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Game in-app purchases are warping kids’ understanding of basic economic ideas
- douche 10y agoIt sounds like we're just coming around full-circle to the days of video game arcades. Except instead of going to the mall and possibly seeing other people, we've all got the arcade in our pocket. Inflation-adjusted, these in-app purchases on freemium games are still cheaper per-play than the quarters I fed the machines as a kid.
- DanBC 10y agoTalking Tom Gold Run: 5400 dynamite costs £79.99 To unlock a track costs 3999 dynamite. There are 6 unlockable tracks. There are some characters that can be unlocked. Some are premium: King Tom costs 5399 dynamite; Cyber Angela costs £39.99; Hyper Tom costs £29.99; Super Angela costs £22.99; etc etc. The characters have power ups. You can increase the duration of the power ups by collecting in game items from vaults. You can open vaults early using dynamite. You don't need these characters, you can probably complete the game without them. You don't need the power ups, and you could slowly grind your way through the upgrades. And you can unlock the tracks via playing the game. But it's baffling to me that you could pay > £100 and not have the complete unlocked content.
- douche 10y agoYikes, that is rather staggering. I wasn't thinking about that kind of Creative Assembly-level DLC extortion on mobile games. My experience has only been with something like Candy Crush, or the bubble shooter one, where, if I recall correctly, you got three lives a day, and could pay a dollar or two for more if you lost - thus being relatively on the same paradigm as arcade games or pinball. I don't remember if there were other whizz-bangs and powerups you could buy, but I never bothered.
- kefka 10y agoThe other lesson these kinds of things teach is "This is how piracy and hacked APKs work. This is where you download them, and this is how you keep your device safe." I learned about piracy/copyright infringement when I was 7 years old, using "Fast Hackem" for the C64 for getting around disk sector errors. Those lessons stuck with me up to today, where pretty much anything is available, at any time. Is it wrong? Is it right? I'm not going to moralize. Not my place to. But one thing I can say, is stunts like what these skinner-box designers do, and what a lot of content companies do, end up hurting them in the long run. Relevant comic: https://xkcd.com/488/ https://xkcd.com/488/
- deleted 10y ago[deleted]
- tetraodonpuffer 10y agovideo game arcades were skill-based gameplay, if you were good at gyruss you could play a LONG time on your quarter; yes, it was expensive while you were learning, but that promoted skill acquisition, the better pattern recognition, memory and hand-eye coordination you developed, the more you could play with the same amount of money. IAP and coin-based gameplay is not skill based, it's addiction based, which is NOT something you should encourage: the reward loop is completely different, fear-of-missing-out and scarcity-based gameplay do not create any positive effects, save maybe training your child to be a future patron of casinos and similar establishments
- justinpombrio 10y ago> Obviously, many parents avoid these conflicts altogether by simply banning such games altogether. While I sympathize with that sentiments, to me it seems extreme; fun and gaming strategies are legitimate pursuits for a child. That's one hell of a false dichotomy. Why not just ban games with in-app purchases?
- anigbrowl 10y ago'such games' = games with in-app purchases
- cesarbs 10y agoThe problem is the implication that "fun and gaming strategies are legitimate pursuits for a child" are only present in games with in-app purchases. That makes no sense at all.
- wwalser 10y agoI didn't take that implication away from the author's overall post or the specific sentence that you're referencing. I find it odd that anyone would. For someone to write enough words to be so specific as to remove all ambiguity would not make for interesting reading. Instead I choose to interpret the meaning of their limited words charitably.
- GrinningFool 10y agoI would love to limit games to those with no IAPs and a fixed up front cost, no advertising, and no dial-home advertising toolkit integration. It's almost impossible to do in any practical sense, and that's extremely frustrating.
- izacus 10y agoWhat do you mean? Pretty much all console games are like that. And Nintendo has a huge offering of good kid-friendly games on 3DS/Wii/WiiU.
- anigbrowl 10y agoBy design
- SolarNet 10y agoHe should just buy his son a laptop and put a zachtronics game or factorio or minecraft or any other game that has some sort of educational or artistic goal. Heck, for high score, just put runner game on there. Mods can fulfill boosts, etc.
- icefox 10y agoHis trump card is the fact that all of his friends are playing [free game] and so he also will play it period and will be exposed to the in app purchases. We are fun little social creatures. The question is what options do game designers have that don't involve making crummy games and yet still allow for free games and in app purchases? 'Hats' and other cosmetic options and genuine expansions are the only two I am aware of. What else has others heard of or seen?
- alasdair_ 10y agoThings that improve the playing experience of friends, rather than simply pay to win, also work. For example: "lures" in pokemon go mostly help other people.
- cableshaft 10y agoOnly time I payed for in-game currency was so I could buy lures to drop for players at the restaurant or park I was at, or so my girlfriend could stay occupied while she was stuck in bed when recovering from surgery. It made me feel good to buy that stuff and spread the wealth, instead of feeling awful, and it was easy to justify because "it's only a dollar". I'm convinced that companies need to tap into this a lot more.
- kahrkunne 10y agoThis is actually an important part of the market. A lot of the income of these games comes from "whales", players who spend a lot of money (sometimes thousands a year) on them. These are typically people with high expendable income but a strong desire for social status, and one of the ways they try and get social status is by buying such items (which makes them very beloved and helps retain other players too)
- godson_drafty 10y agoHere's a thought: If and when a kid wants to make in-game purchases using real money, allow them to earn that money through real-world work: housework, chores, etc. That way they can get a real sense for how valuable the purchases really are to them. You might even offer a choice: Here, take this $5 bill or I can spend the $5 for you in the game.
- jpalomaki 10y agoGoogle and Apple should add this feature to their platform. Kids could decide if they want to spend their hard earned money on inapp purchases or in store (via Apple Pay).
- jay_kyburz 10y agoYoung kids don't have impulse control. Event most young adults can save from week to week. If the in app purchase is in front of them now, and they have cash in the account, they will spend.
- kahrkunne 10y agoNot for all kids. My 10 year old brother has no problem with these things. I wouldn't be surprised if having some sort of financial responsibility from a young age greatly limits this behavior.
- LoSboccacc 10y agoeh, the freemium model isn't just based on impulse buy, the deepth and width of constant manipulative psychological tricks they use will eventually break them.
- mmastrac 10y agoI've got a kid and I've written a line in the sand: we'll pay for apps and games, but we won't pay for in-app purchases [+]. He's free to download games that are filled with IAPs, but he'll have to play it the hard way. There's a lot of pressure from friends to join free-to-play games and it's just impossible to ban them entirely. [+] ... some exceptions made here for DLC and expansion material that is priced appropriately.
- scoot 10y agoI prefer a slightly more general line in the sand: we'll pay for what you need§, you pay for what you want. Needless to say our kids pine for neither paid games nor in-app purchases - they've chosen (mostly) better ways to invest their time and their hard-earned savings. §Birthdays, christmas and rewards aside.
- newswriter99 10y agoI've often wondered what it must be like for a 10-year-old these days. Especially lower income ones who go to schools where rich kids have smart phones and you're stuck with some low-level bar phone or, the more obvious situation: no phone at all. Must be hell.
- wolfgke 10y ago> Especially lower income ones who go to schools where rich kids have smart phones and you're stuck with some low-level bar phone or, the more obvious situation: no phone at all. Do you really want to have something to do with such "rich kids"? Even as a pupil I didn't. I always had interests that few other children at school were interested in. So I really don't consider this as a problem. P.S. School was hell, but for completely different reasons.
- scoot 10y agoMy 13 year old doesn't have a phone and is none the worse (and arguably much better) for it. His grandfather bought him a top of the range iPhone 7 for hist last birthday, but by his own choice, he's going to sell it and reinvest the capital so that when he actually needs a phone, he can buy whatever's current (or as he suggested the same model or lower model which in either case will be cheaper by then, so he'll save some cash.)
- spikej 10y agoI just set up emulators with older games that don't have this kind of crap built in...!
- gigatexal 10y agoGlad I uninstalled clash of clans for this very reason
- MikeKusold 10y agoClash of Clans is actually fairly balanced if you don't pay at all. The most common use case for buying gems is to make upgrades happen quicker (typically if you are in a close clan war), but it is completely possible to spend no money at all and still progress.
- bmm6o 10y agoIn addition, the IAP can get you to a particular state faster but it doesn't really give you an advantage once you're there. So it's a fair fight between someone who's been grinding for a year vs someone who's been playing for 3 months but paid to speed up his progress.
- exDM69 10y agoI don't mind paying for DLC content but spending money on in-game consumables is a no-no. With games designed to maximize spending of gems, it's hard to find games worth playing these days.
- blitzd 10y agoThere are plenty of good games out there that don't go the IAP route, but they're pretty rare on mobile platforms - this is one of the major reasons I prefer PC gaming. I've even had games that I purchased (Galaxy on Fire 2) that didn't have IAP go 'free to play' and add IAP after the fact, making my fully purchased version now loaded up with advertisements. I simply don't purchase or play games on mobile platforms anymore, and neither do my children.
- exDM69 10y agoYes, I primarily meant mobile. I could see myself playing some mobile games if there was a way to find any. But the market is filled with hundreds of Clash of Microtransactions clones and it's impossible to find anything by browsing. I mostly play on PC but it's not totally unproblematic either. There are so many games but not too many good ones. But the vast majority of the games industry produces mobile pay to win games because it is more lucrative. I would welcome a change.
- Fogest 10y agoI often find myself out and about and would like to play a game on mobile for 10-20 minutes, but I am having a really hard time finding a game that I first of all actually like on mobile, and doesn't have the IAP going on.
- Raphmedia 10y agoI am the exact opposite. I very much mind paying for a DLC. The game should ship as close as possible to a complete state. However, I don't mind paying for consumables and upgrades. I work 40 hours a week. I don't have time to farm the in-game goodies. Let me pay to keep up with my unemployed friends ... otherwise I will simply go the illegal way and buy gold from a chinese farmer.
- mschuster91 10y ago> Partly, this is mandated by the business model of apps. In the home video games of the ‘80s and ‘90s, Sulaitis explains, a player might pay $60 for a DVD that could provide hundreds of hours of game play, and that consummated the economic relationship; game companies had no economic stake in the playing outcome. > By contrast, the “freemium” model popularized by Apple’s App store effectively requires game companies to give the initial product away for free. The biggest problem is that there is virtually no piracy possible on the iOS platforms, and even on Android people don't install shady cracks because they've been bitten by premium-calling trojans. On a PC, I can try out a cracked game on which I'll spend 50 € or something, but I sure as hell won't spend so much money on a tablet game when I can't test it for at least a day instead the joke 15min that Google offers. The worst offenders need half an hour alone to download ingame assets (Real Racing!). Also, with a PC or console game I feel I have something valuable - not just the look and feel, where no tablet game can ever beat a real console, but also a physical medium where I know that I can reinstall the game even a decade in the future... in contrast to a mobile platform where I have to trust: - the platform operator to stick around for the next decade (I'm looking at MS and Google). I can always go to a junkshop and assemble a 1995 PC, or grab an old console, but no way to do so with mobile devices. - the vendor not disappearing or pulling their apps from the store, thus rendering my purchase worthless if the device where the game is installed breaks - the vendor keeping their apps up to date - I can still, on W7 x64, play EarthSiege 2 from early W95 days. Try this with an iOS game last updated 2012...
- GrumpyYoungMan 10y ago>The biggest problem is that there is virtually no piracy possible on the iOS platforms, and even on Android people don't install shady cracks because they've been bitten by premium-calling trojans. Ironically, game publishers have turned to the freemium model because it's one of the few models that's both profitable and resistant to today's ubiquitous piracy. >Also, with a PC or console game I feel I have something valuable - not just the look and feel, where no tablet game can ever beat a real console, but also a physical medium where I know that I can reinstall the game even a decade in the future... Not really. If/when the services for your PC or (particularly) console game go away, your ability to access patches, including the now de rigeur day one patches to fix last minute bugs, as well as DLC goes away with it. Online service for the Sony PSP and original Xbox have ended already, for example. It's one of the reasons I'm very particular about buying games from GOG whenever they're available there vs. other services, since those games are DRM-free.
- javadocmd 10y agoGreat points, but a bit misleading if the intent is to present this as something new under the sun. The illogical decision to buy a game boost that will not recoup its cost is not much different from buying a name-brand pair of sunglasses instead of $5 cheapies. Both cases lack any marginal utility in the purchasing decision, so the purchase is justified by marketing. That is, a story is created that the consumer either accepts or denies. In the game, playing with the boost is more "fun", because you have more agency in the game and thus feel more powerful. You are temporarily unburdened from the artificial limitations of the game. With sunglasses, there are (often illusory) promises of quality or imaginary utility, or participation in a social narrative that says a certain configuration of plastic is more fashionable than another. Or plain old conspicuous consumption, also a social narrative. Simply put, IAPs did not invent this style of anti-economic behavior.
- x3n0ph3n3 10y agoThere can be social utility to higher-cost plastic with a brand on it while the same is much harder to argue about an in-app purchase.
- javadocmd 10y agoIf you're in a friendly competition with your friends to gain the high score, there is in fact social utility around IAPs. Also works with complete strangers if you have a particularly competitive streak.
- georgeoliver 10y ago> the global market for in-app purchases (not all aimed at kids) is estimated to hit about $30 billion next year, which is especially impressive considering that fewer than ten years ago it was zero I wonder if people are shifting their discretionary spending patterns or if it's one of those situations where the market is 'creating' money. As a random comparison the North American comic book market is about a billion USD.
- matt4077 10y agoWell if all IAP buyers would collectively decide to buy comic books instead, and all IAP programmers would decide to switch careers to comic book illustrators, the output of comic books would be comically high. So I'd say it's a shift in spending, mostly. "But!" you may say, empathically, "these programmers lack not just self-respect and purpose in life, but artistic skills as well". I'd say it doesn't much matter – they'd probably find some other work, and the money would find some other purpose and the net difference would be "how much more efficient were they at producing IAP content vs. their second best job option" and "how much worse is whatever consumers buy instead of IAP content".
- spilk 10y agoHonestly, seeing the "offers in app purchases" message on an iOS appstore listing makes me extremely unlikely to download it.
- 0xCMP 10y agoI always check what kinds of IAP there are in those apps too. If it looks dumb, I won't download it. I'm sure they weren't too happy about Apple showing it's an app with IAPs because it lets people avoid the mental traps.
- Too 10y agoMe too. Is this behavior common among the crowd here? I'm in the process of releasing an app with a demo-mode but would like to avoid the "offers IAP"-stamp. Is it better to release 2 apps; a demo-version and a pro-version, rather than to have just one free app with pro as IAP? The app store desperately needs a demo-mode and better control and filtering of IAP in general. Such as "IAP that can only be bought once (new levels)" vs "IAP to buy diamonds".
- ascorbic 10y agoFree to play games are very carefully designed to manipulate you into making In App Purchases. This ethically dubious when the customers are adults, but with children it's downright sleazy. My kids are young enough that I can choose which apps they can install, so I can ban all apps with IAP or ads. This means they are heavily slanted towards Toca Boca and the BBC. Incidentally, Amazon Underground is great for getting paid Android apps legitimately for free, including free IAP.
- c22 10y agoI recently looked around at "baby apps" hoping to find something to launch before letting my one year old play with my phone. (She loves smartphones more than any other object but I don't appreciate the random calendar entries and text messages she sends.) Every single one I found had advertising and half of them had in app purchases. The people making these apps must assume I'm an idiot.
- thefalcon 10y agoNo, they just don't care about you and are getting rich off of idiots. Sadly.
- dunham 10y agoSomething like "bubbles" tends to be popular with the younger kids. My kid also was a big fan of "Petting Zoo" (by fox and sheep GMBH) around that time. (It was briefly free in the app store - it's somewhat abstract and interactive with simple gestures.) The "pat the bunny" app is also pretty accessible for a young kid. Use "guided access" mode if you want to keep her from switching apps. As he got older, he enjoyed stuff like the tiny hands sorting games, the Dr Panda apps, "little builders" and other fox and sheep apps, and the lego/duplo stuff. Around three he was also a fan of lara croft go and monument valley, parts of which he could do after watching me. He would build his own lara croft go (and hitman go) scenarios with his playmobil 1-2-3 and magna-tiles. As far as screen time goes, we settled on weekend (and holiday) access to the device, but we're pretty much making this up as we go.
- ascorbic 10y ago
- alxmdev 10y agoA reasonable course of action is to vote with your wallet and only buy full-priced games. If you were going to spend money on IAPs anyway, might as well use that money to support higher quality products that deliver a deeper experience and whose business model does not involve getting people to cave in a little more dough every week.
- thefalcon 10y agoCrashlands by Butterscotch Shenanigans is a wonderful example of a criminally underpriced premium game with dozens of hours of fun and entertaining content. Best of all is you're supporting a handful of guys and gals who are committed to ethical (and fun!) game creation.
- eswat 10y agoI’ve been concerned about predatory freemium games for a while. They seem to extract immensely more value from customers while providing little in return other than quick dopamine fixes. What can we - specifically engineers without the power to make beneficial changes in distribution channels like the App Store - do to curb this?
- justinjlynn 10y agoStop working for predators?
- matt4077 10y agoStop buying / create content that outcompetes them / lobby Apple / lobby Congress / hack the games
- makecheck 10y agoI think if a game is in any way competitive, paying money for extras should automatically require you to compete only against others who paid the same amount. Then it becomes a challenge based on who spent the same money the most effectively, and not rich kids decimating people with less time or money to invest. In addition, EVERY TIME a purchase is being made, the game should be required to remind the user of how much money they’re really spending, by comparing the purchase to something common (like food). For instance: “The $9.99 you are about to spend on this one-time-use box of gems for this one game could also have bought you lunch today. Proceed?”.
- deleted 10y ago[deleted]
- BoorishBears 10y agoShould the place you spend 9.99$ on a sandwich at tell you "You could have bought the ingredients for 2 sandwiches and made them in 10 minutes"? Or more equivalently "You could have made 10 meals if you at canned beans and rice instead of our food?" The money for games should come from disposable income that can be lost without harm, people who don't know that won't listen to advice from the games.
- Mithaldu 10y agoIt's not in-app purchases. It is: cheat codes Literally every other name you might choose to apply there is less correct than that one, and by using any other name all you do is perpetuate the idea that they are anything but that. Worse, you keep people from making the easy logical steps in judging game, wherein if you do think of "iap" as cheat codes, the game design becomes either "can be played normally" or "nigh-unplayable without cheat codes". A game to which the latter applies thus becomes easily evident as what it really is: Broken.
- pjc50 10y agoNo, I think this process does a very good job of illustrating an important idea: prices are what people are prepared to pay, not any objective kind of "value". This includes what you can trick people into paying until it's actually made illegal. These games have a lot more in common with the toxic reinforcement of gambling than they do with regular pay-once games.
- wodenokoto 10y agoI think the article touches on some interesting points, but it doesn't really go into any of them, including the warped understanding of economics. However, I am interested in learning more about these exchange rates that don't add up and the bonus' that don't help the players but still appeal to them.
- intellix 10y agoWhere do we place products like League Of Legends? I would never in a million years pay for consumables in a game but something like LoL in which you purchase characters and skins seems justifiable to me. I purchased £40 of content from that game because that's typically what I paid for such a high quality PC game in the past. I've heard of people spending hundreds though. To me these mobile games are forgettable grindfest machines with gamble mechanics created purely to trick kids into spend their parent's cash...
- gizmo686 10y agoIf the purchases are purely cosmetic, I tend to consider them donations.
- Nullabillity 10y agoIMO, paying for characters is at least bordering close to pay-to-win, but skins are more or less donations. I like SMITE's way of handling this: you can either buy/grind for gods individually, or you can pay $30 to get all gods immediately. After that, the only remaining microtransactions are pure cosmetics, like skins.
- egypturnash 10y agoI guess "not letting your kids play IAP funnels disguised as games" isn't an option? Admittedly IAP funnels are an absurdly large portion of the games on the app stores. "Making the kid grind for his own damn coins or buy them out of his allowance" is also a suggestion that comes to mind, and would probably start to teach him something about what his time and money is worth. Why is Daddy up late at night grinding in the IAP funnel for him?
- imron 10y ago> I guess "not letting your kids play IAP funnels disguised as games" isn't an option? The author states in the article: Obviously, many parents avoid these conflicts altogether by simply banning such games altogether. While I sympathize with that sentiment, to me it seems extreme; fun and gaming strategies are legitimate pursuits for a child Personally I think that's a false dichotomy because it's possible to plays games (not necessarily on a screen) that allow fun and strategy while at the same time avoid IAP funnels disguised as games. > Why is Daddy up late at night grinding in the IAP funnel for him? Because the people who designed the IAP funnel are even more clever and insidious than the author realises and it's not just children they are after.
- LoSboccacc 10y agoI agree, plenty games sans the iap bullshit to play, both digital and not. The whole premise of the article is at best a failure in parenting > Instead, I am drawing my finger over lines of imaginary fruit on an iPad, trying to rack up points so he can better enjoy a game called Fruit Pop really?
- imron 10y ago> The whole premise of the article is at best a failure in parenting That's really what I was thinking throughout the article too. His child is in kindergarten. At that age, the majority of exposure to these games comes from the parents. If you don't want your child exposed to games with broken economic principles that teach you to always want to consume more, then it's easy, let them play something else. My (not yet kindergarten age) son's favourite game at the moment is hitting a balloon in the air with a paddle and seeing how many hits he can get before it hits the ground. He gets to keep score, practice counting, get some exercise and have loads of fun from all the near hits and misses. It's a game that keeps him amused, and needs minimal active supervision and all it costs is a new balloon every few days once the air from the old one runs out.
- karllager 10y agoA general question to parents: Is it possible to raise a kid without a smartphone today?
- analog31 10y agoIt's getting harder. There's the obvious social pressure of course, when every other kid has the latest iPhone starting in kindergarten. My family is fortunate to live in a community where there's a fair amount of social diversity and tolerance, so the kid with no cellphone doesn't stand out very much. Our kids are now in high school, and some teachers are beginning to expect kids to have smartphones. My daughter told me her teacher sent out an announcement of an assignment, and was surprised that some of the kids didn't find out about it instantly. It's not uncommon for kids to have their smartphones taken away from them, either as a punishment, or because the phone has become an addiction. We have had to impose the rule: "When you are in the house, your phone is on the charger in the kitchen, where we can see it." I know parents who have gotten their kids flip phones, to break the phone addiction. Tracfone still offers them, AFAIK.
- nommm-nommm 10y agoMy preteen and teen aged cousins don't have cell phones, so yes.
- fizzbazz 10y agoIt's fantastic that your kid isn't old enough to be in K and be exposed to other kids who talk about what they're doing & seeing elsewhere. Some day, either reality will set in, or your child will continue to live in social isolation. If the former, you're bound to deal with some kids whose parents have looser social standards than yours, and let their kids play Candy Crush. When that happens, you've got your hands full. If the latter, you'll likely be like my coworker - who waxes philosophical about his shielded younger years, when nobody showed up to his birthday party because his parents happened to schedule it on Superbowl Sunday (yes, true story). I used to be like you. I use to look down my nose and cluck and those stupid, pitiful Republican-type people who would dare let their children ever do anything except sit in a circle and read the most pristine and white-washed of full-text childrens' books. There's a point when reality sets in, and you realize that kids have to interact with other people. There is very little difference between blaming parents for this and blaming parents for 90-lb pre-teen girls being fat-shamed. There's a cultural bias going on. Fight that, not the parents. Otherwise you come off like the liberal hipster who can't understand how Trump could possibly win (guess what - he won)
- sanderjd 10y ago> There's a cultural bias going on. Fight that, not the parents. Fight that how? Isn't saying "this culture is not what I want for my kids" exactly that fight? Isn't it also exactly what you're saying makes one come off as a liberal hipster? I don't have kids yet, so I'm curious and worried about this. Do parents need to make sure their kids are socially popular? Is it simply not possible to instill positive values and encourage friendships with other kids with similar values? I feel like I know plenty of well adjusted adults who were "weird" kids. I think that's a-ok. Am I a hipster?
- kurthr 10y agoYes, your kid will go to school with other kids who may be given money to play Candy Crush without earning it. You still have a choice as to whether to play the game for your child and give them free money (helicopter), let them play free range without the money (they may deduce that it's boring or that you don't love them), or give them an allowance for doing chores (they learn to make tradeoffs)... lots of other choices too. What's irrational is complaining about being given the choice of how to raise your child, and then deciding that you are raising them in a way you don't like, but doing it anyway. Maybe it's human to be self-defeating, but it's not like other people won't notice, if you write about it.
- z3t4 10y agoThere's really no difference grinding away at work or grinding in a game. Or buying a bottle of water containing the same thing you flush your toilet with.
- StephenConnell 10y agoRemember when you did not have a cell phone and instead you loaded games on your TI86 calculator? All those games were free!
- iagooar 10y agoI'm surprised no one has mentioned the shitstorm that followed the release of Nintendo's Super Mario Run on iOS. The game comes for free with 3 levels. To unlock the full version, you need to make a one-off in-app purchase that costs around $10 depending on your local currency. But other than that, it has a pretty traditional pricing. So after release, this otherwise awesome, deep game was getting tons and tons of negative reviews because of the fact that the in-app purchase was, according to many, way too expensive. I followed this topic a little bit on Twitter, and what I saw (I know, very unscientific) was that most of the people complaining where youngsters that most probably spend their most time playing games that require you to pay in order to progress faster in the game. Of course, they usually pay a fraction of the $10 that Nintendo wants, but they do it many times over the lifecycle of a game. Just compare the $10 that you have to spend in order to play Super Mario Run (assuming that you already have an iOS device) to what you would need to pay to play a Mario game on Nintendo hardware: the cheapest you could do is to pay ~$200 for a Nintendo 3DS + ~$40 for the game. Of course, once you get the hardware, you can play more games on it, but the games are still 4x more expensive than the one release on iOS. To wrap this up: I think that in-app purchases are really, really bad for the gaming industry and should not be abused the way they are now. Especially Apple should intervene here and maybe put a limit on the items to be sold and ban completely "pay to level up quicker" IAPs. Also, Apple should offer a demo option for their apps already, instead of forcing developers to abuse in-app purchases for that.
- ulrikrasmussen 10y agoBut Apple will never do that, since they earn a lot of money on IAP, and the users who are exploited don't complain. I think what is needed is legislation, but formulating it seems difficult without banning all IAPs entirely.
- simonh 10y agoI'm surprised th article doesn't mention the fact that many games actually change the game design dynamically as soon as you buy IAP in order to milk you for more IAP. They alter the difficulty curve and change the reward levels to encourage more spending so you're effectively playing a different game. My wife and I essentially banned IAP for e.g. Coins after reading an article about how Candy Crush does this. As soon as it's the game playing you rather than you playing the game, It's time to draw the line. I don't care that most of the games out there have IAP. There are still plenty that don't, and many of the ones that do are still perfectly playable without buying IAP - even Candy Crush, which my wife still plays. I've got no problem with IAP that are just DLC, such as extra maps, but buying in game currrncy is a definite no-no. I know for sure the game designers know their business much better than I do.
- nixorex44 10y agoYess it crack Madden cards spend a crack habit weekly
- nixorex44 10y agoIt's crack Madden cards I spend a crack habit weekly for my son all his cash I have to hold like he on drugs only positive it's not
- fuzzfactor 10y agoThis is by design.