and their geoblock rules).
eternalban 9y ago
Google must be broken up.
weberc2 9y ago
Especially when you think of services like Netflix, Spotify, and online games which deliver lots of bytes that definitely don't originate from Google. Without these services, this must be closer to 1/2.
- snaily 9y ago
  At least in the case of Spotify, I expect a large (and growing) chunk of their traffic to come from Google infrastructure: https://news.spotify.com/us/2016/02/23/announcing-spotify-infrastructures-googley-future/ https://news.spotify.com/us/2016/02/23/announcing-spotify-in...

"one out of four bytes that are delivered to end users across the Internet originate from Google" Such a mind blowing statement. Wonder when (if) they'll hit one-in-three bytes.

sofaofthedamned 9y ago

Facebook or Amazon may have a say in that, a lot of those 1 in 4 bytes are video from Youtube. That said, those bytes still need to be delivered, Google really don't have peers in this stuff, apart from maybe Facebook.

allannienhuis 9y ago
netflix last year was reported at 37% in NA, so I suspect it will continue to be a contender as it gets more traction globally. http://appleinsider.com/articles/16/01/20/netflix-boasts-37-share-of-internet-traffic-in-north-america-compared-with-3-for-apples-itunes http://appleinsider.com/articles/16/01/20/netflix-boasts-37-... 'peak download internet traffic' whatever that means.
- sofaofthedamned 9y ago
  Good point. I'd be more interested in connection stats than bandwidth, that would far more fun to read.
- greenshackle2 9y ago
  Traffic during peak hours. Peak demand is what really matters for infrastructure.
  - samstave 9y ago
    Need to be able to store datafiles as youtube videos... e.g. ISO images in youtube vids... allowing for a view of a youtube vid to stream a download where, should everything be prioritized for vides/and youtube-google enuring play... that file transfers can be massive and fast even if neutrality BS occurs.
    - eru 9y ago
      At least for Google Photos, they don't usually give you the exact same bytes back. (At a very basic level, that protects against some attacks and also against your scheme.) Of course, you could add enough coding theory to make it work.
  - deleted 9y ago
    [deleted]
- kbenson 9y ago
  The content may be Netflix, but it's delivered over CDNs, and much of that infrastructure isn't operated by Netflix. That's what the "originate" in the original statement is likely implying. Content ownership and access vs content delivery at a network level.
  - drewg123 9y ago
    We (netflix) operate our own CDN. See https://openconnect.netflix.com/en/ https://openconnect.netflix.com/en/
    - kbenson 9y ago
      Yes, but my understanding is that quite a bit of it is still served through partner CDN services, is it not? I was aware that Netflix served at least some of the content themselves (and growing, I assume), so was attempting to imply that the 37% noted for content access for Netflix may not equate exactly to 37% network delivery for Netflix, as they measure different things. I didn't mean to imply none of that should be attributed to Netflix's own network.
      - drewg123 9y ago
        No, we serve 100% of video traffic from our CDN.
        kbenson 9y ago
        Ah, that seems to be fairly new. I found info that it was over 90% a little over a year ago[1], but I wasn't aware it was that high at that time either. Congratulations on getting everything self served! 1: https://media.netflix.com/en/company-blog/how-netflix-works-with-isps-around-the-globe-to-deliver-a-great-viewing-experience https://media.netflix.com/en/company-blog/how-netflix-works-...
        drewg123 9y ago
        We've been 100% for video since before I joined over 2 years ago. I think you misread that article with the 90%. That is talking about the proximity of Open Connect CDN nodes to customers, and how much traffic is served from "directly connected" Open Connect CDN nodes, and how much traffic is ... less than directly connected OpenConnect CDN nodes.. (sorry, I'm a kernel guy, not really versed in WAN stuff).
johnsmith21006 9y ago
YouTube doubled in hours of video watched last year going from 500m to 1 billion hours daily. FB total video is 100m hours. So Google added 5x FB total. Netflix was about 128 million hours daily. So Google should get to 1 out of 3 pretty quickly.
- kbenson 9y ago
  Youtube has some really good content creators, and apparently they are getting paid. I've actually subscribed to a few channels finally that I look forward to seeing new releases in (CGP Grey, YSAC). My 7yo son is obsessed with the whole Let's Play phenomenon, and other associated minecraft content. I've looked up some of these people on Social Blade[1][2], and some of these people are likely making millions, but I can't fault the system. While the content of some isn't exceptional, it is professional, and some of these people keep up that pace for multiple content releases each day. 1: https://socialblade.com/youtube/user/thediamondminecart https://socialblade.com/youtube/user/thediamondminecart 2: https://socialblade.com/youtube/user/matthiasiam https://socialblade.com/youtube/user/matthiasiam
  - ben_jones 9y ago
    Content creators are mastering chopping up content into separate videos with enough continuity and hooks to keep people clicking next video, next video, next video... It's quite scary actually what the current and future generations are being conditioned to do.
    - tonmoy 9y ago
      Have you heard of soap operas?
      - linkregister 9y ago
        I agree the parent poster was being dramatic. Soap operas, however, make you wait until the following day to see what happened.

tw04 9y ago

What's mind blowing is that despite all that, they're still at the mercy of Comcast, Verizon, and at&t.

slac 9y ago
That is a very US centric view of the world. Google operates far beyond Comcast Verizon and AT&T.
- sqeaky 9y ago
  People in the US have a disproportionate amount of money so serving them ads provides Google disproportionate value. Could they exist without the US market, Maybe, I don't know. But I can't imagine they want to go without it.

neuronexmachina 9y ago

> Wonder when (if) they'll hit one-in-three bytes. I guess if Netflix ever switched from AWS to Google Cloud Platform...

rbranson 9y ago
99% of Netflix bytes are largely served from Netflix's own CDN + a cadre of third party CDNs. The bytes to/from AWS isn't trivial by itself but relatively negligible compared to video traffic.
- mbreese 9y ago
  Right, I expect that the Netflix traffic numbers are for the last-mile only (CDN to customer). Google's numbers should be from a 1e100.net server to the customer across multiple networks (unless Youtube has some localized CDNs, which would complicate the math).
  - getemback 9y ago
    Google's CDN is huge and extensive. See https://peering.google.com/#/infrastructure https://peering.google.com/#/infrastructure
  - icebraining 9y ago
    Both Netflix and YouTube have appliances that they provide to ISPs to put inside their networks, serving as extremely local CDNs.
- delsarto 9y ago
  There was a guy on Australian radio today saying that international traffic from Australia and NZ has decreased by about 70% over the past few years thanks to the ever-increasing usage of CDN's putting data, in most cases, within the ISPs network. Was something interesting I hadn't thought of. He also mentioned that in NZ miserly data caps are really not implemented any more, since people just aren't using expensive transits as much (any NZ people confirm?) Of course you wouldn't know about any of these savings by following the pricing of internet services in Australia. And the government seems intent on making anyone who cares for even basic privacy needing to tunnel their entire connection outside Australia (not to mention content providers and their geoblock rules).

eternalban 9y ago

Google must be broken up.

weberc2 9y ago

Especially when you think of services like Netflix, Spotify, and online games which deliver lots of bytes that definitely don't originate from Google. Without these services, this must be closer to 1/2.

snaily 9y ago
At least in the case of Spotify, I expect a large (and growing) chunk of their traffic to come from Google infrastructure: https://news.spotify.com/us/2016/02/23/announcing-spotify-infrastructures-googley-future/ https://news.spotify.com/us/2016/02/23/announcing-spotify-in...